GA4 (Google Analytics 4) Measurement Protocol Tutorial

In the case of GA4, 'tid' denotes the measurement ID (and not the tracking ID). The value of this parameter should be the measurement ID of the ... Home About Testimonials Services GoogleAnalytics&GTMConsulting DigitalAnalyticsTraining Blog Books DigitalAnalyticsTraining Contact GA4(GoogleAnalytics4)MeasurementProtocolTutorial GoogleAnalytics4 LastUpdated:July14,2022 TableofContentsIntroductiontoGA4MeasurementProtocolRequestListofparameterscommonlyusedinpayloaddata#1MeasurementProtocolVersion2#2MeasurementID#3ScreenResolution#4UserLanguage#5ClientID#6Sessionhitscount#7Documentlocation#8Documentreferrer#9Documenttitle#10SessionID#11SessionCount#12SessionEngaged#13Eventname#14SessionStartThedatatypessupportedbyMeasurementProtocolversion2MeasurementProtocolRulesCaveatOtherarticlesrelatedtoGA4(GoogleAnalytics4) GA4MeasurementprotocolisasetofruleswhichyourapplicationmustfollowinordertosendeventdatadirectlytotheGoogleAnalytics4serversfromanydevice/systemwhichcanbeconnectedtotheinternet. ThisdevicecanbeaPOS(pointofpurchasesystems),cashcountermachine,slotmachineetc. However,youwouldneedtoformatyoureventdataaccordingtothemeasurementprotocolbeforeyoucansendittotheGoogleAnalyticsserver.Withoutsuchformatting,youcan’tsendeventdatatoGA4. Throughmeasurementprotocol,youcanimplementcross-devicetrackingandmeasureofflineconversionsonline. Thustheuseofmeasurementprotocolhelpsinunderstandingthepurchasejourneyofyourcustomersandinfixingonline-offlineattributionissues. Note:Youdon’tneedameasurementprotocolifyoujustwanttosendeventdatafromyourwebsiteormobileapp.Usegtag.jsorGoogleTagManagerforthatpurpose. ThebasicunderstandingofhowmeasurementprotocolworkscanhelpyougreatlyinbuildingyourfoundationinGA4andindebuggingGA4eventssetup. MyStep-By-StepBlueprint(30+Pages)ForGettingStartedWithMeasurementProtocol GetTheOnlyEbookOnGoogleAnalyticsMeasurementProtocolEverPublished(30pages) YesIwanttheFREEebook IntroductiontoGA4MeasurementProtocolRequest ThemeasurementprotocolrequestistheHTTPPOSTrequestyourapplicationmakestotheGoogleAnalyticsserver.ThisrequestismadeeverytimeyourapplicationwantstosendahittotheGAserver. WesendraweventdatatoGAserversviaahit. Inordertoseehowameasurementprotocolrequestlookslike,followthestepsbelow: Step-1: NavigatetoyourGA4reportingview. IfyouhavenotinstalledGA4thencheckoutthisarticle:HowtoupgradetoGoogleAnalytics4(GA4) Step-2:TakeanoteofyourmeasurementID: InordertofindyourmeasurementIDfollowthestepsmentionedinthisarticle:UnderstandingMeasurementIDinGA4(GoogleAnalytics4) Step-3: OpenGoogleChromeandthennavigatetothewebpagewhereyouhaveinstalledGoogleAnalytics4. Step-4:Right-clickonthewebpageandthenselect‘Inspect’: YoushouldnowseetheGoogledeveloperconsolewindow: Step-5:Clickonthe‘Network‘tab: Step-6:Selectthetwocheckboxes‘Preservelog‘and‘Disablecache‘: Step-7:Refreshyourwebpage. YourGoogledeveloperconsolewindowwouldnowlook,somethingliketheonebelow: Step-8:EnteryourmeasurementIDinthe‘Filter’textbox: Allthenetworkrequestsstartingfromcollect?v=aremeasurementprotocolrequests. Step-9:Clickononeoftheprotocolrequests.Ontheright-handsideofthedevelopers’window,youshouldnowbeabletoseethefullmeasurementprotocolrequest: Hereishowthefullmeasurementprotocolrequestlookslike: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1938363182&sr=1920×1080&ul=en-gb&cid=1589083120.1608140081&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fhow-to-import-conversions-from-ga4-property-to-your-google-ads-account%2F&dr=&dt=How%20to%20import%20conversions%20from%20GA4%20property%20to%20your%20Google%20Ads%20account%20-%20Optimize%20Smart&sid=1608140080&sct=1&seg=1&en=page_view Eachmeasurementprotocolrequestismadeupof‘transport’and‘payloaddata’. Transportdefineswhereandhowtosendthepayloaddata. Followingisanexampleoftransport: