Twitter Ads Manager

Twitter Ads Manager provides a central workspace to plan, manage, and report on campaigns. You can access Ads Manager by logging into your ads account at ... Skiptomaincontent Business TwitterAdsManager TwitterAdsManagerprovidesacentralworkspacetoplan,manage,andreportoncampaigns.  YoucanaccessAdsManagerbyloggingintoyouradsaccountatads.twitter.com,whereyou'llautomaticallybebroughttotheAdsManagerasyourhomescreen.Fromthere,youcancustomizeyourviewtoseerelevantcampaigns,creatives,andresults. Features Custommetrics Exportdata FAQs   Features Custommetrics Exportdata FAQs WatchthisvideoforanoverviewonhowtonavigatetheTwitterAdsManager: Yourbrowserdoesnotsupportthevideoelement.   AdsManagerfeatures Customfilters UsecampaignfiltersacrossthetopofAdsManagertoeasilyfindthecampaigns,adgroups,and/oradsyouwanttoevaluate.Youcanfiltercampaignsby: Fundingsource Objective Status Campaignname Addasmanyfiltersasyouwantbyclicking“Addfilter”. Youcanalsosavethesefilterstoeasilygobacktoanyfilteredview.Filtersetsareuniquetoeachadvertiser. Custommetrics Bydefault,you'llseeallresults,costperresult,andresultrate-byobjective.Toseewhat'sconsideredaresultperobjective,pleaseclickhere.Toviewpresetmetricsbyobjective,clickontheobjectiveinthe“Metrics:Summary”drop-down.  Youcanalsoviewanumberofothermetricsforyourcampaignbyclickingon“Customizemetrics”.Here, youcanselectorunselectanymetricyouwish. It’salsopossibletosaveyourselectionofmetricsasacustomreport.Saveyourpresetbyenteringinanamefortheselectionsandclick“Save”. Customreportsallowyoutogobacktothatmetricsetanytimeforfastcampaignanalysis. Campaignstructure Weprovidevariouslevelsinourcampaignstructure,designedtogiveyouasmuchcontrolaspossibleofhowyourTwitteractivationsdeliver. Campaign:Acampaigncorrespondstoasingleadvertisingobjective,likefollowers,videoviewsorappinstalls.Atthecampaignlevel,youalwaysspecifyyourcampaignnameandchosenfundingsource. Adgroups:Adgroupsarewhereyouchoosehowyouwanttospendyourmoney.Hereyousetgoals,bids,targetingandplacementforeachofyourcampaigns.OnecampaigncanhavemanyadgroupsandanadgroupcancontainoneormoreAds. Ads:YoucanhaveasmanyAdsasyouwouldlikeinasingleadgroup.Thesystemwillauto-optimizetothebestperformingcreativewithinanadgroup. Youcanviewperformanceforeachad,filteredbycreativetype: Tweets:PromotedAds  Displaycreatives:CreativeusedontheTwitterAudiencePlatform AmplifyPre-roll:Pre-rollvideousedinanAmplifyPre-rollcampaign   Howtoselectandviewcustommetrics Custommetricsmodel Ourcustommetricsmodelallowsyouto: Searchmetricsbyname Usethecategoriestonavigatethroughavailablemetrics Addandremovemetrics Changetheorderofthecolumnsbydragginganddropping.Toptobottominthemodelcorrespondstolefttorightcolumnsinthedashboard Saveyourcustommetricset Onceyou'vesavedametricset,it'llbeavailableinthemetricsdrop-downwithyourotherpresets. Youcanshareaviewbyclickingthe“Share”buttontotherightof“Export”.Thisallowsanyonewithaccesstotheaccounttoseetheviewyoucreated. Campaignsortingandmetricdefinitions Clickonthe"▼"icontosortacolumn Hoveroverthe"?"icontoseeadefinitionofeachmetric Thesetipsarealsoavailableifyouhoveroverametricinthemetricscustomizationmodel Note:sortingismaxedat2500rows Audiencedetails Youcanviewaudiencebreakdownbylocations,keywords,handles,behaviors,gender,language,platform,andinterests. Clickonthe"Audience"tabtoviewaudiencedetails.Toexportdataattheaudiencelevel,clickonthe“Export”buttononthispage. Activityhistory Viewwhatchangesweremadetoyourcampaignoradgroup,andseewhichoptimizationsweremadeandbywhom. Clickintoanindividualcampaignoradgrouptoseethehistorylog. Breakdownbyday,placement,device,andcreatives