How to Use the GA4 Demo Account | Seer Interactive

Google released a GA4 Demo Property to help users explore the new capabilities and test out answering key business questions using GA4 sample ... MobileMenuToggle Analytics• Feb3,2021 HowtoUsetheGA4DemoAccount EmmillyBest(Alumni) It’sbeenawhilesinceGooglefirstintroducedGoogleAnalytics4aka“GA4”tothepublicbackinOctober2020(ICYMI,readourposthere). Sincethen,we’veseentheindustrygetexcitedabouttheeventualswitchoverfromUniversalAnalyticstoGA4withaslewofwebinars(likeourQ&AinDecember2020whereweansweredover40+questionsaboutGA4fromourcommunity),videocontentfromGoogle,andarticlesfromthoughtleaderssuchasSimoAhava. Whileit’sgreattolearnaboutGA4secondhand,it’sevenbettertogetintoatestpropertyandstartplayingaround.Googleisnowmakingthatpossiblewithanewannouncement,keepreadingformoredetails! AccessingtheGA4DemoAccount GooglereleasedaGA4DemoPropertytohelpusersexplorethenewcapabilitiesandtestoutansweringkeybusinessquestionsusingGA4sampledata.UsingdatafromtheGoogleMerchandiseStoreandtheFlood-It!App,thepubliccannowlearnhowtouseGA4with/withoutcreatingatestproperty. YoucanlearnmoreabouttheDemoAccountfromGoogle’sHelpCenter here. MakesureyouareloggedinwithaGmailaccountandthelinkbelowwillautomaticallygiveyouRead&Analyzeaccesstothedata. ACCESSDEMOACCOUNT Keepinmindthatthedemoaccountcountsagainstthemaximumnumberofaccounts(100)youcanusewithinasingleGoogleaccount—mostuserswillnotreachthislimitunlesstheymanagemanyaccountslikesay,anagencydoes.  UnderstandingtheGA4DemoData Thebenefitofthedemoaccountvsyourowntestaccountishavingaccesstoseveraldatasetsthatyoumightnotneed/use/haveaccesstobasedonyourbusiness. Forexample,youmaynothaveappdatanow(butmaybeyou’redevelopinganappinthenextyear),butitwouldstillbegoodtohaveexposuretowhatthisdatawouldlooklikeinGA4sothatyouarereadyforwhenyoudohaveappdata. TypesofGA4DataIncluded Belowaresomedatatypesthatwillbeavailableviathedemoaccountforwebandappdata:  Traffic: Whereusersarecomingfrom Content: Thepagestheyinteractedwith  Transactions/Ecommerce: Transaction/EcommercedetailsontheGoogleMerchandiseStoresite(includeson-siteorin-apppurchases) Event: Touchpointsofhowusersinteractedwiththesite(includeson-siteactionsorlevelcompletionsinanappgame) CalculatedMetrics: Datacomputedbasedonothermetricstogenerateaveragesorrates StartExploringGA4Reports OneofthebestwaystolearnGoogleAnalyticsisbydoing.Havingaspecifictaskordatapointtolookforhelpsprovidestructuredlearning. Inthenextsection,we’llprovidesomequestionsforyoutotryansweringtohelpyougetusedtoGA4. Theanswerstoeachquestionareprovidedaswell,soyoucancheckyourwork(orworkbackwardsifthat’swhatyou’dprefer!)  GA4ExplorationExercise DateRange:January1,2021–January31,2021 Questions: DemoAccount>GA4–GoogleMerchandiseStore Whatistheaverageamountofviews/userfortheGoogleOnlineStorepage? WhatistheaverageLTV(lifetimevalue)ofacustomeronDay89? WhatpercentageofusersAddedItemstoCartfromMobile? DemoAccount>GA4–Flood-It! WhatCampaign(AKASessionCampaign)drovethemostusersandsessionstotheapp? Whichin-apppurchasegeneratedthemostrevenue? Thefirst_openeventhadthemosthits.Howmanyhitsdiditget?  Yay!Youmadeitthroughmymini-assignment.IfyouwanttotakeaquiztotrulytestyourGA4smarts,werecommendthiscertification.  Scrolldownabitfurtherforanswers.    Answers: DemoAccount>GA4–GoogleMerchandiseStore 2.8 OnepossiblemethodoffindingthisinformationisbyclickingintotheEngagementreport>Pagesandscreens $1.23 OnepossiblemethodoffindingthisinformationisbyclickingintotheRetentionreport>Overview 14% OnepossiblemethodoffindingthisinformationisbyclickingintotheAnalysisHub>ShoppingBehaviorFunnel(datesettothelast28dayssotheanswermaychange) DemoAccount>GA4–Flood-It! ranACitestApppromotion-App-123 OnepossiblemethodoffindingthisinformationisbyclickingintotheAcquisitionreport>Overview>SessionsbySessionCampaign extra_steps_pack_1 OnepossiblemethodoffindingthisinformationisbyclickingintotheMonetizationreport>In-appPurchases 9,243 OnepossiblemethodoffindingthisinformationisbyclickingintotheConversionreport>AllEvents Conclusion Thereyouhaveit!You’vesuccesfullydugintotheGA4DemoAccountandhopefullylearnedathingortwoaboutthenewreportingcapabilitiesandUIredesign.ReachouttotheSeerAnalyticsteamtogetstartedwithGA4todayorsignupfortheSeerNewslettertogetthelatestupdatesandhow-to’sforGA4.  IfyouhaveadditionalquestionsabouttheGA4DemoAccount,hitusuponTwitter(@SeerInteractive)orleaveacommentbelow. Signupforournewsletterformorepostslikethisdeliveredstraighttoyourinbox!  RelatedPosts PatternofPrivacy GoogleTagManager• Jun24,2022 FindandPreventPIIinGAURLsusingGTM MultipleAuthors GA4 Analytics• Jun1,2022 GA4AdminSettingsYouDon’tWanttoOverlook MichelleNoonan GA4 Analytics• Jun1,2022 UnderstandingYourUsersinGA4 MikeSarnoski