What is JSON-LD? How Can I Use it on my Website? - WordLift

JSON-LD is a lightweight Linked Data format to easily read and write structured data on the web using open vocabularies like schema.org. Recommended by the ... JSON-LD WhatisJSON-LD? JSON-LDisa lightweight LinkedDataformat toeasily readandwritestructureddataonthewebusingopenvocabularies likeschema.org.RecommendedbytheWorldWideWebConsortium,JSON-LDistheheiroftheJSONformatandallowslinked datatooperateinaWeb-scaleenvironment.Theideabehindthisnotationistoprovidesearchengines with contextualinformation aboutawebpageusingsemanticwebtechnologies.Thishelpstoimprovethematchbetweentheintentofthesearcherandthecontentbeingpublished. HowcanIuseJSON-LDonmywebsite? JSONhasbeentraditionallyusedbyUXdesignerstofeedwidgetswithdata.WiththeadventofJSON-LD,developerscan reusethis samedatastructurestocreatenewfront-end UIwidgetsaswellas feeding searchenginecrawlerswiththemetadatathatdescribethe exactmeaningofpage’scontent. JSON-LDusesthevocabularyof Schema.org to describewhatawebpageisabout.Apresentationlayercanbeaddedwith customUIelementsdevelopedineither Polymer or Reactcomponents.  HowcanIaddJSON-LDtomyWordPresswebsite? Therearevariouspluginto include Schema.org JSON-LDsyntaxmarkupto yourWordPresswebsite.WordLiftisoneofthese optionsthataboveallhastheadvantageofaddingthistagsautomaticallybasedontheanalysisofthecontentbeingwritten.WordLiftusesNaturalLanguageProcessingtoextractnamedentitiesthatareproposedtotheeditor totaghis/hercontent. TheseentitieshaveuniqueIDs(uniqueresourceidentifier)inthewebofdata,withthisIDsWordLiftextractstheinformationandautomaticallyinjectsitinthewebpagesusingJSON-LD.  Whatif–instead–you’dliketogiveyourreaderstheopportunitytogodeeperintosomeentity,butdon’twantthemtoleaveyourarticle?Well,wearealsothinkingaboutthat… Howtoreusethemetadataaboutanentityinthefront-endofyourwebsite SeethePenParsingJSON-LDbynicolabertelloni(@wanbinkimoon)onCodePen. WhyisJSON-LDthebestformatforstructureddata? TheadvantagesofusingJSON-LDtowritestructureddatacomparedtootherformatslikemicrodata arethefollowing: Itdoesnotaffecttheperformanceofthepagebecauseitcanbeloadedasynchronously ItisinjectedinthepagewithoutimpactingontheexistingHTMLstructureandtags ItiseasytobereusedbywebdevelopersasitfollowstheJSONsyntax Itleveragesonlinkeddata ThatisalsowhyGoogleincentiveswebsitesownerstousestructureddataonawebpageintheformofJSON-LD.Thisformatallowsentities,thereforeconceptstobecomelinked. MustReadContent WhyDoWeNeedKnowledgeGraphs?LearnwhataknowledgegraphbringstoSEOwithTeodoraPetkova 2xYourVideoSEOin3SimpleStepsUsevideostoincreasetraffictoyourwebsites SEOAutomationin2021ImprovetheSEOofyourwebsitethroughArtificialIntelligence ThePowerofProductKnowledgeGraphforE-commerceDivedeepintothepowerofdatafore-commerce TouchyourSEO:IntroducingPhysicalSEOConnectaphysicalproducttotheecosystemofdataontheweb AreyoureadyforthenewSEO?TryWordLiftnow! Free14-daytrial Name EmailAddress Chooseyourpreferredlanguage English Italian LearnhowtousestructureddatatogetbetterSEOrankings.PracticalSEOtips,webinars,andcasestudiesrightinyourinboxonceaweek. Joinus! Congratsyouarein! Standoutonsearchin2019.Get50%offWordLiftuntilJanuary7thBuyNow! x