Introducing Rich Snippets | Google Search Central Blog

Today, we're announcing Rich Snippets, a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages. Rich ... Google SearchCentral Documentation Notmuchtime? Quickstart GetyourwebsiteonGoogle Optimizeyoursiteforsearchengines MeasuringyourperformanceonGoogle DoyouneedanSEO? 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MonitoringSearchtraffic(andmore!)withDataStudioAddingcontexttostructureddataissuesinSearchConsoleSpringcleaning:theURLParameterstoolJapaneseBlog:RegisterforthefirstSearchCentralVirtualUnconferenceJapan2022!ImprovingProductReviewranking,oneyearonSearchforBeginnersVideoSeriesnowavailableinJapanese!ConnectingSearchConsoletoDataStudio January WelcomingthenewSearchConsoleURLInspectionAPINewrobotstag:indexifembedded 2021 December Ourauthors'takeon2021Productreviewsupdateandyoursite November A2021updateonmobileindexingOneyearofGoogleSearchCentralTimelineforbringingpageexperiencerankingtodesktopHelpjobseekersunderstandyourjobpostingsbyincludingacompletedescription October SearchAnalyticsAPInowsupportsDiscover,GoogleNews,andRegexAligningSearchConsoletestingtoolsandtheURLInspectiontool September MoreinformationonhowGooglegeneratestitlesforwebpageresults August AnupdatetohowwegeneratewebpagetitlesGoogleSearchConsoleInsightsbehindthecurtainsSimplifyingthePageExperiencereport July AreminderonqualifyinglinksandourlinkspamupdateEngageshopperswithdealpagesinGoogleSearchAnalyzingGoogleSearchtrafficdropsAnewwaytoenablevideokeymomentsinSearchAnswerstosomecommonquestionsaboutappearinginGoogleNewsUpdatingourjobpostingguidelinestoimprovequalityofresultsforjobseekersHighlightyourcustomersupportmethodsinGoogleSearch June LearnhowtoimproveyourcontentwithSearchConsoleInsightsTheSearchCentralUnconferenceisbackSearchConsoleregexfiltersupdateandquicktipsUnderstandingthesourcesbehindGoogleNews May SearchatGoogleI/O2021PreventportionsofyoursitefrombeingabusedbyspamHowweworkedwithyouin2020towardsasafesearchexperience,withoutspamSunsettingthegenericrichresultssearchappearanceonSearchConsoleKoreanBlog:Thelonelysiteownerlearnsaboutlinking;andthepowerofDalgonaCoffeeVideoSEObestpracticesforecommerce April HowwefoughtSearchspamonGooglein2020KoreanBlog:Agrofy:A70%improvementinLCPcorrelatedtoa76%reductioninloadabandonmentKoreanBlog:Vodafone:A31%improvementinLCPincreasedsalesby8%KoreanBlog:Twohelpfultips:metatagsandsitemapsMoretime,tools,anddetailsonthepageexperienceupdateUpcomingchangestoFeedBurnerAnnouncingtheSustainableMonetizedWebsitesvideoseriesExpandingsupportforAPACSearchCentralHelpCommunitiesWhatcreatorsshouldknowaboutGoogle'sproductreviewsupdateImproveddatafilteringandcomparisononPerformancereports March KoreanBlog:HowCLSoptimizationsincreasedYahoo!JAPANNews'spageviewspersessionby15%KoreanBlog:HowWiximprovedwebsiteperformancebyevolvingtheirinfrastructureNewforeducationsites:PracticeproblemsandMathsolverstructureddataSharedArrayBuffermessagingclarificationsNewresourcesforvideoSEO February ProvidingbetterproductinformationforshoppersNewAssociationfunctionalityaddedtoSearchConsoleJoinusatSearchCentralLiveSearchConsoleDiscoverreportnowincludesChromedata January 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MakethelicensinginformationforyourimagesvisibleonGoogleImagesOptionsforretailerstocontrolhowtheircrawledproductinformationappearsonGoogleIdentifyandfixAMPSignedExchangeerrorsinSearchConsoleJoinourfirstVirtualWebmasterUnconferenceRichResultsandSearchConsoleWebmasterConferenceLightningTalkSearchConsoleAPIannouncementsSearchOffTheRecordpodcast-behindthesceneswithSearchRelations July Prepareformobile-firstindexing(withalittleextratime)TheRichResultsTestisoutofbetaHowspamreportsareusedatGoogle#TanyaTentangSearch(SearchConsole) June Whyaremypagesnotshownonthesearchresultpage?HowwefoughtSearchspamonGoogle-WebspamReport2019 May EvaluatingpageexperienceforabetterwebHelloSearchConsole.Nicetomeetyou!FrequentlyaskedquestionsaboutJavaScriptandlinksGoogleTranslate'sWebsiteTranslator-availablefornon-commercialuseNewreportsforGuidedRecipesonAssistantinSearchConsoleReintroducingacommunityforPolishandTurkishSiteOwnersNewreportsforSpecialAnnouncementsinSearchConsole April ShowcasingthevalueofSEOLookingbackatlastyear'sWebmasterConferenceProductSummitIntroducinganewwayforsitestohighlightCOVID-19announcementsonGoogleSearch March HelpinghealthorganizationsmakeCOVID-19informationmoreaccessibleHowtopauseyourbusinessonlineinGoogleSearchNewpropertiesforvirtual,postponed,andcanceledeventsCoronavirus(COVID-19)andWebmasterConferenceAnnouncingmobilefirstindexingforthewholeweb February BestPracticesforNewscoveragewithSearchMoreandbetterdataexportinSearchConsoleHowtoshowcaseyoureventsonGoogleSearchNewreportsforreviewsnippetsinSearchConsole#TanyaTentangSearch(GoogleImages) January