Cognitive bias: how risk affects decision-making - Grenoble ...

The fear of loss creates a bias in our decision-making process. The Prospect Theory by Daniel Kahneman and Amos Tversky explains that even if ... Skiptomaincontent YouarehereHome/News/Cognitivebias:howriskaffectsdecision-making Cognitivebias:howriskaffectsdecision-making Publishedon 21December2018 Whydoweoftenrefuseabetevenifprobabilityfavorsus?Whyisacasinoplayerconvincedheorshecanwineverythingbackdespitetheverylowprobabilityofsuchanoccurrence?Whyisatraderusuallylatetosellstockthatislosingvalue?TheProspectTheoryusescognitivebiastohelpusunderstandtheseunwisedecisions. Aspartofour“Wereaditforyou”section,  DanielRay,aprofessorandresearcheratGrenobleEcoledeManagement,helpsusunderstandtheProspectTheorythatearnedD.KahnemanaNobelPrizeinEconomicsin2002. Imagineyouareoffereda1,000dollarcointoss.Ifyouwin,youwin1,000dollars,ifyoulose,youhavetopay1,000dollars.Doyoutakethebet? Weknowthatthechancesofwinningorlosingare50-50.Classicalutilitariantheorywouldsaywehavetotakethebetbecausetheprobabilitiesandamountsareequal.Yetthemajorityofuswillrefusethebet. Nowimagineanewcointossbet:Ifyouwin,youwin1,300dollarsandifyoulose,youstillhavetopay1,000dollars.Doyoutakethebet? Inthiscase,potentialearningsfaroutweighpotentiallosses(1,300-1,000=300dollars).Yet,themajorityofpeoplewillstillrefusethisbet.  Thefearoflosscreatesabiasinourdecision-makingprocess TheProspectTheorybyDanielKahnemanandAmosTverskyexplainsthatevenifpotentialwinningsarehigherthanlosses,mostofusprefernotto“taketherisk”.Thisriskaversionhasnegativeconsequencesinourdailylives: Certainpeopleprefertonotworkmoreinordertonotpaymoretaxes.Thereasonisthateveniftheyendupearningmoredespitehighertaxes,the“psychologicalcost”ofmoretaxesisdeterminedtobehigherthanpotentialincreasedearning. Manyofusarewillingtotakeonhighriskstonotacceptalreadyincurredlosses.Forexample,whenaplayerrefusestoloseatacasinoheorshewilltaketheriskoflosingmuchmoreevenifit’sobviousthechancesofwinningbacklostmoneyareverylow. Inthesamemanner,financialtradersoftendon’twishtoacceptloses.Thiscanencouragethemtotakeimportantrisks:insteadofsellingstockthatisdepreciating,theywillholdontoitintheslimchanceitmightincreaseinvaluelater.ThisexplanationoffinancialirrationalityisoneofthereasonsD.KahnemanearnedtheNobelPrizeinEconomicsin2002. Arewetrulyincontrolofourdecision-makingprocesses? KahnemanandTverskyexplainthatmanyofourchoicesarebasedonveryquickmentaloperationsandintuitivefeelingswhoseaimistosimplifyandquickenourdecisionmakingprocess.Whiletheseshortcutscanoftenbeveryuseful,theycanalsoleadtobaddecisions.TheProspectTheoryexplainsthisirrationalitythroughfivelevels:  Ourthinkingprocessdependsonourcurrentreferencepoint Whenwehavetomakeadecisionwithriskoranunknownoutcome,wegenerallythinkintermsofareferencepoint:abovethatpointandweseegains,belowthatpointweseeloss.SoifIthinkIwillearn1,000dollarsandIonlyearn500,thenI’llfeelasifI’velost500dollars.ThusIwillhaveahardtimebeinghappyaboutthe500dollarsIdidearn! Lossesweighmorethangains Formostofus,lossesandgainsarenot“worth”thesameamount(“Lossesloomlargerthangains.”):100dollarsearnedisnotworthasmuchas100dollarslost.AccordingtoKahneman,theaveragerisk-aversionforlossesisaround1.5to2.5timespotentialearningsdependingonthesituation.Thatmeansthatforourpreviousexamplewiththecointoss,youwouldhavetoofferabetwithaprizeof250dollarsandalossof100dollarsbeforemostpeoplewouldaccept. Wesystematicallypreferto“protectourgains” Whenchoosingbetweentwopotentialwinnings,wewilltrytominimizeriskandthereforewegenerallychosethe“safest”solution:acertainandimmediateearningisworthmorethanapotentiallybiggerscorethatisuncertainorpaysoutlater.Thiscanhelpunderstandwhystockthatisincreasinginvaluewillsometimesbesoldtooearlyinordertosafeguardimmediateearnings. Riskaversion