Google Launches Search Console Insights

Google Search Console Insights is designed to help site owners understand which content resonates with their audience and how they find it. Advertisement SEJ  »  Tools MattG.Southern June15,2021 2minread SEJSTAFFMattG.Southern SeniorNewsWriteratSearchEngineJournal Bio Follow  / June15,2021  /  2minread 444 SHARES 25K READS GoogleisintroducinganewexperiencecalledSearchConsoleInsightswhichisdesignedtohelpsiteownersbetterunderstandtheiraudience. ThisexperiencejoinsdatafrombothSearchConsoleandGoogleAnalyticsinajointefforttomakeiteasytounderstandcontentperformance. DatainSearchConsoleInsightswillhelpsiteownersanswerquestionsuchas: Whatareyourbestperformingpiecesofcontent,andwhichonesaretrending? Howdopeoplediscoveryourcontentacrosstheweb? WhatdopeoplesearchforonGooglebeforetheyvisityourcontent? Whicharticlerefersuserstoyourwebsiteandcontent? SiteownerscanaccessSearchConsoleInsightsviathenewlinkatthetopoftheOverviewpage.SoonitwillbeaccessiblefromGooglesiOSapp,withsupportfortheAndroidappbeingplannedaswell. AnotherwaytoaccessthedataisbysearchingGoogleforaquerythatyoursiteranksfor.ThiswillreturnaGoogle-poweredresultatthetopofthepagetitled“Searchperformanceforthisquery.” ThatresultwillcontainanentrypointtoSearchConsoleInsights,whichyoucanseeanexampleofbelow. It’spossibletoutilizeSearchConsoleInsightswithoutGoogleAnalytics,thoughit’snecessarytolinkthetwoinordertogetthefullexperience. SearchConsoleInsightsonlysupportsGoogleAnalyticsUApropertiesatthistime,thoughthecompanyisworkingtosupportGoogleAnalytics4. ThisnewexperiencewillgraduallyberolledouttoallSearchConsoleusersintheupcomingdays. AlmostaYearofTesting GooglehasbeentestingSearchConsoleInsightsfornearlyayear.WecoveredthelaunchofaclosedbetatestbackinAugust2020. Itappearsthetoolisstillinitsbetatestingstage.ThemaindifferencebetweenthetworolloutsisSearchConsoleInsightswillsoonbeavailabletoeveryone,whereaslastyearitwasavailablebyinviteonly. Asidefromavailability,there’snoannouncedchangesbetweentheversionthatwasavailableinAugust2020,andtheversionthatwillbeavailableinthecomingdays. It’sreasonabletothinkGooglemayhavetweakedafewthingsduringthattime,butthecompanydoesn’thighlightanyupdates. LookforthisnewdataavailablesooninyourSearchConsoledashboard. Source:GoogleSearchCentralBlog Category News Tools ADVERTISEMENT SubscribetoSEJ GetourdailynewsletterfromSEJ'sFounderLorenBakeraboutthelatestnewsintheindustry! FirstName* LastName* Email* JobTitle* --- AgencyManager/Director AnalyticsManager/Professional MarketingDirector/Manager MarketingProfessional SEODirector/Manager SEOProfessional SocialMediaProfessional SocialMediaDirector/Manager PaidSearchDirector/Manager PaidSearchProfessional Owner/Partner ITProfessional ITManager/Director Sales/BusinessDevelopment Other Topic(s)ofInterest* SEO PPC Content Social Byclickingthe"SUBSCRIBE"button,IagreeandacceptthecontentagreementandprivacypolicyofSearchEngineJournal. MattG.Southern SeniorNewsWriteratSearchEngineJournal MattG.Southern,SeniorNewsWriter,hasbeenwithSearchEngineJournalsince2013.Withabachelor’sdegreeincommunications,...[Readfullbio] ADVERTISEMENT SuggestedArticles AGuidetoGoogleSearchConsoleReportingforSEOAgencies GoogleSearchConsoleAddsMoreDetailtoErrorReports GoogleSearchConsole:IsItaRankingFactor? SubscribetoSEJ Subscribetoourdailynewslettertogetthelatestindustrynews. JobTitle*AgencyManager/DirectorAnalyticsManager/ProfessionalMarketingDirector/ManagerMarketingProfessionalSEODirector/ManagerSEOProfessionalSocialMediaProfessionalSocialMediaDirector/ManagerPaidSearchDirector/ManagerPaidSearchProfessionalOwner/PartnerITProfessionalITManager/DirectorSales/BusinessDevelopmentOther Topic(s)ofInterest*SEOPPCContentSocial Byclickingthe"Subscribe"button,IagreeandaccepttheprivacypolicyofSearchEngineJournal. Advertisement Advertisement Advertisement Advertisement 6NewMarketBrewSEOToolsThatPredictGoogleAlgorithmUpdateImpacts LocalSEO:Top6WaysToGetHigherQualityReviews Wednesday,June8at2pmET Advertisement ReadtheNextArticle Linkedin Facebok Twitter Email SMS ReadtheNext