Top 10 Structured Data Testing and Validation Tools for SEO

Structured Data Test Tools Comparison · #1) Google's Structured Data Testing Tool · #2) Yandex Structured Data Validator · #3) Chrome Extension: ... Skiptocontent Menu MENUMENUHomeResourcesFREEeBooksQATesting FreeQATrainingTestCasesSDLCTestLink SoftwareTestingBugZillaMobileTestingJIRA AgileMethodologyDatabaseTestingETLTesting QualityAssuranceTestManagementSAPERPTesting Courses SoftwareTesting(LIVECourse)Selenium(LIVECourse) SoftwareTestingSeleniumQTP/UFTJIRAVideosRubyCucumber Automation AutomationTestingSoapUIJIRAAppiumKarateFramework SeleniumQTP/UFTALMQCPostman JMeterLoadRunnerAPITestingRobotFramework TestNGJUnitEclipseMaven TypesOfTesting AllTestingTypesRegressionTestingUnitTestingSmokeTesting FunctionalTestingIntegrationTestingSystemTestingUsabilityTesting UATTestingBetaTestingBlackBoxTestingWhiteBoxtesting LoadTestingStressTestingSecurityTestingPerformanceTesting Tutorials C++C#DevOpsVBScriptTeamManagementComputerNetworkingJest PythonJAVAUNIXSVNAngularJSSpockLaravel SpecFlowJSONFlaskSOAtestMockitoKarma MachineLearningBlockchainGitHubGatlingWiremock Data OraclePL/SQL DataWarehouseExcelVBA BigDataJDBC MongoDB Menu MENUMENUHomeResourcesFREEeBooksQATesting FreeQATrainingTestCasesSDLCTestLink SoftwareTestingBugZillaMobileTestingJIRA AgileMethodologyDatabaseTestingETLTesting QualityAssuranceTestManagementSAPERPTesting Courses SoftwareTesting(LIVECourse)Selenium(LIVECourse) SoftwareTestingSeleniumQTP/UFTJIRAVideosRubyCucumber Automation AutomationTestingSoapUIJIRAAppiumKarateFramework SeleniumQTP/UFTALMQCPostman JMeterLoadRunnerAPITestingRobotFramework TestNGJUnitEclipseMaven TypesOfTesting AllTestingTypesRegressionTestingUnitTestingSmokeTesting FunctionalTestingIntegrationTestingSystemTestingUsabilityTesting UATTestingBetaTestingBlackBoxTestingWhiteBoxtesting LoadTestingStressTestingSecurityTestingPerformanceTesting Tutorials C++C#DevOpsVBScriptTeamManagementComputerNetworkingJest PythonJAVAUNIXSVNAngularJSSpockLaravel SpecFlowJSONFlaskSOAtestMockitoKarma MachineLearningBlockchainGitHubGatlingWiremock Data OraclePL/SQL DataWarehouseExcelVBA BigDataJDBC MongoDB LastUpdated:May4,2022 ListoftheBestStructuredDataTestingToolsforStructuredDataValidation: Structureddatainthecontextofawebsitedesignwhichreferstoaschematicplanthathelpssearchenginebotsunderstandapage’scontent.Theinformationisalsousedtodisplayspecialsearchresultenhancementssuchasratingsandreviewstoappearalongsidethesearchresults. Programmersoftencodestructureddatausingamarkuptool.Thecodeisembeddeddirectlyontothepage.Mostofthestructureddataiscodedusingscema.orgvocabulary.OtherstructureddataformatsincludeJSON-LD,RDFa,Schema,andmicrodata. Thecodesshouldbetestedforerrorsusingastructureddatatestingtoolbeforedeployment. Inthisarticle,youwilllearnwhatisstructureddatatesting,howit’sused,andwhyit’simportant,etc.Youwillalsofindoutaboutthetoptenstructureddatatestingtoolsthatyoucanusetocheckthecode. WhatisStructuredDataTesting? Structureddatatestinginvolvesusingadatatestingtooltomonitoryourpage’shealth.Thetoolcanhelpinidentifyingandresolvingissueswithstructureddata.Inotherwords,thetestingtoolsvalidatestructureddataandsnippets. Thestructureddatatestingtoolscantestthestructureddataasitisbeingdeployed.Thesetoolsprovideinsightsaboutthepage’sdatathatisvisibletosearchengines.Youcanfindalotofinformationasshownbelowusingthestructureddatatestingtool: