Press conference | Campaign toolkit | Tools and publications

A press conference serves to communicate important news (e.g. launch the campaign) connected with an organisation or company and involves the participation ... Skiptomaincontent YouarehereHome»Toolsandpublications»Campaigntoolkit»Campaignexamplesandtools»Mediacommunicationtools»Pressconference Campaigntoolkit Index Skiptocontent PressconferenceSuitablefor: Alltypesoforganisations. Whatisit? Apressconferenceservestocommunicateimportantnews(e.g.launchthecampaign)connectedwithanorganisationorcompanyandinvolvestheparticipationofjournalistsandrepresentativesofthecompany/organisation.Theeventoffersjournalistsaninteractiveforumtofindoutaboutyourorganisationandcampaign. Benefits: AllowsyoutoprovidejournalistswithmuchmoreinformationthanviapressreleaseandGivesjournaliststheopportunitytoaskquestionsandsetupinterviews.Limitations Organisingapressconferencemayinvolveconsiderablecosts(rentingavenue,etc). Planningyourpressconference Planinadvanceandconsiderthefollowing: Thinkinadvanceaboutpracticalissuessuchaslocationandresources(desk,podium,speakers,microphones,etc.) Knowwhatyouwanttoannounce Knowwhoyouwanttoinvolveinordertoaddweightandcredibilitytoyourmessage.Someonefromyourorganisationshouldbeamongthespeakers,possiblyasenior,highrankingspokesperson. Preparealistofquestions&answersforyourspeakers Prepareallhandoutsinadvance:presskits,gifts,etc.Don’tleavethistothelastminute! Timing Allocateonehourandallowtwoorthreekeyspeakers Pressconferencesinthemorningorearlyafternoonaremosteffective.Journaliststendtofiletheirstoriesintheeveningandwon’taffordthetimetocometoapressconference. AvoidhavingapressconferenceonaFridayassomenewspaperswillhaveadifferentnewscycleovertheweekend. Sendingtheinvitation Youcansenda‘savethedate’messagetotheselectedmediaearlyon,possiblytwoweekspriortotheconference,butsendtheproperinvitationaweekbeforehand,andaquickreminderthedaybefore. PrevioustopicPressreleaseNexttopicPresstrip NewresearchondigitalisationandworkinglifeinthecontextofCovid-19 Organisation: FinnishInstituteofOccupationalHealthCountry: FinlandDescription: ThisonlinepressconferenceaddressestheprocessofdigitalisationintheworkplacethathasoccurredasaresultofthesituationsurroundingCovid-19.Thepressconferencewaslive...Seemore ToGetTheBallRolling.ENETOSHSEEKick-OffInZagreb Organisation: ENETOSHCountry: CroatiaDescription: ApressconferenceonOSHeducationandtrainingonindifferentcountries.ENETOSHinvitedSouthEasternEuropeanCountries(SEE)toZagrebtoreflectontheimportanceofeducationand...Seemore HealthyWorkplacesCampaignlaunchpressconference Organisation: EU-OSHACountry: EUDescription: Apressconferencetolaunchthe2012-13‘Workingtogetherforriskprevention’campaignSeemore Leadingfromthetop:avoidingmajorincidents Organisation: HealthandSafetyExecutive(HSE)Country: UnitedKingdomDescription: Apressconferencetoreinforcetheimportanceofprocesssafetyandleadershipinmajorhazardindustries,andtofacilitateknowledgesharingandgoodpracticeinthemajorhazards...Seemore Pressconferenceintroducingthecampaign Organisation: LabourInspectorateofEstoniaCountry: EstoniaDescription: AnewsarticleonapressconferencewherethespeakersintroducethecurrentsituationinEstoniaandprovidesuggestionsonhowtomakehealthcheck-upsevenmoreeffectiveandbeneficial...Seemore Previous Next