Atthesametime,whenfacedwithachoicethatequatestolosing(losingaccordingtoourpointofreference),wearereadytotakeimportantriskstoavoidthis“loss”.Thiscomesintoplayinmanyunwisedecisions(e.g.,casinoplayerswhodoubledown,stayinalosingposition,etc.) Ourperceivedvalueoflossorgainisdiminishedwhenthelossorgainisfarfromourreferencepoint Lossesandgainsdon’thavethesamevaluedependingonourreferencepoint.Forexample,thecostofspending10,000dollarsversus10,100dollarswillbeperceivedasasmalldifference,whilethecostofspending100dollarsversus200dollarswillbeseenasamuchbiggerdifference.Thisisacognitivebiasthatrealestateandcarsalesmenarewellawareof! TheProspectTheorycanhelpexplaincertain“stupid”decisionsandencourageustobeawareofmentalshortcuts.However,it’simportanttorememberthatthisapproachappliestodecisionsweconsiderrisky:ifthecointossbetofferedgainsandlossesof1dollarinsteadof1,000dollars,wewouldcertainlytakethebeteasily! Bibliography KahnemanD.etTverskyA.(1979),Prospecttheory:ananalysisofdecisionsunderrisk,Econometrica,47,2,263-291.PourunelectureplusgénéralemaisaussiplusabordabledesapportsdeD.KahnemanetA.Tversky,onpourraseréféreràKahneman(2011),Système1,Système2 ;lesdeuxvitessesdelapensée,Flammarion,Paris,551p. Onthesamesubject Publishedon17February2022 DecidingtodoaDoctorate-DBATestimonials WeinterviewsixDBAalumniwhosharetheirexperienceonhowtheydecidedtopursueadoctoraldegree. Publishedon14January2022 DigitalSobriety–UsingDigitalTechnologySensibly:WhatRolesDoCompaniesHavetoPlay? AccordingtoGreenIT,60to80%ofthedigitalindustry’senvironmentalfootprintisrelatedtoequipmentifweincludetheimpactsassociatedwiththeelectricityproductiontheyconsume.HowCanWeOvercometheMisuseofDigitalTools? 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Publishedon24October2019 Video:FromsocialcorporateprogresstoEconomicPeace DominiqueSteiler,DirecteurAssociédeGrenobleEcoledeManagement,etTitulairedelachairedePaixéconomique,MindfulnessetBien-êtreautravail,aétéreçuparXerfiCanalpourparlerdepaixéconomiqueetduprogrèssocialenentreprise. Publishedon24October2019 Video:Duprogrèssocialenentrepriseàlapaixéconomique DominiqueSteiler,DirecteurAssociédeGrenobleEcoledeManagement,etTitulairedelachairedePaixéconomique,MindfulnessetBien-êtreautravail,aétéreçuparXerfiCanalpourparlerdepaixéconomiqueetduprogrèssocialenentreprise. Publishedon08October2019 Video:TheroleoftrustinthenewmHealthandeHealthsegments Charles-ClemensRüling,AssociateDeanforResearchatGrenobleEcoledeManagement,workswithateamofexpertsonroleoftrustinthemHealthandeHealthsegments. Publishedon08October2019 Vidéo:«m-santé»,«e-santé»…quelleestlaplacedelaconfianceaveccesnouveauxdispositifsnumériques? 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Publishedon23September2019 Notre-DamedeParis:Aruincanbeconsideredamonument AfterthefireattheNotre-DamedeParisCathedral,questionsstillremainastothecausesofthefireandthesolutionforanauthenticrestorationprocess.SylvainColombero,aresearcheratGrenobleEcoledeManagement,shareshisanalysisof... Publishedon17September2019 Video:Whyareourinnovationmodelsnotworking? SylvieBlanco,Professor-ResearcherinManagementandTechnology,andExecutiveDirectorofInnovationatGrenobleEcoledeManagement,explainsinaXerfiCanalinterview. Publishedon17September2019 