Twitter Tests New Tweet View Count Display to Better ...

Twitter, for example, currently has 238 million monetizable daily active users, which puts it well behind Facebook (1.9b), Snapchat (347m) – ... Skiptomaincontent CONTINUETOSITE➞ Search ContentMarketing DigitalStrategy SocialMarketing SocialMediaUpdates LiveTwitterChat SMTExperts BecomeaContributor Anarticlefrom TwitterTestsNewTweetViewCountDisplaytoBetterHighlightContentReach PublishedSept.30,2022 By AndrewHutchinson ContentandSocialMediaManager Notentirelysureaboutthis. Today,Twitterhaslaunchedapublictestofanew‘Views’countonsomeusers’tweets,whichdisplaysthetotalnumberoftimesthateachofyourtweetswasseenintheapp. Asyoucanseeinthisexample,postedby@chimponsey,intheexpandedtweetactivitydisplay,someusersarenowalsoseeinga‘Views’listing,alongside‘Retweets’and‘Likes’. Thecountisalsoindicatedbyaneyeiconinthemaintweetstream. So,cool,right?Now,insteadofthinkingthatpeopleareseeingyourtweetsandnotengagingwiththem,you’llknowforsure,whichshoulddowondersforyourself-esteem. Technically,thefeaturedoesn’taddanythingnew,inthatyoucanalreadyviewyourtweetimpressioncountinthefulltweetanalyticsdisplay(accessibleviathegraphicononyourtweets). ‘Views’and‘Impressions’,ofcourse,arenottheexactsamething,butasconfirmedbyTwitter,thisisthedatathatpeopleseeing. Sowhyputitinthegeneralinfodisplay,andconfrontpeoplewiththatfigure? Ataguess,IwouldassumethatthisispartofTwitter’songoingefforttodemonstratethatit’smorepopularandinfluentialthanitsgeneralusagenumbersmaysuggest. Twitter,forexample,currentlyhas238millionmonetizabledailyactiveusers,whichputsitwellbehindFacebook(1.9b),Snapchat(347m)–basically,everyotherbigsocialapphasmoreusersthanTwitter,whichhasstruggledtogrowitsaudienceovertime. ButaccordingtoTwitter,thisdoesn’ttellthewholestory,asmanypeopleareconsumingtweetcontentregularly,despitenotloggingintotheapp.Atonestage,Twitterpeggedits‘loggedout’monthlyusercountat500million,morethandoubleitsactualusagefigure. That’sasignificantstoryforTwittertotell,becauseitpointstothebroaderinfluenceoftheapp,whichcouldmakeitamorevaluableconsiderationforbrands,thoughtleaders,creators,etc. Maybe,bymakingtweetviewcountsmorepresent,thatwillhelptoreiteratethis–becausemaybe,eventhoughyourtweetonlygot10likes,10,000peopleactuallysawit. Imean,thatstilldoesn’tseemlikehugelyhelpfuldatatohavefromaself-confidenceperspective.Butmaybe,byknowingthatyouareactuallyreachingalotmorepeoplethantheLikeandretweetfiguressuggest,thatwillhelpyoureviseandrefineyourtweetapproachtoimproveengagementandresponse. Someusershavealsoreportedseeingprofileviewcountsintheappaswell,whichfallsintothesamecategory,withprofileviewdataalsoalreadyavailableinyourtweetanalytics. Maybe,bymakingtheseinsightsmorefrontofmind,thatcouldhaveapositiveeffect–orthenegativesofsuchareminimalenoughtojustifyafulltesteitherway. Iguess,whatTwitterreallyneedstoknownowiswhetherhavingthisdatamoreimmediatelyavailablethenreducespeople’spropensitytotweet.Ifyou’reseeingthatalotmorepeopleareviewingyourtweetsthanyou’dthought,becauseyourotherengagementstatsarelow,thatcouldmakeyoufeellikeyou’renotgreatattweeting,andseeyousharelessasaresult. Ifthathappens,Twitterwillnodoubtswitchitback–butitcouldalso,asnoted,giveusersmorecontextastothetruereachpotentialoftheapp. Twitterhasconfirmedthatthenewviewcountdisplayiscurrentlybeingtestedwithasmallgroupofusers. post share tweet print email FiledUnder: SocialMediaUpdates SocialMediaTodaynewsdeliveredtoyourinbox Getthefreedailynewsletterreadbyindustryexperts Email: Selectuserconsent: Bysigninguptoreceiveournewsletter,youagreetoour TermsofUseand PrivacyPolicy.Youcanunsubscribeatanytime. Signup Avalidemailaddressisrequired. Pleaseselectatleastonenewsletter. Editors'pick RetrievedfromDanielOberhaus/WikimediaCommonsonApril18,2022 Tracker TheCompleteElonMusk–TwitterSaga Formonths,we’veallbeenwaitingtoheartheverdictonElonMusk’s$44billiondeal with Twitter.Now,asMuskseekstoterminatethisdeal,wemustwaitonthecourtstodecidethefateofthis contract. ByEmmaWiltshireandAndrewHutchinson• July11,2022 Keepupwiththestory.SubscribetotheSocialMediaTodayfreedailynewsletter Email: Selectuserconsent: Bysigninguptoreceiveournewsletter,youagreetoour TermsofUseand PrivacyPolicy.Youcanunsubscribeatanytime. Signup Avalidemailaddressisrequired. Pleaseselectatleastonenewsletter. Keepupwiththestory.SubscribetotheSocialMediaTodayfreedailynewsletter Email: Selectuserconsent: Bysigninguptoreceiveournewsletter,youagreetoour TermsofUseand PrivacyPolicy.Youcanunsubscribeatanytime. Signup Avalidemailaddressisrequired. Pleaseselectatleastonenewsletter. 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