A Basic Understanding of Rich Snippets SEO - BrightEdge

Rich snippets are a type of structured data markup that allows search engines to better understand what information is contained on each web page. Requestademo HowtoGetRichSnippets?Richsnippets areatypeof structureddatamarkupthatallowssearchenginestobetterunderstandwhatinformationiscontainedoneachwebpage.Richanswers werefirstdisplayedbyGooglebackin2009.OurresearchatBrightEdgehasshownthattherichanswers,suchasvideothumbnails,canincreasetheclick-throughratebyasmuchas50percentincertainSERPpositions. WhatistheGooglerichsnippettool? Asof2016, Googlesupports thefollowingtypesofsnippets: informationaboutaproduct,suchasitsprice,reviewsandavailability recipesthatcanarecompatiblewithwebsearchesandRecipeView reviewsofitemsorbusinesses,suchasastore eventsthatpeoplemightattendataparticulartimeandplace informationaboutasoftwareapplication,suchaspriceandreviews avideothumbnailforonlinevideos newsarticleheadlines,imagesandpublisherinformation Forexample,foranewsarticle,youmightseeasnippetthatlookslikethis: Foravideorichanswer,youmaysee: DorichsnippetshelpSEO? Theregulationsthatdictatewhichrichsnippets aredisplayedforwhichsitesareregularlychanging.Forexample,Googleexperimentedwithauthorrichanswersforafewyearsbeforeeliminatingthemin2014. Videosnippetswereoncemuchmorewidelyused,butin2014,manybrandssawthemdisappear.Whilethereis alotofconjecture aboutwhythishappened,highlyreputablevideosites,likeYouTube,willstillhavethemappear. Giventhenumberofchangesthathavehappenedwithrichanswersinthepast,itislikelythattherewillbemorechangesinthefuture.Forthisreason,youshouldfocusonpreparingallyourcontentforpotentialrichanswers. Tooptimizeyourcontentforpotentialsnippets,youshoulduseschema.orgmarkup.ThishasbeendesignedtoprovideacommonsystemforGoogle,Bing,YandexandYahoo!Useallofthemarkupdatathatappliestoyoursiteandoptimizebothyourexistingcontentandnewcontentthatyoucreate. Theschemamarkupwillallowyoutofillinnumerouspiecesofdataaboutyourcontent.Forexample,ifyouaredoinga schemamarkupforanevent,youcanfillininformationsuchas: theaggregaterating thepersonororganizationattending thetimetheeventwillbegin theeventduration theenddateandtime theplaceorpostaladdress theorganizer theperformer Gettingrichsnippetstoappearwithyoursearchresultscanhelpincreaseclick-throughratesandboostvisibility.Usingschemamarkupcanhelpyoumaximizeyourchancesfordisplayingasnippet. <