Best Structured Data Testing Tools - HubSpot Blog

Best Structured Data Testing Tools ; 1. Rich Results Test. Google's Rich Results Test · best structured data testing tool: rich results test ; 2. Marketing|6minread BestStructuredDataTestingTools WrittenbyFloriNeedle Structureddata isthecodeonyourwebsitethatexplainsandorganizesthecontentonthepage.Theimagebelowisanexampleofstructureddata. ImageSource StructureddatarelatestoSEOandmarketingbecauseithelpssearchenginesunderstandyourcontentandwebsite.Whenyourwebsitecontentisoptimizedusingstructureddata,you’llgainmorevisibilityforyoursitepagesinSERPs. GivenitsimpactonSEO,you’llwanttoensureyourwebsite’sstructureddataisoptimized.Belowwe’llrecommendsomehigh-qualitystructureddatatestingtools,andexplainhowtofixerrorsyoufindinyourtestingprocess. StructuredDataTestingToolPreview 1.RichResultsTest Google’sRichResultsTest toolanalyzesthestructureddataonyourdesktopandmobilesitepagestoensureitsupportsrichresults.ItspecificallytestsforGoogleSERPsspecialfeatures,soit’scrucialtouseifyou’reoptimizingyourwebsiteforGooglesearchresults. ImageSource Touseit,simplypasteaURLorcodesnippetandclicktestandtheresultswillcalloutanyerrorsandexplainhowtofixthem. 2.JSON-LDPlayground JSON-LDPlayground testsyourstructureddatasyntaxagainstJSONstandardstoensureitiscorrect.Touseit,simplyenteryourstructureddatamarkupcodeandyou’llgetadetailedreport. ImageSource Thetoolalsosharesexamplecodestructuresforspecificcategories,likerecipesorpeople,thatyoucanusetomodelyourstructureddata. 3.Schema.org Schema.org checksthesyntaxofyourstructureddatatoensureitmeetsstandardschemamarkuprequirements.WhileGoogle’sRichResultsTestfocusesmoreonGoogleSERPfeatures,thistoolchecksforallpossibleschemamarkupslike,forexample,thecorrectstructureforarestaurant’swebsite. ImageSource Touseit,pasteyourcodesnippetorURL,andclickRunTest.Yourresultswillcalloutanyerrorsandletyouknowhowtofixthem. 4.BingMarkupValidator Bing’sMarkupValidator analyzesyoursite'sstructureddataformarkuperrorsandgivessuggestionsonhowtoimprove.Ifyou’reoptimizingyoursiteforBingSERPs,thisisthesitetouse.Hoveringoveranyoftheissuesbringsupadialogueboxthatexplainshowtosolvetheproblem. ImageSource 5.SEOSiteCheckup SEOSiteCheckup’sStructuredDataTest analyzeswhetheryourstructureddatameetsHTMLMicrodataspecifications.Tousethetool,simplypastetheURLofthepageyou’recheckingandrunthetest. ImageSource Resultscalloutthetotalnumberoferrors,theirsuggestedlevelofpriorityforfixingthem,andlinkstoguidesthathelpyoufixtheissues. 6.EmailMarkupTester Google’sEmailMarkupTester analyzesyouremail'sHTMLtoverifyifitmeetsstandardspecifications.Touseit,simplypasteyourcodeintothetextboxandclickvalidate.Ifthereareanyerrors,thetoolwillcallthemoutforyoutofix. ImageSource 7.RDFTranslator RDFTranslator validatesdifferenttypesofstructureddataformatstoensureyoursiteissetupcorrectly.Tocheckyourcode,simplypasteyoursiteURLorcodesnippetandclicksubmit. ImageSource 8.SearchConsoleStructuredDataReport SearchConsoleStructuredDataReport givesyouanoverviewofyourstructureddatathatincludesthetotalnumberofvalidelements,validelementswithwarnings,anderrors.Ifyouclickonthereportrowsthatcontainerrors,thetooltellsyouexactlywhattheerrorissoyoucantackletheissue. ImageSource StructuredDataGenerator 9.Markle’sSchemaMarkupGenerator Merkle’sSchemaMarkupGenerator helpsyougenerateaccuratestructureddataforyourwebsiteandwebsitepages.Youcancreateschemamarkupsforarticles,events,FAQpages,etc.,thatarecorrectlyformatted,ensuringyourwebsiteisfittoappearinSERPs. ImageSource Simplyselecttheschemayouneed,inputyourinformation,andcopyandpastethecodeonyoursite. 10.StructuredDataMarkupHelper TheStructuredDataMarkupHelper helpsyoucreatestructureddatathatmeetsGoogle’sstandards.YousimplypasteyourURLtoyourwebsiteoryouremailHTML,selectthetypeofdatayou’reinputting(i.e,ajobposting)andclickStartTagging. ImageSource ThetoolthengivesyouyourstructureddatausingthecorrecttagsthatwillsurfaceyourcontentinSERPs. HowtoFixErrorsFoundWithaTestingTool Ifyougeterrorswhentestingyourstructureddata,fixingthemiscrucialtoensuringyoursiteshowsupinSERPs.Manystructuredtestingtoolsgivesuggestionsonhowtoremovetheerrorsinyourstructureddata,andbelowwe’llgooversomecriticalstepstoremember. 1.Fillinmissingfields. Someofthemostcommonerrorsyoumayseearemissingfields.Thisusuallymeansthatyouhaveanelementinyourstructureddatathatdoesn’thaveacorrespondingfieldthatexplainswhatthedatais.Forexample,ifyou'remissingapublishdateinthestructureddataforanewsarticle,youmaysee: Missing:datepublished Youcansimplyfixthiserrorbyenteringthepublishdate. 2.Prioritizethosewiththemosterrors. Aftertestingyourstructureddata,yourtoolmaycallattentiontothedatatypesthatcontainthemosterrors.You’llwanttofixthesefirst,aserrorsinthesemaybecontributingtosubsequenterrorsthatwillresolvethemselvesoncethesearefixed. 3.Fixmanualactions. Manualactionsarewhenahumanreviewerdeterminesthatpagesonyoursitearen’tcompliantwithGoogle’swebmasterguidelines.Forexample,apageonyoursiteusesthestandardreviewmarkupbutdoesn’tincludeanyreviews.You’llwanttoaddresstheseerrorsimmediatelybecausemanualactionscansignificantlyimpactyoursiterankings. StructuredDataHelpsYourSiteSEO Youshouldconsidertestingandvalidatingyourwebsite'sstructureddataasacriticalcomponentofyourSEOprocess,asithasasignificantimpactonyoursiteappearinginsearchresults.Leveragethestructureddatatestingtoolsinthislisttoensureyourstructureddatameetsstandards.   OriginallypublishedApr20,20227:00:00AM,updatedApril202022 Topics: StructuredData Don'tforgettosharethispost! RelatedArticles HowtoUseSchemaMarkuptoImproveYourWebsite'sStructure Marketing  |4minread ExpandOffer SocialMediaContentCalendarTemplate Getitnow Getitnow DownloadforLater