Five tips to create an SEO-friendly FAQ page - Search Engine ...

Five tips to create an SEO-friendly FAQ page · 1. Collect relevant FAQs · 2. Implement structured data · 4. Build a brilliant navigational ... Articles Resources TechTalks(New!) Industry SEO WhatisSEO SEOChecklist SearchEngines InternationalSEO GoogleAlgorithmUpdates GoogleRankingFactors ContentSEO LinkBuilding SocialMediaSEO SiteArchitecture ImageSEO PPC AdwordsTips PaidSearchMarketing PPCTips LandingPages DisplayAdvertising TwitterAds FacebookAds AdwordsFeatures PaidSocialMedia Remarketing/Retargeting QualityScore PPCStrategy CTR PPCManagement/Software/Tools CompetitorAnalysis–PPC Analytics GuidetoGoogleAnalytics GAEvents GAReports SEOAnalytics Social Local LocalSEOTips LocalSEOforSmallBusiness Mobile AcceleratedMobilePages(AMP) MobileAttribution Video VideoSEO VideoOptimisation Content Development More search search menu close News&Insightskeyboard_arrow_down Resources Courses Industry SEO WhatisSEO SEOChecklist SearchEngines InternationalSEO GoogleAlgorithmUpdates GoogleRankingFactors ContentSEO LinkBuilding SocialMediaSEO SiteArchitecture ImageSEO PPC AdwordsTips PaidSearchMarketing PPCTips LandingPages DisplayAdvertising TwitterAds FacebookAds AdwordsFeatures PaidSocialMedia Remarketing/Retargeting QualityScore PPCStrategy CTR PPCManagement/Software/Tools CompetitorAnalysis–PPC Analytics GuidetoGoogleAnalytics GAEvents GAReports SEOAnalytics Social Local LocalSEOTips LocalSEOforSmallBusiness Mobile AcceleratedMobilePages(AMP) MobileAttribution Video VideoSEO VideoOptimisation Content Development Information AboutSEW ContactSEW Submitanarticle AdvertiseonSEW SiteMap Content&Licensing PrivacyPolicy CookiePolicy WebsiteTermsofUse ClickZ Fospha Followus Twitter Facebook LinkedIn ContentFivetipstocreateanSEO-friendlyFAQpage FivetipstocreateanSEO-friendlyFAQpage FAQsimproveSEOrankingsasGooglevaluesyourwebsiteforprovidingalltheinformationneededtotakeaneducateddecision.Fivewaystogetitright. Author IrinaWeber Datepublished June24,2019 Categories Content SEO SearchenginesandpeoplelovetheFrequentlyAskedQuestions(FAQ)pages.Havingawell-writtenFAQsectiononyourwebsiteisagreatwaytoshowonlinecustomersthatyoucareabouttheirexperienceandgetyoufoundfromoutsideyourwebsite,directlyrespondingtotheneedsofyouraudienceandtheirsearchqueries. Forgoodreason,voicesearchisbecomingincreasinglypopular.Googlereportsthat20%ofsearchesarevoicerelated.So,itcannotbedeniedthatpeoplearelookingforeasierandfasterwaystogetanswerstotheirquestions. FAQcontentcandriveabunchofhighlytargetedtraffictoyourwebsite.Inmanycases,businessownershavetouseitasawinningcontentmarketingstrategy.HerearesomereasonswhyyoushouldcreateanSEO-friendlyFAQsection: Ithelpsrefundandcustomerserviceinquiries. Itattractspotentialcustomersandbuildstrustinyourbusiness. ItimprovesyourSEOrankingsbecauseGooglevaluesthatyourwebsiteisfocusedonhelpingpeopletogetalltheinformationtotakeaneducateddecisiononyourproduct. So,ifyouwanttogetthemostoutofyourFAQresource,youshouldbuilditright.Herearefivewaystomakeitbothfocusedandcomprehensive. 