Create a Twitter profile for your business

Learn how to create a Twitter business profile that reaches and converts your best customers. ... Set up a Twitter Professional Account ... Skiptomaincontent Business SetupaTwitterProfessionalAccount GrowandstrengthenyourpresenceonTwitter SetupaTwitterProfessionalAccount GrowandstrengthenyourpresenceonTwitter  GetyourbusinessseenwithTwitterAds Learnmore GetyourbusinessseenwithTwitterAds Learnmore HowtouseTwitterforyourbusiness It'simportanttoestablishyourbrandandbusinesspresenceonTwitter.Firstimpressionscount,andyourprofileisyourchancetomakealasting,positiveone.Eachelementofyourprofileshouldaccuratelyreflectyourbrand’spurposeandvalues,andpersuadeapotentialcustomertofollowyou. First,we'llbreakdownthefourkeypartsofaTwitterprofile,alongwithtipsandsuggestionsforeachfield.Afterthat,we’llwalkyouthroughhowtoconverttoaProfessionalAccount. 1.Yourprofileandheaderphotos Chooseaprofilephotothatvisuallyrepresentsyourbrandandfitswellinasmall,circularspace—typicallyyourlogo.Thisdoesn’tjustappearonyourprofile—it'stheiconassociatedwitheveryTweetyoupost.Recommendeddimensionsare400x400pixels. Yourheaderphotoshouldbeanever-changingbillboardshowcasingwhat’snew.Thiscanbeanupcominglaunchorcampaign,oranewphotoshootthatnailsyourcurrentvibe.Updateiteachquartertokeepthingsfreshandinteresting.Recommendeddimensionsare1500x500pixels. Makesurebothphotosareclear,high-quality,andcreatevisualconsistency.UploadphotosinJPG,GIF,orPNGformats.   2.Yourdisplaynameandaccount@name Youraccount@nameiswhatcomesafterthe“@”.It’suniquetoyou,appearsinyourprofileURL,andistiedtoeverythingyoudoonTwitter.Itcancontainupto15charactersandshouldbedirectlyassociatedwiththenameofyourbusiness. Yourdisplaynameappearsrightaboveyour@nameandcanbechangedatanytime.Abestpracticeistohavethisbethenameofyourbrandorbusiness.Itcancontainupto50characters.   3.Yourbio Channelyourgo-toelevatorpitchhere.Inthese160characters,you’llbeintroducingyourselftotheworld.Tellpeoplewhatyoudo,whatvalueyoubring,andwhytheyshouldfollowyou.  Addadirectlinktoyourwebsite.Includealinktowhatyouwantpeopletoseenow.Itmightnotbeyourhomepage—consideryour“About”pageorthelandingpageofyourlatestcampaign.UseauniquelinktotrackvisitorstoyoursitefromTwitter. Addyourlocation,evenifyourpresenceispurelyonline.YoucanaddyourHQand/orfoundingcity,orplacesyoushipto.Thishelpsyoureachandconnectwithlocalfollowers. Ifyouhaveabrick-and-mortarstore,besuretoincludeyourcurrenthours. 4.YourpinnedTweet Thisiswhatyouwantyourfollowerstofocuson—yourbiggest,latestnews.It’sokifyouhavethesamefocusforseveralmonthsinarow(e.g.ifyou’reraisingmoneyoverasix-monthperiod,thenthesameTweetwilldo),butyoushouldcheckineachmonthandaskyourselfifyouhaveamorepressingmessagetohighlight.Thiscanbe: Yourongoingsaleorpromotion.Startpromotingandteasingitafewdaysinadvancetostirupbuzz. Yourlatestproductlaunch.Reinforcetheexcitementandkeepthemomentumgoing. Acauseorcharityyou'resupporting.Showcaseyourcompany'slatesthumanitarianeffortsandshowhowyougivebacktothecommunity.  TopinaTweet,simplyclickthedownarrowatthetop-rightcorneroftheTweetandselect“Pintoyourprofile”.   Allsetup?ConverttoaProfessionalAccounttogainaccesstoadvancedprofilefeatures,QuickPromoteandTwitterShopping. Convertmyaccount Note:You'llneedtologintotheaccountyouwanttoconvertbeforeselecting. Additionalresources Twitterfollowers LearnwhyTwitterfollowersareimportant,andhowtogetmore WhattoTweet LearnwhattoTweettokeepyourfollowersengaged TwitterAds DrivetrafficandvisibilitytoyourTwitterProfessionalAccount DrivetrafficandvisibilitytoyourTwitterprofile. Createanad Follow@TwitterBusiness Subscribetoournewsletter Subscribetoournewsletter. Keepuponnews,events,andproductupdatesfromTwitterBusiness. 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