Whatistheformatofthepage’sstructureddata? Arethereanyerrorsinthestructureddata? Whatarethedetailsofanyissueswiththestructureddata? Thesetoolscanalsodetectpermalinksetupandshowinformationbasedonthestructure.Someofthetoolscandetecttaxonomiesandcustomposttypesbylookingatthecode.OtherscanalsovalidatethemetadataformatsthataresupportedbyGoogle,Bing,YahooSearch,andothersearchengines. What’stheUseofStructuredDataTestingTool?WhyisitImportant? Structureddatatestingtoolisofcriticalimportance.EvenoneissuewithstructureddatacanpreventGooglefromreadingthemarkup.Thewarningcanrelatetomissingcodeorwrongcodeinthemarkup.Insomecases,awarningisflaggedwhenaspecificfieldisnotbeenfilledout. Itwillhelpyoutoidentifyandresolvecriticalissueswiththesite’sschemamarkup.Thetoolsmakeiteasyforyoutodetecterrorsthatarenotvisibleonplaininspection. Testingthestructureddatawithdifferenttoolsisarecommendedpracticeforsuccessfulimplementationofyoursite.Thiswillhelpyoutodetectandresolvealltypesoferrorsinthesite’sschema. HowStructuredDataHelpsinSEO? Structureddatatestingmakessenseasit’simportantforsearchengineoptimization(SEO).Anoptimizedstructureddatawillhelpinincreasedvisibilityofasiteontheresultspageofasearchengine. Onestudyhadfoundthatwebsiteswithstructureddatacoderankfourpositionshigheronaverage. AnotherstudycarriedoutbySearchEngineJournalhasanalyzedtheimpactofstructureddataonthewebsite.Byaddinglocallistingsschema,theclick-through-rateshadincreasedby43percent.Moreover,theimpressionshadincreasedby1percentandtheaveragerankingofthesiteby12percent. Withstructureddata,youcandirectthesearchenginestoprovideinformationbeyondtitleanddescription.Thestructureddatacodecanprovideinformationtothesearchengineabouttheaverageratingofthesite,pricinginformation,productfeatures,andmuchmore. Thisinformationcanincreasetheclick-throughrate(CTR)ofthesitereducedbouncerate.Thesetwofactorsareimportantrankingfactorsinthesearchengine. AstheheartofSEOismakingiteasierforsearchenginestounderstandyoursite.Thiscanbeachievedthroughstructureddata. HowStructuredDataisUsed? Structureddataisapieceofmarkupcodethatrepresentsawebpage.Youcanusestructureddatacodetodisplayalogo,contactinformation,event,orotherinformationonthesearchresultpage.Thiscanimprovethevisibilityandclick-abilityofyoursite. Astructureddatamarkupiscreatedoneverypage.Thecodegivessearchenginescontextualdataregardingthewebsiteanditsstructure.Thecodecanbeusedtoenhancetheappearanceofyourwebsiteonthesearchresultpage. Structureddatacanbeusedtoadddifferentinformation.Forinstance,thefollowingJSONcodewillprominentlydisplaythelogoandcontactinformationofyoursiteinthesearchresultspage. Inaddition,includingthefollowingsamplecodewillletyoudisplaylinkstoyoursocialmediasitesinthesearchresultspage. Alltypesofbusinessescanbenefitfromtheuseofstructureddatatool.Businessesthatsellproductsonlinecanparticularlybenefitfromstructureddata. Forinstance,amanufacturingsitecandisplayproduct,sizes,partnumber,reviews,anddescriptionsonthesearchresultspage.This,inturn,willhelpprospectivecustomerstoquicklyhomeinontherightproduct. Thestructureddatacodesabovemayseemintimidating.Butyoudon’tneedanycodingexperiencetogeneratethecodes.ThecodecanbecreatedeasilyusingafreemarkupgeneratorsuchasGoogleStructuredDataMarkupHelper. Inordertotestthecodeforanyerrors,youneedatoolcalledstructureddatatestingtool. ProTipforSelectingtheBestStructuredDataTestingTool:Toselecttherightstructureddatatestingtool,youshouldtestallthestructureddatatestingtools.Justopenthetestingapp,pastethecodeandinspectthemarkupelement.Thiswillallowyoutoknowwhichservesyourrequirementsthebest. Inordertohelpyouinselectingtheappropriatestructureddatatestingtool,wehavecompiledalistof10besttestingtoolsforyourwebsitehere. ****************** =>>Contactustosuggestalistinghere. ****************** WhatYouWillLearn:TopStructuredDataTestingToolsStructuredDataTestToolsComparison#1)Google’sStructuredDataTestingTool#2)YandexStructuredDataValidator#3)ChromeExtension:StructuredDataTestingTool#4)SEOSiteCheckup#5)BingMarkupValidator#6)GoogleEmailMarkupTester#7)RDFTranslator#8)JSON-LDPlayground#9)StructuredDataLinter#10)MicrodataToolConclusionRecommendedReading TopStructuredDataTestingTools EnlistedbelowaretheTopStructuredDataTestingToolsthatareavailableinthemarket. StructuredDataTestToolsComparison StructuredDataTestingToolBestForPriceFeaturesUsageComplexityLevel Google’sStructuredDataTestingToolValidatingJSON-LD,Microdata,andRDFastructureddataformatsFreeValidatescommonstructureddataTestbypastingURLorcodesnippetEasy SEOSiteCheckupValidatingHTMLstructureddataWebsiteSEOanalysisandmonitoring$39.95TestsstructureddataAnalyzethesite’sSEOperformanceComprehensiveanalyticsreportMedium RDFTranslatorRDFa,RDF,XML,N3,N-Triples,JSON-LDstructureddataformats.FreeSupportsawiderangeofstructureddataformatTestbypastingURLorcodesnippetEasy JSON-LDPlaygroundValidatingJSON-LDstructureddataformatFreeComprehensiveanalysisofJSON-LD1.0and1.1formatsDifferentoutputformatting–Expanded,Compact,Table,Visualized,FramedHard StructuredDataLinterValidatingRDFa,JSON-LD,andmicrodatastructureddataformatsFreePresentsavisualpreviewofcodeVocabularytestforSchema.org,Facebook'sOpenGraph,SIOC,andData-Vocabulary.orgEasy #1)Google’sStructuredDataTestingTool BestforValidatingJSON-LD,Microdata,andRDFastructureddataformats. Google’sStructuredDataTestingtoolisasimple,no-fussdatatestingtool.Youcanpasteyourwebsite’sURLorthecodesnippet.Thetoolwillcheckthestructureddatacodeandflagerrors.Thetoolcanhelpyouvalidatewhetherthestructureddatacodeisintherightformatornot. Youcanalsocheckdifferentfieldsofstructureddatasuchasorganizationname,type,URL,andotherinformation.Googlesupportsrecommendcheckingyoursitewiththistoolduringthedevelopmentofyoursite.It’sessentialthatyouusethetoolbeforedeploymentofyoursite. Price:Free. Website:Google’sStructuredDataTestingTool #2)YandexStructuredDataValidator Bestfor ValidatingOpenGraph,RDFa,microdata,microformats,schema.org