How to create a business Twitter account - Solo.co

1. Sign up on Twitter · Name (use the name of your business) · Cell phone number* or email (just click “Use email instead” to add your email) · Date of birth (this ... HomeBlogHowtocreateabusinessTwitteraccountHowtocreateabusinessTwitteraccountGrowingyourbusinessFeb2022•8minreadInthis6-minuteread:IsTwitterrightforyourbusiness?BenefitsofTwitterforsmallbusinessesHowtosetupyourbusinessTwitteraccountWhattopostonyourTwitterprofileHundredsofmillionsofpeopleareconnectingandsharingthingsonTwittereveryday.Thisisagreatopportunityforbusinessestogainawarenessandimprovetheironlinevisibility. NotsureifTwitterisrightforyourbusiness?LearnmoreabouthowTwitterisgoodforbusinessesandhowyoucancreateyourbusinessTwitteraccountthroughoutthisguide. IsTwitteragoodfitformybusiness?Noteverysocialmediaplatformisgoingtobethebestfitforeveryindustry.ToseeifTwitterisagoodfitforyourbusiness,findoutwhereyourcustomersarespendingtheirtimeonsocialmedia. SomequestionsyoucanaskyourselftodeterminewhetherornotTwitterisrightforyou:WillTwitterbeusefulforyourbusiness?WhatareyourgoalsforyoursocialmediaaccountsandcanTwitteraccomplishthese?HowcanTwitterhelpsmallbusinesses?HowcanTwitterhelpyoumarketyourbusiness?ConsiderthesequestionsasyougothroughthisarticletohelpyoudetermineifTwitterwillworkforyou. BenefitsofusingTwitterforbusinessTwitterhasmorethan300millionactiveusersandwillhelpyourbusinessconnectwithnewaudiencesandspreadbrandawareness. HerearesomeawesomebenefitsthatTwittercanprovidetoanysmallbusiness. TwitterAdsforbusinessesTwitterhassomepowerfultargetingcapabilitieswiththeironlineadsthatallowyoutoreachyourintendedaudience.Selectspecificdemographicsandinterestsforyouraudienceandshowyouradsonlytothosewhomatchyourcriteria.MonitoryourbrandWithTwitter,youcanmonitorbrandmentionsandseewhenpeoplearetalkingaboutyourbusiness.Thosearetheperfectprofilestoconnectwithtohelpyougrowyoursocialmediapresence. CommunicatewithfollowersWithdirectmessagingandrespondingtoTweets,youcancommunicatedirectlywithyourfollowersandgrowyourbrandawareness.Engagingonsocialchannelsishowyoucangrowyourfollowingandgetyourbusinessinfrontofmorepeople. DrivetraffictoyourwebsiteSharingblogarticlesfromyourwebsiteandevenjustlistingyourwebsiteonyourTwitterprofilewilldrivemoretraffictoyourwebsite.TwitterusersoftencheckoutthewebsitesofthebrandstheyfollowonTwittertolearnmoreaboutthem. SeehowTwittercanhelpyourbusiness?ContinueontolearnhowtoaddyourbusinesstoTwitter. HowtocreateyourbusinessTwitteraccountWe’llgetrighttoit.FollowthesestepstosetupyourbusinessprofileonTwitter. 1.SignuponTwitterGototwitter.comandclick“Signup.”Addthefollowinginformation:Name(usethenameofyourbusiness)Cellphonenumber*oremail(justclick“Useemailinstead”toaddyouremail)Dateofbirth(thisisn’tpubliconyourprofile)*YouhavetouseacellphonenumberifyouchoosethisoptionbecauseTwitterwillverifyyouraccountwithatextmessage. Whenyouclick“Next”Twitterwillgiveyousomeoptionstocustomizeyourexperiencewithpersonalizedads.Thispersonalizationcanbeconvenientforseeingwhatotherbusinessesinyourindustryaredoingfortheirads. Click“Next”again,andTwitterwillallowyoutoupdateyourinformationifyouneedto.Thenjustclick“Signup”andTwitterwillaskyoutoverifyyourphoneoremail. Youcaneditthephoneoremailthatyouenteredorhit“OK”tofinishtheverificationprocess