Get started with Analytics - Google Support

Export your Analytics audiences and conversion-event data to Google Ads. See Google Ads campaign data in your Analytics Behavior reports. SkiptomaincontentGetstartedwithAnalyticsSetupGoogleAnalyticsforthefirsttimeThisarticleisforanyonewhoisnewtoGoogleAnalyticsandwantstosetupAnalyticsforawebsiteand/orappforthefirsttime. CreateanAnalyticsaccount.Gotogoogle.com/analytics.Tocreateanaccount,clickGetstartedtoday.IfyoualreadyhaveaGoogleAnalyticsaccount,clickSignintoAnalytics. SetupAnalyticsonyourwebsiteand/orapp. Optionalactivities ExploretheGoogleAnalytics4 interface. AdduserswhoneedaccesstoAnalytics,andsetpermissionsforthem. Learnaboutevents,thebuildingblocksofyourdata. Markyourkeyeventsasconversions. LinktoyourGoogleAdsaccount.ExportyourAnalyticsaudiencesandconversion-eventdatatoGoogleAds.SeeGoogleAdscampaigndatainyourAnalyticsBehaviorreports. Wasthishelpful?Howcanweimproveit?YesNoSubmittrueSetupAnalyticsGetstartedwithAnalytics[GA4]SetupAnalyticsforaCMS-hostedwebsite[GA4]SetupAnalyticsforawebsiteand/orappSetupAnalyticsforawebsite(UniversalAnalytics)AddaGoogleAnalytics4property(toasitethatalreadyhasAnalytics)[GA4]Setupdatacollectionforanapp[GA4]Confirmthatyou'recollectingdata[GA4]MonitoreventsinDebugView[GA4]Setupcross-domainmeasurement[GA4]Identifyunwantedreferrals[GA4]Filteroutinternaltraffic[GA4]Filter,reporton,orrestrictaccesstodatasubsets[GA4]Aboutconnectedsitetags[GA4]URLbuilders:CollectcampaigndatawithcustomURLs[GA4]Setcustomcampaigndata[GA4]SetupAssistantinGoogleAnalytics4propertiesWhathappenedtomyTrackingID?[GA4]CommonmistakeswithtagsetupWhydoesGoogleAnalyticslookdifferent?GoogleAnalytics4trainingandsupportSearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue69256falsefalse