科目名稱：傳播心理學(Communication Psychology)

心理學作為傳播研究的一項重要取徑(approach),可以從相當多的角度來理解前述的影響過程。

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2-3¶g(6-8¤p®É) °Ñ¦Ò¸ê®Æ¡G ¾¤¤h»ïĶ,¡u¤ß²z¾Ç·§½×¡v,Âù¸­®Ñ´Y(¦¹¥»©w¬°¼Ð·Ç±Ð¬ì®Ñ),¥²¶R±Ð¬ì®Ñ ±i§Q¤¤µÛ,¡u¤ß²z¾Ç¡v,´¶ªL´µ¹y°ê»Ú¦³­­¤½¥q DrewWestenµÛ,®]´º¤åĶ¡u¤ß²z¾Ç¡v(²Ä¤Gª©),¥xÆW¦è®Ñ¤½¥q MyerµÛ,·¨´ºµ{Ķ¡u¤ß²z¾Ç¡v(²Ä¤»ª©),¥xÆW¦è®Ñ¤½¥q ³¯°ê©ú,³¯³·µØµÛ,¡u¶Ç¼½¾Ç·§½×¡v,¥¨¬y¹Ï®Ñ¤½¥q ®}¥ú°êµÛ,ªÀ·|¤ß²z¾Ç,¤­«n àÚ¬x­èµÛ,»y¨¥µo®i¤ß²z¾Ç,¤­«n ¤ý¾_¤­µ¥¤HµÛ,¤ß²z¾Ç,¾Ç´I S.IANRobertsonµÛ,§õ¬üºðĶ,«ä¦Ò¼Ò¦¡,¤­«n Knapp&HallµÛ,³¯«Û»¨Ä¶,«D»y¨¥¶Ç¼½,¤­«n Lester,P.MµÛ,±i¾]«Fµ¥Ä¶,µøı¶Ç¼½(VisualComunication),Âù¸­®Ñ´Y ³¯ÀR»·Ä¶,ªÏÅé»y¨¥»P¤H»Ú·¾³q,¨È¤Ó¹Ï®Ñ¥Xª© 2004¦~6¤ëªº¤¤µØ¶Ç¼½¾Ç¥Z ³¢°a¬ÕĶ,¤HÃþ¦æ¬°,®Û«a Condry,John(1989):ThePsychologyofTelevision.Hillsdale,NJ:LawrenceErlbaum RichardJacksonHarris(1994):ThecognitivePsychologyofmasscommunication(2nded.).Hillsdale,NJ:LawrenceErlbaum LittlejohnStephenW.(³¯¼w¥Á,¸­¾å½÷,¹ù¤åÆAĶ),¶Ç¼½²z½×,¥_¨Ê¥«:¤¤°êªÀ·|¬ì¾Ç¥Xª©ªÀ,1999 SeverinWernerJ.WernerJoseph(©s²QµØĶ)ªº¶Ç¼½²z½×:°_·½¡B¤èªk»PÀ³¥Î,»O¥_¥«:¤­«n,¥Á84[1995] Williamson,Judith(1978).DecodingAdvertisements:IdeologyandMeaninginAdvertising.London:MarionBoyars Messaris,Paul(1997).VisualPersuasion:TheRoleofImagesinAdvertising.London:Sage Elkins,James(1996):TheObjectStaresBack:OntheNatureofSeeing.NewYork:Simon&Schuster Barry,AnnMarieSeward(1997):VisualIntelligence:Perception,ImageandManipulationinVisualCommunication.NewYork:StateUniversityofNewYorkPress ¥²°Ñ¦Ò¾\Ūªººô¯¸1 ¥²°Ñ¦Ò¾\Ūªººô¯¸2   µû¤À¼Ð·Ç¡G±Ä¨ú¦h¤¸µû¶q,¥]¬A¡@¡@¡@¡@¡@¡@1.´Á¤¤¦Ò¸Õ¡G¤f¸Õ©Îµ§¸Õ ¡@¡@¡@¡@¡@¡@2.´Á¥½¦Ò¸Õ¡Gµ§¸Õ (¹q¸£¤Wºô´úÅç,60ÃD³æ¿ï,25¤ÀÄÁ,ª`·N½Ð¥ý±NÂsÄý¾¹ªº¦w¥þ©Ê³]¬°§C(·Qª¾¹D¦p¦ó³]©w¶Ü?½Ð¥Î·Æ¹«ÂI¿ï¦¹³B),¨Ã¤¹³\¤U¸ü©Ò¦³activeX¼Ò²Õ) ¡@¡@¡@¡@¡@¡@3.¥X¯Ê®u²v ¡@¡@¡@¡@¡@¡@4.¤W½Ò°Ýµª¤¬°Êªºªí²{,¥]¬Aªí¹F¯à¤O,¾Ç²ßºA«× ¡@¡@¡@¡@¡@¡@5.°Ñ»P¤ß²z¾Ç¬ÛÃö¹êÅç(¦Ü¤Ö°Ñ»P¤@¦¸) ¡@¡@¡@¡@¡@¡@6.ªA°È¾Ç²ß¤é»x»P³ø§i(¦³°Ñ»PªA°È¾Ç²ßªÌµû¶q­p¤À¥Î,¨Ã¶K©ó¤j¶Ç½×¾Â¤ß²z¾Ç°Q½×°Ï¤ºÃº¥æ,¹O´Á©Î§Ûŧ¬Ò¤£­p¤À) ¡@¡@¡@¡@¡@¡@7.