1.CollectrelevantFAQs BeforecreatingyourFAQpage,it’scrucialtoraisetherightquestionstoeducateyouronlinecustomersaboutyourserviceorproductandgeneratedemand.Ittakesathoroughandcontinuousquestionresearch,alotofplanning,andalittlestrategicwork. Ifyouhaveasupportcenterorcustomerservicereps–frontlineemployeesthatarealwaysgettingbombardedwithquestions,youcaneasilyfindoutwhatquestionsyourcustomersregularlyask.Theyarevaluablesourcesofinformationforcollectingquestionsandgivinganswerstomultiplepeopleatthesametime.   Totakethisfurther,collectingcustomerandvisitorfeedbackisagoodpracticetoimproveanybusiness.Onlinesurveytoolslike SurveyAnyplacehelpsyoucreateanonlinesurveyquestionnaire,identifypainpointsthatyourtargetaudiencehas,andsupplementyourcontentwithuniquedataandinsights. Keywordresearchtoolslike SERanking letsyoudetectthemostpopularkeywordspeopleareusingaroundtheweb.Thetoolusesaseparatealgorithmthatgeneratesthemostcommonwordsinyournichequestionstogetherwithsearchvolume,trafficcost,keywordeffectivenessindex(KEI),andotherparameters.Youcaneasilyfilterandexportyourresultssoitcanbesaved. Resources Content ModularContentIsTheKeyToCustomizingExperiencesAtScale MarketResearch TheSemrushContentWritingWorkbook MarketResearch Data-DrivenMarketResearchandCompetitiveAnalysis Analytics SemrushKeywordDifficulty Source:SERanking WhileGooglehighlightsalotofinsightintothemostpopularquestions,forumslikeQuoraorRedditwillbringupthemosttrendingquestionspeopleareinterestedinatthisverymoment.Thebestwaytofindquestionsistofollowaparticularcategoryandcheckfornewquestionsonaregularbasis.Thereisalsoanadditionalbenefitofmakingmoremeaningfulconnectionsoutthereandpositionyourselfasanicheexpert. Checkoutyourcompetitors’FAQpages,productreviewsforitemsinyourniche,andlookcloseratwhattheyaredoing,andwhatquestionstheyanswerthatyouhaven’t.Haveyouheardthesequestionsfromyourconsumersbefore?AdopttheirbestexperiencesandimproveyourFAQpage. 2.Implementstructureddata AddingstructureddatatoyourFAQpageisagoodwaytobecomemorevisuallyappealingintheSERP,getahigheraverageclick-throughrate,andpullaheadofyourcompetitorsinyourniche.Fortunately,Googlerecentlyadded supportforFAQstructureddatainsearchandGoogleAssistant. Byimplementingthisstructureddata,youcanmakeyourcontenteligibletoshowquestionsandanswersdirectlyonGoogleSearchandtheAssistant.NoticethatFAQcanbeusedforsinglepagesthatprovideofficialquestionsandanswers. YoushouldnotbeconfusedwithQ&APagemarkupthatisdesignedforsiteslikeforums,Quorawhereuserscansubmitanswerstoquestions.YoucanfindoutmoreaboutthismarkupintheFAQdeveloper. Here’showitlookslikeinthesearch. TolearnmoreaboutimplementationdetailsforGoogleAssistant,youcanvisitaFAQActionwithmarkup. TotrackanyFAQissuesandsearchappearance,GoogleincludedanewenhancementreportinSearchConsole.Itdisplaysallwarnings,errors,andvaliditemsrelatedtoyourFAQpages. 3. Thinkvisually Sometimesapictureisabetterwaytoexplaintouchconcepts,grabattention,andmakethelearningprocessmorefluid.Don’tlimityouranswerstotext.Usestunningandwell-designedimages,graphics,illustrationsorvideostoaddmorevisualappealtoyourFAQpageandmakeiteasierforvisitorstoreceiveclearanswerstotheirquestions. Forexample,ifyou’regivinginstructionsforexecutingaspecificprocess,orareprovidingdetailsabouthowtouseacertainfeatureofoneofyourservices,images,charts,graphics,andscreenshotscanguidecustomersthroughitstep-by-step.Theysimplyhelppeoplebreakupbigchunksoftextandimprovetheircomprehension. 