Yandexstructureddatavalidatorisanotherfreestructureddatatestingtool.SimilartoGoogle’sStructuredDataTestingTool,youcancheckthemarkupofyoursite.Thetoolwillcheckwhetherthesearchenginecrawlerswillbeabletoextracttheinformationmentionedinthestructureddataornot. ThestructureddatavalidationtoolwillinspectallthecommonformatsincludingOpenGraph,microdata,RDF,andschema.org.ThetoolisparticularlyhelpfulforensuringthatthestandarddatacodeappearscorrectlyintheYandex.comsearchengine,whichiscurrentlythemostpopularsearchengineinRussia. Price:Free. Website:YandexStructuredDataValidator #3)ChromeExtension:StructuredDataTestingTool Bestfor ValidatingJSON-LD,Microdata,andRDFastructureddataformats Structureddatatestingtoolchromeextensionisanothergreattooltovalidateyoursite.YoushouldusethistoolifyouusetheChromeinternetbrowser. Theextensionisnotastandaloneapplication.Instead,theappusestheGoogleStructuredDataTestingTooltovalidatethemarkup.ItchecksalltheformatsthataresupportedbyGoogle’svalidationtool. YoucanalsoviewthestructureddatainsideGoogle’sStructuredDataTool.Thewarningsanderrorswillbedisplayedinorangeandred,respectively. Thetoolcanalsoaccesswebsitesthatareinadevelopmentorstagingenvironment.Theextensionwillvalidaterichsnippetsandstructureddataofawebsite.Thistoolcancheckthecodeonadifferentmediumincludingonline,intranet,andbehindapasswordprotectedthepage. Price:Free. Website:Chromeextension:StructuredDataTestingTool #4)SEOSiteCheckup Bestfor:ValidatingHTMLstructureddata,websiteSEOanalysis,andmonitoring. SEOSiteCheckupisacomprehensivewebsiteanalysistools.ItconsistsofoveradozentoolsincludingtheStructuredDatatestingtool.YoucanpastetheURLofthesiteandclickCheckuptovalidatethestructureddata. ThetoolwillcheckwhetherthestructureddatameetsHTMLmicrodataspecificationsornot.Youcanregisterfora14-dayfreetrialbyenteringthepaymentdetails. Apartfromcheckingtheschemausage,thetoolwillcheckyourwebsiteforSEOissuessuchaspageloadspeed,URLredirects,nestedtables,brokenlinks,mobileresponsiveness,andmuchmore.Itservesasaone-windowsolutionforoptimizingyoursiteforsearchengineranking. Price:$39.95 Website:SEOSiteCheckupStructuredDataTest #5)BingMarkupValidator BestforValidationofSchema,RDFa,microdata,JSON-LD,OpenGraph. BingMarkupValidatorisapartoftheBingWebmastertools.YoucanaccessthetoolbyclickingonDiagnosingandToolsinthesearchpage.ThetoolletsyouvalidatethedifferenttypesofstructureddataincludingRDFa,JSON-LD,OpenGraph,andmicroformats. Youcanusethevalidationtoolforfree.However,youneedtologinandaddyoursitetovalidatethestructureddatacode.Adrawbackofthetoolisthatitwon’tallowyoutovalidatetheHTMLstructureddata. Price:Free. Website:BingMarkupValidator #6)GoogleEmailMarkupTester Bestfor:ValidatingstructureddatamarkuptoanHTMLemail. GoogleEmailMarkupTesterwillverifywhetherthestructureddataextractedfromemaildocumentsmeetthestandardspecificationornot. Youcanusethistoolforfree.Inordertocheckthestructureddata,youhavetopastethemarkupcodeinthetextboxandthenclickonValidate.Thetoolwilldisplaytheextractedstructureddataalongwiththepropertiesforeveryentity.Thetoolwillalsodisplayaspecificerrormessageiftheinputisnotvalid. Price:Free. Website:GoogleEmailMarkupTester #7)RDFTranslator Bestfor:ValidatingRDFa,RDF,XML,N3,N-Triples,JSON-LDstructureddataformat. RDFTranslatorwillvalidatelimitedtypesofstructureddataformat.Youcanusethisfreetooltovalidatealargerangeofstructureddataformat. ThetoolisparticularlyusefulforvalidatingXML,N3,andN-Triplesstructureddataformatastheyarenotsupportedbymanyfreevalidationtools. Inordertocheckthecode,youcanpastetheaddressofyoursiteorthestructureddatacode.ThetoolalsocomeswithRESTAPItherebyallowingdeveloperstoincorporatethetooltotheirwebsite. Price:Free. Website:RDFTranslator #8)JSON-LDPlayground Bestfor:ValidatingJSON-LDstructureddataformat. JSON-LDisbestforvalidatingJSON-LDstructureddataformat.Thetoolletsyoucarryonacomprehensiveanalysisofthecode. JustenterthemarkupcodestartingwithorURLoftheremotedocument,andthesitewilldisplayadetailedreport.Thetoolhelpsthewebsiteownerstocheckwhetherthesyntaxconformstotherequirement. Price:Free. Website:JSON-LDPlayground #9)StructuredDataLinter BestforValidatingRDFa,JSON-LD,andmicrodata. StructuredDataLintercanhelptoverifythestructureddatapresentinwebpagesandshowenhancedsearchresults.YoucancheckthestructureddatabypastingtheURL,code,oruploadingafile. Thetoolcanprovidesnippetvisualizationandalsolimitedvocabularyvalidations.Atthemoment,thisfreevalidationtooldoesnotsupportmicroformats. Price:Free. Website:StructuredDataLinter #10)MicrodataTool Bestfor:ValidationofHTML5microdata. MicrodataToolcanvalidateHTML5microdatastructureddata.ThetoolisajQuerydrop-inscriptthatyoucanincludeonyourwebsite.Itisausefulbrowservalidatortoolwhichcanbeusedwithoutanyinternetconnectionorwebserver. Price:Free Website:MicrodataTool Conclusion HerewehavereviewedthetopStructuredDataTestingToolsthatareavailableinthemarket.Thepurposeofthisarticlewastointroduceyoutostructureddatatestingtools.Thetoolslistedherearesuitableforbothindividualprogrammersandlargeprogrammingfirms. Google’sStructuredDataTestingtoolisthebestfreestructureddatatestingtoolthatcanvalidatebasicmarkupformats.Ifyouwantamorerobusttoolthatsupportsalargerangeofformats,youshouldgoforRDFtranslator. JSON-LDPlaygroundandStructuredDataLinterarealsofreestructureddatavalidationtoolsthatsupportdeepanalysisofthemarkupdata. WebmasterswhowantacomprehensivetooltoanalysesSEOstatisticsincludingstructureddatamarkupshouldconsiderthepaidSEOSiteCheckuptool. ****************** =>>Contactustosuggestalistinghere. ****************** RecommendedReading BestSoftwareTestingTools2022[QATestAutomationTools] VolumeTestingTutorial:ExamplesandVolumeTestingTools 40+BestDatabaseTestingTools-PopularDataTestingSolutions 10BestETLTestingToolsin2022[TOPSELECTIVE] 10+BestDataCollectionToolsWithDataGatheringStrategies Top10PopularDataWarehouseToolsandTestingTechnologies ETLTestingDataWarehouseTestingTutorial(ACompleteGuide) 10+BestDataGovernanceToolsToFulfillYourDataNeedsIn2022 AboutSoftwareTestingHelpHelpingourcommunitysince2006! MostpopularportalforSoftwareprofessionalswith100million+visitsand300,000+followers!YouwillabsolutelyloveourtutorialsonQATesting,Development,SoftwareToolsandServicesReviewsandmore! RecommendedReading BestSoftwareTestingTools2022[QATestAutomationTools] VolumeTestingTutorial:ExamplesandVolumeTestingTools 40+BestDatabaseTestingTools–PopularDataTestingSolutions 10BestETLTestingToolsin2022[TOPSELECTIVE] 10+BestDataCollectionToolsWithDataGatheringStrategies Top10PopularDataWarehouseToolsandTestingTechnologies ETLTestingDataWarehouseTestingTutorial(ACompleteGuide) 10+BestDataGovernanceToolsToFulfillYourDataNeedsIn2022 JOINOurTeam!