How Does the Google Ads Auction Work? [Infographic]

If this regular person is curious enough to know more (rare), I usually find it helpful to explain that Google advertising functions similarly ... HowDoestheGoogleAdsAuctionWork?[Infographic] ElisaGabbert LastUpdated:February21,2022 | PaidSearchMarketing Home—Blog—HowDoestheGoogleAdsAuctionWork?[Infographic] Ifyouworkinthesearchmarketingindustry,youmayhavefoundyourselfhavingaconversationsomewhatlikethisone(thesameconversationIhaveeverytimeItella“regularperson”whatIdo): -RegularPerson:So,whatdoyoudo? -Me:Iworkasawriterforasoftwarestartup. -RegularPerson:Whatkindofsoftware? -Me:Um,searchmarketingsoftware? -RegularPerson:So…likeGoogle? -Me:Well,yeah,sortof.WemakesoftwarethathelpspeopleadvertiseonGoogle. Ifthisregularpersoniscuriousenoughtoknowmore(rare),IusuallyfindithelpfultoexplainthatGoogleadvertisingfunctionssimilarlytoanauction.IntheoffchancethattheytellmeadvertisingonGoogledoesnotwork,Itellthemthatourwholecompanyexistsbecauseitdoeswork. HowDoesGoogleAds Work? Sincetherearesomanypeopleouttherewhodon’treallyknowhowtheGoogleAdsauctionworksandarewonderingwhatisPPC,wethoughtitwouldbehelpfultoillustrateit.Belowyou’llfindourlatestinfographic,which illustrateshowexactlytheGoogleAdsauctionworks,including: Whatgetsenteredintoeach“auction” HowGoogledetermineswhichadsareshownwhere HowGoogledetermineswhatadvertiserspay Viewtheimagebeloworcheckoutourfullexplanationofithere:HowDoesGoogleAdsWork?TheComplete,VisualGuide. Youmightalsobeinterestedinourarticleansweringthequestion,“DoesGoogleAdsWork?“ MeetTheAuthor ElisaGabbert ElisaGabbertisWordStream’sDirectorofContentandSEO.Likesincludewine,karaoke,poker,ping-pong,perfume,andpoetry. SeeotherpostsbyElisaGabbert MoreArticlesLikeThis TheBig,EasyCheatSheettoGoogleAdsAudienceTargeting Takeyourcampaignsbeyondkeywordtargeting—yes,evenwithsearchads. 4ImportantChangestoGoogleAdsExtensions:WhatYouNeedtoKnow Extensions,nowcalledassets,havesomenewandimprovedfeatures. 12WaystoImproveYourClick-ThroughRateinGoogleAds Findoutwhysettlingforjustaverageclick-throughrateisabigmistake. Comments PleasereadourCommentPolicybeforecommenting. Signupforourweeklynewsletter! Loading... RelatedArticles TheBig,EasyCheatSheettoGoogleAdsAudienceTargeting 4ImportantChangestoGoogleAdsExtensions:WhatYouNeedtoKnow 12WaystoImproveYourClick-ThroughRateinGoogleAds 7ThingsIWishIKnewWhenIStartedinPPC