What is Ad Auction - Definition, Meaning and Examples

The ad auction is the pricing process of online advertising on a pay-per-click basis, in which there are different bids to place your ads in locations ... Skiptocontent A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Definition: Theadauctionisthepricingprocessofonlineadvertisingonapay-per-clickbasis,inwhichtherearedifferentbidstoplaceyouradsinlocationsdelimitedbyadvertisers. 1Howtheadauctionworks2GoogleAdsAuction Howtheadauctionworks Inonlineadvertisingservices,pricesareusuallynotfixed,butarevariabledependingonsupplyanddemand.PricingisthereforedoneinaPPCauctioninwhichthepriceissetbasedonthepriceforwhichadvertisersbid.Ifanadvertiserwantstobeaheadofanother,theymustnormallybidabovethecurrentbidder. GoogleAdsAuction Eachtime GoogleAdsadiseligibletoshowupinasearch,itgoesthroughtheadauctionprocess.Theauctiondetermineswhethertheadisactuallydisplayedandinwhatpositionitwillappearonthesearchpage. Howdoesthatauctionwork?Whenauserperformsasearch,theGoogleAdssystemfindsalltheadswhosekeywordsmatchthatsearch.Ofalltheseads,thesystemdoesnottakeintoaccountthosethatforvariousreasonsarenotsuitable.Forexample,alladsthattargetadifferentcountryorarerejectedforpolicyviolations. Allotheradscanonlybeshowniftheyhaveahighenoughadranking.Thisadrankingisacombinationofbid,adquality,adrankingthresholds,thecontextoftheperson’ssearch,andmore. Ifthecompetitionbidshigherthanyours,youcanearnahigherpositionatalowerpricewithkeywordsandhighlyrelevantads.BecausetheauctionprocessisrepeatedforallGooglesearches,differentresultsmayappearineachauctioneachtimedependingonthecompetitionatthattime.   RelatedTerms DisplayAdvertising DisplayNetwork DisplayURL Gclid GoogleAds GoogleAdsEditor GoogleAdwords GoogleConsentMode GoogleGrants GoogleHotelAds Postnavigation ←PreviousTermNextTerm→ DigitalMarketing,AnalyticsandMarketplacesAgency Facebook Twitter Instagram Linkedin SERVICES DigitalMarketing GoogleAds SocialAds WebPositioning Marketplaces Aliexpress MADRIDOFFICES Ferrocarril,18.28045Madrid +34910606428 [email protected] SERVICES MarketingDigital GoogleAds SocialAds WebPositioning Marketplaces Ailexpress Arimetrics©2022 LegalNotice Privacy Cookies LegalNotice Privacy Cookies UtilizamosCookiesenelsitioparamejorartuexperienciarecordandotuspreferencias.Haciendoclicen"Aceptar"consienteslautilizacióndetodaslascookies.PuedesvisitarlosAjustesdeCookiesparacontrolartuconsentimiento.AjustesdeCookiesACEPTARRevisarconsentimiento Close PrivacyOverview Thiswebsiteusescookiestoimproveyourexperiencewhileyounavigatethroughthewebsite.Outofthesecookies,thecookiesthatarecategorizedasnecessaryarestoredonyourbrowserastheyareessentialfortheworkingofbasicfunctionalitiesofthewebsite.Wealsousethird-partycookiesthathelpusanalyzeandunderstandhowyouusethiswebsite.Thesecookieswillbestoredinyourbrowseronlywithyourconsent.Youalsohavetheoptiontoopt-outofthesecookies.Butoptingoutofsomeofthesecookiesmayhaveaneffectonyourbrowsingexperience. Necessary Necessary AlwaysEnabled Necessarycookiesareabsolutelyessentialforthewebsitetofunctionproperly.Thiscategoryonlyincludescookiesthatensuresbasicfunctionalitiesandsecurityfeaturesofthewebsite.Thesecookiesdonotstoreanypersonalinformation. Necessary necesaria Necessarycookiesareabsolutelyessentialforthewebsitetofunctionproperly.Thiscategoryonlyincludescookiesthatensuresbasicfunctionalitiesandsecurityfeaturesofthewebsite.Thesecookiesdonotstoreanypersonalinformation. NonNecessary no-necesaria Anycookiesthatmaynotbeparticularlynecessaryforthewebsitetofunctionandisusedspecificallytocollectuserpersonaldataviaanalytics,ads,otherembeddedcontentsaretermedasnon-necessarycookies.Itismandatorytoprocureuserconsentpriortorunningthesecookiesonyourwebsite. Analytics analitica Others otras Functional funcional Advertising publicitarias Advertisingcookiesareusedtoprovidevisitorswithrelevantadvertisementsandmarketingcampaigns.Thesecookiestrackvisitorsonwebsitesandcollectinformationtoprovidepersonalizedadvertisements. Performance performance Performancecookiesareusedtounderstandandanalyzethekeyperformanceindexesofthewebsitewhichhelpsindeliveringabetteruserexperienceforthevisitors. CookieDurationDescription_gatGoogleUniversalAnalyticsinstallsthiscookietorestricttherateofrequestsandthereforelimitthecollectionofdataonhigh-trafficsites. Save&Accept