JSON-LD Schema Generator For SEO - Hall Analysis

JavaScript Object Notation for Linked Data or JSON-LD, is a WC3 standard web site method of structured markup implementation using the JSON notation. It uses a ... Skiptocontent IamsosorrybutthisfreeSEOtooldoesn’tworkverywellonmobiledevices.?Forbestperformancepleaseopenthispageusingadevicewithaviewportlargerthan1024pxwide,suchasatablet,laptop,ordesktop.-Joe OneoftheeasiestwaystoaddSchema’sstructuredmarkuptoapageistouseJSON-LD.WiththistoolyoucanquicklygeneratethecorrectJSON-LDforanypageonyoursite.Justfollowtheinstructionsbelowandletusknowifyouhaveanyquestions. Choosethetypeofstructuredmarkupyou’dliketocreatefromthedropdownontheleft. Fillouttheformontheleftasmuchaspossible. Whencomplete,copythenewlygeneratedJSON-LDontheright. PasteJSON-LDinthe

sectionofyourHTMLdocument. Testimplementationwiththestructureddatatestingtool. Selectthetypeofmarkupyouwanttocreate: ChoosethecorrectSchemaLocalBusinessPersonProductEventOrganizationWebsite        ResetForm CopytoClipboard ThistoolwasinspiredbyJ.D.FlynnandhisJSON-LDtool.ThanksJD! MoreAboutJSON-LD JavaScriptObjectNotationforLinkedDataorJSON-LD,isaWC3standardwebsitemethodofstructuredmarkupimplementationusingtheJSONnotation.Itusesarankedsystemofname-valuepairsandissimplisticinitsapplicationandlesspronetohumanerrors. Ithasbeenespeciallydevelopedforcommunicatinginformationusinglinkedorstructureddatavocabularies,includingschema.org;and,isthemostpracticalsolutiontoaddsemanticstorawJSONdataifyouhavemanydocumentsarchivedinafileordatabase.Moreover,ifyoudonothavetheabilitytoedityourwebsite’spages,youcanpostyourstructureddatatotheheadofyourHTMLpageandmakecontextmorereadablebyahumanifitisnotwidelyintermingledwithHTMLlayoutcode. Oneofacomputer’smostchallengingtasksistocorrectlydeterminethemeaningofstructuredmarkupfromdifferentmultiple,websitesandfigureouthowanameortypeisusedineachcase.AssigninganentireURLtodescribeaspecificnameorspecifichomepageistootime-consumingandtoocomplex.ThisiswhereJSON-LDcomesintoplay.Ideally,youwanttowriteanddescribeJSON-LDcodein“contextshorthand”,sotospeak,whichcanbeeasilyreadandunderstoodbysearchengines. MajorsearchengineslikeGoogle,Yandex,andBingaswellasmanysmallersearchengineslikeAddictomatic,BoardReader,andTwitterSearchcanunderstandJSON-LDinwebpages.Onewayyourcontextcanstandoutonasearchengineresultspageistoincluderelevant,concise,high-qualitycontent,withlinksandreviewsaboutaspecificqueryproduct.Searchengineswill“see”well-presentedstructureddataembeddedinthewebpageanddeliverthisinrichsearchresultswhichincreasesthepotentialofhowmanyclicksthepagewillearn. Richsearchresultsisavaluablegemforbusiness’toimprovetheirSEOstrategysincetheusercanalreadyviewalargeportionofrelevantinformationaboutthewebsitebeforethelinkisevenclicked.Forexample,toencourageausertoclickandreadfurtheraboutalocalbusiness’sspecificproduct,certainkeydetailsmustbeavailable: Thebusinessproduct’sname,description,andlinkedreviews Thepersonalbenefitofselectingabusiness’sproductversusacompetitor’s Thepriceoftheproductorservice Theavailabilityoftheitem(s)orservice Thefollowingexampleisforalocalrestaurant. { "@context":"http://www.schema.org", "@type":"FoodEstablishment", "name":"DrakesDuck-In", "url":"http://www.drakesduckin.com/", "logo":"https://static.wixstatic.com/media/5841dd_4b19875613b44f64a7662fca222b01d3~mv2.png/v1/fill/w_417,h_245,al_c,usm_0.66_1.00_0.01/5841dd_4b19875613b44f64a7662fca222b01d3~mv2.png", "image":"https://static.wixstatic.com/media/5841dd_a4f9645c66e943668a514ce525492b1f~mv2_d_2048_1579_s_2.jpg/v1/fill/w_1010,h_779,al_c,q_90,usm_0.66_1.00_0.01/5841dd_a4f9645c66e943668a514ce525492b1f~mv2_d_2048_1579_s_2.webp", "description":"Wearestilllocal,stillfamily-owned,andstillfeedinggenerationsofColumbianswithanexperiencethatcan'tbereplicatedanywhereelse.", "address":{ "@type":"PostalAddress", "streetAddress":"1544MainSt", "addressLocality":"Columbia", "addressRegion":"SouthCarolina", "postalCode":"29201", "addressCountry":"UnitedStates" }, "geo":{ "@type":"GeoCoordinates", "latitude":"34.006116", "longitude":"-81.035707" }, "hasMap":"https://www.google.com/maps/place/Drake's+Duck-In/@34.006289,-81.0375657,17z/data=!3m1!4b1!4m5!3m4!1s0x88f8a4d48c8f680d:0x8f853559d380a590!8m2!3d34.006289!4d-81.035377", "openingHours":"Mo,Tu,We,Th,Fr08:00-05:30Sa08:00-19:30", "contactPoint":{ "@type":"ContactPoint", "telephone":"803-799-9290", "contactType":"general" } } Noticethelinkeddatamustbeinsertedwithincurlybracketstobeparsedbythesearchenginesorattachedtothepage.Youmustalsoincludeacommaaftereverypropertybutthelastone.Thisalertsthesearchenginesparsingyourcodethatthereismoreinformationtofollow.Ifyouaddacommatothelastproperty,itwillresultinaJavaScripterror. JSON-LDisjustonewaytoaddstructureddatatoawebpage.AnotheroptionisRFDaRDFa,isamethodusedbywebdeveloperstoweavemachineprocessabledataintowebdocumentswithoutalteringthegeneralappearanceofthecontent.Theembeddeddata,knownasmetadata,mayincludesocialmedialinkages,geo-tags,pricinginformation,authorshipandpublicationdata,andcanbeextractedfromthewebcontentwithgeneralease.Thegoalofembeddingmachineprocessabledataintoyourpublishedcontentistomakeyourwebcontentmoreeasilyindexedbysearchengines,webbrowsersandsocialmediaoutlets,usuallyformarketingpurposes. RDFa,orResourceDescriptionFrameworkinAttributes,isatypeofHTML5extensionthathelpswebsitedevelopersmarkdocumentswithspecificattributesthatareembeddedinthetext.Usingstructureddatatechnologies,webcontentcanbemarkedwithspecificattributessuchaspeople,placesandevents.Oryoucanhavestructureddatamarkupsappliedtoyourcontentthataremeanttodefineorcategorizedbythetypeofcontentthatisbeingpresentedsuchasreviewsorrecipes.Thisembeddedmetadatacanhelpyouattractmorevisitorstoyourwebsite.Thismakesstructuredandlinkeddatatechnologyanessentialpartoftheoptimizationprocessandanimportanttoolforwebdeveloperswhowanttooffertheirclientsthebestwebdevelopmentservicespossible. BenefitsofStructuredDataSolutions Searchenginesandsocialmediacompaniesareintentonindexingstructureddatamarkupsinwebcontent.Therefore,itmakesagreatdealofsenseforcompaniestoupgradetheirwebsitewithstructuredcontenttoalloftheirwebpages,makingiteasierforthesearchenginesandsocialmediawebsitestoindexthem.Addingstructureddatathatsearchenginescaneasilyindexwillofferyouanumberofimmediatebenefits,including: ImproveYourSERPs–ImprovingyourSERPSorsearchenginesearchpagesmeansthatthemoreyourwebsite’scontentisindexedbythesearchengines,thehigheryourpageswillrankonsearchenginesearches. IncreasedConversions–Themorevisitorsyouhavetoyourwebsite,themorelikelytheyaretomakepurchases,whichwillgreatlyimproveyourconversionrate. IncreaseyourCTR–ImprovingyourSERPswillleaddirectlytoanimprovedCTRorclickthroughratio.Thehigheryourwebsiteranksonthesearchresults,themorelikelyitisthatpeoplewillclickthrough. BetterROI–Byincreasingyoursearchenginerankings,clickthroughratioandconversionrate,theinevitableresultisanincreasedreturnonyourinvestment. QUICKLINKS CONNECTWITHJOE tel843.608.8422 email[email protected]  Facebook  Twitter  LinkedIn CrunchBase MuckRack