Schema HTMLShipping schemaSchema org personSchemaorgPerson schemaSchema type

How To Add Product Structured Data | Google Search Central

文章推薦指數： 80 %
投票人數：10人

Discover how you can add product structured data to attract potential buyers while they are searching for ... "availability": "https://schema.org/InStock" Google SearchCentral Documentation Notmuchtime? Quickstart GetyourwebsiteonGoogle Optimizeyoursiteforsearchengines MeasuringyourperformanceonGoogle DoyouneedanSEO? BeginnerSEO Getstarted SEOstarterguide EstablishyourbusinessdetailswithGoogle Beginner'sguidetoSearchConsole AdvancedSEO Getstarted Guidelines HowSearchWorks Controlcrawlingandindexing ChangeyourSearchappearance Optimizepageexperience Support Blog What'snew Allupdates Documentationupdates NewYouTubevideos Recentpodcastepisodes Events Casestudies Language English BahasaIndonesia Deutsch Español Español–AméricaLatina Français Italiano Polski Português–Brasil TiếngViệt Türkçe Русский العربيّة हिंदी ภาษาไทย 中文–简体 中文–繁體 日本語 한국어 Signin Documentation GotoSearchConsole Introduction Justthebasics BeginnerSEO AdvancedSEO Google SearchCentral Documentation More Introduction Justthebasics BeginnerSEO AdvancedSEO Support Blog What'snew More Events Casestudies Getstarted HowGoogleSearchworks Developer'sguidetoSearch AdvancedguidetoSearchConsole Guidelines OverviewofguidelinesWebmasterguidelines Generalguidelines KeepasimpleURLstructureQualifyyouroutboundlinkstoGoogleInterstitialsanddialogsTagsiteforchild-directedtreatmentBrowsercompatibilityAvoidcreatingduplicatecontentUsevalidpagemetadataMakeyourlinkscrawlableMakesureGooglebotisnotblockedBestpracticesforwebsitetestingwithGoogleSearch Content-specificguidelines Imagesandvideo GoogleImagesbestpracticesVideobestpracticesRichmediafilebestpracticesSafeSearchandyourwebsiteBestpracticesforbloggersWebhostingservicesKeepredactedinformationoutofSearchAMPonGoogleSearchguidelines BestpracticesforecommerceinSearch OverviewWherecontentcanappearShareproductdataIncludestructureddataLaunchanewwebsiteWritehighqualityproductreviewsDesignaURLstructureEcommercesitestructurePagination,incrementalpageloading,andSearch COVID-19resourcesandtips ForallsitesForeducationsitesForhealthandgovernmentsites Qualityguidelines AutomaticallygeneratedcontentSneakyredirectsLinkschemesThincontentPaidlinksCloakingHiddentextandlinksDoorwaypagesScrapedcontentAffiliateprogramsIrrelevantkeywordsCreatingpageswithmaliciousbehaviorAutomatedqueriesUser-generatedspamWaystopreventcommentspamReportspam,paidlinks,ormalware Controlcrawlingandindexing Overview Sitemaps LearnaboutsitemapsBuildandsubmitasitemapSplitupyourlargesitemaps Sitemapextensions VideositemapsandalternativesImagesitemapsGoogleNewssitemaps robots.txt Introductiontorobots.txtCreateandsubmitarobots.txtfileUpdateyourrobots.txtfileHowGoogleinterpretstherobots.txtspecificationRobotsFAQs Metatags MetatagsthatGoogleunderstandsBlocksearchindexingwithnoindexRobotsmetatag,data-nosnippet,andX-Robots-Tagspecifications Crawlermanagement AskGoogletorecrawlyourURLsReducetheGooglebotcrawlrateVerifyingGooglebotandotherGooglecrawlersLargesiteowner'sguidetomanagingyourcrawlbudgetHowHTTPstatuscodes,andnetworkandDNSerrorsaffectGoogleSearch Googlecrawlers OverviewGooglebotGoogleReadAlouduseragentAPIs-GoogleuseragentFeedfetcherDuplexonthewebuseragent Removals ControlwhatyousharewithGoogleRemoveapagehostedonyoursitefromGoogleRemoveimageshostedonyoursitefromsearchresultsDuplicateURLs Sitemovesandchanges