GoogleSearchNewsforJanuary2020NewRemovalsreportinSearchConsoleSunsettingsupportfordata-vocabularyGetReadyforNewSameSite=None;SecureCookieSettingsTheSearchConsoleTrainingvideoseriesisrollingout 2019 December Anupdateon2019LaunchinganewPublisherCenterPackageTrackingEarlyAccessProgramIntroducingthenewSearchConsolemessagesLaunchingtheeventexperienceonGoogleSearchinSpainandGermany November GoogleSearchNewsforNovember2019NewreportingforProductsResultsinSearchConsoleGetfasterwiththenewSpeedreportinSearchConsoleIntroducingtheKoreanwebmasterblog October SiteKitisnowavailableforallWordPresssitesGoogleWebmasterConferencegoestoTelAvivVideoSeriesforNewWebmasters:SearchforBeginners!Goodbye,FlashNewreportsforvideoresultsinSearchConsoleUpdatingtheuseragentofGooglebotUpcomingevent:WebmasterConferenceTokyoandOsaka September JoinusataWebmasterConferenceinMountainView,CaliforniaGoogleSearchNews:comingsoontoascreennearyouMoreoptionstohelpwebsitespreviewtheircontentonGoogleSearchFresherdatainyoursite'sSearchPerformancereportMakingReviewRichResultsmorehelpfulEvolvingnofollow-newwaystoidentifythenatureoflinksSayinggoodbyetotheoldSearchConsoleIntroducingAuto-DNSverificationinthenewSearchConsole#TanyaTentangSearch(StructuredData) August MinorcleaningupintheSearchConsoleAPIYou#AskGoogleWebmasters,weanswerWhenindexinggoeswrong:howGoogleSearchrecoveredfromindexingissuesandlessonslearnedsince.GooglebotevergreenrenderinginourtestingtoolsWhatsiteownersshouldknowaboutGoogle'scoreupdatesUpcomingevent:WebmasterConferenceSapporo July HelpingpublishersandusersgetmoreoutofvisualsearchesonGoogleImageswithAMPAnoteonunsupportedrulesinrobots.txtGoogle'srobots.txtparserisnowopensourceFormalizingtheRobotsExclusionProtocolSpecification June ByeByePreferredDomainsettingWebmasterConference:aneventmadeforyouAvideoseriesonSEOmythsforwebdevelopersUpcomingevents:WebmasterConferenceJakartaandBali2019Upcomingevent:WebmasterConferenceinIndia May Mobile-FirstIndexingbydefaultfornewdomainsSearchatGoogleI/O2019Newinstructureddata:FAQandHow-toThenewevergreenGooglebotGoogleI/O2019-WhatsessionsshouldSEOsandwebmasterswatch?MonitoringstructureddatawithSearchConsole#TanyaTentangSearch(Crawling,Indexing,andRanking) April EnrichingSearchResultsThroughStructuredDataInstant-loadingAMPpagesfromyourowndomainSearchConsolereportingforyoursite'sDiscoverperformancedataUserexperienceimprovementswithpagespeedinmobilesearch March HowtodiscoverandsuggestGoogle-selectedcanonicalURLsforyourpagesThisyearinSearchSpam-Webspamreport2018HelpGoogleSearchknowthebestdateforyourwebpageIntroducinganewJavaScriptSEOvideoseriesGoogleSearcheventscomingtoOkinawaandFukuoka February Announcingdomain-widedatainSearchConsoleHelpcustomersdiscoveryourproductsonGoogleConsolidatingyourwebsitetrafficoncanonicalURLs January DynamicRenderingwithRendertronFocusingonthenewSearchConsoleWaystosucceedinGoogleNewsAnupdateontheGoogleWebmasterCentralblogcomments 2018 December 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HeyGoogle,what'sthelatestnews?AnupdatetoreferralsourceURLsforGoogleImagesAbigstepforChromesecurity:HTTPpagesnowshownotprotectedReal-worlddatainPageSpeedInsightsAnupdatetothecommentsontheGermanWebmasterBlog June Howwefoughtwebspam-WebspamReport2017IntroducingtheIndexingAPIforjobpostingURLsNewURLinspectiontoolandmoreinSearchConsoleGoogleSearchatI/O2018Upcomingevent:GoogleDanceinSingapore May Ourgoal:helpingwebmastersandcontentcreatorsGoogleI/O2018-WhatsessionsshouldSEOsandWebmasterswatchlive?SendyourrecipestotheGoogleAssistant April WeupdatedourjobpostingguidelinesDistrustoftheSymantecPKI:ImmediateactionneededbysiteoperatorsEventreport:GoogleDanceTokyo2018 March Rollingoutmobile-firstindexingIntroducingtheWebmasterVideoSeries,nowinHindiTipsforbuildingahack-resistantsite:ForCybersecurityMonth February HowlisteningtoourusershelpedusbuildabetterSearchConsoleLaunchingSEOAuditcategoryinLighthouseChromeextensionAsecurewebisheretostayUpcomingevent:GoogleDanceTokyo2018UpcomingSEOeventsinParisinMarch2018StrengtheningInternetSecurity January UsingpagespeedinmobilesearchrankingReal-worlddatainPageSpeedInsightsIntroducingthenewSearchConsoleAreminderaboutsponsoredposts 2017 December IntroducingthenewWebmasterVideoSeriesIntroducingRichResultsandtheRichResultsTestingTool#NoHacked3.0:Usefulresources#NoHacked3.0:FixingcommonhackcasesGettingyoursitereadyformobile-firstindexing#NoHacked3.0:TipsonpreventionArevampedSEOStarterGuide#NoHacked3.0:HowdoIknowifmysiteishacked?RenderingAJAX-crawlingpagesRussianBlog:AnnotatingmultilingualandmultiregionalsitesAboutimprovingsearchresultsrelatedtomedicalcareandhealthJapanese:Alookbackon2017Eventreport:SEOin2018atGoogleParis November AreminderabouteventmarkupEngagingusersthroughhighqualityAMPpagesMakeyoursite'scompletejobsinformationaccessibletojobseekersUpcomingevent:SEOin2018atGoogleParis October Enablingmorehighqualitycontentforusers September Howtomovefromm-dotURLstoresponsivesiteEventreport:GoogleDanceTokyo2017 