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“Emailhasanabilitymanychannelsdon’t:creatingvaluable,personaltouches–atscale.”–DavidNewman
Todaywe’rebringingyouaguidetohelpyouwritethebestemailopeninglinesforallprofessionaltaskstobedone.
Emailisoneoftheprominent,universalwaysofstayingintouch.
Whetheryouwanttoaddressanexistingcustomer,anewlead,employees,anewboss,orabusinesscorrespondence,emailsareafantasticre-engagementcommunicationchannel,alongsideotherre-engagementchannelsliketextmessagingandFacebookMessenger.
Whenwetalkaboutthebestemailopeninglines,we’retalkingaboutemailopeninglinesandsubjectlinesthat:
GetmoreopensGetmoreresponsesDrivepositiveoutcomestowardyourbusinessgoals
Here’sthegoodnews.YouDONOThavetohaveanyformaleducationinthefield.
Thisguideisheretohelpyouwithsometried-and-trueemailopeninglines.
Getcraftywhenwritinganemailandseethepoweritholds!Youcanalsomakeuseofemailmarketingtoolstosuperchargeyourcampaign.
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HowDoYouStartOffAProfessionalEmail?
Searchingforsomeofthe“BestEmailOpeningLinesatWork?”Youoweittoyourselftocomeupwithsomethingbetterthan“hopeyou’rewell”,andwe’vegotyoucovered.
Ifyouhaveeverbeenonthereceivingendofsuchemails,wearesureyouknowwhatwemean.
Thus,webringabagofgoodiesforyou!
TheBestEmailOpeningLinesIfYouAreFollowingUp
Asperourtelephoneconversation…I’mjustcheckinginabout…Togetafollowuponourconversation…Asdiscussed,…Wouldyoubesokindastoprovideanupdateon…Iamgettingbacktoyouregarding…Iwantedtocirclebackaroundto…Iwantedtofloatthisbacktothetopofyourinbox…
TheBestEmailOpeningLinesIfYouAreInAFormalMood
Goodmorning…Goodafternoon…Goodevening…Ihopethepandemichasn’tbeentooharshonyou…Ihopeyouarewellintheseinterestingtimes…Ihopetheweekisgoinggreatsofar…Allowmetointroducemyself…Ihopeyourdaysofarhasbeenpleasant…I’mextendingahandforfriendship…Ihopeyourweekendwasexcellent… Ihopeyourweekstartedoutwell…
TheBestEmailOpeningLinesForAMoreRelaxedGreeting
Thankyouforyourhelp…Thanksforthepromptresponse…It’sgreattohearback…Yourkindwordshavemademyday…Yourquickresponseismuchappreciated…Thankyouforgettingintouch…Thanksforreachingout…Icoulduseyouradvice…
TheBestEmailOpeningLinesIfYouWantToLiftSpiritsAtWork
Wehopetheweekwasonlymildlyboring…Hellofromtheotherside…Hello!Hello!…Ihopeyouhavealreadyhadyourmorningcupofcoffee…Yup!Meagain!…Ipromisethismailisn’taslongasthelastone…Ihopeyouweren’twaitingforsomeoneelse’smessage!…Aha!Anothermail!…Happy‘NotMonday’…Holdtight.Theweekendisjustaroundthecorner!…
Officeshavebecomesynonymouswithwordslikeboring,life-sucking,parasitic,soulless,andmanymoresuperlativesofhorrible.
Betheelusive“cooloffice”(orover-glorifiedcafewithfreewifi?).
Evenifyou’reonaWFHsetup,standoutandhaveyourteambrimmingwithlaughterandsmilesasyouaddonthesebestemailopeninglinestosendtoyourgrowingemaillisttokeeptheirmoodgroovyatalltimes.
Afterall,ahappyemployee=betterperformance!
TopEmailOpeningLinesWeAreOkayWithYouStealingToDriveMadEngagement
Ifyouthinkonlythesubjectlineholdsimportanceindrivingengagementandnottheopeningline,youaredelusional!
Theopeninglineiswhattrulyenchantsyourreceivertoreadfurtherthanthesubjectline.
HerearesomeofthebestemailopeninglinestohelpyoudriveMADengagement!
Congratulationson…(piquetheirinterest)Hellofellow…(sharedinterest)Dear(name)…(bepersonal)Didyouknow?…(askaquestion)Isawyourposton…(who…me?!)Inoticedhowwellyou…(who…me?!)Inoticedthat[companyname]is[mentionnewsabouttheircompany](showthatyou’vedoneyourresearch)Isawthatyouare[activityinferredbasedonresearch,ie:“marketingyourbusinessonFacebook”].How’sthatgoing?(showthatyou’vedoneyourresearch,andvaluetheirexperience)Yourviewson(X)aresosimilartomine…(createasharedinterest)I’msureyouwillbegladtoknow…(offerthemvalue)Quickquestion!(openacuriositygap)Canyoudomeafavor?(openacuriositygap)Ihopeyouwilllendyourthoughtson…(valuetheirinput)
Andthelistgoeson….
