Applied psychology - Wikipedia
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Applied psychology is the use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and ... Appliedpsychology FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch Applicationofpsychologicaltheoriesorfindings ForAppliedPsychology:AnInternationalReview,seeAppliedPsychology(journal). PartofaseriesonPsychology Outline History Subfields Basictypes Abnormal Behavioral Behavioralgenetics Biological Cognitive/Cognitivism Comparative Cross-cultural Cultural Differential Developmental Evolutionary Experimental Mathematical Neuropsychology Personality Positive Psychodynamic Psychometrics Quantitative Social Appliedpsychology Appliedbehavioranalysis Clinical Community Consumer Counseling Critical Educational Environmental Food Ergonomics Forensic Health Humanistic Industrialandorganizational Legal Medical Military Music Occupationalhealth Political Psychometrics Religion School Sport Traffic Lists Disciplines Organizations Psychologists Psychotherapies Researchmethods Theories Timeline Topics Psychologyportalvte Appliedpsychologyistheuseofpsychologicalmethodsandfindingsofscientificpsychologytosolvepracticalproblemsofhumanandanimalbehaviorandexperience.Mentalhealth,organizationalpsychology,businessmanagement,education,health,productdesign,ergonomics,andlawarejustafewoftheareasthathavebeeninfluencedbytheapplicationofpsychologicalprinciplesandfindings.Someoftheareasofappliedpsychologyincludeclinicalpsychology,counselingpsychology,evolutionarypsychology,industrialandorganizationalpsychology,legalpsychology,neuropsychology,occupationalhealthpsychology,humanfactors,forensicpsychology,engineeringpsychology,schoolpsychology,sportspsychology,trafficpsychology,communitypsychology,andmedicalpsychology.Inaddition,anumberofspecializedareasinthegeneralfieldofpsychologyhaveappliedbranches(e.g.,appliedsocialpsychology,appliedcognitivepsychology).However,thelinesbetweensub-branchspecializationsandmajorappliedpsychologycategoriesareoftenblurred.Forexample,ahumanfactorspsychologistmightuseacognitivepsychologytheory.Thiscouldbedescribedashumanfactorpsychologyorasappliedcognitivepsychology. Contents 1History 2Advertising 3Clinical 4Counseling 5Educational 6Environmental 7Forensic,legalandcriminal 8Healthandmedicine 8.1Medical 8.2Occupationalhealthpsychology 9Humanfactorsandergonomics 10Industrialandorganizational 11School 12Socialchange 13Sportpsychology 14Trafficpsychology 15Additionalareas 16Seealso 17References 17.1Sources 18Externallinks History[edit] ThefounderofappliedpsychologywasHugoMünsterberg.HecametoAmerica(Harvard)fromGermany(Berlin,LaboratoryofStern),invitedbyWilliamJames,and,likemanyaspiringpsychologistsduringthelate19thcentury,originallystudiedphilosophy.Münsterberghadmanyinterestsinthefieldofpsychologysuchaspurposivepsychology,socialpsychologyandforensicpsychology.In1907hewroteseveralmagazinearticlesconcerninglegalaspectsoftestimony,confessionsandcourtroomprocedures,whicheventuallydevelopedintohisbook,OntheWitnessStand.ThefollowingyeartheDivisionofAppliedPsychologywasadjoinedtotheHarvardPsychologicalLaboratory.Within9yearshehadcontributedeightbooksinEnglish,applyingpsychologytoeducation,industrialefficiency,businessandteaching.EventuallyHugoMünsterbergandhiscontributionswoulddefinehimasthecreatorofappliedpsychology.In1920,theInternationalAssociationofAppliedPsychology(IAAP)wasfounded,asthefirstinternationalscholarlysocietywithinthefieldofpsychology. MostprofessionalpsychologistsintheU.S.workedinanacademicsettinguntilWorldWarII.Butduringthewar,thearmedforcesandtheOfficeofStrategicServiceshiredpsychologistsindrovestoworkonissuessuchastroopmoraleandpropagandadesign.