August IntroducingOurNewInternationalWebmasterBlogs!ThenewSearchConsole:asneakpeekattwoexperimentalfeaturesBadgesonImageSearchhelpusersfindwhattheyreallywant July NextstepstowardmoreconnectionsecurityAdvancedHostingMeetupprogram,progressreport,andannouncementofnewparticipantsUpcomingevent:GoogleDanceTokyo2017 June ConnecttojobseekerswithGoogleSearchMakingtheInternetsaferandfaster:IntroducingreCAPTCHAAndroidAPIBetterSnippetsforyourUsers May Areminderaboutlinksinlarge-scalearticlecampaigns April Howwefoughtwebspam-WebspamReport2016Similaritems:RichproductsfeatureonGoogleImagesOurlatestqualityimprovementsforSearch March UpdatestotheGoogleSafeBrowsing'sSiteStatusTool#NoHacked:AyearinreviewUpcomingevent:IntroductiontoGoogleSearchforOnlineMediaandBestPracticesforContentCreation February ClosingdownforadayImprovingJapaneseSearchquality January IntroducingtheMobile-FriendlyTestAPIProtectyoursitefromusergeneratedspamWhatCrawlBudgetMeansforGooglebot 2016 December EnhancingpropertysetstocovermorereportsinSearchConsoleThe'Editor'sChoice'columnisnowavailableonGoogleNewsJapanese:Alookbackon2016 November AnupdateonGoogle'sfeature-phonecrawlingandindexingSayinggoodbyetoContentKeywordsRichCardsexpandstomoreverticalsBuildingIndexableProgressiveWebAppsMobile-firstindexingHere'stomoreHTTPSontheweb! October UsingAMP?TryournewwebpagetesterTheSafebrowsingteam,morethaneverattheserviceofwebmasters September WebmasterForumsTopAMPQuestionsPenguinisnowpartofourcorealgorithm8tipstoAMPlifyyourclientsHowtobestevaluateissueswithyourAcceleratedMobilePagesHowcanGoogleSearchConsolehelpyouAMPlifyyoursite?HowtogetstartedwithAcceleratedMobilePagesWhatisAMP?AreminderaboutwidgetlinksShowcaseyoursite'sreviewsinSearchMoreSafeBrowsingHelpforWebmasters August HelpinguserseasilyaccesscontentonmobilePromoteyourlocalbusinessesreviewswithschema.orgmarkupAMPyourcontent-APreviewofAMP'edresultsinSearch June MoresecuritynotificationsviaGoogleAnalyticsSearchatI/O16Recap:Eightthingsyoudon'twanttomissEventreport:GoogleDanceTokyo May TieyoursitestogetherwithpropertysetsinSearchConsoleIntroducingRichCardsAnewmobilefriendlytestingtoolDeeperIntegrationofSearchConsoleinGoogleAnalyticsHowwefoughtwebspamin2015AdvancedHostingMeetupprogram:reportresults April Helpingwebmastersre-securetheirsitesNoMoreDeceptiveDownloadButtons March ContinuingtomakethewebmoremobilefriendlyUpdatingthesmartphoneuser-agentofGooglebotBestpracticesforbloggersreviewingproductstheyreceivefromcompaniesAnupdateontheWebmasterCentralBlogAMPNewsLabOfficeHoursinyourlanguage February AdvancedHostingMeetup:announcingparticipatingcompaniesMeasureshavebeentakenforthelinkprogramnetwork January AMPerrorreportpreviewinSearchConsoleNewyear,newlook:IntroducingournewWebmasterswebsiteProtectinghundredsofmillionsofmobileusersAboutAcceleratedMobilePagesProject:JapaneseversionoftheintroductionguidereleasedtodayIntroducingtheAdvancedHostingMeetup 2015 December IndexingHTTPSpagesbydefaultMoreprotectionforsafebrowsingJapanese:Alookbackon2015 November UpdatingOurSearchQualityRatingGuidelinesTCSummit2015:CelebratingourWebmasterTopContributors!Behindtheredwarning:MoreinformationaboutwebsitesafetySafeBrowsingProtectionfromdeceptiveandmisleadingattacksHangoutonAirforFrench-speakingwebmastersDetectandpreventdeceptiveunwantedredirectsonmobiledevices October DetectandgetridofunwantedsneakymobileredirectsDeprecatingourAJAXcrawlingschemeAnupdateonhowwetacklehackedspamIntroducingtheIndonesianWebmasterHelpForum September FirstClickFreeupdateHelpinghackedsiteswithreconsiderationrequestsRepeatedviolationsofWebmasterGuidelinesMobile-friendlywebpagesusingappbanners August AnupdateonCSVdownloadscripts#NoHacked:FixingtheInjectedGibberishURLHack#NoHacked:IdentifyingandDiagnosingInjectedGibberishURLHacking#NoHacked:Usingtwo-factorauthenticationtoprotectyoursiteIntroducingtheSearchAnalyticsAPI#NoHacked:Howtorecogniseandprotectyourselfagainstsocialengineering#NoHackedBlogPart2:DetectingSocialEngineeringAttacksandPreventingDamage July #NoHacked:HowtoavoidbeingthetargetofhackersUpdateontheAutocompleteAPIGoogle+:AcasestudyonAppDownloadInterstitialsGoogle'shandlingofnewtopleveldomainsStartingthe#NoHackedcampaign:Howtoavoidbeingthetargetoffraudulenthacking May Appdeeplinkingwithgoo.glSurfacingcontentfromiOSappsinGoogleSearchRollingouttheredcarpetforappownersinSearchConsoleAnnouncingGoogleSearchConsole-thenewWebmasterToolsMoreprecisedatainthenewSearchAnalyticsreportFivewaystogrowyourbusinessthisSmallBusinessWeekFrench:GoogleNewsHangoutonAir April FasterandlightermobilewebpagesforIndonesia#MobileMadness:acampaigntohelpyougomobile-friendlyFAQsabouttheApril21stmobile-friendlyupdateRollingoutthemobile-friendlyupdateBetterpresentationofURLsinsearchresultsDriveappinstallsthroughAppIndexingFasterandlightermobilewebpagesforIndonesia March