GA4 (Google Analytics 4) Event Tracking Setup Tutorial

GA4 (Google Analytics 4) Event Tracking Setup Tutorial · An event is the user's interaction/activity with a web page element embedded on a ... Home About Testimonials Services GoogleAnalytics&GTMConsulting DigitalAnalyticsTraining Blog Books DigitalAnalyticsTraining Contact GA4(GoogleAnalytics4)EventTrackingSetupTutorial GoogleAnalytics4,GoogleAnalytics LastUpdated:July14,2022 TableofContentsWhatareGoogleAnalytics4events?TypesofeventsinGoogleAnalytics4#1Automaticallycollectedevents#2Enhancedmeasurementevents #3Recommendedevents#4CustomeventsAlloftheseeventcategoriescanbefurthercategorizedinto: #1Webevents #2Appevents#3App+Webevents#4AndroideventsTheEventsreportinGoogleAnalytics4WhataretheeventparametersinGA4?Settingupenhancedmeasurementevents(automaticallycollected)EventcollectionlimitsSettingupevent-scopedcustomdimensionsandmetricsreportingModifyandcreateeventsintheanalyticsinterfaceOtherarticlesrelatedtoGA4(GoogleAnalytics4)FrequentlyaskedquestionsaboutGA4eventtracking WhatareGoogleAnalytics4events? Aneventistheuser’sinteraction/activitywithawebpageelementembeddedonawebsiteand/ormobileapp. Followingareexamplesofwebpageelements:video,image,button,form,scrollbar,externallink,lightboxetc FollowingaretheexamplesofuseractivitiesthatcanbetrackedaseventsinGA4: Log-insClickingonabuttonScrollingdownthepageDownloadingafileLoadingofapageinthebrowserwindow(pageview)etc. Anyuserinteractionswithcontentfromawebpageorascreenloadcanbetrackedasanevent. IntheearlierlegacyversionofGoogleAnalytics,everyeventneededtobeconfiguredseparately,eitherusingtheglobalsitetag(gtag.js)orGoogleTagManager(GTM). ButinthecaseofGA4,eventsarecompletelydifferentandrequireanewsetupsincemanyofthemcomepreconfigurednow. Yes,youheardright!!GoogleAnalytics4canlogmanyeventsautomaticallywithoutanyadditionalcodingortagging. Getthis70pagedetailedchecklistcontainingscreenshots,step-by-stepinstructionsandlinkstoarticles DoyouwanttosetupGoogleAnalytics4(GA4)fastandcorrectly? YesIwanttheebook TypesofeventsinGoogleAnalytics4 TherearefourcategoriesofeventsinGA4: AutomaticallyCollectedEvents EnhancedMeasurementEvents RecommendedEvents CustomEvents #1Automaticallycollectedevents Theseeventsareautomaticallytriggeredandlogged(recorded)oncertainpre-defineduseractivities. Tolearnmoreabouttheseevents,checkoutthisarticle:AutomaticallycollectedeventsinGoogleAnalytics4(GA4) #2Enhancedmeasurementevents  Theseeventsarealsoautomaticallytriggeredandloggedoncertainpre-defineduseractivities.Buttheeventsareloggedonlywhenyouhaveenabled enhancedmeasurement. Tolearnmoreabouttheseevents,checkoutthefollowingtwoarticles: #1WhatareEnhancedmeasurementeventsinGoogleAnalytics4(GA4) #2HowtosetupenhancedmeasurementtrackinginGA4(GoogleAnalytics4) #3Recommendedevents RecommendedeventsaretheeventsrecommendedbyGoogle.Theydonotautomaticallygettriggeredandloggedunlessyoumanuallyimplementthem. However, forarecommendedeventtoworkcorrectly,youmustusetheexactsameeventnameandparameter(s)assuppliedbyGoogle. Failingtodoso,Googlewillnotrecognizeyoureventasoneoftheirrecommendedevents,andyoureventmayeithernotworkthewayyouwantordonotgettriggeredatall. Tolearnmoreabouttheseevents,checkoutthisarticle:RecommendedeventsinGoogleAnalytics4(GA4) #4Customevents Thesearetheeventsthatyoucreateanduse.  