RedirectsandGoogleSearch Sitemoves Whatisasitemove?MoveasitewithoutURLchangesMoveasitewithURLchangesTemporarilypauseordisableawebsiteSoft404errors Internationalandmultilingualsites OverviewManagingmulti-regionalandmultilingualsitesTellGoogleaboutlocalizedversionsofyourpageHowGooglecrawlslocale-adaptivepages JavaScriptcontent UnderstandtheJavaScriptSEObasicsFixsearch-relatedJavaScriptproblemsFixlazy-loadedcontentImplementdynamicrendering ChangeyourSearchappearance OverviewofSearchappearancetopicsControlyourtitlelinksControlyoursnippetsEnableSearchresultfeaturesforyoursiteFeaturedsnippetsandyourwebsiteSitelinksProvideapublicationdatetoGoogleSearchDefineafavicontoshowinsearchresultsTranslatedresultsEnablingyouradnetworktoworkwithtranslation-relatedGoogleSearchfeatures Usingstructureddata UnderstandhowstructureddataworksTrythestructureddatacodelabExplorethesearchgalleryStructureddatageneralguidelinesGeneratestructureddatawithJavaScript Featureguides ArticleBookBreadcrumbCarouselCourseCOVID-19announcementsDatasetEducationQ&AEmployerAggregateRatingEstimatedsalaryEventFactCheckFAQHomeActivitiesHow-toImageLicenseJobPostingLearningVideoLocalBusinessLogoMathsolversMoviePracticeproblemsProductQ&ARecipeReviewsnippetSitelinkssearchboxSoftwareAppSpeakableSubscriptionandpaywalledcontentVideoEnrichedsearchresultsFlexibleSamplinggeneralguidanceEnableTopPlacesListOptoutofdisplayinlocalsearchresultsandotherGooglepropertiesUseImageRightsMetadatainGoogleImages Debugwithsearchoperators Overviewsite:searchoperatorcache:searchoperatorGoogleImagessearchoperators WebStories EnableWebStoriesonGoogleBestpracticesforcreatingWebStoriesWebStorycontentpolicy EarlyAdoptersProgram PackagetrackingMobilerecharge Optimizeyourpageexperience UnderstandingpageexperienceGetstartedwithsignedexchangesonGoogleSearch Mobile Overviewofmobiletopics Mobile-friendliness GetstartedMobile-firstindexingbestpractices Chooseaconfiguration OverviewResponsiveWebDesignDynamicServingSeparateURLsTabletsandfeaturephonesAvoidcommonmistakeswhendesigningformobileCustomizeyourwebsitesoftwaretobemobile-friendlyResourcesfordevelopingmobile-friendlypagesMobileFAQsAnnouncemobilebillingchargesclearlyMobileviewingonfeaturephonesWebLight:FasterandlighterpagesfromSearchAdnetworksupportforWebLightpagesinGoogleSearchGoogleDiscoverandyourwebsite Security OverviewofsecuritytopicsSecureyoursitewithHTTPSWhatishackingorhackedcontent?MalwareandunwantedsoftwarePreventingmalwareinfectionSocialengineering(phishinganddeceptivesites)GoogleSafeBrowsingRepeatOffendersPolicy AMP UnderstandhowAMPlooksinsearchresultsEnhanceAMPcontentValidateAMPcontentRemoveAMPcontent SearchAPIs SiteVerificationAPISearchConsoleAPIIndexingAPI Notmuchtime? Quickstart GetyourwebsiteonGoogle Optimizeyoursiteforsearchengines MeasuringyourperformanceonGoogle DoyouneedanSEO? BeginnerSEO Getstarted SEOstarterguide EstablishyourbusinessdetailswithGoogle Beginner'sguidetoSearchConsole AdvancedSEO Getstarted Guidelines HowSearchWorks Controlcrawlingandindexing ChangeyourSearchappearance Optimizepageexperience Allupdates Documentationupdates NewYouTubevideos Recentpodcastepisodes Home SearchCentral Documentation AdvancedSEO Sendfeedback Product AreyouherebecauseyougotamessagefromSearchConsole?Checkour troubleshootingresources. AddmarkuptoyourproductpagessoGooglecanprovidedetailedproductinformationas arichresultinGoogleSearch—includingGoogleImages.Userscanseeprice,availability,and