[1]Afterthewar,psychologistsfoundanexpandingrangeofjobsoutsideoftheacademy.[2]Since1970,thenumberofcollegegraduateswithdegreesinpsychologyhasmorethandoubled,from33,679to76,671in2002.Theannualnumbersofmasters'andPhDdegreeshavealsoincreaseddramaticallyoverthesameperiod.Allthewhile,degreesintherelatedfieldsofeconomics,sociology,andpoliticalsciencehaveremainedconstant.[3] Professionalorganizationshaveorganizedspecialeventsandmeetingstopromotetheideaofappliedpsychology.In1990,theAmericanPsychologicalSocietyheldaBehavioralScienceSummitandformedthe"HumanCapitalInitiative",spanningschools,workplaceproductivity,drugs,violence,andcommunityhealth.TheAmericanPsychologicalAssociationdeclared2000–2010theDecadeofBehavior,withasimilarlybroadscope.[3]Psychologicalmethodsareconsideredapplicabletoallaspectsofhumanlifeandsociety.[4] Advertising[edit] Businessadvertisershavelongconsultedpsychologistsinassessingwhattypesofmessageswillmosteffectivelyinduceapersontobuyaparticularproduct.Usingthepsychologicalresearchmethodsandthefindingsinhuman'scognition,motivation,attitudesanddecisionmaking,thosecanhelptodesignmorepersuasiveadvertisement.Theirresearchincludesthestudyofunconsciousinfluencesandbrandloyalty.[5]However,theeffectofunconsciousinfluenceswascontroversial.[6] Clinical[edit] Mainarticle:Clinicalpsychology Clinicalpsychologyincludesthestudyandapplicationofpsychologyforthepurposeofunderstanding,preventing,andrelievingpsychologically-baseddistressordysfunctionandtopromotesubjectivewell-beingandpersonaldevelopment.[7]Centraltoitspracticearepsychologicalassessmentandpsychotherapy,althoughclinicalpsychologistsmayalsoengageinresearch,teaching,consultation,forensictestimony,andprogramdevelopmentandadministration.[8]Someclinicalpsychologistsmayfocusontheclinicalmanagementofpatientswithbraininjury—thisareaisknownasclinicalneuropsychology.Inmanycountriesclinicalpsychologyisaregulatedmentalhealthprofession. Theworkperformedbyclinicalpsychologiststendstobedoneinsidevarioustherapymodels,allofwhichinvolveaformalrelationshipbetweenprofessionalandclient—usuallyanindividual,couple,family,orsmallgroup—thatemploysasetofproceduresintendedtoformatherapeuticalliance,explorethenatureofpsychologicalproblems,andencouragenewwaysofthinking,feeling,orbehaving.Thefourmajorperspectivesarepsychodynamic,cognitivebehavioral,existential-humanistic,andsystemsorfamilytherapy.Therehasbeenagrowingmovementtointegratethesevarioustherapeuticapproaches,especiallywithanincreasedunderstandingofissuesregardingethnicity,gender,spirituality,andsexual-orientation.Withtheadventofmorerobustresearchfindingsregardingpsychotherapy,thereisgrowingevidencethatmostofthemajortherapiesareaboutofequaleffectiveness,withthekeycommonelementbeingastrongtherapeuticalliance.[9][10]Becauseofthis,moretrainingprogramsandpsychologistsarenowadoptinganeclectictherapeuticorientation. Clinicalpsychologistsdonotusuallyprescribemedication,althoughthereisagrowingnumberofpsychologistswhodohaveprescribingprivileges,inthefieldofmedicalpsychology.[11]Ingeneral,however,whenmedicationiswarrantedmanypsychologistswillworkincooperationwithpsychiatristssothatclientsgettherapeuticneedsmet.