UTM Link Builder | Google URL Code Generator with Examples

Build links with our free UTM builder. Then learn UTM basics, best practices for UTM codes in Google Analytics, or examples you can reuse. Skiptocontent Support Pricing Features FacebookUTMbuilder UTMCampaignTracking UTMTemplates UTMChromeExtension UTMConventionsBuilder Blog Login SignUpwithGoogle WebsiteURL* CampaignSource CampaignMedium CampaignName CampaignTerm CampaignContent YourGeneratedURL: Link UTMtrackingcodecopiedtoclipboard   WhatExactlyIsaUTM? UTMshelpyougetgranularinsightsaboutyourcampaignsandtraffic.ConsistentuseofUTMsinlinktaggingwillhelpyoucollectvaluablefirst-partydataonyourcustomersandtheirjourney. UTMstandsforUrchinTrackingModule.ItisasolutionstartedbyUrchin,asoftwarecompanyacquiredbyGooglein2005whichhelpedsetthefoundationforGoogleAnalytics. You’velikelynoticedUTMswhencopyingandpastingwebsitelinks.They’rethelonglineofcodeyouseeattheendoftheURL.Theyusuallylooklikethis: http://taskrabbit.com/?utm_source=sendgrid&utm_medium=email&utm_campaign=summer-savings&utm_content=find-help/ TheUTMtagstartswiththequestionmark.Then,eachoftheUTMparametersinsidetheUTMtagisseparatedbyanampersand.WeexplainandgiveexamplesofUTMparametersbelow. UTMcodesdon’tchangehowpagesfunction.Theyinsteadsendcampaigninformationtoyouranalyticsplatform.UTMsalwayscapturethesourceofthetraffic,themarketingmedium(channel)theinteractionoccurredon,andthecampaignassociatedwiththelink.Inadvancedusecases,UTMsalsoconveyinformationaboutavarietyofthecampaign’snuances,suchasthekeywords,adcopy,orlinkplacement. WhyAreUTMsImportant? WithoutUTMcampaigndata,it’seasytomisattributeROItothewrongchannelorcampaign.Thenyou’dendupwithdatathatmaylookOK,butisactuallymisleading.Flawedmarketingdataleadstoflawedmarketingdecisions. Socialmediatrafficandemailtrafficespeciallyaretheusualculpritsofmisattributedcampaigndata.Butevenforyourwholemarketingmix,itishardtokeepyourtrafficandROIattributiondatacohesiveifyoudon’tuseUTMsconsistentlyonthelinksyouplace,publish,oradvertise. Onthecontrary,whenyoudouseUTMs,youendupwithtreasuretrovesoftrustworthyfirst-partydata.Thatwillgiveyouagranularlookathowyourcampaignsdrivetraffic,uncoverthattraffic’sbehavior,andlearnhowitdrivestransactionsandrevenue. UTMsfuelaccuratereportingandnuancedinsights. ExplanationsandExamplesofUTMParametersYouNeedtoGenerateYourUTMCode TherearethreerequiredUTMparameters—campaignname,source,andmedium.Thentwooptional—termandcontent.   CampaignName: Thesharednameofthecampaignthatthelinkwasapartof.Wesay“shared’becauseagoodcampaignnameisonethatcouldbethesameacrosschannels. Useproductnamesorproductdescriptions.ThisisalsotheparameterwerecommendforapplyingadvancedUTMnamingconventions. Example:utm_campaign=product-launch Source: Thewebsiteorplatformthatthevisitcamefrom. Usegoogle,facebook,emailplatformnamesuchassendgridorautopilotormailchimp.  Example:utm_source=activecampaign Medium: Thetypeofmarketingchannelyourvisitcamefrom Usesocial,display,email,cpc,orsimilar.SowordsthatrepurposethedefaultchannelcategoriesinGoogleAnalytics.Thiswillsaveyoutimeandeffort,becauseyourUTMdatawillthenworkwithanalyticsplatformsoutoftheboxevenmore. Example:utm_medium=social-cpc Term: ComesfromGoogleAdsandbydefault,itisusedforthekeywordthattriggeredtheadcontainingthelink. DousethisUTMparametertotrackvarietiesincopy.Butfeelfreetogetcreativewithit,too.BeyondaPPCkeyword,youcanuseittoindicateyourFacebookadheadline,oremail’ssubjectline. Example:utm_term=best-headline-since-sliced-bread Content