SeeyourresultsonTwittervs.TwitterAudiencePlatform,Androidvs.iPhone,orbycreative. Breakdownbyplacement:Navigateto"Breakdown:Placement"andclickon"Placement"or"Placement+Daily".ThedashboardwillshowabreakdownbetweenTwitterandTwitterAudiencePlatformdeliveryforeachlevelofthecampaignstructure:fundingsources,campaigns,adgroups,andads. Breakdownbydevice: Navigateto"Breakdown"andselect"Device".Thedashboardwillshowabreakdownbetweendevices(Androidvs.iPhone)foreachlevelofthecampaignstructure:fundingsources,campaigns,adgroups,andads. Breakdownbycreative: ToviewaggregatedTweetdataacrosscampaigns,select"Breakdown:Creative". RemembertotoggletoTweets,pre-roll,orotherdisplaycreativesdependingonthetypeofmediayouwanttoview.YoucanaddTweetIDandTweetmediatypeascustomcolumnstoenableeasyfilteringandsorting. Customizecharting YoucancustomizechartstovisualizeyourkeyKPIs. Atthecampaign,adgroup,andadslevels,clickonthedrop-downatthetopofthecharttoselectthemetricyouwanttovisualize.Youcancustomizethelistofmetricsyouseebyaddingthemthroughthecustommetricsmodel.   Howtoexportyourdata Youcanreportoncampaignlifetimedatainsteadofhourlyordailybreakoutsforfasteranalysis: Usecustomfiltersandmetricstocreateyourdashboardview Click"Export"andnavigateto"Exportdata" Select"Breakdown:None"toexportexactlywhatyouseeinthedashboard Youcamalsodownloadaudiencemetrics. Pleasenote: Dataforwebsiteconversionsbytagisonlyavailableviaexport.WerecommendedyouusetheuniversalwebsitetagtoviewconversiondataintheUI.Learnmoreabout conversiontracking.    Frequentlyaskedquestions HowdoIstartacampaign? Navigatetothe"Createcampaign"drop-downinthetoprightofyourAdsManager,andselectthetypeofcampaignyouwanttocreate.Learnmoreabout howtosetupacampaign.Learn howtodeleteacampaign.  WherecanIfindmyinvoice? TofindyourTwitterAdsinvoice,clickonyourprofilenameinthetop-rightcorner.Fromthedrop-down,select"Billinghistory".Fromthere,youcanviewalloftheinvoicesonyouradsaccount. Morequestionsonbilling? Checkoutour billingbasics.  HowdoIcontrolspendusingadgroups? Controllingspendatthecampaignandadgrouplevels: Thinkofyourcampaignasthemainsourceofpowertodeliverads.Ifyourcampaignisoff,youradgroupswon’tbeabletorun(eveniftheadgroupsaretechnicallyon). Ifyourcampaignison,youradgroupswill.run. Howdoesthisworkinaction? Therearetwooptionsavailablewhenyousetupcampaigns.Thedefaultstructureprovidesmuchofthecontrolofbudgetsandtimingattheadgrouplevel.Whenusingourdefaultsettingsyoumustselectbothadailybudgetandflightdatesforeachadgroup.Youmayinputaspendcapatthecampaignleveltoensurethatthecampaignasawholecannotspendmorethanaspecifiedamount. YoucanalsochoosetohandthecontroltoTwitterandoptintoCampaignBudgetOptimization.Withthisoption,adailybudgetmustbespecifiedatthecampaignlevel.Twitterautomaticallyoptimizesthisbudgetamonganyadgroupswithinthecampaign.IfyouchooseCampaignBudgetOptimization,neithertotalnordailybudgetcanbespecifiedattheadgrouplevel.Flightdateswillremainattheadgrouplevel. I'mseeingadiscrepancyinmyAdsManager ForalistofanswerstocommonAdsManageranalyticsquestions,seeourcommonanalyticsdiscrepanciespage.  Readytogetstarted? Createyourad ByusingTwitter’sservicesyouagreetoourCookiesUse.Weusecookiesforpurposesincludinganalytics,personalisation,andads. OK ThispageandcertainotherTwittersitesplaceandreadthirdpartycookiesonyourbrowserthatareusedfornon-essentialpurposesincludingtargetingofads. Throughthesecookies,Google,LinkedInandNewsCredcollectpersonaldataaboutyoufortheirownpurposes. Learnmore. Accept Decline