[8]Clinicalpsychologistsmayalsoworkaspartofateamwithotherprofessionals,suchassocialworkersandnutritionists. Counseling[edit] Mainarticle:Counselingpsychology Counselingpsychologyisanappliedspecializationwithinpsychology,thatinvolvesbothresearchandpracticeinanumberofdifferentareasordomains.AccordingtoGelsoandFretz(2001),therearesomecentralunifyingthemesamongcounselingpsychologists.Theseincludeafocusonanindividual'sstrengths,relationships,theireducationalandcareerdevelopment,aswellasafocusonnormalpersonalities.[12]Counselingpsychologistshelppeopleimprovetheirwell-being,reduceandmanagestress,andimproveoverallfunctioningintheirlives.TheinterventionsusedbyCounselingPsychologistsmaybeeitherbrieforlong-terminduration.Oftentheyareproblemfocusedandgoal-directed.Thereisaguidingphilosophywhichplacesavalueonindividualdifferencesandanemphasison"prevention,development,andadjustmentacrossthelife-span."[13] Educational[edit] Mainarticle:Educationalpsychology Educationalpsychologyisdevotedtothestudyofhowhumanslearnineducationalsettings,especiallyschools.Psychologistsassesstheeffectsofspecificeducationalinterventions:e.g.,phonicsversuswholelanguageinstructioninearlyreadingattainment.Theyalsostudythequestionofwhylearningoccursdifferentlyindifferentsituations.[5] Anotherdomainofeducationalpsychologyisthepsychologyofteaching.Insomecolleges,educationalpsychologycoursesarecalled"thepsychologyoflearningandteaching".Educationalpsychologyderivesagreatdealfrombasic-sciencedisciplineswithinpsychologyincludingcognitivescienceandbehaviorially-orientedresearchonlearning. Environmental[edit] Mainarticle:Environmentalpsychology Environmentalpsychologyisthepsychologicalstudyofhumansandtheirinteractionswiththeirenvironments.Thetypesofenvironmentsstudiedarelimitless,rangingfromhomes,offices,classrooms,factories,nature,andsoon.However,acrossthesedifferentenvironments,thereareseveralcommonthemesofstudythatemergewithineachone.Noiselevelandambienttemperatureareclearlypresentinallenvironmentsandoftensubjectsofdiscussionforenvironmentalpsychologists.[14]Crowdingandstressorsareafewotheraspectsofenvironmentsstudiedbythissub-disciplineofpsychology.[15]Whenexaminingaparticularenvironment,environmentalpsychologylooksatthegoalsandpurposesofthepeopleintheusingtheenvironment,andtriestodeterminehowwelltheenvironmentissuitingtheneedsofthepeopleusingit.Forexample,aquietenvironmentisnecessaryforaclassroomofstudentstakingatest,butwouldnotbeneededorexpectedonafarmfullofanimals.[16]Theconceptsandtrendslearnedthroughenvironmentalpsychologycanbeusedwhensettinguporrearrangingspacessothatthespacewillbestperformitsintendedfunction.Thetopcommon,morewellknownareasofpsychologythatdrivethisappliedfieldinclude:cognitive,perception,learning,andsocialpsychology. Forensic,legalandcriminal[edit] Mainarticles:Forensicpsychology,Legalpsychology,andCriminalpsychology Forensicpsychologyandlegalpsychologyaretheareasconcernedwiththeapplicationofpsychologicalmethodsandprinciplestolegalquestionsandissues.Mosttypically,forensicpsychologyinvolvesaclinicalanalysisofaparticularindividualandanassessmentofsomespecificpsycho-legalquestion.Thepsycho-legalquestiondoesnothavetobecriminalinnature.Forensicpsychologistsrarelygetinvolvedintheactualcriminalinvestigations,[17]whichfallsunderabroadercategoryofappliedpsychologycalledcriminalpsychology.Custodycasesareanexampleofnon-criminalevaluationsbyforensicpsychologists.