Google's New Search Console Insights - BarkWeb

After almost a year of testing, Google has released their new Search Console Insights beta to all search console owners with a verified property. Google'sNewSearchConsoleInsights Afteralmostayearoftesting,GooglehasreleasedtheirnewSearchConsoleInsightsbetatoallsearchconsoleownerswithaverifiedproperty.Thisnewtoolhasbeendevelopedwithcontentcreatorsinmind,tohelpthemidentifytheiraudienceandpinpointpopulartopics.WhatisSearchConsoleInsights?Itissettohelpcontentcreatorsandpublishersdevelopabetterunderstandingoftheiraudienceandtheperformanceofindividualcontent.BycombiningdatafrombothGoogleAnalyticsandSearchConsole,userswillhaveaccesstoawidearrayofinformationinoneplace.Thisconveniencewillallowcontentcreatorstomakemoreinformeddecisions.Usingthetool,userswillbeabletodiscover:whichpiecesofcontentaretopperformerswhicharecurrentlytrendinghowpeoplediscovertheirsiteontheinternetwhatpeoplesearchforinordertodiscovertheirwebsitecontentYoucanexpecttoseethefollowingwhenreviewingSearchConsoleInsights.ThisimagehasbeenreleasedbyGoogletoshowcasewhatthetoolwilllooklikeinappform.HowtoAccessTheNewReportThereareafewwaystoaccessSearchConsoleInsights:SelectSearchConsoleInsightsfromthetopofSearchConsole'sOverviewpageUsethislinktoaccessitdirectlyandsaveabookmarkforfuturereferenceComingsoon-IntheiOSGoogleApp,selectSearchConsoleInsightsintheaccountmenu(tapyourprofilepicture).GoogleisworkingtoaddAndroidGoogleAppsupport.Alternatively,userscanaccessthedatabysearchingGoogleforaquerythattheyrankfor.ThiswillreturnaGoogle-poweredrichresultatthetopofthepage,titled"Searchperformanceforthisquery".Fromthisresult,userswillbeabletoentertheirSearchConsoleInsightsplatform.WhatifIhavemissingdata?Ifyou'remissingdatawithinyourreport,it'slikelyduetoyourSearchConsolebeingincorrectlylinkedwithyourGoogleAnalyticsproperty.Whilstthislinkisn'trequiredtoseedata,GooglerecommendslinkingyourGoogleAnalyticspropertywithyourrelevantSearchConsolepropertytobenefitfrommoreaccurateinsights.Itshouldbenotedthat,atpresent,SearchConsoleInsightsonlysupportsUniversalAnalyticsproperties(UA),butGoogleintendstoaddGoogleAnalytics4functionalityatalaterdate.OurThoughtsGooglehasbeenbusyreleasinganumberoftoolsrecently,designedtohelpsite-ownersandcontentcreatorsimprovetheexperiencetheyoffertousers-SearchConsoleInsightsisbutthelatestofthem. Thisnewtoolwillbehugelybeneficialfordigitalmarketersandcontentcreatorsalike,asitwillallowthemtoevaluatethesuccessofsharedcontentanddevelopstrategiesaccordingly. We'rehiring!