How Twitter Ads work

Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for ... Skiptomaincontent Business HowTwitterAdswork Wewanttoshowyouadsthatyoufindinterestinganduseful.Here'sanoverviewofhowTwitterAdswork,whyyouseecertainads,yourprivacysettings,andotheroptions. WhatareTwitterAds? YoumayseedifferentkindsofadsonTwitter,including PromotedAds,FollowerAds,andTrendTakeover.WemayshowtheseadstoyouwhenyouareloggedinorloggedoutofTwitter.Theyareclearlymarkedwitha“Promoted”icon.Youcaninteractwithmostpromotedcontentinmuchthesamewayasorganiccontent.Ifyoufollow,like,orRetweetcontentonTwitter,includingpromotedcontent,yourfollowersmayseeyournameassociatedwiththatcontent. WhyyouseecertainTwitterAds YouractivityonTwitter,theinformationyouprovidetoTwitter,andourrelationshipswithadpartnersallhelpmakepromotedcontentmorerelevantforyou. WhenyouuseTwittertofollow,Tweet,search,view,orinteractwithTweetsorTwitteraccounts,wemayusetheseactionstocustomizeTwitterAdsforyou.Forexample,ifyousearchforaspecificterm,wemayshowyoupromotedcontentrelatedtothattopic.Wealsomightcustomizeadsusingotherinformationaboutyou,suchasyourprofileinformation;yourmobiledevicelocation(iflocationfeaturesareturnedon);yourIPaddress;ortheappsinstalledonyourdevice.Thishelpsusshowyoulocaladsandotheradsthatyoumightprefer. TwittermayalsopersonalizeadsbasedoninformationthatTwitterandouraffiliatescollectandthatouradpartnerssharewithus,suchasahashedemailaddress,amobiledeviceidentifier,orbrowser-relatedinformation(abrowsercookieID). ThishelpsTwitterdisplayadsaboutthingsyou’vealreadyshowninterestinfrombrandsandbusinessesthatyoumaylike.Forexample,youcouldreceiveaPromotedAdaboutadealorpromotionfromabusinesswhosewebsiteyoufrequent,oremailnewsletteryousubscribeto.YoucouldalsoseethisbusinessasaFollowerAdinoneofyour"WhotoFollow"suggestions.Learnmoreaboutyour privacycontrolsforpersonalizedads. Managingyourprivacysettings We'recommittedtoofferingyoumeaningfulprivacychoices. Ifyoudon'twantTwittertoshowyouinterest-basedadsonandoffofTwitter,thereareseveralwaystoturnoffthisfeature: UsingyourTwittersettings,visitthe"Personalizationanddatasettings" andadjustthe"Personalizeads"setting. Ifyou'reonweb,youcanvisittheDigitalAdvertisingAlliance’sconsumerchoicetoolatoptout.aboutads.infotoopt-outofseeinginterest-basedadvertisingfromTwitterinyourcurrentbrowser. OniOS13andearlieronly,if youdon'twantTwittertoshowyouinterest-basedadsinTwitterforiOSonyourcurrentmobiledevice,enablethe“LimitAdTracking”settinginyouriOSsettings(precisedirectionsmaybedifferentondifferentiOSversions).  OnAndroid,ifyoudon'twantTwittertoshowyouinterest-basedadsinTwitterforAndroidonyourcurrentmobiledevice,enable“OptoutofAdsPersonalization”inyourAndroidphone’ssettings(precisedirectionsandnameofthesettingmaybedifferentondifferentAndroidversionsandOEMAndroidvariants). Note:Pleaseconfirmthatyou'reloggedinifyouwanttovieworchangethewebsettingsforyourTwitteraccount.ChangingyourTwittersettingsinyourwebbrowserwhenyouareloggedoutwillonlyaffectbehavioronthatbrowserwhileyou'renotloggedintoTwitter.Learnmoreabouthowtoaccessyourpersonalizationanddatasettings,includinginyourTwittermobileapp. Twitteralsoworkswiththird-partyadvertisingpartners,includingGoogle,tomarketTwitter’sownservicesandserveadsonbehalfofTwitteradvertisers,includingthroughthedeliveryofinterest-basedads.Theprivacyoptionsdescribedhereapplytointerest-basedadsservedbyoronTwitter;theydonotapplytoadsservedbytheseothercompaniesoffofTwitter,includingonTwitter'sbehalf.Youcanlearnmoreaboutoptingoutofreceivinginterest-basedadsfromothercompaniesatoptout.aboutads.infoandwww.networkadvertising.org/choices. Ifyou'reontheweb,youcanalsoopt-outofGoogleAnalyticsbyinstallingGoogle’sopt-outbrowseradd-on,andopt-outofinterest-basedGoogleadsusingGoogleAdssettings. OniOSversion14andlateronly,ifyoudonotwantTwittertoaccessyouriOSIdentifierforAdvertising,disablethe“AllowAppstoRequesttoTrack”settinginyouriOSsettings(precisedirectionsmaybedifferentondifferentiOSversions). Inaddition,whetheryou'reloggedinorloggedout,youalwayshavetheoptionto"dismiss"PromotedAdsand/oraccountsthatyou'renotinterestedinseeing.Thisfeedbackhelpsusshowyoubetterpromotedcontent. HowcanIrunTwitterAds? Eligibleaccounts canlaunchcampaignsat ads.twitter.com. Formoreinformation,visit gettingstartedwithTwitterAdscampaigns Readytogetstarted? Createyourad ByusingTwitter’sservicesyouagreetoourCookiesUse.Weusecookiesforpurposesincludinganalytics,personalisation,andads. OK ThispageandcertainotherTwittersitesplaceandreadthirdpartycookiesonyourbrowserthatareusedfornon-essentialpurposesincludingtargetingofads. Throughthesecookies,Google,LinkedInandNewsCredcollectpersonaldataaboutyoufortheirownpurposes. Learnmore. Accept Decline