Vidéo:Qu’estcequiclochedansnotremodèled’innovation? SylvieBlanco,Enseignant-ChercheurauDépartementManagementetTechnologieetDirectriceExécutifdel’innovationàGrenobleEcoledeManagementaétéreçueparXerfiCanalpourendébattre. Publishedon02September2019 Research:WhowillwintheAIbattle? XerfiCanalinterviewedIsmaelAl-Amoudi,professorofSocialandOrganizationalTheoryatGEMandDirectorof"leCentred’OntologieSociale",totalkaboutchallengesaroundartificialintelligence. Publishedon21July2019 Researchandart:nourishingavirtuouscycleatGEM Canartpositivelyinfluenceourperceptionofabrand?WIththecooperationofalocalartist,GEMresearchersexploretheimpactofartonGEMcustomers. Publishedon22July2019 Forward-lookingsearch:encouragingcutting-edgeinnovation Innovationisattheheartofbusinessgrowth,inparticularfordynamicsectorssuchasthehightechindustry.Toencourageradicalinnovation,it’sessentialtointegrateafuture-orientedsearchandanalysisprocessthroughoutaninnovation... Publishedon16July2019 Festivals:combiningconservativeandanti-establishmentdynamics Festivalsmaybeshort-livedevents,buttheyhavebecomeimportantsocialinstitutionsthatcombineconformismandcontestation. Publishedon12July2019 Thehiddenaspectsofcoaching,byDimaLouis XerfiCanalareçuDimaLouis,professeurassistantàGEMetco-auteurdulivreComplexSituationsinCoaching,pourqu’elleévoquelesaspectscachésducoaching. Publishedon12July2019 Vidéo:lesaspectscachésducoaching,parDimaLouis XerfiCanalareçuDimaLouis,professeurassistantàGEMetco-auteurdulivreComplexSituationsinCoaching,pourqu’elleévoquelesaspectscachésducoaching. Publishedon24June2019 Canwetalkaboutfemaleentrepreneurship?SéverineLeLoarneexplainsherapproachinaninterviewwithXerfiCanal In2019,talkingaboutmale/femalecontroversyinentrepreneurshipnolongermakesanysense.Isaddressingthesubjectthroughfemininityandmasculinityabetterwaytounderstandit? Publishedon24June2019 Peut-onparlerd’entrepreneuriatauféminin?SéverineLeLoarneeninterviewpourXerfiCanal En2019,parlerdeladialectiquehomme/femmedansl’entrepreneuriatn’aplusdesens.Pourquoinepasplutôtaborderlesujetenparlantdeféminitéetdemasculinité? Publishedon21June2019 Virtualrealitytoentertheoperatingroom Theageofvirtualrealityisuponusandwithit,newapproachestoeducation.Thankstoitsimmersiveenvironment,virtualrealityoffersauniqueopportunityfortraininginat-riskenvironmentssuchashospitaloperatingrooms. Publishedon18June2019 Video:Ridiculeneverkilledanyone…butstillwatchout! XerfiCanalinterviewedYannickChatelain,AssociateProfessoratGrenobleEcoledeManagement,totalkabouthisbook:LeStrat'Ego:Lesmeilleuresetlespirespratiquesdemarketingpersonnel. Publishedon18June2019 Vidéo:lesmeilleuresetlespirespratiquesdemarketingpersonnel XerfiCanalareçuYannickChatelain,professeurassociéàGrenobleEcoledeManagement,danslecadredesonlivre"LeStrat'Ego:Lesmeilleuresetlespirespratiquesdemarketingpersonnel". Publishedon22May2019 Climatmondialdesaffaires:récessionen2020auxEtats-Unis? CetarticleesttirédeladernièreenquêteDukeUniversity–GrenobleÉcoledeManagementquimesurechaquetrimestre,depuisplusde20ans,leclimatdesaffairestelqu’ilestperçuparlesresponsablesfinanciersdesentreprisesàtraversle... Publishedon24May2019 Howtore-integrateoursensesinadigitalenvironment? The90sbroughtsensorialexperiencestophysicalshops.Withthedigitalrevolution,howcanwebringthesameexperiencestodigitalenvironments? Publishedon24March2019 Genderpaygap:howtomoveforward? In2017,thegenderpaygapstoppedit’sdecadelongdecrease…Howcancompaniesandgovernmentscontinuetomakeprogressonthisissue? Publishedon22February2019 