Demo account - Analytics Help - Google Support

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains one Universal Analytics ... SkiptomaincontentDemoaccountLearnbyexperimentingwithdatafromtheGoogleMerchandiseStoreandFlood-It!TheGoogleAnalyticsdemoaccountisafullyfunctionalGoogleAnalyticsaccountthatanyGoogleusercanaccess.ItcontainsoneUniversalAnalyticspropertyandtwoGoogleAnalytics4properties.ThedemoaccountisagreatwaytolookatrealbusinessdataandexperimentwithGoogleAnalyticsfeatures. Inthisarticle: Accessthedemoaccount Wherethedatacomesfrom Waystousethedemoaccount Limitations Removeaccesstothedemoaccount Accessthedemoaccount Toaccessthedemoaccount,clickoneofthethreelinksattheendofthissection.Whenyouclickalink: IfyoualreadyhaveaGoogleaccount,you'repromptedtologintothataccount. Ifyoudon'thaveaGoogleaccount,you'repromptedtocreateanaccountandthenlogin. Whenyouclickalinkbelow,youagreetoletGoogleperformoneoftwoactionsrelatedtoyourGoogleaccount: IfyoualreadyhaveaGoogleAnalyticsaccount,wewilladdthedemoaccounttoyourAnalyticsaccount. Ifyoudon'thaveaGoogleAnalyticsaccount,wewillcreateoneforyouinassociationwithyourGoogleaccount,andthenaddthedemoaccounttoyournewAnalyticsaccount. Thedemoaccountisavailablefromtheaccountselector inAnalyticswhereyouselectorganizationandaccountlinks. ThedemoaccountcountsagainstthemaximumnumberofAnalyticsaccountsyou'repermittedtocreateunderasingleGoogleaccount.ThecurrentmaximumforGoogleAnalyticsis100AnalyticsaccountsperGoogleaccount. Accessthedemoaccount,whichcontainsthreeproperties,byclickingoneofthefollowinglinksbasedonthepropertyyouwouldliketoaccessfirst.Youcanchangetotheotherpropertiesatanytimebyusingthe accountselector. GoogleAnalytics4property:GoogleMerchandiseStore(webdata) GoogleAnalytics4property:Flood-It!(appandwebdata) UniversalAnalyticsproperty:GoogleMerchandiseStore(webdata) Seebelowto learnmoreaboutwhatdatathesepropertiescontain.Youcanremovethedemoaccountatanytime. Wherethedatacomesfrom ThedataintheGoogleAnalyticsdemoaccountisfromtheGoogleMerchandiseStoreandFlood-It!. TheGoogleMerchandiseStoreisanecommercesitethatsellsGoogle-brandedmerchandise.TherearebothUniversalAnalyticsandGoogleAnalytics4propertiesbasedontheecommercesite.Learnmoreaboutthedifferencesbetweenthepropertytypes. Thesetwopropertiescontaindataintheaccountthatistypicalofwhatyouwouldseeforanecommercesite,andincludethefollowingkindsofinformation: Trafficsourcedata.Informationaboutwherewebsiteusersoriginate.Thisincludesinformationaboutorganictraffic,paidsearchtraffic,anddisplaytraffic. Contentdata.Informationaboutthebehaviorofusersonthesite.ThisincludestheURLsofpagesthatuserslookat,andhowtheyinteractwithpagecontent. Transactiondata.InformationaboutthetransactionsthatoccurontheGoogleMerchandiseStorewebsite. Flood-It!isasimpleyetexcitingstrategypuzzlegameinwhichyouhavetofloodthewholegameboardwithonecolorinfewerthantheallowedsteps.ThegameisavailablefordownloadonAndroidandiOS.ThereisaGoogleAnalytics4propertyforFlood-It!containinggamesreportinganddatafromtheappandwebsitethatincludesthefollowingkindsofinformation: Calculatedmetrics.Informationthatiscomputedfromexistingmetrics.ThisincludesmetricslikeAveragerevenueperactiveuserandAverageengagementtime.ItalsoincludesBuyerconversionandRevenueheartbeat,whicharebasedonGooglePlay’srecommendedkeyperformanceindicators. Eventsdata.Informationaboutuserinteractionwithcontent.Thisincludeseventslikelevelcompletionandlevelresets. Ecommercedata.Informationrelatedtoin-apppurchases. Waystousethedemoaccount Becausethedemoaccountshowsactualdatafromanecommercewebsite,it'susefulforexploringGoogleAnalyticsreportsandfeatures.HereareafewthingsyoucandowiththetwoGoogleAnalytics4properties: ViewthestandardGoogleAnalytics4reportingintheMerchandiseStoreproperty. ExploregamesreportingintheFlood-Itproperty. Dobasicanalysis,suchas: Whichchannelisresponsibleforacquiringthemostnewusersacrossyourdifferentplatforms? Howmanytotaluniqueusersdoeseachbusinesshave? HowmanyconversionshaveoccurredontheFlood-It!appandMerchandiseStorewebsiteinthelastweek? Performfunnelexploration:Wheredousersentertheconversionfunnel,andwheredotheydropoff? Conductad-hocexplorationsbydragginganddroppingmultiplevariables—thedifferentsegments,dimensions,andmetricsyouusetomeasureabusiness—ontoacanvastoseeinstantvisualizationsofyourdata. HereareafewthingsyoucandowiththeUniversalAnalyticsproperty: ViewallstandardreportspopulatedwithrealdatafromtheGoogleMerchandiseStore. ViewdatafromGoogleAdsandSearchConsoleintegrations. Alterreportsbyaddingfiltersandsecondarydimensions,andbychangingthereportview. Comparedaterangesforacquisition,behavior,andconversiondata. Segmentthedatausingyourowncustomsegments. Createyourowndashboards,customreports,andattributionmodels. ViewpredefineddashboardsandsegmentsimportedfromtheSolutionsGallery. Limitations AllusershavetheViewerrolefortheGoogleAnalyticsDemoAccount.Thismeansthatyoucan: Seereportingdataandconfigurationsettings. Manipulatedatawithinreports(e.g.,filteratable,addasecondarydimension,createasegment). Createpersonalassetslikecustomreportsandsharethem,andseesharedassets.Youcannotcollaborateonsharedassets. Tolearnmoreaboutuserpermissions,readthesectiononusermanagementinthishelpcenter. DatainthedemoaccountisobfuscatedbutisstilltypicalAnalyticsdata. TheUniversalAnalyticspropertydoesnotincludetheUserExplorerreport. TheGoogleAnalytics4propertiesdonotincludereportorexplorationexportfunctionality,theabilitytoseethedeviceIDdimension,ortheuseoftheUserExplorationtechniqueintheExplorationsworkspace. YoucannotusethedemoaccountwiththeAnalyticsReportingAPIforeitherpropertytype.Attemptstodosoresultinapermissionserror. Removeaccesstothedemoaccount Toremoveyouraccesstothedemoaccount,followthestepsbelow.Youcanalwaysgetaccesstothedemoaccountagain. SignintoGoogleAnalytics. ClickAdmin. IntheACCOUNTmenu,selectDemoAccount. IntheACCOUNTcolumn,clickUserManagement. ClickREMOVEMYSELF. Wasthishelpful?Howcanweimproveit?YesNoSubmitNeedmorehelp?SigninforadditionalsupportoptionstoquicklysolveyourissueSignintrueHelpDemoaccountSearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue69256falsefalse