[18]Thevalidityandupholdingofeyewitnesstestimonyisanareaofforensicpsychologythatdoesveerclosertocriminalinvestigations,thoughdoesnotdirectlyinvolvethepsychologistintheinvestigationprocess.Psychologistsareoftencalledtotestifyasexpertwitnessesonissuessuchastheaccuracyofmemory,thereliabilityofpoliceinterrogation,andtheappropriatecourseofactioninchildcustodycases.[19] Legalpsychologyreferstoanyapplicationofpsychologicalprinciples,methodsorunderstandingtolegalquestionsorissues.Inadditiontotheappliedpractices,legalpsychologyalsoincludesacademicorempiricalresearchontopicsinvolvingtherelationshipoflawtohumanmentalprocessesandbehavior.However,inherentdifferencesthatarisewhenplacingpsychologyinthelegalcontext.[20]Psychologyrarelymakesabsolutestatements.Instead,psychologiststrafficinthetermslikelevelofconfidence,percentages,andsignificance.Legalmatters,ontheotherhand,lookforabsolutes:guiltyornotguilty.Thismakesforastickyunionbetweenpsychologyandthelegalsystem.SomeuniversitiesoperatedualJD/PhDprogramsfocusingontheintersectionofthesetwoareas.[19] TheCommitteeonLegalIssuesoftheAmericanPsychologicalAssociationisknowntofileamicuscuraebriefs,asapplicationsofpsychologicalknowledgetohigh-profilecourtcases.[19] Arelatedfield,policepsychology,involvesconsultationwithpolicedepartmentsandparticipationinpolicetraining.[19] Healthandmedicine[edit] Mainarticle:Healthpsychology Healthpsychologyconcernsitselfwithunderstandinghowbiology,behavior,andsocialcontextinfluencehealthandillness.[21]Healthpsychologistsgenerallyworkalongsideothermedicalprofessionalsinclinicalsettings,althoughmanyalsoteachandconductresearch.Althoughitsearlybeginningscanbetracedtothekindredfieldofclinicalpsychology,fourdifferentapproachestohealthpsychologyhavebeendefined:clinical,publichealth,communityandcriticalhealthpsychology.[22] Healthpsychologistsaimtochangehealthbehaviorsforthedualpurposeofhelpingpeoplestayhealthyandhelpingpatientsadheretodiseasetreatmentregimens.ThefocusofhealthpsychologiststendtocenteronthehealthcrisisfacingthewesternworldparticularlyintheUS.Cognitivebehavioraltherapyandbehaviormodificationaretechniquesoftenemployedbyhealthpsychologists.Psychologistsalsostudypatients'compliancewiththeirdoctors'orders.[23] Healthpsychologistsviewaperson'smentalconditionasheavilyrelatedtotheirphysicalcondition.[24]Animportantconceptinthisfieldisstress,amentalphenomenonwithwell-knownconsequencesforphysicalhealth.[23] Medical[edit] Mainarticle:Medicalpsychology Medicalpsychologyinvolvestheapplicationofarangeofpsychologicalprinciples,theoriesandfindingsappliedtotheeffectivemanagementofphysicalandmentaldisorderstoimprovethepsychologicalandphysicalhealthofthepatient.TheAmericanPsychologicalAssociationdefinesmedicalpsychologyasthebranchofpsychologythatintegratessomaticandpsychotherapeuticmodalities,intothemanagementofmentalillness,healthrehabilitationandemotional,cognitive,behaviouralandsubstanceusedisorders.AccordingtoMuseandMoore(2012),themedicalpsychologist'scontributionsintheareasofpsychopharmacologywhichsetsitapartfromotherofpsychotherapyandpsychotherapists.[25] Occupationalhealthpsychology[edit] Mainarticle:Occupationalhealthpsychology Occupationalhealthpsychology(OHP)isarelativelynewdisciplinethatemergedfromtheconfluenceofhealthpsychology,industrialandorganizationalpsychology,andoccupationalhealth.[26][27][28]OHPhasitsownjournalsandprofessionalorganizations.Thefieldisconcernedwithidentifyingpsychosocialcharacteristicsofworkplacesthatgiverisetohealth-relatedproblemsinpeoplewhowork.Theseproblemscaninvolvephysicalhealth(e.g.,cardiovasculardisease[29])ormentalhealth(e.g.,depression[30]).ExamplesofpsychosocialcharacteristicsofworkplacesthatOHPhasinvestigatedincludeamountofdecisionlatitude[31]aworkercanexerciseandthesupportivenessofsupervisors.