HelpingusersfilloutonlineformsAnupdateondoorwaypagesDeprecationoftheoldWebmasterToolsAPIUnblockingresourceswithWebmasterToolsEasierwebsitedevelopmentwithWebComponentsandJSON-LDSafeBrowsingandGoogleAnalytics:KeepingMoreUsersSafe,Together#MobileMadnessCampaign:Isyourwebsitealreadycompatiblewithmobiledevices?HelpingFrench-speakingsiteownerspreparefortheApril21algorithmchange February Findingmoremobile-friendlysearchresultsCaseStudies:FixingHackedSites January Crawlingandindexingoflocale-adaptivepagesUpcomingEventsInTheKnowledgeGraphNewStructuredDataTestingTool,documentation,andmore 2014 December GooglePublicDNSandLocation-SensitiveDNSResponsesThefourstepstoappinessAreyouarobot?IntroducingNoCAPTCHAreCAPTCHAJapanese:Alookbackon2014 November Helpingusersfindmobile-friendlypages October TrackingmobileusabilityinWebmasterToolsUpdatingourtechnicalWebmasterGuidelinesBestpracticesforXMLsitemapsandRSS/AtomfeedsBringyourlocalbusinessonline--nowebsiterequired! September AnupdatetotheWebmasterToolsAPIWebmasterAcademynowavailablein22languagesAnimprovedsearchboxwithinthesearchresultsOptimizingforBandwidthonApacheandNginxLinkprogramguidelineviolations August #NoHacked:aglobalcampaigntospreadhackingawarenessHTTPSasarankingsignalIntroducingtheGoogleNewsPublisherCenter July Testingrobots.txtfilesmadeeasierPromotingmodernwebsitesformoderndevicesinGooglesearchresultsTroubleshootinghreflangannotationsinWebmasterToolsHangoutonAir,inFrench June Androidappindexingisnowopenforeveryone!MakingsitemoveseasierDirectingsmartphoneuserstothepagetheyactuallywanted#NoHackedcampaignonGoogle+PaidlinksandreconsiderationrequestsIndonesian:Google'sSearchEngineOptimization(SEO)Beginner'sGuideIntroducingtheofficialGoogleblogforIndonesianwebmastersEventreport:HostingMeetup@GoogleThisweekwe'relaunchingthe#NoHackedawarenesscampaign May AppIndexinginmorelanguagesRenderingpageswithFetchasGoogleUnderstandingwebpagesbetterMakingyoursitemoremobile-friendlywithPageSpeedInsightsCreatingtheRightHomepageforyourInternationalUsersFeedbackonthefeedbackquestionnaireonGoogleWebmasterTools April WebmasterGuidelinesforsneakyredirectsupdatedIntroducingourglobalGoogle+pageforwebmastersSurfacingyourbusiness'scontactandlocalinfoinGoogleAppIndexingupdates March MorePreciseIndexStatusDataforYourSiteVariationsIntroducingthenewWebmasterAcademyAppEngineIPRangeChangeNoticeMusicalartists:yourofficialtourdatesintheKnowledgeGraphPortuguese:InterviewingWwwhat'sNewontheGoogleWebmastersblogTheGoogleWebmastersblogisnowinPortugueseJoinusattheJapaneseWebmasterOfficeHoursFrench:HangoutsOnAironexamrequestsIntroducingtheofficialGoogleblogdedicatedtotheFrenchwebmastercommunity!Createyourowncustomsearchengineusingtheschema.orgstandardHelpusimproveGoogleWebmasterToolsEventrecap:SEOCampixxinBerlin February 3tipstofindhackingonyoursite,andwaystopreventandfixitInfinitescrollsearch-friendlyrecommendationsFacetednavigationbest(and5oftheworst)practicesIntroducingatroubleshooterforJapaneseWebmastersUnnaturallinksandreconsiderationrequests January AffiliateprogramsandaddedvalueAnewGooglebotuser-agentforcrawlingsmartphonecontentChangesincrawlerrorreportingforredirectsGooglePublisherPluginbeta:BringingourpublisherproductstoWordPressMoredetailedsearchqueriesinWebmasterToolsImprovedSearchQueriesstatsforseparatemobilesites 2013 December Solong,2013,andthanksforallthefishSwitchingtothenewwebsiteverificationAPIImprovingURLremovalsonthird-partysitesStructuredDatadashboard:newmarkuperrorreportsforeasierdebuggingChecklistandvideosformobilewebsiteimprovementSmartphonecrawlerrorsinWebmasterToolsHolidaySeason:WatchoutforfraudulentshoppingsitesJapaneseWebmasterHangoutsforreexaminationrequestsJapanese:Alookbackon2013Popularsearchesin2013:heroes,tragedies,andHarlemshakeShoppingseason:watchoutforfakeshoppingsite November Video:CreatingaSEOstrategy(withWebmasterTools!) October IndexingappsjustlikewebsitesEasierrecoveryforhackedsitesWhatareyourideasforSearchpolicies?DealingwithSEOvendorswhorepeatedlyviolatetheguidelinesEventreport:TopLevelUserSummit2013 September Video:ExpandingyoursitetomorelanguagesBetterbacklinkdataforsiteownersEventreport:WordCamp2013Someremindersaboutblogsthatviolatethewebmasterguidelines August rel="author"frequentlyasked(advanced)questionsMakingsmartphonesitesloadfastViewmanualwebspamactionsinWebmasterToolsIn-deptharticlesinsearchresults July AreminderaboutmanipulativeordeceptivebehaviorEasiernavigationwithoutGPSQ&AaboutmeasuresforsearchenginesinelectioncampaignsEventreport:Siteclinics June IntroducingwebsitesatisfactionbyGoogleConsumerSurveysBacklinksandreconsiderationrequestsVerifyyoursiteinWebmasterToolsusingGoogleTagManagerChangesinrankingsofsmartphonesearchresultsEventreport:WhiteHatSEOforFirstGradeWebmastersLet'spreventillegalhackingofthesiteUpcomingevent:SiteClinic2013SixtipsforinternationalwebsitesLinkstoyourwebsiteandreconsiderationrequestsGoogle+:contentrecommendationsforyourmobilewebsite#NoHackedcampaign,helpspreventvulnerabilitiesonyourwebsite