Googlerecommendsthatbeforeyoucreateacustomevent,makesurethatthereisnoautomatic,enhancedmeasurementorrecommendedeventthatalreadyprovideswhatyouneed. Note: Customeventsdon’tshowupinmoststandardreports.Soyouwouldneedtousecustomreporting. Youcansetcustomeventsandtheirparametersintwoways: UsingGlobalSiteTag (gtag.js)–requireshardcodingonthewebsite UsingGoogleTagManager(Recommended) TolearnmoreaboutsettingupcustomeventsinGA4viaGTM,checkoutthisarticle:HowtosetupCustomEventsinGA4viaGoogleTagManager Alloftheseeventcategoriescanbefurthercategorizedinto:  Webevents Appevents App+Webevents Androidevents #1Webevents  Thesearetheeventsthatarerecordedonlyonawebsite. Forexample:‘file_download’,‘page_view’,‘scroll’,‘video_start’,‘video_progress’,‘video_complete’,‘view_search_results’ etc. #2Appevents Thesearetheeventsthatarerecordedonlyonamobileapp. Forexample: ‘first_open’,‘in_app_purchase’,‘notification_open’,‘screen_view’ etc #3App+Webevents Thesearetheeventsthatcanberecordedacrossawebsiteandmobileapp. Forexample: ‘first_visit’,‘session_start’,‘user_engagement’ etc #4Androidevents Thesearetheeventswhicharerecordedonlyonamobileappinstalledonanandroiddevice. Forexample: ‘app_clear_data’,‘app_remove’,‘app_store_refund’,‘app_store_subscription_cancel’ etc Getthis70pagedetailedchecklistcontainingscreenshots,step-by-stepinstructionsandlinkstoarticles DoyouwanttosetupGoogleAnalytics4(GA4)fastandcorrectly? YesIwanttheebook TheEventsreportinGoogleAnalytics4 Throughthe‘AllEvents’report,youcandothefollowing: SeethelistofalltheloggedeventsinyourGA4reportingview.Determinehowmanytimeseachloggedeventwastriggered.Determinethe%changeofcountforeachloggedevent.Determinethetotalnumberofuserswhotriggeredeachloggedevent.Determinethe%changeofusersforeachloggedevent.Enableordisableloggedeventsasconversions.Searchforaparticularevent.Downloadthe‘AllEvents‘reportasCSV.Modifyanevent.Createanewcustomeventfromanexistingevent.Createanewcustomdimensionoracustommetric.Sortthe‘EventName‘,‘Count‘and‘Users‘metricsinascendingordescendingorder.Getadetailedreportforaloggedevent. Tolearnmoreaboutthe‘AllEvents’report,checkoutthearticle:AllEventsReportinGoogleAnalytics4(GA4) WhataretheeventparametersinGA4? YoucansendadditionalinformationaboutaneventinGoogleAnalytics4viaoneormoreparameters.  Therearethreetypesofeventparameters: #1AutomaticallyCollectedParameters–GA4automaticallycollectstheseparameters. #2CustomParameters–Thesearetheparametersyoumanuallysendalongwithanevent. #3Userproperties–TheyarelikeuserscopedcustomdimensionsofUniversalAnalytics.Theyareusedtodescribetheattributesofyourwebsite/appusers. Tolearnmoreabouteventparameters,checkoutthearticleUnderstandingEventParametersinGoogleAnalytics4(GA4) Settingupenhancedmeasurementevents(automaticallycollected) EnhancemeasurementeventsarepreconfiguredeventsinGA4,andtheycanbeenabledordisabledfromyourGA4property. Tosetupenhancedmeasurementtracking,checkoutthisarticle:HowtosetupenhancedmeasurementtrackinginGA4(GoogleAnalytics4) Eventcollectionlimits