4.Buildabrilliantnavigationalstructure Nomatterhowwell-writtenyourFAQsectionis,it’snotgoingtogettoyourprospectsifuserscan’tfinditorevennavigateit.GivingyourFAQsectionastructurewillimprovecustomersatisfaction,loyalty,andSEOfortheentirewebsite. IfyouhavelongerFAQpages,manycategories,andsubcategories,searchfunctionalitywillmakeiteasierforuserstofindanswersinstantaneously.Itkeepsthemfromclickingthroughyourknowledgebasetofindtherightquestion.NoticethattheFAQsearchisdistinguishedfromthegeneralsearchoptionofthewebsite.Considerthisdifferencetoshortenthenumberofsearchresultsandprovidetherightsolutionsforyourcustomers. Source:HeroThemes It’sagoodideatodividequestionsintocategoriesandleadtoinformativesubheadings.Forexample,shipping,sizing,features,andothersuchrelevantdetails–andincaseyouprovidealonglistofquestions. Intheimagegivenbelow,PepperofferstheFAQpagethatisintuitivelycategorizedandeasytonavigate. Source:Pepper Toreduceyourpagetoamoremanageablesize,youcanlistonlythequestionsandincludelinkstotakereaderstotheanswers.It’sgreatforSEOasitdrivestraffictomanypagesonyoursiteandcauseshighspikesinpageviewsthatGooglemeasurestodecidehowvaluableyourcontentis.IfyouwanttooptimizeyourFAQsectionforsearchqueries,thisstructurecanbeagoodfitforthat. Source:Mint.com MakeshortSEO-friendlyURLsforeachFAQposttosimplydirectcustomerstoexactlytherightanswer,buildtrustinthesearcherandeasilyshareusefulinformationwithothers.UsepopularsocialmediatospreadthewordaboutyourFAQpage. 5.Checkanalyticsonaregularbasis Onceyou’vecreatedyourFAQpage,youshouldstartwiththeanalyticsofyourwebsiteinordertoseewhetherthepageisgettingtrafficandrankingforusefulkeywordphrases. AreusersvisitingyourFAQpageoraretheygoingby?Howlongdotheystay?WheredotheygoafterlookingattheFAQpage?Whatpathsaretheytaking?Gettingthesemeaningfulandactionableinsights,youcanaddsomeminorchangesorreworkyourpagetobetterdirectvisitorstotheFAQsection. Togetadvancedwebanalytics,youcanstartaquickoverviewofapagein Finteza.Thetoolfeaturesfull-cycledatamanagementtofindoutwhetheryourmarketingcampaignhasreacheddesiredtargets,whichchannelsandsourcesgeneratethehighesttrafficandhowconversionratecanbefurtherimproved. Source:Finteza Checkinganalyticsregularlywillhelpyoufine-tuneyourFAQpagesandotherwebpageswithinyoursite. Wrappingup Generally,anFAQpagelookslikeanafterthoughtformanywebsites.Butifusedstrategically,itcangiveyoumuchvalueindifferentways,fromreducingpurchaseanxietytoeasingtheburdenonsupportteams. What’smore,you’llbeabletoeducateyourteamsandyourselfwhilecreatingalistofFAQquestions,andofferabetterserviceorproductonthego. AreyoumakingthemostofyourFAQpage?Whattacticworkswellforyourbusiness?Shareyourthoughtsandexperiencesinthecommentssection. IrinaWeberisBrandManageratSERanking.ShecanbefoundonTwitter @irinaweber048. Moreabout: content customersupport ecommerce FAQ Google onpagecontent Quora Reddit SERanking SEO SERP structureddata websiteoptimization GettheLatestdailynewsandinsightsaboutsearchenginemarketing,SEOandpaidsearch. GettheLatestdailynewsandinsightsaboutsearchenginemarketing,SEOandpaidsearch. Signup Resources Content ModularContentIsTheKeyToCustomizingExperiencesAtScale Inthisworkbook,we’lltakeyouthroughwhatittakestowritestandoutcontentthatachievesrealbusinessgoals.You’llworkthroughpracticaltasksandlearnhowtodevelopacontentplan,writeengagingly,anddeliveratonofvaluetoyouraudience. DownloadNow MarketResearch TheSemrushContentWritingWorkbook