May 6QuickTipsforInternationalWebsitesGettingstartedwithstructureddataUsingschema.orgmarkupfororganizationlogosGoogle+:ContentrecommendationfeatureonmobilesitesUpcomingevent:WhiteHatSEOforFirstGradeWebmastersRecommendationsforthere-reviewofawebsite April Introducing"x-defaulthreflang"forinternationallandingpages5commonmistakeswithrel=canonicalFivetipsfornewwebmastersAboutmeasuresforsearchenginesinelectioncampaignsGoogle'sonlineresourcesforwebmasters March TheWebmasterAcademygoesinternationalAnewopt-outtoolEasiermanagementofwebsiteverificationsMakingsearch-friendlymobilewebsites—nowin11morelanguagesWecreatedafirststepscheatsheetforfriendsandfamilyNewfirststopforhackedsiterecoveryAnsweringahugenumberofdailysearchesinaninstantWebmasterHelpForumUserSurvey2013Japanese:IntroducingtheWebmasterAcademy February AreminderaboutsellinglinksthatpassPageRankMakethemostofSearchQueriesinWebmasterToolsIntroducingWebmasterHangoutsImprovingtheuserinterfaceandefficiencyofGoogleAnalyticsStructuredDataHighlighterisnowinSpanish January AfasterimagesearchWatchvideosonGoogleWebmasterCentralChannelwithJapanesesubtitlesCommemoratingthe30thanniversaryofthebirthofthemoderninternet 2012 December WebmasterToolsverificationstrategiesIntroducingDataHighlighterforeventdataHelpingWebmasterswithHackedSitesJapanese:Alookbackon2012ToGoogle’stopcontributorsHappyHolidaysandaHappyNewYear!Eventrecap:SEOkommSalzburg November GivingTabletUserstheFull-SizedWebToallmerchantswhohavesentproductinformationtoGoogleShopping'Sendtotheindex'functioninWebmasterTools October AnewtooltodisavowlinksMakethewebfasterwithmod_pagespeed,nowoutofBetaRichsnippetsguidelinesGoogleWebmasterGuidelinesupdatedKeepingyouinformedofcriticalwebsiteissuesQ&A:LinkDenialToolAppreciatingyourowncontent September StructuredDataTestingToolAnsweringthetopquestionsfromgovernmentwebmastersEventreport:SiteclinicforNPOsTipsformakingbetteruseofWebmasterToolsUsingarticlesubmissionsitestogetbacklinksforyoursite August SiteErrorsBreakdownSearchQueriesAlertsinWebmasterToolsConfiguringURLParametersinWebmasterToolsWebsitetestingandGooglesearchDomainverificationusingCNAMErecordsNewmessagesaboutlinkstothesiteClicksandimpressionsbyauthor July IntroducingtheStructuredDataDashboardNewnotificationsaboutinboundlinksBeholdGoogleindexsecrets,revealed!OnwebsemanticsNewCrawlErroralertsfromWebmasterToolsHowmuchtimeshouldIspendonmetatags? June AddingassociatestomanageyourYouTubepresenceSEOessentialsforstartupsinunder10minutesDownloadtoGoogleSpreadsheetfromWebmasterToolsForwebmasters:Google+andthe+1button101Recommendationsforbuildingsmartphone-optimizedwebsitesEasierdomainverificationTositeownerswhooutsourcesiteproductionandattractingcustomersChooseservicescarefullyforsiteoperation May NowyoucanpolishupGoogle'stranslationofyourwebsiteMultilingualandmultinationalsiteannotationsinSitemapsIntroducingWebmasterAcademyMakingmorepagesloadinstantlySortingandFilteringResultsinCustomSearchNavigation,DashboardandHomepageCodingguidelinesforHTMLandCSSAtoZaboutimagesearch April Responsivedesign–harnessingthepowerofmediaqueriesEvenmoreTopSearchQueriesdata1000WordsAboutImagesHowtomoveyourcontenttoanewlocationWebmasterToolsspringcleaningAnothersteptorewardhigh-qualitysitesUpdatestorichsnippetsThingstoconsiderforyourlinkstrategyIntroducingauthorshipmarkupinGermany,India,Italy,andSingapore March FivecommonSEOmistakes(andsixgoodideas!)UpcomingchangesinGoogle'sHTTPReferrerVideoaboutpaginationwithrel="next"andrel="prev"CrawlErrors:TheNextGenerationKeepingyourhostingservicevaluableforsearchersSafelyshareaccesstoyoursiteinWebmasterToolsWebmasterHelpForumUserSurvey2012NoticeaboutGoogleMerchantCenter:AdetailedanalysisofGoogleShoppingperformanceEnhancedsearchsecurityforGoogleForasafersearchIsmixedcontentonanHTTPSsiteaproblem?Cancookiesandtrackingpixelsinfluenceranking?ShouldIinventfileextensionstoimprovemyrankings? February Usingschema.orgmarkupforvideosPreparingyoursiteforatrafficspikeWebmasterHelpForum:Anewtop-leveluserisborn!AfewtipsforlinkbuildingGeotargetingcountry-specifictop-leveldomainsHowdoesSafeSearchwork?Whyare404pagesshowingupinGoogle'ssearchresults?Anevensafersearch,worldwide January MoreOptionsforGoogle+BadgesWhat'snewwithSitemapsUpdatetoTopSearchQueriesdataMakingform-fillingfaster,easierandsmarterPagelayoutalgorithmimprovementBetterpagetitlesinsearchresultsDoorwayPageviolatesguidelinesRecommendedarticlesfordiagnosingyoursiteissuesWhattodoaboutmalware? 