FAQ and SEO. How Does the FAQ Section Affect SEO?

A properly implemented and SEO-compliant FAQ section is an investment that can increase customer loyalty and website visibility in the organic ... Latestonourblog:  SitemapforSEO-HowtoCreateaSitemapStructureforSEO? [email protected] en pl Delante-SEO/SEMAgency SEO Ads E-commerce Marketing News Getaquote en pl Allcategories Ads Algorithms Career CMS ContentMarketing Conversion Delantelife E-commerce GMB GoogleAnalytics GoogleSearchConsole IndustrySEO InternationalSEO LinkBuilding LocalSEO Marketing News SearchEngines SEO SEOCooperation SEOGuide SEOTools SocialMedia TechnicalSEO UX Formanycompanies,aFAQpagemeansenormoustimeefficiency.However,itturnsoutthatit’snottheonlyadvantageofthiswebsiteelement.Howdo“frequentlyaskedquestions”affectyoursite’sSEO?Cantheyimproveyoursaleseffectiveness?KeepreadingourentrytolearnmoreaboutFAQandSEO. FAQsection–whatisit? BeforewestartdiscussingtheimpactofFAQonSEO,it’sworthdeterminingwhatthissectionactuallyis. TheFAQacronymstandsforFrequentlyAskedQuestionsrelatedtoselectedproducts,services,onlinestoreoperation,anapplicationorawebsite. Here,thepageauthorliststhemostcommonquestionsthatbothercustomersandoffersanswerstothesequestions. FAQvs.Q&A–aretheythesame? Q&A,orQuestionandAnswer,maybeassociatedwiththeabovementionedFAQacronym.However,thesetermsaren’tinterchangeable. TheQuestionandAnswersectionallowsuserstosubmittheirowncontenttothewebsite–askquestionsandanswerquestionsaskedbyothervisitors.Thissectioncanbeseenononlineforums. FAQandSEO–whyisitworthcreatingtheFAQsection? ThemainfunctionoftheFAQsectionistoinformcustomersaboutthedetailsofofferedproductsandservices.Thispagepartissupposedtoresolveconsumerdoubts(aboutproductfeatures,thewayofplacingorders,orsimplythetypeofofferedassortment),withouttheneedtoinvolvethirdparties.Therefore,it’sausefulwebsiteelementandgreatsupportfortheCustomerServiceoffice. TheFAQsectionisintendedtoprovidedirectanswerstoquestionsaskedbeforeplacinganorder.Thesequestionsareansweredbyconsultants,officestaff,orsalesrepresentatives.Clearlyformulated,factualcontentincludedinthissectionincreasescustomer’strusttowardsagivenbrandandenhancesthelikelihoodofapurchase. Moreover,FAQsareagreatwaytosavealotofresources–insteadofconstantlyansweringphonecallsfromcustomersorreplyingtoemails,employeescandoothertasksatthattime. HowdoestheFAQsectionaffectyourwebsite’sSEO? WhatdoFAQsandSEOhaveincommon?DoestheFrequentlyAskedQuestionssectionhasanyimpactonthewebsite’sSEO?Absolutely!Similartoothercontentpublishedonthepage,FAQsmaybeusedtoimproveyourwebsitepositioninthesearchresults. WhentalkingaboutFAQ,it’simportanttonotethatGooglesupportstheso-calledrichsnippets.OtherstandardSEOrulesthatweapplywhenpublishinganywebsitecontent(optimization,metatags,imagesinlinewithSEO,internallinks)arealsorelevant.FAQscombinedwithpublishedblogpostsandtutorialscanimproveyourpagenavigation,supportSEO,increasewebsitetrafficandconversionrate. HowdoestheFAQsectionaffectyourwebsite’sSEO? Providedanswerstogetherwithaskedquestionsmaybedisplayedtousersalreadyatthestageofbrowsingthesearchresults–intheso-calledrichsnippets.Additionally.FAQsintroducedintheformofrichsnippetscaninfluencevoiceSEOandbedeliveredtopeopleusingvoicesearch.Inbothcases,youcanboostyourwebsiteposition(byreachingtheso-called0positionsoverGoogleAdsandothersearchresults)andgenerateneworganictrafficwhichtranslatesintoobtainingnewpotentialcustomersinterestedinagivenproduct/service. Ofcourse,ifawebsitedoesn’tcomplywithGoogleguidelinesandprofitsfromblackhatSEOtechniques(e.gkeywordstuffinginrichsnippets),FAQSEOmaynotbeeffective.Theworst-casescenarioisthatGooglemaydisablerichsnippetsforagivenwebsiteorevenpunishitsadministratorwithamanualfilter.WhendoingSEOfortheFAQsection,followtheguidelinesforwebmasterssentbyGoogletothee-mailaddressassociatedwithyourGoogleSearchConsoleaccount. HowtoprepareaqualityFAQsection? EveryFAQsectionisunique,dependingontheindustry,product,andservicerange,ortargetgroup.It’saplaceforcarefullyselectedquestionsfrequentlyaskedbyInternetusersandclear,understandableanswers(writteninanon-specialistandnon-technicallanguage).Bothquestionsandanswersshouldbepublishedbytheauthorsofthesite,otherwise,they’reonlyQ&As,notFAQs. Topicsthatarethemostimportantforcustomerscanbeidentifiedinanumberofways.It’senoughto: analyzequestionsregardingagivenservice/brand/product/industryaskedonforums, monitorsocialmediacommentsconcerningtheservice/brand/product, notethemostfrequentlyaskedquestionsfromemails/communicationmessagesandphonecalls, createawebsiteformforcustomerssothattheycanaskquestions, askcustomerservicespecialistsaboutthemostcommonquestions. Commonlyaskedcustomers’questionscanbefoundonsiteslikeQuoraandReddit.However,that’snottheend.AqualityFAQsectionshouldnotonlyresolvepopulardoubtsbutalsosupporttheSEOprocess.HowtoprepareaqualityFAQsectionthatbalancestheabove-mentionedfactors?Keepreading. SEOandFAQsections–howtopreparefrequentlyaskedquestionsthatwillsupportyourwebsite’sSEO? KeyphrasesinFAQs TheFAQsectionisawebsiteelementwithhugeSEOpotential.Here,youcanfindhighlightedquestionsthatcontainkeywordsimportantforagivenindustry.HowtooptimizetheFAQsectiontoensurethatit’sinlinewithSEOprinciples? Tostartwith,it’sworthanalyzingthemostfrequentlytypedphrases–questionsabouttheproduct/service/industry.Forthispurpose,youcanbenefitfromGoogleKeywordPlannerorotherSEOtoolsforkeywordanalysis.Recommendedfreesolutionsinclude:RankTracker,AnswerthePublic,TextOptimizerandKparsergenerator. ContentoptimizationinlinewithSEOprinciples Oncekeyphrasesaredetermined,youcanintroduceserviceorproductquestionstotheFAQsection.Ofcourse,it’scrucialtorememberaboutproperformatting–thetableofcontentsanddivisionintocategoriesiftherearenumerousquestions.Ifyouwanttohighlightimportantkeywords,usethetagtomakethembold,andtomakethemitalic–thiswayyouindicatethemostimportantcontent. Tomakethetext-friendlynotonlyforGooglerobotsbutalsoforreaders,it’sveryimportanttodivideitwithheadings(inanappropriatehierarchy),listsorbulletpoints–thiswaythereaderisabletoeasilyfindinterestinginformation. ToensurethattheFAQcontentisvaluable,it’snecessarytodogoodresearchanddelveintoeachtopicthatmaybotherthereader.Keythoughtscanbebolded(withthetag)oritalicized(withthetag);internallinkingisalsoimportant–ifeshopterms,entriesdevotedtoagivenissueoranofficialinstruction(e.g.onorderingproducts)hasalreadybeenpublishedonyourwebsite,referFAQuserstothesesourcesforfurtherinformation. StructureddataoftheFAQsection GooglehasrecentlyenabledtheimplementationofstructuredFAQPagedataonwebsites.ThesetagsaremeanttohelpsearchenginerobotstounderstandthecontentoftheFAQsectionandthusmakeiteasierforuserstofindinterestingcontent–answerstotheirquestions.Correctlyimplementedstructureddatacanimprovewebsitevisibility,becausetheanswersintheFAQsmaybedisplayedtousersbrowsingthenet,inrichsnippets. Additionally,theFAQPagecanalsobeusedbyGoogleAssistant,thusinfluencingvoicesearch.AccordingtoGoogle,asmanyas1/5ofInternetusersbrowsethenetthisway! HowtoimplementtheFAQpageonyourwebsite? ToimplementtheFAQpageonyourwebsite,simplyaddtheappropriatecodetothesectionontheselectedsubpage.Todothis,useTheFAQPageSchemaGenerator,Google’sDataMarker,orbenefitfromafreeHeader&FooterScriptspluginifyouuseWordPress. It’spossibletoimplementstructureddatawithYoastSEOthankstoYoast’sStructuredDataBlocksfeature.Then,whenthepagemodificationsareindexed,youcanchecktheiraccuracywithGoogleSearchConsole.ToseeifyourFAQpageisdeployedcorrectly,youcanalsouseGoogle’sstructureddatatestingtool. FAQvs.SEO–themostcommonmistakes BelowyoucanseethemostcommonmistakesdonewhencreatingFAQsections.It’sworthworkingonthembeforeyoumoveontoimplementingthispage. AdsintheFAQsection WhattoavoidwhentalkingaboutSEOandFAQsections?Youdefinitelyshouldn’tplaceintrusiveadsintheFAQs.Thepurposeofthesectionistoprovidespecificanswerstoquestions,andnottoadvertiseaparticularproductorservice.Ofcourse,youcanincludeinternallinkstovaluablecontent–ifyoulinktoapreviouslypublishedguideorinsertalinktoapagewhereuserscandownloadaninstruction,it’sperfectlyacceptable. Unmonitoredactivities