[32]OHPisalsoconcernedwiththedevelopmentandimplementationofinterventionsthatcanpreventoramelioratework-relatedhealthproblems.[33]Inaddition,OHPresearchhasimportantimplicationsfortheeconomicsuccessoforganizations.[34]OtherresearchareasofconcerntoOHPincludeworkplaceincivility[35]andviolence,[36]work-homecarryover,[37]unemployment[38]anddownsizing,[39]andworkplacesafety[40]andaccidentprevention.[41]TwoimportantOHPjournalsaretheJournalofOccupationalHealthPsychologyandWork&Stress.ThreeimportantorganizationscloselyassociatedwithOHParetheInternationalCommissiononOccupationalHealth'sScientificCommitteeonWorkOrganisationandPsychosocialFactors(ICOH-WOPS),[42]theSocietyforOccupationalHealthPsychology,andtheEuropeanAcademyofOccupationalHealthPsychology. Humanfactorsandergonomics[edit] Mainarticle:Humanfactorsandergonomics Humanfactorsandergonomicsisthestudyofhowcognitiveandpsychologicalprocessesaffectourinteractionwithtools,machines,andobjectsintheenvironment.Manybranchesofpsychologyattempttocreatemodelsofandunderstandhumanbehavior.Thesemodelsareusuallybasedondatacollectedfromexperiments.HumanFactorpsychologistshowever,takethesamedataanduseittodesignoradaptprocessesandobjectsthatwillcomplementthehumancomponentoftheequation.[43]Ratherthanhumanslearninghowtouseandmanipulateapieceoftechnology,humanfactorsstrivestodesigntechnologytobeinlinewiththehumanbehaviormodelsdesignedbygeneralpsychology.Thiscouldbeaccountingforphysicallimitationsofhumans,asinergonomics,ordesigningsystems,especiallycomputersystems,thatworkintuitivelywithhumans,asdoesengineeringpsychology. Ergonomicsisappliedprimarilythroughofficeworkandthetransportationindustry.Psychologistsheretakeintoaccountthephysicallimitationsofthehumanbodyandattempttoreducefatigueandstressbydesigningproductsandsystemsthatworkwithinthenaturallimitationsofthehumanbody.Fromsimplethingslikethesizeofbuttonsanddesignofofficechairstolayoutofairplanecockpits,humanfactorpsychologists,specializinginergonomics,attempttode-stressoureverydaylivesandsometimesevensavethem. Humanfactorpsychologistsspecializinginengineeringpsychologytendtotakeonslightlydifferentprojectsthantheirergonomiccenteredcounterparts.Thesepsychologistslookathowahumanandaprocessinteract.[44]Oftenengineeringpsychologymaybecenteredoncomputers.Howeveratthebaselevel,aprocessissimplyaseriesofinputsandoutputsbetweenahumanandamachine.Thehumanmusthaveaclearmethodtoinputdataandbeabletoeasilyaccesstheinformationinoutput.Theinabilityofrapidandaccuratecorrectionscansometimesleadtodrasticconsequences,assummedupbymanystoriesinSetPhasersonStun.[45]Theengineeringpsychologistswantstomaketheprocessofinputsandoutputsasintuitiveaspossiblefortheuser. Thegoalofresearchinhumanfactorsistounderstandthelimitationsandbiasesofhumanmentalprocessesandbehavior,anddesignitemsandsystemsthatwillinteractaccordinglywiththelimitations.Somemayseehumanfactorsasintuitiveoralistofdosanddon'ts,butinreality,humanfactorresearchstrivestomakesenseoflargepilesofdatatobringpreciseapplicationstoproductdesignsandsystemstohelppeopleworkmorenaturally,intuitivelywiththeitemsoftheirsurroundings. Industrialandorganizational[edit] Mainarticle:Industrialandorganizationalpsychology