Advanced Schema Markup Manager for Better SEO

Milestone Schema Manager makes it easy to create and maintain schema markups for your website. Create relevant schemas for your business, your products, ... Skiptomaincontent LearnMoreAboutMilestoneSolutions Callusat+1-408-200-2211orfilltheformbelow FirstName LastName Email Phone CompanyName Website INTERESTS Interests(optional) Developnewwebsite Marketexistingwebsite Generatenewsalesrevenue Enhancecustomercommunications Emailmarketing Overallinternetmarketingguidance SocialMedia PaidMarketing Other Comments *RequiredFiles Yourprivacyandsecurityareatoppriority.Wewillnotdistributeorsellyourpersonalinformationtoanythirdparties.Pleasevisitourprivacypolicypagetocontactustoreviewordeletedatacollected. CloseFormPopup Highlights SchemaFeatures Menu Highlights SchemaFeatures HomeLinkProductsSchemaManager SchemaMarkupManagerforBetterSEOResults UsestructureddataandschemamarkuptoincreaseyoursearchpresencethroughorganictrafficwithMilestoneSchemaManager.   Schemasaredetailedmetadatathathelpsearchenginesreadandunderstandthecontextofyourcontentandrelatedfacts,yetonly40%ofwebsitesuseschemasatallandfewerthan10%useadvancedschemamarkup. Whileschemasareessentialforyouruniversalsearchpresenceandindexing,addingthemmanuallyistime-consuming,error-prone,andcostly.   MilestoneSchemaManagerintroducesanewwayofcreatingandmanagingschemamarkuponyourwebsite.Withourinnovativemanagedservicesapproach,weresearchtheschematypesalignedwithyourcontent,buildandnestthemforyoursite,andgiveyouafewlinesofcodetoadd.Fromthenon,it'sautomaticinourdigitalmarketingplatform. SchemamarkupswithourSchemaManagercanbethesolutiontoyoursearchengineoptimizationstrategy.    GetafreeadvancedschemaauditClickonGetafreeadvancedschemaauditlink TopSchemaManagerBenefits Watchthefullvideo Watchthefullvideo ClickonWatchthefullvideoButtonlink Schemamanagementthatdrivesresults MilestoneSchemaManagermakesiteasytocreateandmaintainschemamarkupsforyourwebsite.Createrelevantschemasforyourbusiness,yourproducts,yourservices,andyourlocations-andthenpublishthemtoyoursitebyaddingafewlinesofcode.Wedothehardwork,soyoudon'thaveto. Increasedimpressionsandtrafficfromrichsnippets,FAQs,andPeopleAlsoAskwithperformancegainsof20to80% Easydiscoveryandidentification 100%visibilityonschemataggingandperformance Errorelimination&warningfixesandschema.orgupdates Efficiencyofschemacreationand1msinjecteddeployment Scalability:MilestoneSchemamanagerenablesyoutooptimizeonemillionpages ReadMore ClickonReadMorelink LearnMore ClickonSchemamanagementthatdrivesresultsLearnMorelink GrowyourbusinesswithSchemaManager Schemasarethebackboneofthemodernsearchengine.SchemasarehowGoogle,Bing,andvoicesystems,likeApple'sSiriandAmazon'sAlexagetcontextaboutyourwebsitecontent. Whenyouwrapyourcontentinjsonschemas,youdefineforsearchengineswhatyourbusinessis,theproductsyouoffer,hours,FAQs,images,videos,andotherkeyinformationthatboostyourdigitalpresenceandposition. TheMilestoneadvancedschemasolutionhasbeendeployedonSMBandglobalenterprisewebsitesanddelivered25-60%increasesinorganicimpressionsandtraffic. ReadMore ClickonReadMorelink LearnMore ClickonGrowyourbusinesswithSchemaManagerLearnMorelink Schemadeploymentmadeeasyinourdigitalplatform AsauserenterstextandimagesintospecifiedfieldsinMilestoneSchemaTagManager,theyareautomaticallytaggedaccordingtotheSchema.orgcategories.ThecurrentSchema.orgtagsandthehierarchyareembeddedintotheMilestoneSchemaManager.Westaycurrentandontopofthingsaseachnewschematagisaddedandreleased.  Typically,schemadeploymentonawebsiterequiresbothITandSEOresourcesonanongoingbasis. Milestone'sSchemaManagerenablesfrictionlessschemadeploymentandmaintenancewithnegligiblehelpfromwebsiteITresources. SchemaManagerhelpsenhanceyourtechnicalSEOstrategyandefforts.  