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Updates to YouTube's Terms of Service

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Second, ads can now appear on videos from channels not in the YouTube Partner Program (YPP), and we will begin gradually placing ads on brand ... UpdatestoYouTube’sTermsofService Copylink Copylink SubmitSearch SearchInput News&Events UpdatestoYouTube’sTermsofService ByTheYouTubeTeam Nov.18.2020 Copylink Copylink ThesenewtermswillbeeffectiveincountriesoutsideoftheUnitedStatesinmid-year2021. WeperiodicallyupdateourTermsofServicetomakesuretheyareclear,easytounderstandandmeettheneedsofourpartners,advertisersandviewers.Startingtoday,we’rerollingoutanupdatedTermsofServiceintheUnitedStates.ThesenewtermswillbeeffectiveincountriesoutsideoftheUnitedStatesinmid-year2021.Pleasereadthroughtheupdatedtermscarefully,theyincludethefollowingchanges.First,ourTermsofServicealreadyexpresslystatethatyouarenotallowedto“collectorharvestanyinformationthatmightidentifyaperson(forexample,usernames),unlesspermittedbythatperson.”Thishasalwaysincludedfacialrecognitiondata,andwithtoday’supdatedTermsofService,wearemakingthatexplicitlyclear.Second,adscannowappearonvideosfromchannelsnotintheYouTubePartnerProgram(YPP),andwewillbegingraduallyplacingadsonbrandsafevideos.Thisispartofourongoinginvestmentsinnewsolutions,likeHomeFeedads,thathelpadvertisersresponsiblytapintothefullscaleofYouTubetoconnectwiththeiraudiencesandgrowtheirbusinesses.Advertiserswillcontinuetohavefullaccesstoourbrandsuitabilitycontrols.Overthepastthreeyears,weimprovedourabilitytoidentifyappropriateplacementsforadvertisers,inpartbyworkingcloselywithouradvertisingpartnersandindustryorganizations.BecausethesechannelsarenotinYPP,thereisnocreatorrevenueshare,butcreatorscanstillapplytoYPPoncetheyhittheeligibilitycriteria,whichremainsthesame.Finally,forU.S.creatorsinYPP,ourupdatedTermsstatethatanyrevenuepaymentsfromYouTubewillnowbetreatedasroyaltiesfromaU.S.taxperspective,andthatGooglewillwithholdtaxesfromthesepaymentsifitisrequiredbylaw.U.S.creatorswillgenerallybeunaffectedbythesewithholdingtaxesaslongastheyprovidevalidtaxdocumentationinAdsense.ForcreatorsoutsideoftheU.S.,wewillprovidemoredetailsin2021asthetermsbecomeavailableintheircountries.YoucanviewthepreviousTermsofServiceandhowitcompareswiththisupdateinourhelpforum. RelatedTopics YouTubeNews

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