2011 December DownloadsearchqueriesdatausingPythonWebsiteuserresearchandtestingonthecheapRichSnippetsInstructionalVideosIntroducingsmartphoneGooglebot-MobileClicksandimpressionsforauthorsTipsforhostingprovidersandwebmastersNewmarkupformultilingualcontentJapanese:Alookbackon2011HighlightsofsearchqualityMattCuttsvideo:HowtoMakeSureGoogleFindsYourOriginalContentDoesAdWordsinfluencetherankingofmywebsite?Istrustarankingsignal?CanIrankwithoutSEO?DoesHTTPShaveanegativeeffectonranking? November GrowyouraudiencewithGoogle+GET,POST,andsafelysurfacingmoreofthewebSubmityourwebsitetoparticipateinoursiteclinicBuyingandsellingoflinks:RememberingourpositionMattCuttsvideo:SearchEngineOptimization(SEO)andSpamTheevolutionofSearchinsixminutesIsSEOSpam?Whatiscloaking?Whatshouldyouwatchoutforwhenmovingtoanewdomain?SiteclinicattheOnlineMotorDeutschlandeventHowdoyoumovetoanewwebhost?Whydidmysite'srankingdecrease? October Raisingawarenessofcross-domainURLselectionsAccessingsearchquerydataforyoursitesCreateandmanageCustomSearchEnginesfromwithinWebmasterToolsWebmasterforums'TopContributorsrockToallTCs:youarethebest!WebmasterToolsSearchQueriesdataisnowavailableinGoogleAnalyticsJoinusfromtheWebmasterHelpForum!ReportofGlobalTopLevelUserSummit2011BreakingdownlanguagebarriersatGoogleMattCuttsvideo:SpellingandgrammarwhenevaluatingthecontentandqualityofasiteMattCuttsvideo:ShouldIaddnofollowtobannerads?MattCuttsvideo:TLD.co,genericorlocaldomain?DoIneedarobots.txtifIdon'twanttoblockcrawlers?DoineedaDMOZentry?HowdoesGoogledeterminethespeedofawebsite?HowdoesGoogledeterminethecanonicalsourceofacontentontheweb?WhatiscustomerservicelikeatGoogle?WhyhasmyPageRankdecreasedDomultiplelinkscountfromonepagetoanother? September Worksmarter,notharder,withsitehealthPaginationwithrel="next"andrel="prev"ReconsiderationrequestsgetmoretransparentView-allinsearchresultsIntroducing:ApplicationRichSnippetsÎñţérñåţîöñåļîžåţîöñRecognizingTopContributorsinGoogle'sHelpForumsPDFsinGooglesearchresultsWhatwebmasterscandotoprepareforsuddenaccessconcentrationintheeventofadisasterMattCuttsvideo:Howlongtoleavearedirectonadomainchange?IsunderscoreordashbetterinURLs?Whathappenstomyreconsiderationrequest?Howmany301redirectscanawebsitehave?HowtooptimizePDFs August Reorganizinginternalvs.externalbacklinksGoogleNewsnowcrawlingwithGooglebotMakingthemostofimprovementstothe+1buttonHelpusimproveGoogleSearchAnewrichsnippetsformatformusicIntroducingnewandimprovedsitelinksHigh-qualitysitesalgorithmlaunchedinadditionallanguagesNewwebmastertutorialvideosAnew,improvedformforreportingwebspamSubmitURLstoGooglewithFetchasGooglebotWhatshopsandservicescanberegisteredinGooglePlace?BizBarcelona:TakingAdvantageofGoogleWebmasterToolsAvoidpersonalcontentinsearchresultsMattCuttsvideo:FlagThirdPartyLinksasSpamCanIreportspamlinkstomywebsite?ShouldInofollowbannerads?Howlongshouldyoukeep301redirects? July Previewthelatest+1buttonchangesPageSpeedService-WebPerformance,Delivered.The+1Button:NowFasterImprovedhandlingofURLswithparametersValidation:measuringandtrackingcodequalityYoucanseetheeffectof+1inGoogleWebmasterToolsandGoogleAnalyticsSignificantchangestoGoogleShoppingfeedspecificationsandpolicies June BeyondPageRank:Graduatingtoactionablemetrics+1reportinginGoogleWebmasterToolsandGoogleAnalytics+1aroundtheworldProtectingyoursitewithGruyereWebinar:Implementingthe+1ButtonAnnouncingInstantPagesAuthorshipmarkupandwebsearchPilotWebmasterTools'SearchQueriesdatainGoogleAnalyticsIntroducingschema.org:SearchenginescometogetherforaricherwebAdd+1tohelpyoursitestandoutThe+1buttonisnowavailabletoJapanesewebmastersToallwebmasterswhohaveintroducedaffiliatesTipsforregisteringshopsandservicesonGooglePlaces:Whatisabusinesslistingforusers?ThehomepagehasdisappearedfromGoogleSearchresults.WhatshouldIdo?SearchqualityintheEntrepreneurShow2011MattCuttsvideo:Howimportantisittohavekeywordsinyourdomainname?MattCuttsvideo:DoShortURLsPassAnchorText?CanSEOsguaranteea1stposition?IsGoogleloweringpornsite'sPageRank?DoshortURLspassanchortext?DoesGoogleignorepageswithinvalidHTML?WhatcanIdowhenmycontentiscopied? May TroubleshootingInstantPreviewsinWebmasterToolsEasierURLremovalsforsiteownersWebsiteSecurityforWebmastersIntroducingtheGoogleWebmasterTeamPageSpeedOnlinehasashinynewAPIMoreguidanceonbuildinghigh-qualitysitesFlashsupportinInstantPreviewsDo404shurtmysite?GoogleMerchantCenter:ChangestoUniqueProductIDPolicyRemovingcontentfromGooglesearchresultsDoyouknowourSpanishhelpforumforwebmasters?MattCuttsvideo:DoyouneedtovalidateHTMLforpositioning?Are100linksperpageenough?Eventrecap:SMXMunich2011 April AnupdateonGoogleVideo:FindinganeasierwaytomigrateGoogleVideocontenttoYouTubeWordPressPluginforWebmasterToolsverificationYourfastpassthroughsecuritySharingadvicefromourLondonsiteclinicHigh-qualitysitesalgorithmgoesglobal,incorporatesuserfeedbackOurSEOGuide—nowavailableintenmorelanguagesShoppinghasbeenaddedtotherichsnippetformatGoogleMerchantCenter:UniqueproductIDandshippingsettingsHowtohidesitestofindmoreaboutwhatyouarelookingforGoogleAnalytics:NewversioninSpanishMattCuttsvideo:The100LinksRuleMattCuttsvideo:CanYouMakeMySite#1onGoogle?Findingmorehigh-qualitysitesinSearch March