Wehopeyouarenolongerdrawingablankonhowtowritethebestemailopeninglines.
Writingthebestemailopeninglinesisnomonkeybusiness!Itcanbetediousandexhaustive,especiallyforthosefromanon-technicalbackground.
Don’twasteanothermoment,goaheadandusethelineswehavementionedhere.
Customerretentionrateandengagementratesaresuretoboostwhenyouinvestyourtimewritingthebestopeninglinesforyouremails.
Andfearnot,thispostisforeverheretohelpyouswimtoshoreincaseyoufindyourselflostintheoceanofwords,whicharemany!
Cleverandintentionalmarketingisdirectlyproportionaltoincreasedsales,higherROI,andbetternumbersinthebusinessaltogether.
Andifyouareasmallbusiness,youshouldtryallthebestmarketingtoolsforsuccess.
So,keepwriting,keeprevising,andtakeadvantageoftheplethoraofdigitalmarketingappsavailablethatcanenhanceyourcopywriting(andrevenue!).
BonusMovesToExtendThePowerOfYourEmailOpeningLines
ChatandmessagingisthepreferredcommunicationchannelforB2Ccompaniesandcustomers,withopenrates10Xto80Xhigherthanotherreengagementchannels.
Whenyou’vemasteredyouremailopeninglines,you’llfindthattheymaytranslatetoyourchatopeningsaswell.
Chatformarketing(leadgeneration,qualification,reengagementandretention)aswellassalessupportandcustomerservice,startswithanicebreaker—openingaconversationtostartacustomerrelationship.
Soundfamiliar?
Herearetipsforthebestopeninglinesforyourcustomercommunication,regardlessofthechannel.Theseareespeciallyrelevantforcoldemailingandforbreakingtheicetostartachatconversations.
Bepersonal.Useeverythingyouknowaboutsomeonetopersonalizeyourmessage.Examplesforcustomgreetings(icebreakers)inchat:Wouldyoulikehelpinfindingtheright-sizebicycleforyourkid?Areyoulookingforarentalapartment,buyingahomeorcondo,orsellingyourproperty?WouldyoulikehelptofindoutifyouhaveCOVID-19?Wouldyoumindtakingabriefsurveyaboutyourcustomerexperiencetoday?Customizeyourpresentation.Tailortheexperiencebasedonthepagethechatvisitorison,contentthey’veinteractedwith,orotherthingsyouknowaboutthem.
Toaddchatmessagingtoyourcustomercommunicationchannels,navigatetotheMobileMonkeybotbuilder.
Signupforafreeaccountorlogintoyourexistingaccount.
MobileMonkey’sOmniChatplatformletsyoucreatemessagingflowsandautomationsformanyofthepopularmessagingappsyourcustomersalreadyusetostayintouch.
Youcancaptureemailsinchatandsendthoseemailsintoyourmarketingtechstackautomatically!
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FrequentlyAskedQuestionsonhowtowritethebestemailopeningline
Q:Whatisopeninglineinemail?
A:Anopeninglineinemailisthefirstfewwordsorsentencesinanemail.Thebestemailopeninglineisasentencethatcapturesthereader’sattentionandmakesthemwanttoreadmore.Somegoodexamplesofemailopeninglinesinclude:
Ihopeyou’rehavingagreatday.Inoticedthatyou’reinterestedin(topic).Doyouhaveanyquestionsabout(topic)?Welcometomycompany!Thankyouforyourpurchase!
Q:Howdoyougreetinanemail?
A:Thebestwaytostartanemailistopersonalizeit(usetheirfirstnameifyoucan),tailortheexperiencebasedonwhatyouknowaboutthereader,andmakesurethemessageisrelevanttothem.
Anotherscenarioisusinganicebreakeroracustomgreeting.
Q:HowdoIstartafriendlyprofessionalemail?
A:Thebestwaytobeginaprofessionalemaildependsonthesituationandtherelationshipbetweenthesenderandrecipient.
However,somegoodopeninglinesforprofessionalemailsincludeintroducingoneself,thankingtherecipientfortheirtime,oraskingaquestiontogettheconversationstarted.
Youcanalsotakealookatourarticleaboveaswe’veoutlineddifferentwaystostartanemailbasedonifitisareply,anintroemail,etc.
Q:WhatIsTheBestWayToStartAConversationWithAProspectiveCustomer?
A:Thebestwaytostartaconversationwithcurrentcustomersmayvarybasedontherelationshipbetweenthecustomerandbusiness.However,somegoodicebreakerquestionstoaskcurrentcustomersincludeaskinghowtheyare,thankingthemfortheirloyalty,providingthemwithinformationthatisrelevantordirectpotentialcustomerstoalandingpageorofferthemafreeconsultation.
Q:Whatisthebestwaytostartanemailtoacustomerwhohasmadeapurchase?
A:Athankyoumessageisalwaysagoodwaytostartanemailtoacustomerwhohasmadeapurchase.
