What are rich snippets? • SEO for beginners • Yoast

Rich results or snippets stand out from the other snippets in the search results. They look much nicer and users will instantly get more ... Login Cart ChangecurrencyUSD($)EUR(€)GBP(£) Search Navigationmenu Home»SEOblog»SEObasics»Whatarerichsnippets? Maybeyou’veheardabouttheconceptofrichsnippets.SEOexpertsseemtothinkeveryoneknowsexactlywhattheyare.But,forSEOnewbies,arichsnippetisareallyvagueterm.Whatisitexactly?Timetoexplainwhattheyare,whythey’reimportantforSEOandhowyoucangetthemforyoursite. Beforeyoureadon,doyouknowwehaveanUnderstandingstructureddatatrainingcourse?Inthiscourseweexplainwhatstructureddataisindetail andhowyoucanimproveyourchancesofgettingyourownrichresults.Getaccesstothiscourse,allofourotherSEOcoursesandextrafeaturesinYoastSEObygoingPremium: GetaccesstotheUnderstandingstructureddatacourse» Whatisarichsnippet? Asnippetisaresult Googleshowstotheuserinthesearchresults.Togiveyouanexample:Iwassearchingforagoodrecipeforhomemadeicecreamandgoogledit.Afterthat,Googleshowedmearesultslistwithnormalsnippetsandrichsnippets—orrichresultsastheyarenowcalled.Togiveyouanideaofthedifference,anormalsnippetusuallylookslikethis: Asimple,runofthemillsnippetinGoogle Asyoucansee,Googleshowsthetitleinblue,theURLinblackandadescriptionofwhatthepageisabout.Thisiswhatwecallthesnippet,thethingYoastSEOhelpsyouoptimizewithourGoogle/snippetpreview. ArichresultorsnippetshowslotsofextrainformationbetweentheURLandthedescription.It canlooklikethis: Areciperichresultforthesamequeryastheoneabove Inthissnippet,apictureoftheicecreamisadded,youcanseetheratingoftherecipe,thetimeittakestopreparethistypeoficecreamandthenumberofcaloriesitcontains.Soitcontainsmuchmoreinformationthanthenormalsnippetdoes.Andthat’swhywecallitarichsnippet. Therearelotsandlotsofdifferenttypesofrichresults,dependingonyoursiteandthecontentyou’reproviding.Sometopics,likerecipes,alsocomewithothertypesofrichresultslikethecarousel: Arecipecarouselondesktop—you’llseetheseevenmoreoftenonmobile We’veactuallycreatedadigitalstorytotellyouallaboutrichresults,structureddataandSchema.Thisvisualguidecanhelpyougraspthesubjectandexplainswhyyoushoulddefinitelythinkaboutaddingstructureddatatoyourownsite! WhyarerichresultsimportantforSEO? Nowthatyou’vegotanideaofwhatrichsnippetsare,let’sdiscusswhyyoushouldhavethem.Richresultsorsnippetsstandoutfromtheothersnippetsinthesearchresults.Theylookmuchniceranduserswillinstantlygetmoreinformation,justbylookingatthem.Thisisgreatforthevisibilityofyoursite,butitcanalsoincreaseyourclick-throughrate.TakeitfromRich,heknowsallaboutit! Hi,mynameisSnippet.RichSnippet.Richsnippetsaresnippetsthathaveahigherclick-throughrate.Peoplejustprefertoclickontheresultsthatgivethemmoreinformation. Iftheclick-throughrateofasnippetincreases,you’llgetmoretrafficfromthatsearchresult.Notbecauseyourpositioninthesearchenginechanged,butjustbecausemorepeopleclickonyourresult.Theyjuststandout,likeme! Butthat’snotall.Inthelongrun,richsnippetswillaffectyourrankingaswell.Asmorepeopleclickonyourresult,Googlewillnoticethatpeoplepreferyourpageaboveotherones.WhichtellsGooglethatyourpageisagoodresultforthatspecificsearchandthatwilldefinitelyimproveyourrankingsinthelongrun! So,beawesomelikeRichSnippetinhissnazzysuitandworkonyourrichresults! Howdoyougetrichsnippets? Googlecanshowrichresultsorsnippetsifyouaddstructureddatatoyoursite.Structureddataisapieceofcodeinaspecificformat,writteninsuchawaythatsearchenginesunderstandit.Searchenginesreadthecodeanduseittocreaterichresults.LearnmoreaboutstructureddataandhowtoimplementitinourfreeStructureddataforbeginnerstrainingcourse.Ordivedeeperintothetopicandhowtogetgreat-lookingrichresultswithourUnderstandingstructureddatacourse. YoastSEOcanhelpyougetstarted! Addingstructureddatatoyourwebsitecanbequitedaunting.Butwe’reheretohelp!Ourplugincomeswithapowerfulframeworkforimplementingstructureddata.YoastSEObuildsastructureddatagraphforeverypostorpageonyoursite.Agraphisacompletepieceofstructureddatathathelpssearchenginesunderstandthecontentsofyourpageorpost. YoastSEOalsooffersdifferentstructureddatacontentblocks—forFAQsandhow-tos,forinstance—tohelpbuildspecifictypesofcontent.Thisway,youcangetrichresultsfortheseparticulartypesofcontent.Everyonewillbeabletogetstartedwithstructureddataandgetthoserichresults! Readmore:StructureddatawithSchema.org:theultimateguide» MariekevandeRakt MariekeistheheadofstrategyatYoastandfounderofYoastSEOacademy.ShelovescomingupwithnewideasandproductstomakeSEOattainableforeveryone,andensureahealthygrowthforYoast! Comingupnext! Event LeicesterDigitalLive,2022 June07,2022 TeamYoastisAttending,SpeakingLeicesterDigitalLive,2022,clickthroughtoseeifwe'llbethere,whowillbethereandmore! Seewhereyoucanfindusnext» SEOwebinar YoastSEOnewswebinar-June28,2022 28June2022 OurSEOexpertJonoAldersonwillkeepyouup-to-dateabouteverythingthathappensintheworldofSEOandWordPress. AllYoastSEOwebinars» 6ResponsestoWhatarerichsnippets? SK  • 2yearsago Richsnippetshelpsignificantlyinimprovingtherankingofourclientwebsites.Idowitnessahigherclick-throughrateusingrichsnippets,whichinturndrivesthetraffic.YoastSEOisaninterestingpluginforcreatingstructureddatainourclientsites.IhavesubscribedformorevaluableSEOtips. CamilleCunningham  • 1yearago Thanks!Greattohearthatyou’vesubscribed,asyoucanexpectmorecontentonstructureddataandrichsnippetsfromus:) Strony  • 1yearago You’reright.SurelyRichsnippetsarestillunderrated.Butmoreandmorewebsitesareimplementingthissolution. CamilleCunningham  • 1yearago Thanksforyouraddition,Strony!We’realsoseeingmoreandmorerichsnippetsinthesearchresults:)andtohelpothersthatwanttogetstarted,we’vecreatedafreeStructureddataforbeginnerscourse! ShounakBhattacharjee  • 2yearsago HiMarieke, Thanksforexplainingwhatisrichsnippetsandwhyawebsiteneedsrichsnippets.Thanksforsharing CamilleCunningham  • 2yearsago You’rewelcome,Shounak! Home Aboutus WorkatYoast WerkenbijYoast(NL) Community YoastCon Developerportal Helpcenter Products YoastSEOforShopify YoastSEOforWordPress LocalSEOforWordPress VideoSEOforWordPress NewsSEOforWordPress WooCommerceSEO Otherplatforms SEOblog SEObasics SEOessentials SEOlove SEOnews ShopifySEO YoastSEOacademy LogintoAcademy Allcourses YoastSEOtraining Webinars ZowerktYoastSEO(NLboek)