HealthSector:Charles-ClemensRülingaboutthechallengeofcollectivetrust Charles-ClemensRüling,AssociateDeanforResearchatGEMandCoordinatoroftheChairforPublicTrustinHealth Publishedon22February2019 Santé:Charles-ClemensRülingetledéfidelaconfiancecollective Alorsmêmequel’onconstateuneérosiondelaconfianceauquotidien,elleresteunélémentclépourlefonctionnementdenotresociété. Sielleatténuelacomplexitédenosorganisations,commentladéfiniretquelestsonrôledanslesecteur... Publishedon14February2019 WhyareDigitalTwinsbecomingabusinessimperative? Whatarethesecustomandveryspecifictypesofvirtualsimulationsandhowcantheyopenupamultitudeofnewopportunitiesforus? Publishedon31January2019 Energymarketbarometerreport-Winter2018 TheWinter2018editionoftheGrenobleEcoledeManagement(GEM)EnergyMarketBarometerexplorestheopinionoftheFrenchenergyexpertsontheroleofblockchaintechnologyfortheFrenchenergysector.Theexpertswerealsoaskedabouttheir... Publishedon31January2019 BaromètreduMarchédel’ÉnergieHiver2018 Cetteéditiondel’hiver2018duBaromètreduMarchédel’EnergiedeGrenobleEcoledeManagement(GEM)sondel’opiniondesexpertsfrançaisdel’énergiesurlerôledelatechnologieBlockchainauseindusecteurénergétiquefrançais.Lesexperts... Publishedon21December2018 Animageiswortha1,000words Recentresearchdemonstratesthepowerofimages,inparticularwhentryingtoraisepublicawarenessorchangeingrainedhabits. Publishedon05November2018 Testimonial:AscientificbackgroundinmyDBAexperience WhenIstartedmyDoctorateofBusinessAdministrationatGrenobleEcoledeManagementfouryearsago,about20yearshadpassedsinceIhadearnedmyPhDinChemistry.Sincethatmilestone,Ihadbeeninseveralseniorbusinessmanagementpositions... Publishedon16October2018 NewDeanappointedtoleadResearch GrenobleEcoledeManagement(GEM)hasappointedCharles-ClemensRüling,professoroforganizationtheory,asitsnewAssociateDeanforResearch.Hislongstandingexperienceinconductingandmanaginghigh-levelacademicresearch,hispublication... Publishedon27September2018 Doespermacultureofferaninterestingalternativeforhumanorganizations? Permacultureisusuallythoughtofasafarmingpractice.Yetknewresearchexploresitspotentialtohelpusreorganizesociety.Thankstoitsalternativeapproachtoorganizations,permaculturecouldofferusapositivesolutiontoovercome... Publishedon19June2018 SalesIncentives:BalancingNewandRemanufacturedGoods Remanufacturedgoodscanprovidecompanieswithhigherprofitmargins.But,it’sessentialforcompaniestoimplementastrategythatadequatelybalancesthesaleofnewandremanufacturedproducts. Publishedon18May2018 Research:RetailWebsitePerformance,toOutsourceornottoOutsource? Toimprovesales,retailwebsitesfocusonpersonalizingtheirwebpagesandincreasingtheirinfluenceonsocialnetworks.Toachievethesegoals,shouldtheyrelyoninternalresourcesorcallonexternalserviceproviders?Astudyof105U.S.... Publishedon23April2018 Research:DefiningYourBusinessModelThroughExperimentation Innovativecompaniesrelyonexperimentationtodeveloptheirbusinessmodels.However,thisapproachcanbequitecostlyandtherisksareunderappreciated.TwoGEMresearchersrecentlyanalyzedtheexperiencesofstartupsintheconnectedhealth... Publishedon26February2018 Research:AFrameworktoUnderstandtheSharingEconomy Thesharingeconomyencompassesanimmenserangeofactors,includingeverythingfrommajorseconomicplayers(e.g.,AirbnbandUber)tolocalcommunity-basedinitiatives(e.g.,repaircafésorfablabs).Withsuchavarietyofplayers,itis... Publishedon22February2018 MakingSenseofHeritageLuxuryBrands:ConsumerPerceptionsacrossDifferentAgeGroups