Helpsyoudifferentiatebetweenadsorpostsonthesameplatform.ComesinhandyforA/Btestingimagesoradcopy. Usethisparametertoindicatelinkplacement—headlinevs.bodyvs.imagevs.footer.Ortoputinyouradversionwhentesting.OrtomakeyourownadvancedusesofUTMs. Example:utm_content=ad-version-2b HowtoFormatYourUTMText BestpracticeforUTMtaggingwhenusingmorethanonewordinaparameteristohyphenatethewords.Thatmakesiteasiertoreadthedatainanalyticstools.Thereasonisthatspacesareturnedintocodethat’shardtoread,namelythesymbols%20. Bestpracticeforlettercaseistousealllowercase.AnalyticstoolsseeemailandEmailastwodifferentthings.You’drarelywanttomakeadistinctionlikethatonpurpose.Butifyoudid,there’dbebetterways. CustomUTMParameters,NamingConventions,Templates,WorkspaceRules,andMuchMore TheaboveUTMparameterswillbeenoughevenformanymarketers,includingsomeadvancedusers.Butifyouseekevenmoregranularityininsightsyoucanacton,we’reheretohelpyougetjustthat. CustomUTMparametersareoneofthefeaturesyoucanbenefitfromwhenusingthefullutm.ioapp.We’vebuiltittohelpyouscaleyourteam’sworkflow.Customparametershelpyoumaketailoredpiecesofinformationaboutlinksintoteamstandards.Examplesinclude: ref= affiliate= agency= influencer= Youcanlearnmoreabouttheminourhelparticle,butwe’llhintthatyou’llmakeuseofthemifyoufrequentlyuseoneparticularchannel.Orifyoufrequentlywanttoshareoneparticularcharacteristicofacampaign,suchastheagencythatpromotedit. AnothercaseforusingourdedicatedUTMtooliswhenyouwanttocreateclearlydefinedrulesforyourteam.That’llhelpthemtoonboardquicker,andalsotoavoidmistakeswhentheystartgettingtired. KeepingyourUTMs consistentwithrules helpsyoutrackvariablesastheycrossthroughvariousmediumsandcampaigns. BenefitsofourtoolmadeforUTMcollaborationgoon.Wehelpyouestablishtemplates,createadvancedUTMnamingconventions,setspecificuserpermissions,createpredefinedlistsofparameterstochoosefrom,andalotmore. UseUTMslikeaprowiththeadvancedUTMfeaturesofUTM.ioSignUpwithGoogle UTMsinUserAnalyticsToolsLikeMixpanel,Kissmetrics,andAmplitude MostanalyticsplatformsworkwithUTMsrightoutofthebox.Themostpopularones—Mixpanel,Kissmetrics,andAmplitude—arenodifferent. Mixpaneluserswillbedelightedtolearnthattheplatform’sJavascriptlibraryautomaticallydetectsUTMtagsiftheyarepresentinURLs.It’sjustgoodtoknowthatUTMtagsaretrackedwithfirst-touchattributionbydefault,soyoumaywanttochangetoanymodelyouprefer. KissmetricsalsodoesagreatjobintegratingUTMs.TheytoouseaJavascriptlibrarythatwillautomaticallyscanandrecordUTMparametersforyoursitevisitors,whichsavesyoutonsoftimeontrackingsetup. Finally,wehaveAmplitude—theuseranalyticstoolwerecommendthemost,useonourownproperties,andatechnologypartnerofours.It’sgreatforproductanduserjourneyanalytics.ButwithUTMs,youcancombinewebandappactivitydata.You’llunlockROIattributionmetricsthatwillhelpyoucreditthecorrectchannelsandtouchpoints. AdvancedUTMResources There’salotyoucandowithUTMs.Onceyoubuildalinkortwowithourbuilderabove,checkoutthefollowingresourcestolearnhowtouseadvancedUTMsforimprovedreportingandROI.WealsohaveafreeUTMbuilderspreadsheettemplatethatyoucandownload. UTMParametersBestPractices:21Tips&UseCasesforAmazingCampaignTracking CustomUTMParameters:TheCompleteGuide UTMBuilderSpreadsheetTemplate:TheWalk-ThroughandtheAlternative TheGuidetoAdvancedUTMNamingConventions—Definition,UseCases,Benefits,Workflow MakeYourAdvancedUseofUTMsConsistentandScalable  TheUTMlinkbuilderonthispageisgreatforcompaniesjustgettingstartedwithUTMs.Foreasyremembering,youcanalsouseitscloneonutmbuilder.com. ThededicatedUTMmanagementplatformmakesadvancedUTMusageabreezeforyourwholeteam.Nomatterhowadvancedyouare,you’llknowyou’reusingadedicatedUTMtoolthat’sbuiltbymarketinganalyticsprofessionalsformarketinganalyticsprofessionals. Takeutm.ioforaspin.SignupWithGoogle Recent