GA4hascertainlimitationsoncollectingeventsonaperpropertybasis.Onceyoureventoreventparameterexceedsthesecollectionlimits,theyarenolongerrecordedbyGA4. Pleasekeepthebelowlimitationsinmindwhilesettingupcustomevents: ItemDescriptionLimitCanIdeleteitemsifI’mclosetothelimit?Distinctlynamedevents500perapp(Datastream)instanceNoLengthoftheeventname40charactersN/AEventparametersperevent25parametersYesLengthofevent-parametername40charactersN/ALengthofevent-parametervalue100charactersN/A Settingupevent-scopedcustomdimensionsandmetricsreporting Intheearlierlegacyversion,weusedtopasseventdetailsaseventcategory,eventactionandeventlabel.Afewadditionswereoptional,likeeventvalueandothercustomdimensions. InthecaseofGA4,youcansettheeventscopedcustomdimensionsandcustommetricswhilesettinguptheeventparameterinGoogleTagManager.YoucanthenconfiguretheGA4consolewiththesameparameternameyougavewhilesettingupthecustomevent,anditwillbereflectedinthe‘Events’reportingtab. Rememberwepassed‘button_name’asanextraeventparameterwhilesettingupacustombuttonclickeventinGTM.Nowlet’sconfigurethisparameter(customdimension)inGA4.Followthebelowstepstoconfiguretheeventscopedcustomdimension. Step1:Clickon‘Configure’intheGA4reportingmenu. Step2:Clickon‘CustomDefinitions’. Step3: Nowclickon‘Createcustomdimension’. Step4: Anoverlaywillappearlikebelow.Selectthescopeto‘Event’,thenaddthedimensionnameas‘ButtonName’.Nowselecttheparameternamefromthedropdownunder‘Eventparameter’.Thisisthenameyou’llseeinreports,souseadescriptivename.Clickon‘Save’. Step5:Youcandebugyourcustomparameterinreal-timeaswell.Justclickonthebuttononthewebpage.NavigatetotheGA4consoleandclickonthe‘AllEvents’tab.Youshouldbeabletoseetheparameternameanditsvalueaswell: Getthis70pagedetailedchecklistcontainingscreenshots,step-by-stepinstructionsandlinkstoarticles DoyouwanttosetupGoogleAnalytics4(GA4)fastandcorrectly? YesIwanttheebook Modifyandcreateeventsintheanalyticsinterface GoogleAnalytics4alsoprovidestheoptiontomodifyandcreateeventsintheanalyticsconsoleonly.Notethatyoucancreateormodifyeventsbasedontheoccurrenceofothereventsandparameters. Modifyevent: Youcanmodifyexistingevents.Forexample,ifyoucollecttwodifferentevents(EventName:ButtonClick1andButtonClick2),youcanmodifytheseeventsunderonenameassimple‘ButtonClick’.Youcanalsofixtyposineventorparameternames,andyoucanmodifyeventnamesandparametersaswell. Tostarteventmodification,followthebelowsteps. Step1:GotoyourAnalytics4propertyandclickon‘Configure’. Step2:Clickon‘Events’. Step3:Clickon‘Modifyevent’. Step4:Anoverlaywillappearliketheonebelow.Clickon‘Create’. Step5:Enterthemodificationname(neweventname). Step6:Clickontheparametertodefineyourcondition.Itwillpopupadrop-downlistwithavailableparametersthatcanbemodified. Step7:Sincewearedoingeventnamemodification,Iwillchoosetheevent_nameparameter.Nowclickon‘Operator’,whereyouwillgetanotherdrop-downmenuwithdifferentconditionaloperators. Inourcase,wewilluseequals.Select‘equals’andinthevalueinputbox,enterthefirsteventvaluetomodify(ButtonClick1). Step8: Now,under‘Modifyparameters’,youwillseethat‘event_name’isalreadypresent.Typethemodificationnameyouwantintheinputboxunder‘NewValue’.Inourcase,wewilltype‘ButtonClick’ Step9:Nowclickon‘Create’. Step-10:Nowrepeatthesamestepsfromstartingtocreatemodificationsforthesecondevent,whichis‘ButtonClick2’. Congratulations!!Youhavesuccessfullymodifiedyourevents.Youcangotothe‘AllEvents’tabandcheck.InsteadofButtonClick1andButtonclick2events,thereisjustone‘ButtonClick’event. CreateEvent: Justlikemodifyinganexistingevent,youcanalsocreateaneweventfromtheexistingevents. Forexample,supposeyoualreadyhaveabuttonclickeventonyourhomepagebannerandanotherbuttonclickeventonyourproductcategorypagewithapromotionalbanner.Ifyouwanttofireathirdeventas‘Promotionclick’whensomebodyclicksthebannerbuttonontheproductpage,youcanusethecreateeventfunctioninGA4andspecifywhenitfiresbasedonaparametercondition. Inthisexample,wearealreadytrackingthebuttonclickeventontheproductpage.So,wecanusethisconditioninourparametersettingstocreateaneweventas‘Promotionclick’. Theconditionwillbeasbelow: Event:ButtonClick AND Parameter:page_title=product_page Followthebelowstepstocreateaneweventwiththeseconditions. Step1:GotoyourAnalytics4propertyandclick‘Configure’. Step2:Clickon‘Events’.  Step3:Clickon‘Createevent’. Step4:Anoverlaywillappearlikebelow.Clickon‘Create’. Step5:Thenextstepsaresimilartothestepsweperformedwhilemodifyingtheevents.So,wewillusethefollowingconfigurationsettings: CustomEventName:Promotion_ClickMatchingCondition(ClickonAddCondition)Parameter1:event_nameequals‘ButtonClick’Parameter2:page_titleequals‘Product_page’ Step6:Clickon‘Create’. Congratulations!!Youhavesuccessfullycreatedanewevent.Youcangotothe‘AllEvents’tabandcheckifthe‘PromotionClick’eventappears. So,thatishowyousetupeventtrackinginGoogleAnalytics4. OtherarticlesrelatedtoGA4(GoogleAnalytics4) #1GoogleAnalytics4Intro WhatisGA4(GoogleAnalytics4)–TheApps+WebProperty?KeyBenefitsofUsingGoogleAnalytics4(GA4)SetupGA4–UpgradetoGA4–ImplementationGuideGoogleAnalytics4(GA4)vsUniversalAnalytics–Whatisthedifference?GoogleSignalsGA4–Seedemographics(gender,age)inGoogleAnalytics4UnderstandingGoogleAnalyticsMeasurementID(GA4)GoogleAnalytics4training&tutorialwithFREEGA4ebookUsingtheGA4(GoogleAnalytics4)TestPropertyGoogleAnalytics4SubPropertiesTutorialGoogleAnalyticsAccountHierarchy(StructureExplained)RollupPropertyinGoogleAnalytics4(GA4)–TutorialGA4vsGA4360–Pricing,Limits,BillingandMore #2GoogleAnalytics4Integrations HowtoconnectGA4(GoogleAnalytics4)withGoogleDataStudioHowtolinkGA4(GoogleAnalytics4)withGoogleAdsHowtolinkGoogleSearchConsoletoGoogleAnalytics4(GA4)HowtoInstallGoogleAnalytics4onShopifyGA4FirebaseIntegration–CorrectlyAddAppDataStreamstoGA4Property #3GoogleAnalytics4Events GA4(GoogleAnalytics4)EventTrackingSetupTutorialUnderstandingEventParametersinGoogleAnalytics4(GA4)RecommendedeventsinGoogleAnalytics4(GA4)EnhancedmeasurementeventsinGoogleAnalytics4(GA4)AutomaticallycollectedeventsinGoogleAnalytics4(GA4)HowtosetupGA4CustomEventsviaGoogleTagManagerEventsReportinGoogleAnalytics4(GA4)HowtorenameeventsinGoogleAnalytics4(GA4)HowtouseGoogleAnalytics4EventBuilder #4GoogleAnalytics4Conversions GoogleAnalytics4ConversionTrackingGuide–GA4GoalsHowtoimportconversionsfromGA4propertytoyourGoogleAdsaccount #5GoogleAnalytics4Dimensions