https://analytics.google.com/g/collect Hereishowthetransportlookslike(highlightedtext)inthemeasurementprotocolrequest: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1938363182&sr=1920×1080&ul=en-gb&cid=1589083120.1608140081&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fhow-to-import-conversions-from-ga4-property-to-your-google-ads-account%2F&dr=&dt=How%20to%20import%20conversions%20from%20GA4%20property%20to%20your%20Google%20Ads%20account%20-%20Optimize%20Smart&sid=1608140080&sct=1&seg=1&en=page_view ATransportismadeupof: #1POSTmethod–whichdefineshowtosendthepayloaddata. #2LocationoftheGAserver–whichdefineswheretosendthepayloaddata.Forexamplehttps://analytics.google.com/g/ #3URLendpoint–thisisusedtodefinewhetherasingleormultiplehitsshouldbesenttotheGAserverorwhethertosendthepayloaddatatothemeasurementprotocolvalidationserver.ExampleofURLendpoints‘/collect‘,‘/debug‘,‘/batch‘. PayloaddataisthedatayousendtotheGoogleAnalyticsserverusingthemeasurementprotocol. Followingisanexampleofpayloaddata: v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1938363182&sr=1920×1080&ul=en-gb&cid=1589083120.1608140081&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fhow-to-import-conversions-from-ga4-property-to-your-google-ads-account%2F&dr=&dt=How%20to%20import%20conversions%20from%20GA4%20property%20to%20your%20Google%20Ads%20account%20-%20Optimize%20Smart&sid=1608140080&sct=1&seg=1&en=page_view Hereishowthepayloaddatalookslike(highlightedtext)inthemeasurementprotocolrequest: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1938363182&sr=1920×1080&ul=en-gb&cid=1589083120.1608140081&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fhow-to-import-conversions-from-ga4-property-to-your-google-ads-account%2F&dr=&dt=How%20to%20import%20conversions%20from%20GA4%20property%20to%20your%20Google%20Ads%20account%20-%20Optimize%20Smart&sid=1608140080&sct=1&seg=1&en=page_view Asyoucansee,thepayloaddataresemblesaURLquerystring(querystringisthepartoftheURLwhichcomesafterthe‘?’Character). Payloaddataismadeupofmultipleparameters.Eachparameterismadeupof‘key=value’pairs.Eachparameterisseparatedfromanotherparametervia&character. Sinceeachparameterismadeupof‘key=value‘pairs,each‘key=value’pairisseparatedby‘&’character. Syntaxofpayloaddata: parameter1&parameter2&parameter3 or key1=value1&key2=value2&key3=value3 Nowletsbreakdownourpayloaddatainto‘key=value’pairswitheachpairappearingonaseparateline: v=2tid=G-7KE5STV3ENgtm=2oebu0_p=1938363182sr=1920×1080ul=en-gbcid=1589083120.1608140081_s=1dl=https%3A%2F%2Fwww.optimizesmart.com%2Fhow-to-import-conversions-from-ga4-property-to-your-google-ads-account%2Fdr=dt=How%20to%20import%20conversions%20from%20GA4%20property%20to%20your%20Google%20Ads%20account%20-%20Optimize%20Smart&sid=1608140080sct=1seg=1en=page_view Here,thefollowingareexamplesofkeys(highlightedinboldtext): v=2tid=G-7KE5STV3ENgtm=2oebu0_p=1938363182sr=1920×1080ul=en-gbcid=1589083120.1608140081_s=1dl=https%3A%2F%2Fwww.optimizesmart.com%2Fhow-to-import-conversions-from-ga4-property-to-your-google-ads-account%2Fdr=dt=How%20to%20import%20conversions%20from%20GA4%20property%20to%20your%20Google%20Ads%20account%20-%20Optimize%20Smart&sid=1608140080sct=1seg=1en=page_view Thefollowingareexamplesofvalues(highlightedinboldtext): v=2tid=G-7KE5STV3ENgtm=2oebu0_p=1938363182sr=1920×1080ul=en-gbcid=1589083120.1608140081_s=1dl=https%3A%2F%2Fwww.optimizesmart.com%2Fhow-to-import-conversions-from-ga4-property-to-your-google-ads-account%2Fdr=dt=How%20to%20import%20conversions%20from%20GA4%20property%20to%20your%20Google%20Ads%20account%20-%20Optimize%20Smart&sid=1608140080sct=1seg=1en=page_view Note:AllvaluesyousentviameasurementprotocoltoGA,mustbebothUTF-8encodedandURLencoded. Getthis70pagedetailedchecklistcontainingscreenshots,step-by-stepinstructionsandlinkstoarticles DoyouwanttosetupGoogleAnalytics4(GA4)fastandcorrectly? YesIwanttheebook Step-10:Inordertobetterunderstandthemeasurementprotocolrequest,scrolldowntheright-handsidewindowuntilyouseethe‘QueryStringParameters‘section: Step-11:Clickonthelink‘Viewdecoded‘: Step-12:Dragyourdeveloperconsolewindowashighaspossiblesothatyoucanseealargerportionofyourconsole. Youshouldnowbeabletoeasilyreadalltheparametersinyourmeasurementprotocolrequest: Listofparameterscommonlyusedinpayloaddata #1MeasurementProtocolVersion2 ‘v’isusedtodenotethemeasurementprotocolversion. ThevalueofthisparameterforGA4is2 Forexample:v=2asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 Note:Universalanalyticsusesmeasurementprotocolversion1 #2MeasurementID InthecaseofGA4,‘tid’denotesthemeasurementID(andnotthetrackingID). ThevalueofthisparametershouldbethemeasurementIDofthedatastream,whereyouwanttosendthepayloaddata. Forexample:tid=G-7KE5STV3ENasin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #3ScreenResolution ‘sr’isusedtocollectthescreenresolutiondataofyouruser. Forexample:sr=1920×1080asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #4UserLanguage ‘ul’isusedtocollectuser/browserlanguagedata. Forexample:ul=en-gbasin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #5ClientID ‘cid’isusedtodenotetheclientID(IDwhichanonymouslyidentifiesaparticulardevice/browserandisuniquetoaparticularuser). Forexample:cid=1878237460.1594221501asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #6Sessionhitscount ‘_s’isusedtocollectthesessionhitscountdata. Forexample:_s=1asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #7Documentlocation ‘dl’isusedtocollectthefullURL(encodedURL)ofthepagewhichcontainsthecontent.ThevalueofthisparametershouldbeaURL(anencodedURL). Forexample: dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #8Documentreferrer ‘dr’isusedtocollectthereferralsourcewhichsenttraffictoyourwebsite.ThevalueofthisparametershouldbeaURL(anencodedURL). Forexample: dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #9Documenttitle ‘dt’isusedtocollectthepagetitle.ThevalueofthisparametershouldbeaURLencodedtextstring. Forexample: dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #10SessionID ‘sid’isusedtodenotethesessionid. Forexample:sid=1608149273 asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #11SessionCount ‘sct’denotessessioncounti.e.thenumberofsessionscountedforauser. Forexample:sct=154 asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #12SessionEngaged ‘seg’isusedtodenotewhetherasessionisengagedornot. AnEngagedsessionisaGAsessioninwhichauserhasactivelyinteractedwithyourwebsite/appforatleast10seconds.TheGAsessioninwhichaconversioneventisfiredortwoormorepageviews/screenviewsarefiredisalsoreportedasanengagedsession. Thevalueofthisparameterisoftypeboolean,either0(i.e.notanengagedsession)or1(i.e.anengagedsession). Forexample:seg=0 asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 #13Eventname ‘en’isusedtodenotethenameofanevent.Thevalueofthisparametershouldbeoftype‘string’. Followingaretheexampleofvariouspossiblevaluesfor‘en’parameter: en=page_viewen=user_engagementen=view_search_resultsen=clicken=video_starten=video_progressen=video_completeen=file_download #14SessionStart ‘_ss’isusedtodenotesessionstarti.e.whetherthecurrenthitstartedanewsession. Thevalueofthisparameterisoftypeboolean,either0(i.e.didnotstartthenewsession)or1(i.e.startedthenewsession). Forexample:_ss=1 asin: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN&gtm=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fwww.optimizesmart.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fwww.optimizesmart.