ReadMore ClickonReadMorelink LearnMore ClickonSchemadeploymentmadeeasyinourdigitalplatformLearnMorelink Theimportanceofschemamarkupmanagementservices Whileschemasareessentialforyouruniversalsearchpresenceandindexing,addingthemmanuallyistime-consuming,error-prone,andcostly. Ourschemareturnoninvestment(ROI)calculatormeasurestheexpectedprofitearnedfromyourcontentmarketing,SEO,orlocalbusinessmarketinginvestmentfromerror-freeadvancedschemas. PerformyourROIcalculationPerformyourROIcalculation/span> ReadMore ClickonReadMorelink LearnMore ClickonTheimportanceofschemamarkupmanagementservicesLearnMorelink RelatedResources eBook:Howdigitalmarketersuseschemastodrivemoretraffic,leadsandrevenue Mar27,2020 Readblogarticle ReadMoreAbouteBook:Howdigitalmarketersuseschemastodrivemoretraffic,leadsandrevenue Howtouseschemamarkuptoboostyourorganicvisibilityby124% Mar27,2020 Readblogarticle ReadMoreAboutHowtouseschemamarkuptoboostyourorganicvisibilityby124% Peoplealsovisited WhySchemaIsYourInsuranceDuringSiteMigrations LearnMore LearnMoreWhySchemaIsYourInsuranceDuringSiteMigrations PoweryourwebsitewithMilestoneschemastodrivehighertrafficandrevenue LearnMore LearnMorePoweryourwebsitewithMilestoneschemastodrivehighertrafficandrevenue TheImpactofSchemasonYourDigitalBusiness LearnMore LearnMoreTheImpactofSchemasonYourDigitalBusiness Askourexperts Whatisschemamarkup? Whatisschemamarkup? Schemamarkupisanothergreatwaytoenhancethevisibilityofyourbrandvisibilitytoincreaseorganicsearchresults.SchemaissemanticvocabularorcodethatisaddedtoHTMLofyourwebsite.Thiscodehelpssearchenginesunderstandanddifferentiateyourcontent.Schemamarkuphelpssearchenginesunderstandwhoyourtargetaudiencewouldbeanddeliversthemostrelevantresultstothequery. WhatisJSONschema? WhatisJSONschema? JavaScriptObjectNotation(JSON)isalightweightandopenstandardfileformattostoreandtransportdatafromaservertoawebpage.ThoughitisaJavaScriptsubset,JSONisalanguage-independentdataformatandoffersflexibilityformanymodernlanguages(Pythonforexample)togenerateandparsecodeandcanalsobeusedasanalternativeforXMLinAJAXsystems.JSONispreferredbyprogrammersacrosstheworldasitisself-describingandeasilyunderstandableforhumanstoassimilatethecontextofthecodeandformachinestoparseandgenerateaswell.   AfineexampleofJSONflexibilityisitsusetoimplementSchemacodeintheJavaScript.UsingtheJSON-LDextension,programmerscanembedtheschemacodein'script'tagsattheheadofadocument(movingoutofHTMLbody)-independentofthedataisdescribedbelow.Thismakestheprocessofaddingschematowebsitecodestreamlinedasitcanbeeasilytemplatedandanyadditions,updates,alteration,andremovalofcodetomatchtheschemaanditspropertiescanbedonewithease. Whatareschemasorschemamarkup? Whatareschemasorschemamarkup? Schemasarebasicallyasetoftypes,andeachtypehasitssetofproperties.AsdefinedbysearchenginesGoogle,Yahoo,Bing,andYandex,schematypesarearrangedinahierarchalstructureandtilldate,thereare818Types,1326Properties,and289Enumerationvaluesintheschemadictionaryorvocabulary.Someofthecommonschematypesare: PersonEventHealthActionOrganizationReview,AggregateRatingProduct,Offer,AggregateOfferPlace,LocalBusiness,Restaurant