LamaHalwanistartedtheDBAjourneyin2015atGEM.HerarticleaboutheritageluxurybrandshasrecentlybeenacceptedinitscurrentformforpublicationinQualitativeMarketResearch. Publishedon14December2017 SocialEntrepreneurship:OpportunityorAltruism? Whyaresocialentrepreneursmoreoftenwomen?Whatmotivatestheirengagement?Newresearchbringintoquestionoldstereotypes. Publishedon08December2017 Research:AnalogicalReasoning,GeneratingInnovativeIdeasWiththeHelpofCustomers Allinnovationprocessesbeginwiththegenerationofnew ideas,themajorityofwhichendupnotbeinguseful.Toimprove thisprocess,businessesareinvolvingcustomers.However, thequalityofideasgeneratedbycustomersisoften quite... Publishedon08December2017 Recherche:Créativitédesconsommateurs,commentbienutiliserlapenséeanalogique? Sivousdemandezàdesconsommateursd’êtrecréatifenfaisantdesanalogies,ilsémettrontbeaucoupd’idéesdeproduitsoudeservices.Maissivousvoulezdebonnesidées,ilfautégalementtenircomptedeleurniveaud’expertiseafindebien... Publishedon01December2017 IBEST:DevelopingIndicatorsforSustainableWell-Being Areprofitsandperformancetheonlyindicatorsofsuccess?Asbusinessesandgovernmentsaroundtheworldbegintoquestionthisvision,theGrenoblemetropolishaslaunchedanewinitiativetodevelopindicatorsthatmeasurethesustainabilityand... Publishedon17November2017 Research:HowDoConsumersEvaluateCorporateSocialResponsibility? Fromfightingpovertyandillnesstoprovidingdisasterrelief,corporationsaroundtheworlddedicateconsiderableresourcestocorporatesocialresponsibility(CSR).Contributionscomeinavarietyofformssuchasmonetarydonations,thedonation... Publishedon17November2017 Recherche:Dequellemanièrelesconsommateursévaluent-ilslaResponsabilitéSocialedesEntreprises(RSE)? Delaluttecontrelapauvretéetlamaladieàl'aideauxsinistrés,lesentreprisesdumondeentierconsacrentdesressourcesconsidérablesàleurpolitiqueRSE.Celapeutprendredifférentesformes:donsenargent,donsdematérieloubénévolat... Publishedon12October2017 WhentoInvestinISOStandards? Thenumberofcertificationsforbusinessescontinuestogrowyearafteryear.WhileISOstandardshavebecomecommonplaceformanycompaniesinEurope,fewcompaniesquestionwhethersuchaninvestmentprovidesagoodreturnoninvestment. Publishedon28September2017 Research:Entrepreneurship,understandingTechnology-BasedCompetitiveAdvantage Policy-makers,researchersandentrepreneursgenerallyagreethatR... Publishedon28September2017 Recherche:Entrepreneuriat,commentlatechnologiepeutdevenirunavantageconcurrentiel Décideurs,chercheursetentrepreneursconviennentfacilementquelaR... Publishedon08July2017 Anosmia:aResearchChairtoRaisePublicAwareness GrenobleEcoledeManagementlaunchesanewchairtopromoteresearchanddevelopmentonanosmia,aconditionthatcausespatientstolosetheirsenseofsmell. Publishedon20March2017 IsItTimetoWorkontheWeekend? Howaremarketsandcapitalusingneweconomicmodelstoeatawayatourfreetimeonweekends?GaziIslam,aresearcherandprofessoratGrenobleEcoledeManagement,studiesindividualandorganizationalworkexperiences.Herecentlylookedathow... Publishedon20March2017 Quandletempslibreseréduitauprofitdutravailetducapital GaziIslamdémontrequelacolonisationdel’espacedeloisirsparletravailcréelesconditionssocialesetpsychologiquespermettantautravaildesefaire. Publishedon18October2016 Research:ThePsychologicalFactorsofHouseholdFoodWaste Morethan800millionpeopleworldwideareundernourished.Anddespitethis,wewasteathirdofourglobalfoodsupplyeveryyear.Despitethedevelopmentofmanygoodpracticestoreducehouseholdwaste,foodisoftensquanderunintentionally.In... Publishedon02January2017 