Industrialandorganizationalpsychology,orI-Opsychology,focusesonthepsychologyofwork.RelevanttopicswithinI-Opsychologyincludethepsychologyofrecruitment,selectingemployeesfromanapplicantpool,training,performanceappraisal,jobsatisfaction,workmotivation.workbehavior,occupationalstress,accidentprevention,occupationalsafetyandhealth,management,retirementplanningandunemploymentamongmanyotherissuesrelatedtotheworkplaceandpeople'sworklives.Inshort,I-Opsychologyistheapplicationofpsychologytotheworkplace.Oneaspectofthisfieldisjobanalysis,thedetailedstudyofwhichbehaviorsagivenjobentails.[46] Thoughthenameofthetitle"IndustrialOrganizationalPsychology"implies2splitdisciplinesbeingchainedtogether,itisnearimpossibletohaveonehalfwithouttheother.Ifaskedtogenerallydefinethedifferences,IndustrialpsychologyfocusesmoreontheHumanResourcesaspectsofthefield,andOrganizationalpsychologyfocusesmoreonthepersonalinteractionsoftheemployees.Whenapplyingtheseprincipleshowever,theyarenoteasilybrokenapart.Forexample,whendevelopingrequirementsforanewjobposition,therecruitersarelookingforanapplicantwithstrongcommunicationskillsinmultipleareas.Thedevelopingofthepositionrequirementsfallsundertheindustrialpsychology,humanresourcetypework,andtherequirementofcommunicationskillsisrelatedtohowtheemployeewithinteractswithco-workers.Asseenhere,itishardtoseparatetaskofdevelopingaqualificationslistfromthetypesofqualificationsonthelist.ThisisparalleltohowtheIandOarenearlyinseparableinpractice.Therefore,I-Opsychologistsaregenerallyroundedinbothindustrialandorganizationalpsychologythoughtheywillhavesomespecialization.OthertopicsofinterestforI-Opsychologistsincludeleadership,performanceevaluation,training,andmuchmore. Militarypsychologyincludesresearchintotheclassification,training,andperformanceofsoldiers.[5] School[edit] Mainarticle:Schoolpsychology Schoolpsychologyisafieldthatappliesprinciplesofclinicalpsychologyandeducationalpsychologytothediagnosisandtreatmentofstudents'behavioralandlearningproblems.Schoolpsychologistsareeducatedinchildandadolescentdevelopment,learningtheories,psychologicalandpsycho-educationalassessment,personalitytheories,therapeuticinterventions,specialeducation,psychology,consultation,childandadolescentpsychopathology,andtheethical,legalandadministrativecodesoftheirprofession. AccordingtoDivision16(DivisionofSchoolPsychology)oftheAmericanPsychologicalAssociation(APA),schoolpsychologistsoperateaccordingtoascientificframework.[citationneeded]Theyworktopromoteeffectivenessandefficiencyinthefield.Schoolpsychologistsconductpsychologicalassessments,providebriefinterventions,anddeveloporhelpdeveloppreventionprograms.Additionally,theyevaluateserviceswithspecialfocusondevelopmentalprocessesofchildrenwithintheschoolsystem,andothersystems,suchasfamilies.Schoolpsychologistsconsultwithteachers,parents,andschoolpersonnelaboutlearning,behavioral,social,andemotionalproblems.Theymayteachlessonsonparentingskills(likeschoolcounselors),learningstrategies,andotherskillsrelatedtoschoolmentalhealth.Inaddition,theyexplaintestresultstoparentsandstudents.Theyprovideindividual,group,andinsomecasesfamilycounseling(StateBoardofEducation2003;NationalClearinghouseforProfessionsinSpecialEducation,n.d.).Schoolpsychologistsareactivelyinvolvedindistrictandschoolcrisisinterventionteams.Theyalsosupervisegraduatestudentsinschoolpsychology.Schoolpsychologistsinmanydistrictsprovideprofessionaldevelopmenttoteachersandotherschoolpersonnelontopicssuchaspositivebehaviorinterventionplansandachievementtests. Onesalientapplicationforschoolpsychologyintoday'sworldisrespondingtotheuniquechallengesofincreasinglymulticulturalclassrooms.Forexample,psychologistscancontributeinsightaboutthedifferencesbetweenindividualisticandcollectivisticcultures.