.Entertheverificationcodeyoureceivedandclick“Next.”Thenyou’llneedtosetupapasswordthatisatleast6characters.Recordthissomewheresoyoudon’tforgetit. Chooseaprofilepictureforyouraccount.Yourbusinesslogoisperfecthere. Addadescriptionofyourbusinessnext.Besuretokeepitunder160characters. Next,addintereststhatwillhelpgenerateyourfeedwithrelevanttopics.ChoosethingsthatarerelevanttoyourbusinessthatyoucanRetweetandsharetobuildupyourfollowing. Next,basedonyourinterests,Twitterwillshowyousometopprofilesthatyoucanfollow.Selectafewthatyoufeelwillprovidegoodcontentforyourbusinessaccounttoshareandfollow. Click“Allownotifications”togetnotificationswhensomeonefollowsyourbusiness,Retweetsyourcontent,directmessagesyou,andwhenrelevantnewsisposted. NowyouhaveofficiallysignedupforTwitter!Thenextstepswillhelpyousetuptherestofyouraccount. 2.UpdateyourTwitterbusinessprofileNext,you’llwanttoaddthingslikeacoverphotoandyourwebsitetoyourTwitterprofile.Gotoyourprofilebyclickingonyourprofilephotointheleftmenubar. Thenselect“Editprofile”toupdateyourinformation.Thiswillallowyoutoupdateyourprofileandcoverphotos,changeyourname,updateyourbio(thisisthedescriptionyouenteredinthesignupprocess),addyourlocation,addyourwebsite,andedityourbirthday. Besuretoscrollthroughthiswindowandaddyourwebsitesofollowerscanlearnmoreaboutyourbusiness.Thenclick“Save”whenyouaredone. 3.StartTweetingNowthatyourTwitterbusinessaccountissetupwithrelevantinterests,information,andphotos,it’stimetostartTweeting. Select“Tweetnow”onyourprofiletogetstarted. NotsurewhattoTweet?ReadontogetafewtipsaboutthebestcontentforbusinessestoshareonTwitter. WhattopostonyourbusinessTwitterprofileYourbusinessTwitterprofileisnowsetup,soit’stimetostartTweetingandsharingcontentlikecrazy.Tweetsdon’tlastlong,soit’simportanttohavesomeonededicatedtoyourTwitteraccounttoregularlyTweetforyou. TheaveragelifespanofaTweetislessthan18minutesbecausethereisaconstantstreamoffreshnewcontent.UnlessyourTweetgetstonsorRetweets,peoplewon’tlikelyseeitafterthat18-minuteperiodfromthetimeyoupostit.Sokeepatit!HerearesomegreatthingsforyourbusinesstoTweetorRetweet:Industrynews.DoasearchonTwitterandRetweetrelevantindustrynewsthatyourfollowersshouldknowaboutSharephotosofnewproductsorservicesSharepromotionsanddiscounts(withphotos!)ShareblogpostsfromyourownwebsitewithashortpunchydescriptionBesuretouserelevantandtrendinghashtagstohelpyourTweetstoshowupformorepeopleAskquestionsandrunpollsRetweet,Retweet,Retweet–wecannotstressthislastoneenough.Retweetingisthebestwaytogetmorefollowersandincreaseyourbusiness’spresenceonTwitterSources:https://moz.com/blog/when-is-my-tweets-prime-of-lifeSoloistheeasiestwayforsmallbusinessestopayandgetpaid.Joinourwaitlistandgetearlyaccessforyourchanceatsecuringthebest@solotag.@fashionJoinWaitlistJoinourwaitlistandgetearlyaccessforyourchanceatsecuringthebest@solotag.@jewelry@taxadvisor@suziespizza@john@fashion+moreJoinWaitlistArticlekeywordsmarketingonlinepresencecustomerrelationslearningsocialmediaRecentarticlesPersonalbrandstatementexamples:BenefitsandtipsGrowingyourbusinessSep2022•13minread44businessideasforstay-at-homemoms(ordads!)StartingabusinessSep2022•23minreadHowtoregisterforawomen-ownedbusinesscertificationStartingabusinessAug2022•10minread19websitesforsmallbusinessownerstosellstuffonlineGrowingyourbusinessAug2022•14minread