Top 20 YouTubers in Taiwan in 2022 - AJ Marketing

YouTube influencer marketing has been proven to be a highly-effective marketing trend in Taiwan which drives results. Data proves that YouTube marketing ...  7minreadTop20YouTubersinTaiwanin2022YouTubeinfluencermarketinghasbeenproventobeahighly-effectivemarketingtrendinTaiwanwhichdrivesresults.Youmaywonderwhy.Thetruthisalmost90%oftheentireTaiwanesepopulationusetheinternet.Moreover,93%oftheinternetusersinthiscountrywatchonlinevideosdaily.Lastly,belongingtothemostfollowedaccounttypesonsocialmediaareinfluencersandexpertsaccounts.DataprovesthatYouTubemarketingguaranteesbrandexposure.Onthisplatform,anadmaybeseenby20millionpeople--that's84%oftheentirepopulation.JustimaginehowvastthereachofYouTubeadsare.Ofcourse,notalladvertisementsseesuccessonline.OnYouTube,specifically,thebestwaytomarketandadvertiseaproductisthroughinfluencermarketing.Thetopsourcesofbranddiscoveryinthiscountryincludeword-of-mouth,customerreviews,productcomparisons,andreviewsfrombloggers.Undoubtedly,thesesourcesofbranddiscoverycomefrominfluencersandcontentcreators.Asimplebannerorshortcommercialwon'tdoanymore!TheTaiwanesemarketnowsearchforauthenticityandrealopinionsfrompeopletheyfindcredibleandtrustworthy.ThisisalsowhyinfluencermarketingisnotonlyprevalentonYouTube,butalsoonInstagramandTikTok.IfyouwanttolaunchasuccessfulmarketingcampaigninTaiwan,thenyoumustcollaboratewiththerightYouTuber.Choosingtherightinfluencermayseemlikeahardtask,butwe'reheretohelp.Inthislist,we'vecompiledthetopYouTubersinTaiwanfromdifferentnichesandtopics.Wehopethislistmayhelpyougaininsightontheperfectinfluencerforyourbrand,withmatchingvaluesandimage.Let'stakealook!Top20YouTubersinTaiwan⬇️JayleePanKoukiRayDuCaiAgaJoeTai,Kid,Winnie,Yang,Xie,andAbeJiaNingandAndyHuangBrothersDeJunChienWackyBoysMasaBaichiTweetedShoesAnjouSaintSandyandMandyHelloCatieHuzi20.HUZISubscribers:1,000,000Topics:Science,ExperimentsCominginwithmorethan1millionfollowersonYouTube,wehaveHuzi.Huziisaninfluencerwhosemaincontentsareaboutexperiments,science,andhome-madeprojects.Sometimesheuseshi-techequipmentlikevacuummachines,butmostoftenhecreatesexperimentsusingmaterialsyoucanfindathome.Frommakinghomemadechalkstoexpandingmarshmallows,hischannelhasgoteverythingcreativeandscience-y.19.HELLOCATIESubscribers:1,090,000Topics:Beauty,CosmeticsHelloCatieisaYouTubebeautyguruinTaiwan.ThisyoungcreatorgarneredthesupportofyoungwomeninTaiwanduetohermakeupskillsandcreativeabilities.Hermaincontentincludesstylelook-books,makeuptutorials,andbeautyproductreviews.Also,HelloCatiesharesherdailyactivitiesthroughherdailyvlogseries. 18.SANDY&MANDYSubscribers:1,270,000Topics:Dance,Entertainment SandyandMandyareknownasthemostfamoustwincreatorsinTaiwan.Thesesweettwinsisterslovetoshowtheirabilitytodanceandperforminfrontofthecamera.Theinternethasseentheirgrowth,frombeinglittlekidstonowmakingmorematuredcontent.SandyandMandyregularlyuploaddancecoverclipsandlifestylevideoswithfamilyandfriends.17.SAINTSubscribers:1,330,000Topics:Technology,EntertainmentSaintisalifestyleandentertainmentYouTubecreatorwhohasawiderangeoftopics:frommusic,food,technology,financeandeventocryptocurrencies.Saintislovedbybrandsbecauseofhisversatility.Hecanpromotealmostanyproductwithprofessionalvideosandintriguingstoriesinhischannel.16.ANJOUSubscribers:1,420,000Topics:Toys,TravelAnjustartedherchannel7yearsagowithafocusoncomputergames.SincethenherYouTubechannelhasexpandedsignificantly.In2021,Anjouhascreatedcontentabouttoys,lifestylediaries,andproductunboxings