[47] Schoolpsychologistsareinfluentialwithintheschoolsystemandarefrequentlyconsultedtosolveproblems.Practitionersshouldbeabletoprovideconsultationandcollaboratewithothermembersoftheeducationalcommunityandconfidentlymakedecisionsbasedonempiricalresearch. Socialchange[edit] Psychologistshavebeenemployedtopromote"green"behavior,i.e.sustainabledevelopment.Inthiscase,theirgoalisbehaviormodification,throughstrategiessuchassocialmarketing.Tacticsincludeeducation,disseminatinginformation,organizingsocialmovements,passinglaws,andalteringtaxestoinfluencedecisions.[48] Psychologyhasbeenappliedonaworldscalewiththeaimofpopulationcontrol.Forexample,onestrategytowardstelevisionprogrammingcombinessocialmodelsinasoapoperawithinformationalmessagesduringadvertisingtime.Thisstrategysuccessfullyincreasedwomen'senrollmentatfamilyplanningclinicsinMexico.[4]Theprogramming—whichhasbeendeployedaroundtheworldbyPopulationCommunicationsInternationalandthePopulationMediaCenter—combinesfamilyplanningmessageswithrepresentationsoffemaleeducationandliteracy.[49] Sportpsychology[edit] Mainarticle:Sportpsychology Sportpsychologyisaspecializationwithinpsychologythatseekstounderstandpsychological/mentalfactorsthataffectperformanceinsports,physicalactivityandexerciseandapplythesetoenhanceindividualandteamperformance.Thesportpsychologyapproachdiffersfromthecoachesandplayersperspective.[15]Coachestendtonarrowtheirfocusandenergytowardstheend-goal.Theyareconcernedwiththeactionsthatleadtothewin,asopposedtothesportpsychologistwhotriestofocustheplayersthoughtsonjustachievingthewin.Sportpsychologytrainsplayersmentallytopreparethem,whereascoachestendtofocusmostlyonphysicaltraining.Sportpsychologydealswithincreasingperformancebymanagingemotionsandminimizingthepsychologicaleffectsofinjuryandpoorperformance.Someofthemostimportantskillstaughtaregoalsetting,relaxation,visualization,self-talkawarenessandcontrol,concentration,usingrituals,attributiontraining,andperiodization.Theprinciplesandtheoriesmaybeappliedtoanyhumanmovementorperformancetasks(e.g.,playingamusicalinstrument,actinginaplay,publicspeaking,motorskills).Usually,expertsrecommendthatstudentsbetrainedinbothkinesiology(i.e.,sportandexercisesciences,physicaleducation)andcounseling. Trafficpsychology[edit] Mainarticle:Trafficpsychology Trafficpsychologyisanapplieddisciplinewithinpsychologythatlooksattherelationshipbetweenpsychologicalprocessesandcognitionsandtheactualbehaviorofroadusers.Ingeneral,trafficpsychologistsattempttoapplytheseprinciplesandresearchfindings,inordertoprovidesolutionstoproblemssuchastrafficmobilityandcongestion,roadaccidents,speeding.Researchpsychologistsalsoareinvolvedwiththeeducationandthemotivationofroadusers.[50][51] Additionalareas[edit] Communitypsychology Ecologicalpsychology Mediapsychology Operationalpsychology Peacepsychology Seealso[edit] Linguistics Neuroscience Socialwork Outlineofpsychology References[edit] ^Cina,"SocialScienceForWhom?"(1981),pp.186–187. ^Anastasi,FieldsofAppliedPsychology(1979),p.19. ^abStewartI.Donaldson&DaleE.Berger,"TheRiseandPromiseofAppliedPsychologyinthe21stCentury",inDonaldson,Berger,&Pezdek(eds.),AppliedPsychology(2006). 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