ChangesintheChromeuseragentIntroducingPageSpeedOnline,withmobilesupportMo'bettertoalsodetectmobileuser-agentIntroducingthe+1buttonTagYourTVShows!PageSpeedforChrome,andin40languages!7ReasonstoUseWebmasterToolsWebmasterHelpForumPleasehelpuswithourusersurvey!IntheeventoftheGreatEastJapanEarthquake,thankyouforallofyourhardworkNewChromeExtension:BlockSitesinGoogleWebSearchResultsMattCuttsvideo:TheWebmasterToolsandtheirAPIMattCuttsvideo:OnPenaltiesFindingmorehigh-qualitysitesinSearchUpcomingevent:SMXMunichDoesGoogleusedatafromsocialnetworks?SEOmisinformation February IntroducingRecipeView,basedonrichsnippetsmarkupMakingWebsitesMobileFriendlyBeyondTimesandArial-TheNewWebSafeFontsLinkingGoogleAnalyticstoWebmasterToolsUpdatetoWebmasterToolsSearchQueriesHowtoavoidviolatingtheguidelineswithpaidlinksTipsforcreatingabusinesslistinginGooglePlaces:addingusefuldescriptionsandrelevantcategoriesGoogleSearchandsearchenginespamCanpeoplefindyourwebsiteontheinternet?MattCuttsvideo:DoTwitterandFacebookLinksCount?MattCuttsvideo:GoogleandAuto-GeneratedContentMattCuttsvideo:WhyDoesGoogleGiveSEOTips?MattCuttsvideo:SearchResultsinDifferentBrowsersWhatsearchtrendsdoyouhaveonyourradar?IntrotoAdSenseOurstanceonbuyingandsellinglinks January UsingWebmasterToolslikeanSEOHowtodealwithplannedsitedowntimeUnderstandingyourOpportunitieswithAdSenseDoyouevenneedHTMLsitemaps?IntrotoWebmasterTools 2010 December "It'sonGoogle!YAY!"-GettingwebmasterhelpinourforumSendingVideoSitemapsQ&AholidaycheerImprovingourhelpcontent:stockingstuffersinourHelpCenterVideoSitemapsandmRSSvs.FacebookShareandRDFaRinginthenewyearwithaccessiblecontent:Websiteclinicfornon-profitsHolidaysourcecodemaintenance:Websiteclinicfornon-profitsAhelpingholidayhand:Websiteclinicfornon-profitsNewhackedsitenotificationsinsearchresultsWebmasterTools'HolidayUpdateJapanese:Thankyoutoeveryonewhousedtheofficialhelpforumin2010WhyGoogleDoesn'tTrustPaidLinksTipsforcreatingabusinesslistinginGooglePlaces:typesofbusinessesTheWebmasterCentralteamwishesyouhappyholidaysEventrecap:SESBerlin2010Toplocalspotstohelpwithlast-minuteholidayshoppingVideoresponses:Removalofotherwebsite'ssearchresults November Controllingcrawlingandindexingnowdocumentedoncode.google.comPetitsfoursinyoursearchresultsWhatafeeling!EvenbetterindexingofSWFcontentInstantPreviewsAChromeextensionforreportingwebspamHowtohelpGoogleidentifywebspamMakeyourwebsitesrunfaster,automatically--trymod_pagespeedforApacheRichsnippetsforshoppingsitesBestpracticesforrunningmultiplesitesGoogleMerchantCenterisopenIntroducinganewmetatagthatrevealsthereferringarticleToallMerchantCenterusersTipsforcreatingabusinesslistinginGooglePlaces:companylistingtitlesUpcomingevent:SESBerlinDoesGoogleconsiderautogeneratedcontentbad?WhyisGooglegivingSEOtips? October Websiteclinic:CallforsubmissionsOptimizingsitesforTVWebmasterTools-LinkstoyoursiteupdatedWebmasterTools:UpdatestoSearchqueries,ParameterhandlingandMessagesGoogleandcommunicationaboutitsproductsQuestionsandanswersaboutrichsnippetsWhyisWebmasterToolsshowingmypageisindexedwhenIcan'tfinditintheresults?HowdoIgethelpwithmywebsite?IsthePageRankofolddomainscalculateddifferently?DoesGoogleshowthesameresultsinallbrowsers?Thetrustworthinessof'used'domains September SEOStarterGuideupdatedFindingPlacesontheWeb:RichSnippetsforLocalSearchVideoSitemaps:Isyourvideopartofagallery?TipsforgettinghelpwithyoursiteUnifyingcontentundermultilingualtemplatesGoogleInstant:ImpactonSearchqueriesNewwaystoviewWebmasterToolsmessagesRichsnippets:testingtoolimprovements,breadcrumbs,andeventsMattCuttsvideo:HowdoIlinktoasitewithwhichIhaveapersonalrelationship?MattCuttsvideo:Arereciprocallinksbad?Doweneedametatagfor'negativekeywords'?Anoverviewofproductsupport:GoogleWebSearch,Chrome,andGoogleAnalyticsAreinternalnofollowlinkshelpful?UpdatesfromtheGermanWebmasterForumCheckingthekeywordrankingsforyourownwebsite? August GooglenowindexesSVGShowingmoreresultsfromadomainVerificationtimesavers — Analyticsincluded!Toerrishuman,VideoSitemapfeedbackisdivine!VideoSitemaps:UnderstandinglocationtagsAboutthenewrichsnippetofeventinformationBacktobasics:KeywordandlandingpagecombinationsMattCuttsvideo:DotagcloudshelporhinderSEO?MattCuttsvideo:HowdoesMattCuttsprotecthisblog?MattCuttsvideo:Whycan'tIgeolocatemysitebycountryintheWebmasterTools?MattCuttsvideo:WhatdoesGooglethinkofaddondomains?MattCuttsvideo:Faketraffic?Canadditionaldomainscauseproblems?HowmuchofmytrafficisgeneratedbySEO? July NewMessageCenternotificationsfordetectinganincreaseinCrawlErrorsVideoSitemaps101:MakingyourvideossearchableAboutGoogle'ssecretformulawhichisnotsosecretUsingthewrongtrackingcodecancostyouTentipstoimproveyoursite'svisibilityinGooglesearchesCloakingtospeedupyoursiteLongerloadingtimesthroughanalytics?Reasonforaheadache? June