GA4(GoogleAnalytics4)DimensionsTutorialGA4(GoogleAnalytics4)CustomDimensionsTutorialGA4UserProperties(UserScopedCustomDimensions)–TutorialEventScopedCustomDimensionsinGA4–Tutorial #6GoogleAnalytics4Metrics GA4(GoogleAnalytics4)MetricsTutorialwithFreeGoogleAnalytics4EbookGA4(GoogleAnalytics4)CustomMetricsTutorialWhatarepredictivemetricsinGoogleAnalytics4(GA4) #7GoogleAnalytics4Ecommerce GA4(GoogleAnalytics4)EcommerceTrackingviaGTM–Tutorial #8GoogleAnalytics4SpecializedTracking GA4(GoogleAnalytics4)EnhancedMeasurementTrackingTutorialCrossDomainTrackinginGA4(GoogleAnalytics4)SetupGuideGA4SiteSearch–TrackingSiteSearchinGoogleAnalytics4GA4(GoogleAnalytics4)ScrollTrackingTutorialSelf-referralGoogleAnalytics4–ReferralexclusionGA4GA4(GoogleAnalytics4)DataImportTutorialGoogleAnalytics4ContentGrouping–CreateContentGroupsinGA4HowtotracksinglepageappsinGoogleAnalytics4(GA4) #9GoogleAnalytics4filters GA4filters–UnderstandingdatafiltersinGoogleAnalytics4HowtocreateandtestfiltersinGoogleAnalytics4(GA4)?ExcludeinternaltrafficinGA4(GoogleAnalytics4)viaIPfilter #10GoogleAnalytics4Explorations FreeFormReportinGA4(GoogleAnalytics4)–ExplorationReportHowtousetheuserlifetimereportinGoogleAnalytics4(GA4)HowtousePathexplorationreportinGA4(GoogleAnalytics4)–PathanalysisHowtouseSegmentOverlapReportinGoogleAnalytics4(GA4)HowtousetheFunnelExplorationReportinGA4(GoogleAnalytics4)–FunnelAnalysisCohortExplorationReportinGoogleAnalytics4(GA4)HowtoCreateLandingPagesReportinGoogleAnalytics4(GA4) #11GoogleAnalytics4Advanced UnderstandingGoogleAnalytics4SessionsGA4(GoogleAnalytics4)MeasurementProtocolTutorialHowtobuildcomparisons(advancedsegments)inGoogleAnalytics4(GA4)UnderstandingAutomatedInsightsinGoogleAnalytics4(GA4)UnderstandingChannelGroupingsinGoogleAnalytics4(GA4)UnderstandingDataSamplinginGoogleAnalytics4(GA4) #12GoogleAnalytics4Reporting HowtocreatecustominsightsinGoogleAnalytics4(GA4)HowtouseDebugViewreportinGoogleAnalytics4(GA4) #13GoogleAnalytics4Attribution GuidetoAttributionModelsinGA4(GoogleAnalytics4)HowtoChangeAttributionModelsinGA4(GoogleAnalytics4)?GA4(GoogleAnalytics4)ConversionPathsReportinAttributionGA4(GoogleAnalytics4)ModelcomparisonreportinAttributionAdvertisingSnapshotinGA4(GoogleAnalytics4)AttributionGA4AttributionModellingTutorial #14GoogleAnalytics4Audiences GA4Audiences–CreatingcustomaudienceinGoogleAnalytics4HowtocreatearemarketingaudienceinGoogleAnalytics4(GA4)UnderstandingAudienceTriggersinGoogleAnalytics4(GA4)GoogleAnalytics4(GA4)PredictiveAudiences–Tutorial #15GoogleAnalytics4BigQuery GA4BigQuery–ConnectGoogleAnalytics4withBigQueryHowtoconnectandexportdatafromGA4toBigQueryevents_&events_intraday_tablesinBigQueryforGA4(GoogleAnalytics4) FrequentlyaskedquestionsaboutGA4eventtracking WhatareeventsinGoogleAnalytics4(GA4)? Aneventistheuser’sinteraction/activitywithawebpageelementembeddedonawebsiteand/ormobileapp.Anyuserinteractionswithcontentfromawebpageorascreenloadcanbetrackedasanevent. HowareeventsconfiguredinGA4comparedtoGA3? IntheearlierlegacyversionofGoogleAnalytics,everyeventneededtobeconfiguredseparately,eitherusingthe