Togivesearchenginebotscontextofthecontentwhenindexingthewebpage,theschemaisimplementedinthecodeintheformofschemaattributeswhichhelpthesearchenginebotsidentifytheentitiesandtheirrelationships.Schemaattributesarebasicallyinformationinthewebsitecodethatmakeuptheschemaproperty.Whiletheattributeissimplistic,thecombinationofattributesiscomplexandhelpdefinetheschemapropertyanditsrelationship.Therearegenerallytwotypesofattributes–DefaultattributeandFixedAttributes.Asthenamesuggests,adefaultattributeiswhatitisandcannotbechangedwhileafixedattributeisonewhichhasafixedvalueandcannotbechanged.Examples:Theschemaattributescanbeimplementedinthewebsite’sHTMLcodeusingeitherJSON-LDorRDFAsyntaxes.However,Overthelastfewyears,JSON-LDhasbecomethemostpreferredstructureddata.Why?JSON-LDiswell-implemented.Itcanbeembeddedin"script"tagsintheheadofadocument(movingoutofHTMLbody),separatedfromthedataitdescribes.ThismakesJSON-LDaformatthatcanbetemplated,easilyimplementedandagreatoptionforadding,deleting,orupdatingpurposes. OtherformatslikeMicrodataorRDFaareneitherthatflexiblenoreasytouseoptionsforadding,deleting,orupdatingpurposes.RDFaareinlinemarkupsappliedtoHTMLdocumentsanddefineattributesthatareaddedtotheHTML. Aboveall,searchenginesloveandpreferJSON-LDandthusJSON-LDsaremorepickedup.HereiswhatGooglehastosay–“GooglerecommendsusingJSON-LDforstructureddatawheneverpossible”.Period. OncetheschemacodeisimplementedintheHTMLusingaSchemaGenerator,theschemacodehastobevalidatedforanyerrorsorwarningsusingaschematestingtool.Iftheschemacodehaserrorsincaseyouhaveincludedadeprecatedschemaproperty,ithasanincorrectstructuringofthefile,orduetootherreasons,therewillbenopointpublishingtheschemaonyourwebsite.Instead,rectifytheerrorsandwarningsbeforepublishingitonyourwebsite. ToseehowyourcontentwouldlookasarichresultonSERPs,runtheJSON-LDblockthatcontainstheschemacodeonGoogle’sRichResultTestingtool. Manybusinessesoftenassumethatthejobisdoneoncetheschemasarepublishedonthewebsite–errorandwarningfree.However,thisisnotthecaseastheschemasimplementedonthewebsiteneedtomonitoredcloselyforerrorsorwarningsthatpropup–whichcanhappenifthereareanywebsitecontentchangesorSchema.Orgchangesorupdatestheirvocabulary.DeprecatedschemapropertieswillbeflaggedasanerrorandforthecontenttobeindexedanddisplayedonSERPsasarichresult,itshouldbeerror-free.HavingasysteminplacetomonitorpublishedschemaandhavingimpactreportingforyourbusinesstoassessthedifferenceschemasaremakingonyourwebsiteintermsofrichresultgrowthandSERPsaturationisasimportantastakingthefirststepofpublishingschemasonyourwebsite. WhyshouldIhaveschemasonmywebsite? WhyshouldIhaveschemasonmywebsite? Withtheroll-outofBERTandthepreviousalgorithmsbyGoogle,theymadeaclearindicationthatratherthanindexkeywords,theyweremovingtowardsindexingentities,inshort,entityoptimization-asentitiesarelanguageagnostic,andholduniversalsignificance.Schemasareessentialforawebsite’sSEOastheyplayanimportantroleinentityrecognition,astheygivesearchenginebotsaclearcontextofthewebsitecontent,therebyenablingthecontenttobeindexedasarichresultonSERPs.   Inaddition,withqualitycontentakeyfactorforwebsitestorankonsearch,GooglerolledouttheE-A-T(Expertise,Authoritativeness,andTrustworthiness)frameworkforSEOandithassincebecometheguidelinesforexpertsaroundtheworldtoensuretheirpagesrankonsearchandschemasplayavitalroleinshowingthatthewebsitemeetsE-A-TandtheQualityRater’sGuidelines.InthewordsofGoogle,schemamark-upofferscluesoftherelationshipofentitiesofthewebsiteandasithelpssearchenginebotsunderstandthecontextofthecontent.Inshort,schemashelpGoogle’sEATscoringprocesseasierastheyhelpthesearchenginereduceambiguitiesbetweenentities,createconnectionsbetweenthemandprovideadditionalinformationaboutanentitythatGooglemightnothavepickedupwhenindexingapage.   Establishingthatschemasdogivesearchenginesclearcontextofthewebsitecontentwhichhelpthemretrievethecontentasarelevantanswerforaqueryonline,andthatithelpsawebsitemeetE-A-TandtheQualityRater’sGuidelines,schemashaveinfactprovedtoboosttherevenueofabusiness.How?YouhavetonowconsiderGoogleasyourhomepageofyourbusiness,irrespectiveofwhetheryouhaveadedicatedwebsiteorjustaGMBprofile.Bygivingthesearchenginesuretyofyourwebsitecontent–it'sentitiesandrelationships–you’reallowingthesearchenginetodisplayyourcontentasrichresultsonSERPs.   