reviewratingsrightinsearchresults. Usingmarkuptobeeligibleforproductrichresultsletsyouattractpotentialbuyerswhile theyaresearchingforitemstobuyonGoogleSearchorimagesthatincludeproductsyousell.Maintain theaccuracyandfreshnessofyourproductinformation,soyourcustomersfindtherelevant, currentitemsthey'relookingfor. ThispageexplainshowtomarkupyourproductinformationsothatGoogleSearchcandisplayrich resultsinGoogleSearch.Productmarkupalsomakesyourproductseligibletodisplaywitha badgeinGoogleImages,whichcanencouragemoreuserstoclickyourcontent. Thispageonlyexplainshowtomakeyourproductseligibletobeshown onGoogleSearchresultsandGoogleImages.Toshowyourproductsasunpaidlistingsonthe GoogleShopping tab,you'llneedtoprovideafeedthroughGoogleMerchantCenterandoptintosurfaces acrossGoogle.Learnmoreaboutthedata andeligibilityrequirements. Note:Theactualappearanceinsearchresultsmightbedifferent.Youcan previewmostfeatureswiththe RichResultsTest. Therearetwotypesofpageswhereyouwouldtypicallyusethismarkup: Productpagethatdescribesasingleproduct Shoppingaggregatorpagethatlistsasingleproduct,alongwithinformationabout differentsellersofferingthatproduct Basedonhowyoumarkupyourcontent,yourproductsmayalsobeeligibleforthefollowing enhancements: Productenhancements Shippingdetails:Helppeopleseeshippingcostsandestimateddeliverytimeframesbasedontheirlocationandyourcompany'sshippingpolicies.ShippingdetailscanappearintheOverviewandStorestabsforaspecificproductresult.ThisenhancementisonlyavailableintheUS,inEnglish,andonmobiledevices. Tobeeligibleforthisenhancement,add OfferShippingDetails structureddata.Formoreexamplesonhowtoindicatefreeshipping,multipleservices, andregionsyoudon'tshipto,reviewthe Shippingdetailsbestpractices. Note:Thisapproachwillonlymakeyourshippingdataeligible tobeshownoncertainGoogleSearchresults.Toalsoshowyourshippingdatainunpaid listingsontheGoogleShoppingtabandotherresulttypes,you'llneedtoconfigure shippingsettingsinMerchantCenter.Learn moreaboutshippingsettings. Pricedrop:Helppeopleunderstandthelowestpriceforyourproduct. Basedontherunninghistoricalaverageofyourproduct'spricing,Googleautomatically calculatesthepricedrop.ThepricedropappearanceisavailableinEnglishintheUS, onbothdesktopandmobile. Tobeeligibleforthepricedropappearance,addanOffertoyour Productstructureddata.Thepricemustbe aspecificprice,notarange(forexample,itcan'tbe$50.99to$99.99). Howtoaddstructureddata Structureddataisastandardizedformatforprovidinginformationaboutapageandclassifyingthepage content.Ifyou'renewtostructureddata,youcanlearnmoreabout howstructureddataworks. Here'sanoverviewofhowtobuild,test,andreleasestructureddata.Forastep-by-stepguide onhowtoaddstructureddatatoawebpage,checkoutthe structured datacodelab. Addtherequiredproperties.Basedonthe formatyou'reusing,learnwheretoinsert structureddataonthepage. UsingaCMS?Itmaybeeasiertouseapluginthat'sintegratedintoyourCMS. UsingJavaScript?Learnhowto generatestructured datawithJavaScript. Followtheguidelines. Validateyourcodeusingthe RichResultsTest. DeployafewpagesthatincludeyourstructureddataandusetheURLInspectiontooltotesthowGoogleseesthepage.Besurethatyourpageis accessibletoGoogleandnotblockedbyarobots.txtfile,thenoindextag,or loginrequirements.Ifthepagelooksokay,youcan askGoogleto recrawlyourURLs. Note:Allowtimeforre-crawlingandre-indexing.Rememberthatit maytakeseveraldaysafterpublishingapageforGoogletofindandcrawlit. TokeepGoogleinformedoffuturechanges,werecommendthatyou submita sitemap.Youcanautomatethiswiththe SearchConsoleSitemapAPI. Tryitout Singleproductpage Here'sanexampleofasingleproductpage. JSON-LD

