Examples of Auction Item Marketing

Auction companies use traditional advertising methods to publicize both live and silent auctions. These methods include magazine and newspaper advertising, ... CultureMusicSportsFood&DrinkEntertainmentLifeHomesNewsWeatherShoppingJobsCarsHearstNewspapersparticipatesinvariousaffiliatemarketingprograms,whichmeanswemaygetpaidcommissionsoneditoriallychosenproductspurchasedthroughourlinkstoretailersites.ExamplesofAuctionItemMarketingSmallBusiness|Advertising&Marketing|MarketingByJoeGarechtCountryClubMembershipMarketingIdeasWhatAretheWhitePages&theYellowPages?HowtoDeleteanAmazonPrimeSubscription5Low-CostTipsforMarketingaRetailBusinessHowtoImportContactsFromYahootoKindleFireAuctionhouses,estateliquidatorsandotherbusinessesthatholdauctionsrelyonadvertisingandmarketingtoincreasebidsandensurethatitemssell.Auctionitemmarketingshouldensurethatasmanypeopleaspossiblelearnabouttheauctionandthatthoseattendinghavethefinancialcapacitytomakebids.Marketersshouldtakeintoaccounttheitemsbeingsoldaswellastheaveragepricepointoftheitemswhendeterminingwhichmarketingchannelstouse.AuctionBookAuctioneerscancreateanauctionbooktogenerateinterestintheirliveorsilentauctions.Thesebookscontainpicturesoftheitemsupforbid,descriptionsofeachitemandminimumbidinformation.Thecompanyholdingtheauctioncansendthisbooktoqualifiedprospectsonitsmailinglistandplacecopiesinlocalstoresfrequentedbythosewhoareinterestedintheauction'stargetedniche.OnlinePreauctionBiddingBusinessesandnonprofitsholdingauctionscansetuponlineportalsthatshowtheitemsupforbidandacceptbidsbeforetheauctionstarts.Theseonlineplatformshelpincreasethevisibilityoftheauction.Onlineprebiddingalsohelpsincreasethefinalbidpricesofauctionitemsbyallowingthoseunabletoattendtheliveeventtoparticipate.TraditionalAdvertisingAuctioncompaniesusetraditionaladvertisingmethodstopublicizebothliveandsilentauctions.Thesemethodsincludemagazineandnewspaperadvertising,onlineadsand,inrarecases,televisionandradioadvertising.Whenusingpaidadvertising,businessesshouldcarefullytargettheiradstoensuretheyreachthedesireddemographic.ClubsandAssociationsAuctioneerscanpartnerwithclubsandassociationstomarkettheirauctionevents.Manyauctionssellitemswithinaspecificniche.Auctionhousesshouldseekoutmembershiporganizationsthatoperatewithinthesamenichetopursueadvertisingandpartnershipopportunities.Clubsmayoffersponsorshipopportunitiestoreachtheirmembers,ortheymightbewillingtoincludetheauctionasanofficialassociationeventinreturnforaportionoftheproceeds.ReferencesKathyKingston:FabulousBenefitAuctionMarketingTipsMikeBrandlyAuctioneerBlog:MisleadingAuctionAdvertisingResourcesKelloggInsight:PlaceYourBidsWriterBioJoeGarechtisanentrepreneur,authorandspeaker.Heisthefounderoftwoconsultingfirms,aswellastworetailservicebusinesses.Asaconsultanttononprofitorganizations,Garechthasraisedinexcessof$25million.GarechtisagraduateofRutgersUniversity,whereheearnedaB.A.inpoliticalscience.RelatedArticlesHowtoListEventsonCraigslistHowtoPutPicturesofItemstoSelloneBayHowAmazonUsesE-BusinessforB2BMarketing&PromotionalProjectIdeasFactorsforSuccessintheBooksellingIndustryWheretoSellOldCostumeJewelryCanYouTakePicturesWiththeKindleFireHD?NonProfitMarketingStrategiesHowtoUnhidetheMenuBarinAcrobatCountryClubMembershipMarketingIdeasWhatAretheWhitePages&theYellowPages?HowtoDeleteanAmazonPrimeSubscription1HowtoListEventsonCraigslist2HowtoPutPicturesofItemstoSelloneBay3HowAmazonUsesE-BusinessforB2B4Marketing&PromotionalProjectIdeas