How to Use the Google Analytics 4 Demo Account

The GA4 demo properties use data collected from the Google Merchandise Store and Flood-It!. This means you can see how GA4 reports for both ... About Services PaidSearch SEO Programmatic PaidSocial ContentMarketing ConversionOptimisation WebAnalytics Work Insights Careers Contact HowtoUsetheGoogleAnalytics4DemoAccount Writtenby JonBoon LeadAnalyticsConsultant Topic WebAnalytics Date 23.03.21 On16thMarch2022,GoogleannouncedthatitwillstartsunsettingUniversalAnalyticsfromJuly2023.ThatmeanseveryonewillneedtobesetuponandusingGA4bythatdateatthelatest. YoucanfindouteverythingyouneedtoknowaboutthechangesandwhyyoushouldupgradetoGA4now,here... -- GooglehasreleasedademoaccountforGoogleAnalytics4(GA4).Thisaccountcontainstwofully-functionalGA4demopropertiesthatenableyoutogettrulyhands-onwithafullyconfiguredversionofthenewplatform. TheGA4demopropertiesusedatacollectedfromtheGoogleMerchandiseStoreandFlood-It!.ThismeansyoucanseehowGA4reportsforbothaconventionaleCommercesiteandalsoaniOSandAndroidapp. Ifyou’renotyetfamiliarwithGoogle’slatestiterationofGoogleAnalytics,werecommendreadingourin-depthguidetoGoogleAnalytics4andgettingtogripswiththe-insomecaseslarge-differencesbetweenGA4andUniversalAnalytics. HowtoAccesstheGA4DemoProperties Ifyou’vepreviouslyaccessedtheGoogleAnalyticsdemoaccountforGoogleUniversalAnalytics,youshouldnowalsohaveaccesstothetwopropertieslistedabove;GoogleMerchandiseStoreandFlood-It! Ifnot,youcanaccessthedemohere,orviatheGoogleAnalyticHelpPages. NavigatingtheGA4DemoProperties GoogleMerchandiseStoreDemoProperty OnebenefitoftheGA4demopropertiesisthattheygiveyouaccesstoseveraldatasetsthatyoumightnototherwisehave. TheGoogleMerchandiseStoreGA4property,forinstance,containstheautomaticallycollectedeventssetup,therecommendedeventsforRetail/eCommerceandanumberofcustomevents. Atlastcount,thisgivesyou29differenteventsandtheirparameterstoplaywith. TheMerchandisestoreGA4propertyfocusesoneCommerce,witheventssuchasproductview(view_item),promotionviews(view_promotion)andcheckouts(begin_checkout). TheAnalysishub,wheremostreportingandanalysistakesplace,hasfourreportsalreadyconfigured.TheanalysishubisoneofthebiggestchangesinGA4asusershavetocreatethebulkofreportsthemselves. Ononehand,thisisgreatasitmovesawayfromtheonesizefitsallapproachinpreviousversionsofGoogleAnalytics.Ontheflipside,itmakesGA4moredifficultforthebasicuser. GoogleFlood-It!DemoProperty ThesecondGA4propertywithintheaccountisfortheFloodIt!app.Andbeinganapp,theconfiguredeventsareverydifferent. Automatically-collectedeventsarestillcaptured,butonlytheonesrelevanttoanapp.Thereareagreatdealmoreautomatically-collectedeventsforapps,witheventssuchasad_impression,app_update,first_openandin_app_purchasebeingcaptured. TheRecommendedeventsareforGames,soincludeseventslikelevel_complete,level_retryandlevel_fail.Asmentionedinourpreviousblogpost,GA4hasFirebaseanalyticsonthebackend,soitisanaturalfitforapptracking. Sadly,therearenoAnalysishubreportssetupfortheFloodIt!property,butthismeansyouhaveachancetohaveagoatcreatingthemyourself. FinalThoughts:GA4DemoAccount WhenyoucomparetheGA4AppandMerchandisestoredemoaccounts,GA4definitelyfeelsbettersuitedtotheApp.This,however,islikelytobebecausethestructureandformatofUniversalAnalyticshasbeeningrainedinourmindsafteryearsandthousandsofhoursofusage. ThedemoaccountforUniversalAnalyticshasbeenaroundforsometime.Whenitwasfirstcreateditwasaninvaluableresourcetobeabletogethands-onwithsomeofthenewer(atthetime)featuresofUniversalAnalytics,suchasEnhancedEcommerce. Thathasn’tchangedthistimearound.GA4ismarkedlydifferentfromUniversalAnalytics-somuchsothatwedon’trecommenddivinginhead-firstandswitchingoverstraightaway.ThedemopropertiesarejustanotherchancetogettogripswithGA4andexperimentwithwhat’spossible. Asever,ifyouhaveanyquestionsaboutmovingovertoGA4pleasedon’thesitatetogetintouchwithourWebAnalyticsteam,andthey’llbemorethanhappytohelp. related WhatIsPredictiveAnalytics? WrittenbyAlexDixey Readarticle TheAdaptGoogleAdsAnomalyDetector WrittenbyTomMeyrick Readarticle WhyYouShouldUpgradetoGoogleAnalytics4(GA4)Now WrittenbyJonBoon Readarticle