Lesfraisbancaires:unenouvellesourcederevenuspourlesbanques? Lachutedestauxd’intérêtaentrainéunebaissedesprofitsbancaires.Lesbanquescompensentcemanqueàgagnerenaugmentantlesfraisbancaires.VirginieMonvoisinetGrégoryVanelanalysentlasituationdansunarticledeTheConversation. Publishedon22November2016 Anosmie:commentvivresansodorat? L’anosmiesecaractériseparlapertetotaleoupartielledel’odorat,environ5%delapopulationesttouchée.Iln’existeencorepasdetraitementfiable.Commentaiderlesanosmiquesetfairereconnaîtrecehandicapinvisible?Cesontles... Publishedon18October2016 TimeforaLogoMakeover?MakeitaHit! Alogorepresentsabrand’simage.Ithighlightsitsvaluesandmarketposition.Changingyourlogocanbeadelicatetransition.Howcanyouensureasmoothchange?InJanuary2014,GrenobleEcoledeManagementunveileditsnewlogo.CarolineCuny... Publishedon11October2016 Recherche:gaspillagealimentaire:ouiauxproduitsmoches GrenobleEcoledeManagement(GEM)publielesrésultatsdesesrecherchessurleslevierspsychologiquesdugaspillagealimentaire.Undesobjectifsestdecontribueràlapréventiondecertainscomportements. Publishedon18October2016 Anouveaulogo,nouvelleimage:commentréussirlatransition? Enjanvier2014,GrenobleEcoledeManagementaffichaitunnouveaulogo,auxcouleursdesesperformancesetdesesorientations.CarolineCunyetMarianelaFornerino,professeursaudépartementmarketingàGEM,etJulienGrobert,ancienassistant... Publishedon18October2016 L’économiedupartage:entreréussites,paradoxesetdésillusions ThibaultDaudigeos,professeur,etVincentPasquier,doctorantenSciencesdeGestionàGrenobleÉcoledeManagement,ontétabliunecartographieentroisdimensionsdel’économiedupartage,dansunarticleissudeleurstravauxderecherche,... Publishedon19March2017 Easy-to-ReadFoodLabelsIncreaseIntentiontoPurchase Thebattleforhealthyfoodhasbecomeaworldwideconcern.Publichealthagencieshaveinvestedenergyandresourcesinfightinghealthriskssuchasobesity.Inthisbattle,foodlabelsthatindicatenutritionalfactshavecometoplayavital... Publishedon19March2017 Recherche:Informationsnutritionnelles,gareàl’effetboomerangdeseffortsdeclarté Pluslafiched'informationsnutritionnellesd'unproduitestlisibleetfacileàassimiler,pluslesintentionsd'achatdesconsommateursaugmentent.Ycomprissileproduitestmauvaispourlasanté!Unéclairageinéditsurleseffortsde... Publishedon01July2016 Research:CreatingValuefromDigitalDataStreams Thebigdataeraisuponus.Startups,majorcompanies,organizationsandgovernmentsareallrushingtoextractessentialinsightsfrombigdata.Yetindoingso,manyhaveoverlookedthepotentialvalueofthedigitaldatastreams(DDS)thatmake... Publishedon01July2016 Recherche:Lebigdatatempsréel,unenouvellesourcedecréationdevaleur Enregistrésetanalysésenquasitempsréelgrâceauxprogrèsdelatechnologie,lesfluxdedonnéesdubigdatadonnentnaissanceàdenouveauxservicescréateursdevaleur.Uneétudeportantsur171initiativesdumondeentierdécryptelalogique... Publishedon22June2016 BusinessTransferEcosysteminFrance:SituationAnalysisin2015 Everyyear,approximately150,000businesstransfersfailinEuropethreateningsome600,000jobs.BTAR'sEuropeanproject,launchedinearly2015,aimstotargetthevulnerabilitiesinbusinesstransfersystemsanddrawonbestpracticesinorder... Publishedon22April2016 Research:PositivePerformanceEvaluationsHelpEmployeesDevelopInternalNetworks Interactionsareanessentialpartofanyorganization.Whetheritisreceivinghelpfromcolleaguesorgainingaccesstocrucialinformation,developingastronginternalnetworkmakesiteasierforanemployeetogetthingsdone.Thislateststudy... Publishedon22April2016 Recherche:Lessalariésreconnusfontprospérerleurréseauinterne