.Sheisnotshytoappearinfrontofthecamera,aswellastohandleallpost-productionwork.AsaformerinternationalstudentinJapan,sheoftenproducescontentaboutlifeandtravelinJapan.15.TWEETEDSHOESSubscribers:1,530,000Topics:Education,EntertainmentTweetedShoesisaYouTubechannelcreatedbyayoungmanwholovessharingknowledgeandideas.Hecreatesvideosaboutsocietaltrends,politicalaffairs,andinterestinghistoricalfacts.TweetedShoesresearches,summarizesandreviewsglobalcontentonhisownvideosinChinese.Ifyou'relookingforanintelligentinfluencernotafraidtodiscusscontroversialhappeningsaroundtheglobe,TweetedShoesisthebestmanforthejob.14.BAICHISubscribers:1,540,000Topics:Lifestyle,Entertainment,FoodBaichiPrincessisaYouTuberwhoisalsoafilmproducer,post-productioneditor,andactress.Shelikespostingabouthertravelsandreviewsofthecuisineofothercountries.Herpalate,coupledwithhercreativityinhercontents,madeheroneofthemostawaitedfoodvloggersintown.13.MASASubscribers:1,550,000Topics:Food,CookingIfyou'relookingforacontentcreatorspecializinginfoodandcooking,thenMasaistheperfectinfluencerforyou.BornandraisedinJapan,MasaisachefwhosespecialtyisFrenchcuisine.HestudiedinCanadaandmovedtoTaiwanafterwardstogrowhiscareer.ThisprofessionalchefalwaysmakestheaudiencehungrywithingeniouscookingtutorialsandhisadvancedChineseskills.Hemakeseverythinglookeasy,andmakeshissubscribers'mouthswater.12.WACKYBOYSSubscribers:1,570,000Topics:Comedy,EntertainmentWackyBoysisaTaiwaneseYouTubechannelfoundedin2012byagroupoffriends.Eachchannelmemberhavedifferentspecialties.Forexample,Coolisresponsiblefordirectingandediting,SunShengisresponsiblefortheproductionmanagement,andWeiisthecontentfacilitatorandscout.WackyBoyscreateentertainingcontentsuchasparodyvideos,musicvideos,talkshowsandinterviews.Theyalsopostcontentwhichtalksaboutsocialissues,lifestyle,dating,fashion,andmore.11.CHIENSubscribers:1,720,000Topics:FoodChienchanneliscreatedbyQianqian,acharmingnursewithahugeappetite.Qiangqian'scontentsmainlyfocusoneatingandexperiencingtherichfoodcultureofTaiwan.Shealsotravelsandreviewsthecuisineofothercountriesinsomeofhervideos.Ifyou'relookingforafoodiewho'salsoacutie,thenthischannelisforyou.10.DEJUNSubscribers:1,840,000Topics:Gaming,ESports DeJunisknownasoneofthetopgamersinTaiwan.Hehasalargegamerfanbaseandfemalefanaudience.DeJunisknownforbeingaskillfulgameplayerandagreatstrategist.WhatmakesDeJundifferentfromothercreatorsishisabilitytoincorporatehumoreveninthemostdifficultgamingstreams.Heturnsallthegamesintoextremelyentertainingmoviesthatattractviewers.9.HUANGBROTHERSSubscribers:1,900,000Topics:Family,EntertainmentTheHuangBrothersYouTubechannelisownedbytwobrothers,HuangYongzheandHuangTingwei.Theirchannelcontainsvideosaboutthebrothers'dailylife.Besidessharingabouttheiractivities,theyalsolovetopostproductreviewsandsoothingsongcovers.Theirothercontentssuchasgrandma'shouseactivities,pranks,andmusicvideoshavealsoreceivedalotoflovefromTaiwanesenetizens.8.JIANING&ANDYSubscribers:2,130,000Topics:Romance,Entertainment CROWDisaYouTubechannelcreatedbytheyoungcouple,JiaNingandAndy.Thiscoupleisknownfortheireye-catchingfashionstyle,andofcourse,theirdreamyromance.Marriedatarelativelyyoungage,theystillteaseandloveeachotherlikeanewcouple-makingtheirviewerscuriousabouttheirlovestories.Theyalsolovetopullcreativepranksoneachotherandpostvlogsabouttheirdailylives.7.TAIZHIYUAN,KID,WINNIE,YANGYANG,XIEKUNDA&ABEMARIASubscribers:2,230,000Topics:Entertainment,Lifestyle,GamingThischannel'smainattractionisaprogramproducedandbroadcastedliveonInternetTVbyMcCabe,andledby6talentedMCs:TaiZhiyuan,KID,Winnie,YangYang,XieKundaandAbeMaria.Startingasavideogamevarietyshow,thischannelisnowfamousforitstalkshows.Onthischannel,youwillfindalotofinterestingcontents,fromvlogs,theirafter-workdinnersection,andgamingcontent. 