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20Optimize%20Smart&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 Getthis70pagedetailedchecklistcontainingscreenshots,step-by-stepinstructionsandlinkstoarticles DoyouwanttosetupGoogleAnalytics4(GA4)fastandcorrectly? YesIwanttheebook ThedatatypessupportedbyMeasurementProtocolversion2 Themeasurementprotocolversion2supportsthefollowingdatatypesforthevaluesinthe‘key=value’pairsofthepayloaddata: Integer–usedtorepresentanumberText–usedtorepresentastringBoolean–usedtorepresentabooleanvalue(trueorfalse)Currency–usedtorepresentthetotalvalueofacurrency. MeasurementProtocolRules Asmentionedearlier,the‘Measurementprotocol’isasetofruleswhichyourapplicationmustfollowinordertosendeventdatadirectlytotheGoogleAnalyticsserversfromanydevice/systemwhichcanbeconnectedtotheinternet. Nowsincewehavebrieflycoveredwhattransportandpayloaddataare,wearenowinabetterpositiontounderstandthemeasurementprotocolrules. TheMeasurementprotocolrulesaretherulesregarding: FormattingtheprotocolrequestsLengthandformatofthepayloaddataLengthandformatofeachparameterParameterswhichcanbesenttogetherandwhichcan’tbesenttogetherParameterswhicharerequiredforparticularhittype.Parameterswhichcanbesentforaparticularhittype.AllowedkeyandvaluepairsValidkeysValidhittypesLengthandformatofeachvalueSupporteddatatypesFormatoftransport Whenyouunderstandalltheserules,youcanusethemeasurementprotocoltosendeventdatadirectlytotheGoogleAnalyticsserversfromanydevice/systemwhichcanbeconnectedtotheinternet. Caveat ThemeasurementprotocolinGA4isstillinBeta. 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"HowtouseDigitalAnalyticstogeneratefloodsofnewSalesandCustomerswithoutspendingyearsfiguringeverythingoutonyourown." Here’swhatwe’regoingtocoverinthistraining… #1Whydigitalanalyticsisthekeytoonlinebusinesssuccess. ​#2Thenumber1reasonwhymostmarketersarenotabletoscaletheiradvertisingandmaximizesales. #3WhyGoogleandFacebookadsdon’tworkformostbusinesses&howtomakethemwork. #4​Whyyouwon’tgetanycompetitiveadvantageinthemarketplacejustbyknowingGoogleAnalytics. ​#5Thenumber1reasonwhyconversionoptimizationisnotworkingforyourbusiness. ​#6HowtoadvertiseonanymarketingplatformforFREEwithanunlimitedbudget. ​#7Howtolearnandmasterdigitalanalyticsandconversionoptimizationinrecordtime.     MybestsellingbooksonDigitalAnalyticsandConversionOptimization MathsandStatsforWebAnalyticsandConversionOptimization Thisexpertguidewillteachyouhowtoleveragetheknowledgeofmathsandstatisticsinordertoaccuratelyinterpretdataandtakeactions,whichcanquicklyimprovethebottom-lineofyouronlinebusiness. MastertheEssentialsofEmailMarketingAnalytics Thisbookfocusessolelyonthe‘analytics’thatpoweryouremailmarketingoptimizationprogramandwillhelpyoudramaticallyreduceyourcostperacquisitionandincreasemarketingROIbytrackingtheperformanceofthevariousKPIsandmetricsusedforemailmarketing. AttributionModellinginGoogleAnalyticsandBeyondSECONDEDITIONOUTNOW! Attributionmodellingistheprocessofdeterminingthemosteffectivemarketingchannelsforinvestment.Thisbookhasbeenwrittentohelpyouimplementattributionmodelling.Itwillteachyouhowtoleveragetheknowledgeofattributionmodellinginordertoallocatemarketingbudgetandunderstandbuyingbehaviour. AttributionModellinginGoogleAdsandFacebook ThisbookhasbeenwrittentohelpyouimplementattributionmodellinginGoogleAds(GoogleAdWords)andFacebook.Itwillteachyou,howtoleveragetheknowledgeofattributionmodellinginordertounderstandthecustomerpurchasingjourneyanddeterminethemosteffectivemarketingchannelsforinvestment. AbouttheAuthor HimanshuSharma Founder,OptimizeSmart.com Over15yearsofexperienceindigitalanalyticsandmarketing Authoroffourbest-sellingbooksondigitalanalyticsandconversionoptimization NominatedforDigitalAnalyticsAssociationAwardsforExcellence Runsoneofthemostpopularblogsintheworldondigitalanalytics Consultanttocountlesssmallandbigbusinessesoverthedecade error:Alert:Contentisprotected!! 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