About the ad auction - Google AdSense Help

AdSense uses an auction to select the ads that appear on your site and determine how much you earn from those ads. All ads pay different amounts of money, ... SkiptomaincontentAdtargetingAbouttheadauctionNext:HowadsaretargetedtoyoursiteAdSenseusesanauctiontoselecttheadsthatappearonyoursiteanddeterminehowmuchyouearnfromthoseads.Alladspaydifferentamountsofmoney,dependingonfactorssuchashowmuchanadvertiserhasbidforthead.Theadthatwinstheauctionistheonethattheuserseesonyoursite. Howtheadauctionworks Justlikeinatraditionalauction,themoreadvertisersthatbidtoappearonyouradspace,thehigherthecompetitionisforyouradunits,andthemoreyoucanearn.Thefewerrestrictionsyouplaceontheadsthatcanshowonyoursite,themoreadsoursystemwillbeabletoreturn,whichmayincreaseyourrevenue. AdSensedeterminesthewinningbidderbasedonthehighestnetbidsubmitted.ThenetbidreflectsanyadjustmentsAdSensemay,atitsdiscretion,havemadetothebidsubmittedbytheadvertiserforthepurposeofoptimizingtheauction. Regardlessofwhetheranyadjustmentsaremade,thewinningadvertiserwillneverbechargedmorethanthebiditsubmits.Iftherespectiveamountsofthenetbidssubmittedarethesame,thewinneramongthosebidswillberandomlychosen. Optimizingtheadauction AdSensemayrunlimitedexperimentsdesignedtooptimizetheauction.Theseexperimentsmayinclude: modifyingthestandardauctionmodelormechanics simulatingadcallsandauctions adjustingpublishersettings discountingcertainbidssubmittedbyadvertisersorotherwisemodifyingthepriorityofthebidssubmittedbyadvertisers Advertisers'adtargetingsettingswillnotbemodified. Next:HowadsaretargetedtoyoursiteWasthishelpful?Howcanweimproveit?YesNoSubmitNeedmorehelp?SigninforadditionalsupportoptionstoquicklysolveyourissueSignintrueAdtargetingFAQsaboutAdSensemovingtoafirst-priceauctionAbouttheadauctionHowadsaretargetedtoyoursiteAboutbiddingonAdSenseFactorsthataffectadservingTargetingtheadsbykeywordsWhatadsusersfromdifferentlocationsseeAdtargetingbylanguageHowAdSenseusescookiesWhycontentiscriticaltoadtargetingPlacement-targetedadsAboutplacementtargetingPersonalizedadsAboutpersonalizedadvertisingPersonalizedadvertisingvs.placement-targetedadvertisingOptoutofuser-basedadvertisingHowGoogleinfersinterestanddemographiccategoriesHowtheprivacyofyoursite'susersisprotectedUpdatemywebsiteorpoliciesforpersonalizedadvertisingChangemyprivacypolicyforpersonalizedadvertisingYourAdSensepageIntroducingAdSensePage:anewresourceinwhichyoucanfindpersonalizedinformationandnewopportunitiesinyouraccounttohelptosucceedwithAdSense.SearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue157falsefalse