Sending event data via measurement protocol in Google ...

Sending event data via measurement protocol in Google Analytics ... POST https://www.google-analytics.com/collect?payload_data. For example:. Home About Testimonials Services GoogleAnalytics&GTMConsulting DigitalAnalyticsTraining Blog Books DigitalAnalyticsTraining Contact SendingeventdataviameasurementprotocolinGoogleAnalytics measurementprotocol,crossdevicetracking LastUpdated:December9,2021 ThisarticleisrelatedtomeasurementprotocolinGoogleAnalytics. Ifyouarebrandnewtomeasurementprotocol,thenreadthisarticlefirst:UnderstandingGoogleAnalyticsmeasurementprotocol. Inthisarticle,Iwillshowyou,howtosendevent dataviathemeasurementprotocol. Inordertosendeventtrackingdataviameasurementprotocol,usethefollowingprotocolparameters(inadditiontothe4requiredparameters)inthepayloaddata: #1Eventcategory Eventcategoryisdenotedby‘ec’parameter. ThevalueofthisparametershouldbeanURLencodedtextstring Example:ec=videos Asin: v=1&t=event&tid=UA-1500844-34&cid=98880ed4-c224-4b3c-b2e2-35a491373751&ec=videos&ea=play&el=spider%2520man&ev=100 #2EventAction EventActionisdenotedby‘ea’parameter. ThevalueofthisparametershouldbeanURLencodedtextstring Example:ea=play Asin: v=1&t=event&tid=UA-1500844-34&cid=98880ed4-c224-4b3c-b2e2-35a491373751&ec=videos&ea=play&el=spider%2520man&ev=100 MyStep-By-StepBlueprint(30+Pages)ForGettingStartedWithMeasurementProtocol GetTheOnlyEbookOnGoogleAnalyticsMeasurementProtocolEverPublished(30pages) YesIwanttheFREEebook #3Eventlabel Eventlabelisdenotedby‘el‘parameter. ThevalueofthisparametershouldbeanURLencodedtextstring Example:el=spider%20man Asin v=1&t=event&tid=UA-1500844-34&cid=98880ed4-c224-4b3c-b2e2-35a491373751&ec=videos&ea=play&el=spider%2520man&ev=100 #4Eventvalue Eventvalueisdenotedby‘ev‘parameter. Thevalueofthisparametershouldbeanintegervalue. Example:ev=100 Asin v=1&t=event&tid=UA-1500844-34&cid=98880ed4-c224-4b3c-b2e2-35a491373751&ec=videos&ea=play&el=spider%2520man&ev=100 Onceyouhavecreatedthepayloaddata,askyourdevelopertowriteanapplication(program)whichmakethefollowingsimilarHTTPPOSTrequesttotheGAserver: User-Agent:user_agent_stringPOSThttps://www.google-analytics.com/collect?payload_dataForexample:User-Agent:Mozilla/5.0(WindowsNT6.3;WOW64)AppleWebKit/537.36(KHTML,likeGecko)Chrome/30.0.1599.69Safari/537.36POSThttps://www.google-analytics.com/collect?v=1&t=event&tid=UA-1500844-34&cid=98880ed4-c224-4b3c-b2e2-35a491373751&ec=videos&ea=play&el=spider%2520man&ev=100 ThisHTTPPOSTrequestwillsendthepayloaddata(whichcontainstheeventhitdata)toGoogleAnalytics. Otherarticlesonmeasurementprotocol SendingpageviewdataviameasurementprotocolinGoogleAnalyticsSendingcampaigndataviameasurementprotocolinGoogleAnalyticsSendingecommercedataviameasurementprotocolinGoogleAnalyticsSendingsocialinteractionsviameasurementprotocolinGoogleAnalyticsCreatingandvalidatingmeasurementprotocolrequeststhroughpostmanUnderstandingmeasurementprotocolvalidationserver RegisterfortheFREETRAINING... "HowtouseDigitalAnalyticstogeneratefloodsofnewSalesandCustomerswithoutspendingyearsfiguringeverythingoutonyourown." 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MastertheEssentialsofEmailMarketingAnalytics Thisbookfocusessolelyonthe‘analytics’thatpoweryouremailmarketingoptimizationprogramandwillhelpyoudramaticallyreduceyourcostperacquisitionandincreasemarketingROIbytrackingtheperformanceofthevariousKPIsandmetricsusedforemailmarketing. AttributionModellinginGoogleAnalyticsandBeyondSECONDEDITIONOUTNOW! Attributionmodellingistheprocessofdeterminingthemosteffectivemarketingchannelsforinvestment.Thisbookhasbeenwrittentohelpyouimplementattributionmodelling.Itwillteachyouhowtoleveragetheknowledgeofattributionmodellinginordertoallocatemarketingbudgetandunderstandbuyingbehaviour. AttributionModellinginGoogleAdsandFacebook ThisbookhasbeenwrittentohelpyouimplementattributionmodellinginGoogleAds(GoogleAdWords)andFacebook.Itwillteachyou,howtoleveragetheknowledgeofattributionmodellinginordertounderstandthecustomerpurchasingjourneyanddeterminethemosteffectivemarketingchannelsforinvestment. AbouttheAuthor HimanshuSharma Founder,OptimizeSmart.com Over15yearsofexperienceindigitalanalyticsandmarketing Authoroffourbest-sellingbooksondigitalanalyticsandconversionoptimization NominatedforDigitalAnalyticsAssociationAwardsforExcellence Runsoneofthemostpopularblogsintheworldondigitalanalytics Consultanttocountlesssmallandbigbusinessesoverthedecade error:Alert:Contentisprotected!! 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