6.JOESubscribers:2,270,00Topics:Gaming,Food,EntertainmentJoeisaTaiwanesegamer,YouTuber,andformerprofessionale-sportscritic.Hewasane-sportscommentatorduringhiscollegeyears,andhaswonthe2011"StarCraftII"e-sportspoll.HisYouTubechannelcontainsalotofinterestingcontents,includinginterviewsoffamouspeopleonline,productreviews,andalsovlogsonfoodandtravel.HisvideosofdiscoveringTaiwanesestreetfoodarealsoverypopularamongdomesticandforeignaudiences.JoetriestointroduceTaiwan'scultureinaprofoundway.5.CAIAGASubscribers:2,520,000Topics:Lifestyle,Travel,EntertainmentCaiAgastartedhischannelbypostingfunnyvideoswiththetheme"LoveTaiwan"in2014.Sincethen,ithasattractedmillionsoffansonFacebookandYouTube.InNovember2017,CaiAgaformedabandwithfourotherYouTubersandcreatedhitmusicvideos.CaiAgadoesnotonlypostaboutmusic,butalsopostsabouthispersonal,family,andworklife.4.RAYDUSubscribers:2,700,000Topics:Education,EntertainmentRayDuEnglishisausefulandinterestingEnglisheducationchannelforChinese-speakingviewers.ItishostedbysiblingsRayDuandCrownDu.TheirunconventionalapproachtoEnglisheducationhasbeenpositivelyfeaturedinvariousTaiwanesemedia.BothRayDuandCrownDugraduatedfromthewell-knownFuJenCatholicUniversityDepartmentofEnglishLanguageandLiterature.3.KOUKISubscribers:2,820,000Topics:Gaming,StreamingKoukiistakingoverYouTubebyhoppingontothecurrenttrendinMineCraftcontent.Koukiisayoungmanwhoispassionateinproducingclipsaboutgames-especiallygameswithabitofhorrormixedwithit.Koukialsopostsothercontentlikevlogs,detailedgameguides,andmanyothers.2.PANSubscribers:3,150,000Topics:Music,Anime,FashionJapaneseanimeculturehasspreadaroundtheglobe,Taiwanincluded.Thischannelisinspiredbythisveryculture,withitsmaincontentsbeingpianocoversofJapaneseanimeandgamesongs.AllofPan'svideosareelaboratelymade,especiallyherperformancecostumes.Shealsoreceivesalotofcomplimentsabouthersexyfigurewhilewearingbeautifulcosplays.1.JAYLEESubscribers:5,450,000Topics:Art,Entertainment ThisyoungdadbroughthometheYouTubegoldenbutton-thankstohisdrawingtalentandexcellentworksofartoncanvas.Jaylee’spassionfordrawinganddesiretosharehisartinspiredhimtosetupaYouTubechannel.Itisnotsurprisingthathiseffortshavebeenappreciated!Withclipsthatteachdrawingtechniquesfrombasictoadvancedlevels,helookslikeacolorwizardthathelpsviewerslearnquicklyandeasily.Atthemoment,ourtopYouTuberinTaiwanhasgarneredmorethan5Msubscribersontheplatform.CONCLUSIONTheTaiwanesemarketlovesspendingtimeontheinternetwatchingvideos,followinginfluencers,andlookingatproductreviews.ThisiswhatmakesinfluencermarketinginTaiwanabighit--itanswerstothepopulation'sinternetbehavior.Taiwaneseconsumerspreferopinionsfrompeopletheytrustandfromthosewhotheydeemcredible.Thus,influencermarketingonYouTubealsobecamethebestwaytoadvertiseontheplatform.TheYouTubersinthiscountryvaryinniche--fromgaming,lifestyle,food,beauty,anime,education,toart.Theyalsovaryintypesofcontent.Somelovemakingvlogs,whileothersleantowardsmakingtutorials.TheonethingtheyallhaveincommonisthesupportandviewsoftheTaiwanesepopulation.WehopethislisthashelpedyougainbetterinsightonhowtoenterTaiwanandhowtointroduceyourbrandthroughYouTube.IfyouwanttoknowmoreinformationabouttheTaiwanmarket,visittheAJMarketingBlog.ContactUsAJMarketing|UnlockthePowerofInfluenceInstagram|LinkedIn|[email protected]