Unsalariédontleniveaudeperformanceestreconnuparsesmanagersétendsonréseaudecontactsauseindesonentrepriseetl'exploitedavantage.Danslecascontraire,ilréduitlenombredesescontacts.C'estlaconclusiond'uneétudesur150... Publishedon22March2016 TripAdvisor:HowCompaniesReacttoNegativeRatings Theworldwidewebhasrevolutionizedthehotel,restaurantandothertravel-relatedindustries.Fromonlinebookingstocustomerratings,companieshavetolearnhowtooperateinthisnewenvironment.Whileanorganization'smarketidentityused... Publishedon22March2016 Recherche:TripAdvisoroul’irrépressiblemontéedupouvoirdesconsommateurs AtraversTripAdvisor,lesclientsontuneinfluencecroissantesurlaréputationdeshôtelsetcesderniersrépondentdeplusenplusauxavisdéfavorables.C'estcequemontreuneétudemenéeentre2002et2012surlesavisdesclientsde600... Publishedon29February2016 Research:CreatingVisitorEngagementThroughMusic Digitalcommunicationshavecreatedaninformationoverloadforcustomers.Tostandoutontheworldwideweb,companieshavetoofferclientsahigh-impactexperience.Whenusedproperly,musicprovidesasimpleyeteffectivemeansofcreatinga... Publishedon04February2016 Lowoilpricescauseinvestmentinrenewables,biofuelsandenergyefficiencytechnologiestodecrease Thecurrentweakpriceofcrudeoilishavinganadverseimpactontheamountofinvestmentinrenewablesforheatgeneration,biofuels,andenergyefficiencytechnologies,accordingtoGrenobleÉcoledeManagement’sEnergyMarketBarometerReading. Publishedon26January2016 Recherche:Responsabilitésocialedesentreprisesglobalisées,plusfacileàdirequ’àfaire LesdémarchesdeResponsabilitésocialedesentreprises(RSE)sontcenséescréerdelavaleur.Pourtant,ellespeinentàsemettreenplacedanslessecteursoùleschaînesdevaleursontéclatées:ellescoûtentcheretneprofitentpasforcémentà... Publishedon07January2016 Baromètreduclimatdesaffaires:l’optimismesestabilise NousrapportonsdanscedocumentlaperceptionduclimatdesaffairesparlesresponsablesfinanciersfrançaisetlacomparonsauxrésultatsobtenusenEuropeetdanslerestedumonde.Nousévaluonségalementlessourcesderisquepourl'entreprise... Publishedon04January2016 Recherche:Produitd’originelocale,unementionquiparleauconsommateur Lamention«originelocale»apposéesurunproduitalimentairedéclenchechezleconsommateurdesperceptionspluspositivesetuneintentiond'achatplusfortequ'unproduitd'uneautrerégionfrançaise.Troisétudesportantsur632consommateurs... Publishedon28October2015 Theinfluenceofhumorontheattitudesandbehaviorsofinterns Internshipshavebecomebothanimportantpartofundergraduateeducationandacriticaltoolformanagementeducationandorganizationalrecruitment Publishedon08September2015 ConnectedHealth:theNewHealthManagementModels Savelivesandimprovequalityoflivingduringandaftertreatmentinthemostcost-effectiveway:thepromisesofconnectedhealthareopeningencouraginghorizonsforthefutureofhealthcaresystems.Connectedhealthwillcontributetocreating... Publishedon08September2015 Santéconnectée:lesnouveauxmodèlesdemanagementdelasanté Sauverdesvies,améliorerlaqualitédeviependantetaprèsletraitement,letoutaumeilleurprix:lespromessesdelasantéconnectéeouvrentdeshorizonsencourageantspourl’avenirdessystèmesdesanté.Ellecontribueraàcréerun... Publishedon08September2015 AMJBestArticle2014:CongratulationstoClemensRüling ThissummeratVancouver,duringlastconference«AcademyofManagementAnnualMeeting»ClemensRülingandhisco-authorsreceivedtheprizeofthe“AMJBestArticle2014”fortheirarticleontheevolutionofUnitedNationsconferencesonclimate... Publishedon07September2015 Energymarketbarometerreport:thedevelopmentofenergyprices