Inthisworkbook,we’lltakeyouthroughwhatittakestowritestandoutcontentthatachievesrealbusinessgoals.You’llworkthroughpracticaltasksandlearnhowtodevelopacontentplan,writeengagingly,anddeliveratonofvaluetoyouraudience. DownloadNow MarketResearch Data-DrivenMarketResearchandCompetitiveAnalysis Intoday’shighlycompetitiveenvironment,accurateandtimelydatacanbethekeydifferencebetweenkeepingtabson,gettingaheadof,orbeingleftbehindthecompetition.ThiseBookgivesadetailedinsightintohowyoucanperformin-depthmarketanalysisusingtheSemrush.Trendstoolkit.Inparticular,itexplainshowthereportsandfeaturesinMarketExplorerandTrafficAnalyticscanpaintanaccuratepictureofyourtargetmarket,andallowyoutocloselyanalyzethestrategiesandperformanceofyourcompetitors. Supportedbyexamples,theeBookprovidesdetailedinstructionandinsightinto: -Researchingnewmarketsandniches. -Analyzingyourcompetitors’marketingstrategies. -Uncoveringyourcompetitors’top-performingpages(andwhatyoucanlearnfromthem). -Searchingforgapsandinsightsinyourrivals’strategies. DownloadNow Analytics SemrushKeywordDifficulty Keyworddifficultyisoneoftheessentialmetricswhenitcomestocarryingoutkeywordresearch.ExplorethemethodologybehindSEMRush'snewkeyworddifficultymetrics,howitiscalculatedandwhatitcoulddoforyourbusiness. DownloadNow MostPopular HowtouseSEOforagreatABMstrategy Thisisthesecretsauceyourleadgenerationstrategyneeds,digin! HowtoavoidSEOpenaltiesinalgorithm-strickenindustries LookingathowcompetitorshavetackledGoogle’salgorithmisagoodplacetostartwhenabusinessislookingtoimproveitsSEOranking,butavoiding‘bigmoney’wordsisalsocrucial Howtosafeguardyourprivacywhilebuildingyourdigitalbusiness Inanagewhereourwholelivesareonline,isitpossibletobuildasuccessfulbusinesswithoutexposingyourprivatelife? Understandingthethreeawarenessstagesofyouronlineaudience Howtosensiblydesignacontentstrategythatcaterstoyourconsumersandtheirjourneys Resources ModularContentIsTheKeyToCustomizingExperiencesAtScale whitepaper | Content ModularContentIsTheKeyToCustomizingExperiencesAtScale 3m TheSemrushContentWritingWorkbook whitepaper | MarketResearch TheSemrushContentWritingWorkbook 4m Data-DrivenMarketResearchandCompetitiveAnalysis whitepaper | MarketResearch Data-DrivenMarketResearchandCompetitiveAnalysis 7m SemrushKeywordDifficulty whitepaper | Analytics SemrushKeywordDifficulty 11m RelatedArticles Understandingthethreeawarenessstagesofyouronlineaudience Content Understandingthethreeawarenessstagesofyouronlineaudience 4w JackBird HowtouseSEOforagreatABMstrategy Analytics HowtouseSEOforagreatABMstrategy 2m JoeDawson HowtocreateB2Bcontentthatranksanddrivessales Content HowtocreateB2Bcontentthatranksanddrivessales 3m AnnSmarty Amust-havewebaccessibilitychecklistfordigitalmarketers Content Amust-havewebaccessibilitychecklistfordigitalmarketers 5m AtulJindal Sixcontentideastosuperchargeyourmarketingin2021 Content Sixcontentideastosuperchargeyourmarketingin2021 10m AnnSmarty Here’showyoucanmasteryournextseasonaldigitalmarketingcampaign Content Here’showyoucanmasteryournextseasonaldigitalmarketingcampaign 11m AnnSmarty QuoraandReddit:PowerhousesforSEOandmarketingin2021 Content QuoraandReddit:PowerhousesforSEOandmarketingin2021 12m AndreiCucleschin Whykillingyourcontentmarketingmakesthemostsense Content Whykillingyourcontentmarketingmakesthemostsense 1y JoePulizzi Gotomobileversion close Subscribetothelatestnews&insights