Lackofmonitoringofimplementedactivitiesisanequallycommonmistake.CreatinganextensiveFAQsectiondoesn’tmeanthatallyourworkisdone.It’snecessarytoconstantlymonitortheneedsofcustomersandsupplementthissectionwithnewissues.Followreaders’commentsand,ifpossible,communicatewithuserswhobenefitfromyourservicestomakesurethatyourFAQsectionprovidesclearandcomprehensiveanswersonagiventopic. IncorrectuseofFAQs TomakesurethattheFAQsectionsupportstheSEOofyourwebsite,it’sessentialtoimplementitcorrectly.AccordingtotheMountainViewgiant,FAQsshouldalwaysbepreparedbytheauthorsofagivenwebsiteandcontainonlyquestionsandanswersaddedbytheauthors.WhenFAQstaketheformofaforumwhereuserscanposttheirownquestionsandanswers,itmeansthattheydon’tservetheirpurpose. Incorrectanswers Onceyouhavetakencareofalltheelementsmentionedabove,it’sstillcrucialtocheckanswersbeforeyoupublishthem.Theyshouldbeconcise,precise,factualandwritteninanunderstandablelanguagesothattheyresolveallcustomers’doubts. AproperlyimplementedandSEO-compliantFAQsectionisaninvestmentthatcanincreasecustomerloyaltyandwebsitevisibilityintheorganicsearchresults.Moreover,it’salsoagreatsourceofadditionaltraffic.Awell-structuredFAQwillalsohelpyousaveyourCustomerServicespecialists’time.Insteadofansweringthesamequestionsoverandoveragain,they’llbeabletofocusonsolvingprofoundproblemsfacedbycustomers. Seecasestudy SEOZKlocków.pl Findouthowwebuilda150000userspermonthtrafficfortheLEGObrickspricecomparisonwebsite! Findoutmore Seeallcasestudies LeaveaReplyCancelreplyYouremailaddresswillnotbepublished.Requiredfieldsaremarked*CommentName* Email* Website Previouspost Nextpost Popularposts InternationalSEOandOnlineStoreSalesStrategyAbroad:UltimateGuide HowtoCheckWebsitePositiononGoogle? GoogleAdsImageSpecification Wojciech SEOSpecialist Together,we'lltakecareoftheelementsthatwillimproveyourwebsiteSEO! Contactus Allcategories Ads Algorithms Career CMS ContentMarketing Conversion Delantelife E-commerce GMB GoogleAnalytics GoogleSearchConsole IndustrySEO InternationalSEO LinkBuilding LocalSEO Marketing News SearchEngines SEO SEOCooperation SEOGuide SEOTools SocialMedia TechnicalSEO UX Search Asitemapisalistofalltheindividualpagesyourwebsiteincludes.IthelpsGooglerobotsunderstandyoursite.Whenitcomestousers,itcanstreamlinenavigationandimproveUX.WhatexactlyisitandhowdoessitemapaffectSEO?Keepreading! Readmore LinkedinisasocialnetworkthatisperfectforfindingB2Bclients.IthasthesamewideopportunitiesasFacebookandInstagram.AlinaOstapenko,themarketeroftheRingostatplatform,explainshowadsonLinkedInworkandanalyzestheirtypeswithexamples.Also,shedescribeshowtotargetthemtotherightaudience.Keepreadingifyouwanttostart,oroptimizeyourLinkedIncampaign! Readmore Recently,GoogleintroducedanewoptionforUSandEnglishsearches.ItallowsyoutotakeacloserlookatthewebpagesdisplayedintheSERP.Whatinformationaboutasourcecanyouget?Keepreadingtofindout! Readmore Seeallarticles Yourdomain E-mail Phone IconsenttotheprocessingofmypersonaldatabyDelantesp.zo.o.sp.k.formarketingpurposes Send MattCalik HeadofSEO&SEM [email protected] Weknowyoudon'tlikethisinfopoppinguponyourscreen,ustoo!Andalthoughyouprobablyalreadyknowitwell,thelawrequiresustoletyouknowthatweusecookies.Click"Accept"andlet'sgettothepoint!FindoutmoreaboutSEOandSEM.PrivacypolicyAcceptManageconsent Close PrivacyOverview Thiswebsiteusescookiestoimproveyourexperiencewhileyounavigatethroughthewebsite.Outofthese,thecookiesthatarecategorizedasnecessaryarestoredonyourbrowserastheyareessentialfortheworkingofbasicfunctionalitiesofthewebsite.Wealsousethird-partycookiesthathelpusanalyzeandunderstandhowyouusethiswebsite.Thesecookieswillbestoredinyourbrowseronlywithyourconsent.Youalsohavetheoptiontoopt-outofthesecookies.Butoptingoutofsomeofthesecookiesmayaffectyourbrowsingexperience. SAVE&ACCEPT × ×