globalsitetag(gtag.js) orGoogleTagManager(GTM).However,inthecaseofGA4,eventsarecompletelydifferentandrequireanewsetupsincemanyofthemcomepreconfigured.GoogleAnalytics4 canlogmanyeventsautomaticallywithoutanyadditionalcodingortagging. WhatarethecategoriesofeventsinGA4? TherearefourcategoriesofeventsinGA4:#1AutomaticallyCollectedEvents#2EnhancedMeasurementEvents#3RecommendedEvents#4CustomEvents WhataretheeventparametersinGA4? YoucansendadditionalinformationaboutaneventinGoogleAnalytics4viaoneormoreparameters. Therearethreetypesofeventparameters:#1 AutomaticallyCollectedParameters –GA4automaticallycollectstheseparameters#2 CustomParameters –Thesearetheparametersthatyoumanuallysendalongwithanevent.#3 Userproperties –Theyarelike userscopedcustomdimensions of UniversalAnalytics. Theyareusedtodescribetheattributesofyourwebsite/appusers. RegisterfortheFREETRAINING... "HowtouseDigitalAnalyticstogeneratefloodsofnewSalesandCustomerswithoutspendingyearsfiguringeverythingoutonyourown." Here’swhatwe’regoingtocoverinthistraining… #1Whydigitalanalyticsisthekeytoonlinebusinesssuccess. ​#2Thenumber1reasonwhymostmarketersarenotabletoscaletheiradvertisingandmaximizesales. #3WhyGoogleandFacebookadsdon’tworkformostbusinesses&howtomakethemwork. #4​Whyyouwon’tgetanycompetitiveadvantageinthemarketplacejustbyknowingGoogleAnalytics. ​#5Thenumber1reasonwhyconversionoptimizationisnotworkingforyourbusiness. ​#6HowtoadvertiseonanymarketingplatformforFREEwithanunlimitedbudget. ​#7Howtolearnandmasterdigitalanalyticsandconversionoptimizationinrecordtime.     MybestsellingbooksonDigitalAnalyticsandConversionOptimization MathsandStatsforWebAnalyticsandConversionOptimization Thisexpertguidewillteachyouhowtoleveragetheknowledgeofmathsandstatisticsinordertoaccuratelyinterpretdataandtakeactions,whichcanquicklyimprovethebottom-lineofyouronlinebusiness. MastertheEssentialsofEmailMarketingAnalytics Thisbookfocusessolelyonthe‘analytics’thatpoweryouremailmarketingoptimizationprogramandwillhelpyoudramaticallyreduceyourcostperacquisitionandincreasemarketingROIbytrackingtheperformanceofthevariousKPIsandmetricsusedforemailmarketing. AttributionModellinginGoogleAnalyticsandBeyondSECONDEDITIONOUTNOW! Attributionmodellingistheprocessofdeterminingthemosteffectivemarketingchannelsforinvestment.Thisbookhasbeenwrittentohelpyouimplementattributionmodelling.Itwillteachyouhowtoleveragetheknowledgeofattributionmodellinginordertoallocatemarketingbudgetandunderstandbuyingbehaviour. AttributionModellinginGoogleAdsandFacebook ThisbookhasbeenwrittentohelpyouimplementattributionmodellinginGoogleAds(GoogleAdWords)andFacebook.Itwillteachyou,howtoleveragetheknowledgeofattributionmodellinginordertounderstandthecustomerpurchasingjourneyanddeterminethemosteffectivemarketingchannelsforinvestment. AbouttheAuthor HimanshuSharma Founder,OptimizeSmart.com Over15yearsofexperienceindigitalanalyticsandmarketing Authoroffourbest-sellingbooksondigitalanalyticsandconversionoptimization NominatedforDigitalAnalyticsAssociationAwardsforExcellence Runsoneofthemostpopularblogsintheworldondigitalanalytics Consultanttocountlesssmallandbigbusinessesoverthedecade error:Alert:Contentisprotected!! 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