Facebook auction vs reach and frequency

In this paper, we model advertising auctions in terms of an as- signment model with linear utilit...

The ad auction is the pricing process of online advertising on a pay-per-click basis, in which th...

Advertising and logos have made brands household names. Owning these marvelous collectibles is a ...

Publishers run ad auctions in order to maximize their revenue. Auction logic is used by the ad de...