¦³°Ñ»PªA°È¾Ç²ßªº¦P¾Ç¤´­n°Ñ»P´Á¥½¦Ò¸Õ,¦ý¬O­p¤À¤ñ¨Ò±N»P¥¼°Ñ»PªA°È¾Ç²ß¤£¤@¼Ë. ¡@¡@¡@¡@¡@¡@8.¥H¤W¦U¶µ«ü¼Ð¬Ò¬°­pÂI¨î,´Á¥½¦Ò«á,±N°w¹ïÁ`ÂI¼Æ¶i¦æ±`ºA¤À°t¤§«D½u©ÊÂà´«,¥HÀò±oÁ`¦¨ÁZ.´Á¥½Á`¦¨ÁZ¦b¦¹(´Á¥½¦Ò«á3¤Ñ¤º¤½§G)¡G   ¹L¥h§@¬°³ø§iªºÃD¥Ø©Î´Á¥Z¤å³¹¦Cªí: 1.½Ð±q¦UÃþ´CÅ餤¦Ü¤Ö§ä¥X2¡B30­Ó±`¥Îªº·§©À,«ü¥X¥¦­Ìªº®ÄªG»P¨å«¬©Ê. 2.±q´CÅé³ø¾É§ä¥X±`¥Îªº«ä¦ÒÅ޿誺°¾»~²{¶H 3.±q´CÅé³ø¾É§ä¥X»y¨¥¼vÅT«ä¦Ò¤º®eªº¨Ò¤l 4.±q»y¨¥µo®i¨¤«×¥Xµo,±Ô­z¨Ãµû½×®É¤U¨àµ£¸`¥Øªº¥Îµü,»y·J¦³¦ó¯S¦â? 5.±q¦U´CÅ餤§ä¥X¨ü°Ê§@©Î«ä¦Ò¼vÅTªº·s¿³»y¨¥µü·J.¨Ò¦p¡u¼K«¦¡v¡u¼A»L¡v¡u¯»µ·¡v,¨Ã°Q½×¥¦­Ìªº¼vÅT¾úµ{ 6.§ä¥X¬ì¾Ç³ø¾É»P¬ì¾Ç®aªº½×¤å¦³¦ó¤£¦P¤§³B ¾\Ū¨Ã³ø§i¥H¤U´Á¥Z½×¤å 7.Hess,EH&JMPolt(1960).PupilSizeasRelatedtoInterestValueofVisualStimuli.Science132:349-50 8.McCain,TA,JChilberg&JWakshlag(1977).TheEffectofCameraAngleonSourceCredibilityandAttraction?JournalofBroadcasting21:35-46 9.Archer,D,BIritani,DKimes&MBarrios(1983).Face-Ism-5StudiesofSex-DifferencesinFacialProminence?JournalofPersonalityandSocialPsychology45(4):725-735 10.Kraft,RN(1987).TheInfluenceofCameraAngleonComprehensionandRetentionofPictorialEvents?MemoryandCognition15:291-307 11.Cappella,JN(1993).TheFacialFeedbackHypothesisinHumanInteraction.ReviewandSpeculation?JournalofLanguageandSocialPsychology12:13-29 12.Lombard,M(1995).DirectResponsestoPeopleontheScreen:TelevisionandPersonalSpace?CommunicationResearch22:288-324 13.JohnRChapin(2000).Third-personperceptionandoptimisticbiasamongurbanminorityat-riskyouth.CommunicationResearch,27(1),51-81. 14.WolframPeiser(2000).Third-personperceptionoftelevision-viewingbehavior.JournalofCommunication,50(1),25-45. 15.DouglasMMcLeod(2001).Behindthethird-personeffect:Differentiatingperceptualprocessesforselfandother.JournalofCommunication,51(4),678-695. 16.RonWarren(2003).Parentalmediationofpreschoolchildren'stelevisionviewing.JournalofBroadcasting&ElectronicMedia,47(3),394-417. 17.RonWarren(2003).Parentalmediationofpreschoolchildren'stelevisionviewing.JournalofBroadcasting&ElectronicMedia,47(3),394-417.