How Twitter Ads work
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Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for ... Skiptomaincontent Business HowTwitterAdswork Wewanttoshowyouadsthatyoufindinterestinganduseful.Here'sanoverviewofhowTwitterAdswork,whyyouseecertainads,yourprivacysettings,andotheroptions. WhatareTwitterAds? YoumayseedifferentkindsofadsonTwitter,including PromotedAds,FollowerAds,andTrendTakeover.WemayshowtheseadstoyouwhenyouareloggedinorloggedoutofTwitter.Theyareclearlymarkedwitha“Promoted”icon.Youcaninteractwithmostpromotedcontentinmuchthesamewayasorganiccontent.Ifyoufollow,like,orRetweetcontentonTwitter,includingpromotedcontent,yourfollowersmayseeyournameassociatedwiththatcontent. WhyyouseecertainTwitterAds YouractivityonTwitter,theinformationyouprovidetoTwitter,andourrelationshipswithadpartnersallhelpmakepromotedcontentmorerelevantforyou. WhenyouuseTwittertofollow,Tweet,search,view,orinteractwithTweetsorTwitteraccounts,wemayusetheseactionstocustomizeTwitterAdsforyou.Forexample,ifyousearchforaspecificterm,wemayshowyoupromotedcontentrelatedtothattopic.Wealsomightcustomizeadsusingotherinformationaboutyou,suchasyourprofileinformation;yourmobiledevicelocation(iflocationfeaturesareturnedon);yourIPaddress;ortheappsinstalledonyourdevice.Thishelpsusshowyoulocaladsandotheradsthatyoumightprefer. TwittermayalsopersonalizeadsbasedoninformationthatTwitterandouraffiliatescollectandthatouradpartnerssharewithus,suchasahashedemailaddress,amobiledeviceidentifier,orbrowser-relatedinformation(abrowsercookieID). ThishelpsTwitterdisplayadsaboutthingsyou’vealreadyshowninterestinfrombrandsandbusinessesthatyoumaylike.Forexample,youcouldreceiveaPromotedAdaboutadealorpromotionfromabusinesswhosewebsiteyoufrequent,oremailnewsletteryousubscribeto.YoucouldalsoseethisbusinessasaFollowerAdinoneofyour"WhotoFollow"suggestions.Learnmoreaboutyour privacycontrolsforpersonalizedads. Managingyourprivacysettings We'recommittedtoofferingyoumeaningfulprivacychoices. Ifyoudon'twantTwittertoshowyouinterest-basedadsonandoffofTwitter,thereareseveralwaystoturnoffthisfeature: UsingyourTwittersettings,visitthe"Personalizationanddatasettings" andadjustthe"Personalizeads"setting. Ifyou'reonweb,youcanvisittheDigitalAdvertisingAlliance’sconsumerchoicetoolatoptout.aboutads.infotoopt-outofseeinginterest-basedadvertisingfromTwitterinyourcurrentbrowser. OniOS13andearlieronly,if youdon'twantTwittertoshowyouinterest-basedadsinTwitterforiOSonyourcurrentmobiledevice,enablethe“LimitAdTracking”settinginyouriOSsettings(precisedirectionsmaybedifferentondifferentiOSversions). OnAndroid,ifyoudon'twantTwittertoshowyouinterest-basedadsinTwitterforAndroidonyourcurrentmobiledevice,enable“OptoutofAdsPersonalization”inyourAndroidphone’ssettings(precisedirectionsandnameofthesettingmaybedifferentondifferentAndroidversionsandOEMAndroidvariants). Note:Pleaseconfirmthatyou'reloggedinifyouwanttovieworchangethewebsettingsforyourTwitteraccount.ChangingyourTwittersettingsinyourwebbrowserwhenyouareloggedoutwillonlyaffectbehavioronthatbrowserwhileyou'renotloggedintoTwitter.Learnmoreabouthowtoaccessyourpersonalizationanddatasettings,includinginyourTwittermobileapp. Twitteralsoworkswiththird-partyadvertisingpartners,includingGoogle,tomarketTwitter’sownservicesandserveadsonbehalfofTwitteradvertisers,includingthroughthedeliveryofinterest-basedads.Theprivacyoptionsdescribedhereapplytointerest-basedadsservedbyoronTwitter;theydonotapplytoadsservedbytheseothercompaniesoffofTwitter,includingonTwitter'sbehalf.Youcanlearnmoreaboutoptingoutofreceivinginterest-basedadsfromothercompaniesatoptout.aboutads.infoandwww.networkadvertising.org/choices. Ifyou'reontheweb,youcanalsoopt-outofGoogleAnalyticsbyinstallingGoogle’sopt-outbrowseradd-on,andopt-outofinterest-basedGoogleadsusingGoogleAdssettings. OniOSversion14andlateronly,ifyoudonotwantTwittertoaccessyouriOSIdentifierforAdvertising,disablethe“AllowAppstoRequesttoTrack”settinginyouriOSsettings(precisedirectionsmaybedifferentondifferentiOSversions). Inaddition,whetheryou'reloggedinorloggedout,youalwayshavetheoptionto"dismiss"PromotedAdsand/oraccountsthatyou'renotinterestedinseeing.Thisfeedbackhelpsusshowyoubetterpromotedcontent. HowcanIrunTwitterAds? Eligibleaccounts canlaunchcampaignsat ads.twitter.com. Formoreinformation,visit gettingstartedwithTwitterAdscampaigns Readytogetstarted? Createyourad ByusingTwitter’sservicesyouagreetoourCookiesUse.Weusecookiesforpurposesincludinganalytics,personalisation,andads. OK ThispageandcertainotherTwittersitesplaceandreadthirdpartycookiesonyourbrowserthatareusedfornon-essentialpurposesincludingtargetingofads. Throughthesecookies,Google,LinkedInandNewsCredcollectpersonaldataaboutyoufortheirownpurposes. Learnmore. Accept Decline
延伸文章資訊
- 1Get help with Twitter Ads
Our team of dedicated support specialists are available to help with these types of Twitter Ads s...
- 2Help - Twitter Ads
Our team can help with a range of in-depth questions including: Ads Manager Dashboard. Ad Account...
- 3Twitter Help Desk Contacts - LiveAgent
- 4Twitter Ads Help Center
Connect with a Twitter Ads specialist to get personalized help buying ads, launching IOs, and mor...
- 5How Twitter Ads work
Your activity on Twitter, the information you provide to Twitter, and our relationships with ad p...