ThenextConferenceofPartiestotheUnitedNationsFrameworkConventiononClimateChange(COP21)willtakeplaceinParisfrom30Novemberto11December.TheParisClimateSummit,announcedasoneofthebiggestclimatenegotiationsinhistory,... Publishedon16July2015 Research:UnravelingtheLinkBetweenManagerialRisk-TakingandInnovation-theMediatingRoleofaRisk-TakingClimate Innovationhasbecomeacrucialfactorforcompanieslookingtomaintaintheircompetitiveadvantage.Yetcreatinginnovativeideasrequiresacertainlevelofrisk-taking.Whileresearchonthissubjecthasfocusedprimarilyonrisk-takingatone... Publishedon03July2015 Makingasuccessofyourbusinesstransfer:newtoolsdevelopedforaEuropeanproject Everyyear,approximately150,000businesstransfersfailinEuropethreateningsome600,000jobs.BTAR'sEuropeanproject,launchedinearly2015,aimstotargetthevulnerabilitiesinbusinesstransfersystemsanddrawonbestpracticesinorder... Publishedon22June2015 Research:MicroeconomicDegrowth,CommunitySupportedAgriculture Economicgrowthisthecornerstoneofmainstreammacroeconomics.Inthefaceofeconomiccrisesandunemployment,growthhaslongbeentheonlyacceptablesolution.Yetmanyissueshavestartedtochallengethisdominanteconomicmodel.Asaresult... Publishedon16June2015 IsItFunorExercise?TheFramingofPhysicalActivityBiasesSubsequentSnacking Whilethebenefitsofexercisingarewidelyacceptedbyconsumersandhealthcareproviders,peoplewhobeginanexerciseprogramdon'tnecessarilyloseweight.Afactthatcanbefrustratingnotonlyforpractitioners,buttheircoachesand... Publishedon07April2015 Recherche:Effacementdeconsommationélectrique,pourquoilesindustrielshésitent Enacceptantderéduireleurconsommationélectriquelorsdepicsdedemande,lesindustrielsfaciliteraientl'équilibragedesréseauxdedistribution.Or,ilsontdesolidesargumentspournepasjouerlacartedelaflexibilité.Uneétudeles... Publishedon17March2015 OrchestratingInnovationwithUserCommunitiesintheCreativeIndustries Insearchofcontinuousinnovation,thedigitalcreativeindustrieshaveexpandedtheirinteractionswithusercommunitiestodeveloptheirproducts.Thisstudyhighlightstheevolutionofthesecompany-userrelationshipsthatallowforfluid... Publishedon16January2015 Nostalgiamakesconsumersmorelikelytospendordonatemoney Theuseofnostalgiahasbeenatoptrendinmarketinginthelastfewyears,incommercials,productlinesandevenTVshows.Thepresentstudydemonstratesthatfeelingnostalgicweakensthedesiretoholdontomoney,andmakesiteasiertopart... Publishedon16January2015 Recherche:Pourquoilanostalgievousdonneenvied’acheter Lamodeactuelledesproduits«rétro»ouvintagenedoitrienauhasard.Uneétudeco-écriteparJannineLasaleta,chercheuràGEM,montrequecequisusciteunsentimentdenostalgieréduitsimultanémentl’attraitpourl’argent.Ledépenser... Publishedon01December2014 Research:Switchingtoenergyefficientlighting:abrightidea! EnergyefficiencypoliciessuchastheEUbanonincandescentlightbulbs(andonhalogenonesinthenearfuture)havebeenthesubjectofmuchdiscussioninthelastfewyears.Themajorityoftheacademiccommunitypredictedthatnewemerging... Publishedon07November2014 Research:Digitization,ChangingHowWeWorkandCoordinateProjects Allofususedigitaltoolsandobjectsthatcannowbesharedandcombinedinavarietyofways.Thischangehasprofoundlyinfluencedtheorganizationofworkwithprojectsbeingdividedaccordingtospecializationandgeographicallocation. Publishedon07November2014 Recherche:Effetsspéciauxpourlecinéma,l’artdefairecollaborer60métiers Commentlesspécialistesdeseffetsspéciauxcollaborent-ilssurunmêmefilmalorsqu’ilsappartiennentà60métiersdifférentsetsontrépartisdanslemondeentier?DeuxchercheursdeGEMontétudiélesmécanismesdecoordinationquistructurent... Contact DanielRay Email Research