Includeinformationabouthowtousetheproducttheypurchasedorprovidethemwithsupportinformation.
Additionally,youcanofferthemadiscountontheirnextpurchaseorinvitethemtojoinyourloyaltyprogram.
Q:Whatisthebestwaytostartanemailtoacustomerwhohasunsubscribed?
A:Thebestwaytostartanemailtoacustomerwhohasunsubscribedisusuallywithanapology.
Youcanalsoaskthemwhytheyunsubscribedandseeifthereisanythingyoucandotochangetheirmind.Itmaybehelpfultoyourfutureeffortstounderstandwhytheyunsubscribedandifitissomethingyoumaywanttoaddress.
Q:Whatshouldyouavoidinyouropeningline?
A:Youshouldavoidusinggenericmessages,messagesthataretoosalesyorpushy,andmessagesthatarenotrelevanttothereader.
Avoidsendingmultiplemessagesinarowwithoutaresponsefromthereaderaswell.
A/Btestopeninglinestogetanunderstandingofwhattypesofopeninglinesworkforyouraudience,andviewemailcampaignanalyticstoseewhatopeninglinesorcontentiscausingunsubscribes.
Q:Whatcanyoudoifyouropeninglineisnotgettingaresponse?
A:Ifyouropeninglineisnotgettingaresponsetrysendingadifferentmessage,anewangle,orrephrasingtheoriginalmessage.
Butalsoyoushouldtryadifferentapproach,suchassendinganofferorarequestforfeedback.
Further,youcanreachouttothereaderonsocialmediaortryemailingthematadifferenttime.
Therearemanywaystoimproveyouremailcopywritingknowledgeandpracticeaswell,includingonlinecopywritingcourseswhichoftenincludeemailtemplatesthatyoucanuseandcustomize.
Q:Whatisawarmgreeting?
A:Awarmgreetingisapersonalizedmessagethatusestherecipient’snameoratermofendearment.
Itisawaytostartanemailwithamorepersonaltoneandcanmakethereaderfeelthatthemessagesenttothemwilldelivervalue.
Q:Whatisthebestwaytostartanemailtomultiplerecipients?
A:Thebestwaytostartanemailtomultiplerecipientsdependsontherelationshipbetweentherecipients.
However,somegoodopeninglinesforemailstomultiplerecipientsincludeaddressingthemallbyname,providingabriefupdate,oraskingaquestion.
Don’tforgettouseafriendlyopeninglinetomaketherecipientsfeelcomfortable.
Q:Whataregoodemailsubjectlines?
A:Somegoodemailsubjectlinesincludeaskingaquestion,providingabriefupdate,orincludingacalltoaction.
Useasubjectlinethatisrelevanttotherecipient’sinterests.Additionally,youshouldtrytoavoidusingvagueorgenericsubjectlines.
Standoutwithfunnysubjectlines,oruseemojis.Mostimportantly,weknowthatpersonalizationworksbest.
Q:Whataresomegoodicebreakerquestionstostartanemail?
A:Somegoodicebreakerquestionstoaskapotentialcustomerincludeaskingabouttheirbusiness,whattheirpainpointsare,orwhattheyarelookingforinaproductorservice.
Asktherecipienttosharealittlebitaboutthemselvesordirectpotentialcustomerstoalandingpageorofferthemafreeconsultation.
Q:Whatshouldyouavoidinyouremailtoacustomerwhohasmadeapurchase?
A:Idon’trecommendusinggenericmessagesormessagesthataretoosalesyorpushy.Thiscustomerhasmadeapurchase.
Connectwiththemandbuildyour1:1relationshipwiththemandpersonalizetheconversation.Trytoavoidsendingmultiplemessagesinarowwithoutaresponsefromthereader.
Q:HowdoIincreasemyopenratewiththeopeninglineofanemail?
A:Youcanincreaseyouropenratewiththeopeninglineofanemailbypersonalizingthemessage,usingafriendlyopeningline,orincludingasubjectlinethatisrelevanttotherecipient’sinterests.
Q:HowcanIimprovemyemailclick-throughratewithacompellingopeningline?
A:Useacalltoactionintheopeningline.Ifyouremailfeaturesalisticlestyleapproach,includeonlyafewofthelistitems,andaskthereadertoclicktogetthefulllist.
Q:WhatshouldIdoifmyemailrecipientdoesn’topenmyemail?
A:Youshouldalwaysscheduleanotheremail24hoursafteryouroriginalemailtosendtothosewhodidnotopentheoriginalemail,withanewcatchysubjectline.
Therearemanythingstoconsiderwhenwritingtheperfectemailopeningline.Byfollowingthesetips,youcancreateanopeninglinethatwillgrabyourreader’sattentionandencouragethemtocontinuereading.
Personalizationiskey,soalwaystrytofindawaytoconnectwiththerecipientonapersonallevel.
Andfinally,alwaysremembertoscheduleafollow-upemailforthosewhodonotopentheoriginalemail.
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