ExecutiveAnvil { "@context":"https://schema.org/", "@type":"Product", "name":"ExecutiveAnvil", "image":[ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description":"SleekerthanACME'sClassicAnvil,theExecutiveAnvilisperfectforthebusinesstravelerlookingforsomethingtodropfromaheight.", "sku":"0446310786", "mpn":"925872", "brand":{ "@type":"Brand", "name":"ACME" }, "review":{ "@type":"Review", "reviewRating":{ "@type":"Rating", "ratingValue":"4", "bestRating":"5" }, "author":{ "@type":"Person", "name":"FredBenson" } }, "aggregateRating":{ "@type":"AggregateRating", "ratingValue":"4.4", "reviewCount":"89" }, "offers":{ "@type":"Offer", "url":"https://example.com/anvil", "priceCurrency":"USD", "price":"119.99", "priceValidUntil":"2020-11-20", "itemCondition":"https://schema.org/UsedCondition", "availability":"https://schema.org/InStock" } } ExecutiveAnvil { "@context":"https://schema.org/", "@type":"Product", "name":"ExecutiveAnvil", "image":[ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description":"SleekerthanACME'sClassicAnvil,theExecutiveAnvilisperfectforthebusinesstravelerlookingforsomethingtodropfromaheight.", "sku":"0446310786", "mpn":"925872", "brand":{ "@type":"Brand", "name":"ACME" }, "review":{ "@type":"Review", "reviewRating":{ "@type":"Rating", "ratingValue":"4", "bestRating":"5" }, "author":{ "@type":"Person", "name":"FredBenson" } }, "aggregateRating":{ "@type":"AggregateRating", "ratingValue":"4.4", "reviewCount":"89" }, "offers":{ "@type":"Offer", "url":"https://example.com/anvil", "priceCurrency":"USD", "price":"119.99", "priceValidUntil":"2020-11-20", "itemCondition":"https://schema.org/UsedCondition", "availability":"https://schema.org/InStock" } } RDFa ExecutiveAnvil ExecutiveAnvil Microdata ExecutiveAnvil
ExecutiveAnvil
Singleproductwithshippingdetails Here'sanexampleofasingleproductpagewithshippingdetails.Thisexamplewould resultinashippingrateof$3.49forallusersthatlivein zipcodesbetween98100and98199.Formoreexamples,reviewthe Shippingdetailsbestpractices. JSON-LD Nicetrinket { "@context":"https://schema.org/", "@type":"Product", "sku":"trinket-12345", "gtin14":"12345678901234", "image":[ "https://example.com/photos/16x9/trinket.jpg", "https://example.com/photos/4x3/trinket.jpg", "https://example.com/photos/1x1/trinket.jpg" ], "name":"Nicetrinket", "description":"Trinketwithcleanlines", "brand":{ "@type":"Brand", "name":"MyBrand" }, "offers":{ "@type":"Offer", "url":"http://www.example.com/trinket_offer", "itemCondition":"https://schema.org/NewCondition", "availability":"https://schema.org/InStock", "price":"39.99", "priceCurrency":"USD", "priceValidUntil":"2020-11-20", "shippingDetails":{ "@type":"OfferShippingDetails", "shippingRate":{ "@type":"MonetaryAmount", "value":"3.49", "currency":"USD" }, "shippingDestination":{ "@type":"DefinedRegion", "addressCountry":"US", "postalCodeRange":{ "postalCodeBegin":"98100", "postalCodeEnd":"98199" } }, "deliveryTime":{ "@type":"ShippingDeliveryTime", "handlingTime":{ "@type":"QuantitativeValue", "minValue":"0", "maxValue":"1" }, "transitTime":{ "@type":"QuantitativeValue", "minValue":"1", "maxValue":"5" }, "cutOffTime":"19:30-08:00", "businessDays":{ "@type":"OpeningHoursSpecification", "dayOfWeek":["https://schema.org/Monday","https://schema.org/Tuesday","https://schema.org/Wednesday","https://schema.org/Thursday"] } } } }, "review":{ "@type":"Review", "reviewRating":{ "@type":"Rating", "ratingValue":"4", "bestRating":"5" }, "author":{ "@type":"Person", "name":"FredBenson" } }, "aggregateRating":{ "@type":"AggregateRating", "ratingValue":"4.4", "reviewCount":"89" } } Nicetrinket { "@context":"https://schema.org/", "@type":"Product", "sku":"trinket-12345", "gtin14":"12345678901234", "image":[ "https://example.com/photos/16x9/trinket.jpg", "https://example.com/photos/4x3/trinket.jpg", "https://example.com/photos/1x1/trinket.jpg" ], "name":"Nicetrinket", "description":"Trinketwithcleanlines", "brand":{ "@type":"Brand", "name":"MyBrand" }, "offers":{ "@type":"Offer", "url":"http://www.example.com/trinket_offer", "itemCondition":"https://schema.org/NewCondition", "availability":"https://schema.org/InStock", "price":"39.99", "priceCurrency":"USD", "priceValidUntil":"2020-11-20", "shippingDetails":{ "@type":"OfferShippingDetails", "shippingRate":{ "@type":"MonetaryAmount", "value":"3.49", "currency":"USD" }, "shippingDestination":{ "@type":"DefinedRegion", "addressCountry":"US", "postalCodeRange":{ "postalCodeBegin":"98100", "postalCodeEnd":"98199" } }, "deliveryTime":{ "@type":"ShippingDeliveryTime", "handlingTime":{ "@type":"QuantitativeValue", "minValue":"0", "maxValue":"1" }, "transitTime":{ "@type":"QuantitativeValue", "minValue":"1", "maxValue":"5" }, "cutOffTime":"19:30-08:00", "businessDays":{ "@type":"OpeningHoursSpecification", "dayOfWeek":["https://schema.org/Monday","https://schema.org/Tuesday","https://schema.org/Wednesday","https://schema.org/Thursday"] } } } }, "review":{ "@type":"Review", "reviewRating":{ "@type":"Rating", "ratingValue":"4", "bestRating":"5" }, "author":{ "@type":"Person", "name":"FredBenson" } }, "aggregateRating":{ "@type":"AggregateRating", "ratingValue":"4.4", "reviewCount":"89" } } RDFa Nicetrinket Nicetrinket Microdata Nicetrinket
Nicetrinket
Shoppingaggregatorpage Here'sanexampleofashoppingaggregatorpage. JSON-LD ExecutiveAnvil { "@context":"https://schema.org/", "@type":"Product", "name":"ExecutiveAnvil", "image":[ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description":"SleekerthanACME'sClassicAnvil,theExecutiveAnvilisperfectforthebusinesstravelerlookingforsomethingtodropfromaheight.", "sku":"0446310786", "mpn":"925872", "brand":{ "@type":"Brand", "name":"ACME" }, "review":{ "@type":"Review", "reviewRating":{ "@type":"Rating", "ratingValue":"4", "bestRating":"5" }, "author":{ "@type":"Person", "name":"FredBenson" } }, "aggregateRating":{ "@type":"AggregateRating", "ratingValue":"4.4", "reviewCount":"89" }, "offers":{ "@type":"AggregateOffer", "offerCount":"5", "lowPrice":"119.99", "highPrice":"199.99", "priceCurrency":"USD" } } ExecutiveAnvil { "@context":"https://schema.org/", "@type":"Product", "name":"ExecutiveAnvil", "image":[ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description":"SleekerthanACME'sClassicAnvil,theExecutiveAnvilisperfectforthebusinesstravelerlookingforsomethingtodropfromaheight.", "sku":"0446310786", "mpn":"925872", "brand":{ "@type":"Brand", "name":"ACME" }, "review":{ "@type":"Review", "reviewRating":{ "@type":"Rating", "ratingValue":"4", "bestRating":"5" }, "author":{ "@type":"Person", "name":"FredBenson" } }, "aggregateRating":{ "@type":"AggregateRating", "ratingValue":"4.4", "reviewCount":"89" }, "offers":{ "@type":"AggregateOffer", "offerCount":"5", "lowPrice":"119.99", "highPrice":"199.99", "priceCurrency":"USD" } } RDFa ExecutiveAnvil

請為這篇文章評分？

延伸文章資訊