Parasuraman Zeithaml and Berry
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- 1The Behavioral Consequences of Service Quality - jstor
ity meant to customers and developing strategies to meet cus- tomer expectations (e.g., Parasuram...
- 2SERVQUAL: A multiple-item scale for ... - APA PsycNET
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Citation. ...
- 3Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988 ...
Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988) SERVQUAL A Multiple-Item Scale for Measuri...
- 4SERVQUAL - Wikipedia
- 5PZB 服務品質模型探討服務品質與顧客滿意度之研究
業者如何改善服務品質,以提昇顧客滿意度,一直是被重視的問題。 本研究以Parasuraman、Zeithaml and Berry 所提出的服務品質衡量模式(SERVQUAL 量表),以有形性、可.