Thisinturnpaveswayforhigherclicks,impressionsandclick-throughrateastherelevantinformationdisplayedonSERPsanditsattractivenaturepromptsuserstotakeanaction.Thereby,notonlyimprovingyourvisibilityonlinebutincreasingthechancesofaconversionandyourbusiness’srevenue. Howdoesschemamarkupwork? Howdoesschemamarkupwork? Schemasarebasicallyasetoftypes,andeachtypehasitssetofproperties.AsdefinedbysearchenginesGoogle,Yahoo,Bing,andYandex,schematypesarearrangedinahierarchalstructureandtilldate,thereare818Types,1326Properties,and289Enumerationvaluesintheschemadictionaryorvocabulary.Someofthecommonschematypesare:  Person Event Health Action Organization Review,AggregateRating Product,Offer,AggregateOffer Place,LocalBusiness,Restaurant Togivesearchenginebotscontextofthecontentwhenindexingthewebpage,theschemaisimplementedinthecodeintheformofschemaattributeswhichhelpthesearchenginebotsidentifytheentitiesandtheirrelationships.Schemaattributesarebasicallyinformationinthewebsitecodethatmakeuptheschemaproperty.Whiletheattributeissimplistic,thecombinationofattributesiscomplexandhelpdefinetheschemapropertyanditsrelationship.Therearegenerallytwotypesofattributes–DefaultattributeandFixedAttributes.Asthenamesuggests,adefaultattributeiswhatitisandcannotbechangedwhileafixedattributeisonewhichhasafixedvalueandcannotbechanged.Examples:Theschemaattributescanbeimplementedinthewebsite’sHTMLcodeusingeitherJSON-LDorRDFAsyntaxes.However,Overthelastfewyears,JSON-LDhasbecomethemostpreferredstructureddata.Why?JSON-LDiswell-implemented.Itcanbeembeddedin"script"tagsintheheadofadocument(movingoutofHTMLbody),separatedfromthedataitdescribes.ThismakesJSON-LDaformatthatcanbetemplated,easilyimplementedandagreatoptionforadding,deleting,orupdatingpurposes. OtherformatslikeMicrodataorRDFaareneitherthatflexiblenoreasytouseoptionsforadding,deleting,orupdatingpurposes.RDFaareinlinemarkupsappliedtoHTMLdocumentsanddefineattributesthatareaddedtotheHTML. Aboveall,searchenginesloveandpreferJSON-LDandthusJSON-LDsaremorepickedup.HereiswhatGooglehastosay–“GooglerecommendsusingJSON-LDforstructureddatawheneverpossible”.Period. OncetheschemacodeisimplementedintheHTMLusingaSchemaGenerator,theschemacodehastobevalidatedforanyerrorsorwarningsusingaschematestingtool.Iftheschemacodehaserrorsincaseyouhaveincludedadeprecatedschemaproperty,ithasanincorrectstructuringofthefile,orduetootherreasons,therewillbenopointpublishingtheschemaonyourwebsite.Instead,rectifytheerrorsandwarningsbeforepublishingitonyourwebsite. ToseehowyourcontentwouldlookasarichresultonSERPs,runtheJSON-LDblockthatcontainstheschemacodeonGoogle’sRichResultTestingtool. Manybusinessesoftenassumethatthejobisdoneoncetheschemasarepublishedonthewebsite–errorandwarningfree.However,thisisnotthecaseastheschemasimplementedonthewebsiteneedtomonitoredcloselyforerrorsorwarningsthatpropup–whichcanhappenifthereareanywebsitecontentchangesorSchema.Orgchangesorupdatestheirvocabulary.DeprecatedschemapropertieswillbeflaggedasanerrorandforthecontenttobeindexedanddisplayedonSERPsasarichresult,itshouldbeerror-free.HavingasysteminplacetomonitorpublishedschemaandhavingimpactreportingforyourbusinesstoassessthedifferenceschemasaremakingonyourwebsiteintermsofrichresultgrowthandSERPsaturationisasimportantastakingthefirststepofpublishingschemasonyourwebsite. WhataresomeKeyExamplesofNestedSchemaArchitectureandhowschemaconnectsdataandentities? WhataresomeKeyExamplesofNestedSchemaArchitectureandhowschemaconnectsdataandentities? Whilebasicschemataggingisastart,createdanestedschemaarchitecturetocoherentlydefinethehierarchyoftheentitiesanditsrelationshipwithotherpropertiesgivesthesearchenginebotafinerunderstandingofwhatyourwebsiteanditscontentisallabout,whichhasresultedina20%-30%increaseinorganicsearchtrafficforawebsite. Exampleofnestedschemaarchitectureforafinancialinstitution: Exampleofnestedschemaarchitectureforafinancialinstitution: WhatdoesMilestonehavethatwouldhelpinSchemaManagement? WhatdoesMilestonehavethatwouldhelpinSchemaManagement? Milestone’sSchemaManagertakesbusinessesthroughtheentirecircumferenceoftheSchemaManagementprocess–fromidentifyingpageURLS,schemavalidationanddeployment,schemamonitoringandmaintenanceandessentialschemaimpactreportingforbusinesses.HerearethekeyhighlightsofMilestone’sSchemaManager:   AutodiscoveryofPageURLsthatneedschemastags.Thetoolcanautodiscoverupto1millionURLsoryoucanchoosetouploadtheURLsaswell Pointandclickschematagging One-clickvalidationanddeploymentofschemas Continuoushealthcheckofschemasdeployedorexistingschemasofthewebsitewitherrorandwarningsnotifications.Raisesalertsfordeprecatedschemasandensuresthattheschemavocabularyisuptodate PowerfulRecommendationEnginetoassistclientswhenaddingschematagsusingautosuggestandpredictivemethodstocreateadecisivenestedschemaarchitecture Bulkapplicationofschemastosimilarpagesevenbythethousands IntegrationwithanyCMSacrosstheglobe,GoogleTagManager,AdobeTagManager,andE-commerceIntegrationaswell Top-notchreportingtocheckperformanceandimpact.Clientscancheckimpactbypage/datatype,richresultgrowth,universalsaturation,andsegmentreportingshowcasesschemaimpact,errorsandwarning   MilestoneSchemaManagergoespastbasicschemataggingandhasgivenbusinessesastablethresholdthatiseasy-to-usetonotonlybeinsyncwithGoogleshifttosemanticsearchbuttohelpbusinessesunderstandcustomerintentanduseanestedschemaarchitecturefortheircontenttobetherelevantansweronsearchintheformofrichresults–whichwillonlypromptanactionandboosttheirclicks,impressions,click-throughrate(CTR)andtheiroverallvisibilityandrevenue. HowdoesSchemaelementslookinthenestedschemaarchitecture? HowdoesSchemaelementslookinthenestedschemaarchitecture? ListedbelowisthenestedschemaarchitectureforaMenu,ItemorRecipeandtheKnowledgeGraphVisualizationofschemas: Whatarethetypesofschemas? Whatarethetypesofschemas? Therearemanydifferenttypesofschemamarkuporstructureddatamarkup.Butforthemostpart,herearethemostpopular: Person Localbusinessschema Product Event Organization Movie Videos Book Recipes Review Doesschemamarkuphelpgetseeninrichsnippets? Doesschemamarkuphelpgetseeninrichsnippets? Sincetherearesomanytypesofschemamarkup,itmakesiteasierforyoutogetrewardedinrichsnippetsinGoogle.Fromstarratings,embeddedphotosandvideos,NAPinformation,articleandblogs,eventdates,timesandlocation,theoptionsareendless. Stayaheadwithus Staycurrentonthelatestdigitalmarketingtips&trendswiththeMilestonenewsletter.Nospam,wepromise. Enteryouremail Yourprivacyandsecurityareatoppriority.Wewillnotdistributeorsellyourpersonalinformationtoanythirdparties.Pleasevisitourprivacypolicypagetocontactustoreviewordeletedatacollected. MilestoneInc. map-SchemaManager2010ElCaminoReal,Suite926, SantaClara,California95050MilestoneInc.GoogleMap Sales:+1(408)200-2211SalesPhoneNumber Main:+1(408)492-9055MainPhoneNumber Support:+1(866)615-2516SupportPhoneNumber AfterHoursSupport:+1(866)615-2516AfterHoursSupportPhoneNumber Fax:+1-408-492-9053 [email protected] getnotificationfooterorallownotifications QuickLinks Contact Careers Español PrivacyPolicy SiteMap Videos ADAWebsiteConformance Products&Services CMSLocalInsightsAnalyticsReviewsDesignContent StayinTouch Facebook Twitter LinkedIn YouTube Instagram ©2022MilestoneInc.Allrightsreserved top bookingwidgetRequestademo