Sitemaps:Onefile,manycontenttypesQualitylinkstoyoursiteGoogleVideosbestpracticesOurnewsearchindex:CaffeineCrawlErrorsnowreportssoft404sGrabbagvideosareback!HowtodisplayrecipeinformationinrecipesearchHowtocreateamultilingualsiteVideo:TipsforGoogletoindexyoursitefasterMattCuttsvideo:HowaretheloadingtimesofferedintheWebmasterToolscalculated?MattCuttsvideo:Doestheorderoftheheadingtagsaffect?MattCuttsvideo:DoesPageRankpassalinktoablockedpage?MattCuttsvideo:CanItellGooglenottousemypublisheddateinmysnippet?CaffeineorMayday?Changestolong-tailsearchresultsTheeffectoflocationandprevioussearchesonsearchresultsSpeedandrelevance:howaretheyrelated?Canmovingtothecloudharmmywebsite'sranking?VideoResponse:GettingstartedwithcontentremovalGermanvideoresponses:RemovalofyourowncontentfromsearchresultsHowdobacklinkstopressreleasesaffectmysite? May ChromeExtensionsforwebdevelopmentTopSearchQueriesisnowSearchQuerieswithAveragePositionandStarsCallforwebspamreportsinThai,Indonesian,Romanian,CzechandFarsiDoknowevilURLremovalexplained,PartIV:TrackingyourrequestsandwhatnottoremoveYouandsiteperformance,sittinginatree...Questionsandanswers...onvideo!Video:Istheweightofmysiteimportantforbetterindexing?Phishing:someguidelinesMattCuttsvideo:Whatisthebestwaytocheckthelinkstomysite?MattCuttsvideo:HowmanypagescanGoogleindexfromthesamesite?MattCuttsvideo:IsexcessivewhitespaceinHTMLconsideredinappropriate?MattCuttsvideo:Areproductdescriptionsconsideredduplicatecontent?WordCampArgentina2010:TipsforWordPressusersHelpresourcesonGoogleWebmasterCentral April RichsnippetsgointernationalToslashornottoslashURLremovalexplained,PartIII:Removingcontentthatyoudon'townHelpGoogleindexyourvideosUpdatedmalwarefeatureinWebmasterToolsWebmasters-configureGoogleservicesatyourhostingpanelMoredataandchartsinTopSearchQueriesBetterrecipesontheweb:IntroducingreciperichsnippetsUsingsitespeedinwebsearchrankingWhenandwhywasmysiteflaggedformalware?Learninnearreal-time!AddingImagestoyourSitemapsURLremovalsexplained,partII:RemovingsensitivetextfromapageAwordonsiteclinicsSearchingalittleeasierVideo:MobilewebsitesMattCuttsvideo:Isspeedmoreimportantthanrelevance?MattCuttsvideo:ShouldIincludemylogotextusingaltorCSS?GoogleGrantssiteclinic:contentiskingDoesPageRankfromTwitterprofilesplayarole? March DNSVerificationFTWURLremovalexplained,PartI:URLsanddirectoriesWilltheRealPleaseStandUp?WorkingwithmultilingualwebsitesSharingadvicefromoursiteclinicWorkingwithmulti-regionalwebsitesMicrodatasupportforRichSnippetsFetchasGooglebotMobileandClaimyourSidewikicomment-addedtoWebmasterToolsLabs!SharingtheverificationloveGoogle'sSEOReportCardIsyoursitehacked?NewMessageCenternotificationsforhackingandabuseHelptheWebmasterHelpForum1stAnniversarySurveyMattCuttsvideo:Doesthegeographiclocationofawebserveraffect,fromanSEOpointofview?MattCuttsvideo:Whatstructuredoyourecommendforawebsite?DoesGoogleAnalyticsaffectRanking? February HowdidyoudoontheWebmasterQuiz?HowtosolveproblemsonasiteGooglemobileservicespringfestivaltipsMattCuttsvideo:WillGoogledetecttextinimages?SearchbecomesmoresocialMattCuttsvideo:HowdoIgetmynewpagesindexedfast?MattCuttsvideo:WillIbepenalizedifmyURLsallhavethesamepriority?MattCuttsvideo:WillGoogleoffertoolsforpositioning?MattCuttsvideo:EcommercesiteoptimizationwithoutrichcontentMattCuttsvideo:PositioningandkeywordsintheURLBestPracticesforBreadcrumbsGoogleSearch:predictionsfor2010LinksfromTwitterandFacebook?Howmucharetheyworth? January Requestvisitors'permissionbeforeinstallingsoftwareProtectyoursitefromspammerswithreCAPTCHAIntroducinganewRichSnippetsformat:EventsGoogleSEOresourcesforbeginnersStateoftheIndex2009Testyourwebmasterknow-how!AnsweringyourDecemberGrabBagquestionsHappynewyearClarifyingfalserumorsShortenyourURLsCallingallwebmastersFightingonlinefraud:GoogleMoneyscammersontrialThanksforattendingoursiteclinicTestforwebmasters:daretoparticipate!MattCuttsvideo:Howarespamreportsprioritized?GoogleGrantssiteclinic:reviewofthesitestructure 2009 December HelpingwebmastersfromusertouserHandlinglegitimatecross-domaincontentduplicationYoursite'sperformanceinWebmasterToolsHowfastisyoursite?NewUserAgentforNewsRegionTagsinGoogleSearchResultsChangesinFirstClickFreeJapanese:ThankstoeveryonewhousestheofficialhelpforumforwebmastersHiddentextviolatesGoogle'sguidelinesforwebmastersGoogleAnalyticsreleasesasynchronoustrackingcodeHowtorecommendandsubmitnewswebsitecontenttoGoogleNewsUpdatestoGoogleNewsSitemapWewishyouhappyholidays!TheWebmasterCentralteamwishesyouhappyholidays,inGermanSiteClinicpart5:Sitesearch,organizationandpagesnotfoundSiteClinicpart4:FlashPagesSiteClinicpart3:Whoareyourusers?MattCuttsvideo:DoesGoogleprioritizebrands?MattCuttsvideo:Whyisthe@characterignoredinsearches?MattCuttsvideo:PositioningandpagesunderconstructionMattCuttsvideo:RelevanceofsocialsitesPaidlinksinJavaScriptcodeDoGooglelinkspassPageRank?CanIbenefitfrommycontentbeingscraped?Link-lessreferencesarankingsignal?MattCuttsiswaitingforyourquestionsNewTopContributorsintheGoogleWebmastersforumDoestheorderofHelementsplayarole?WhyisWebmasterToolsnotnotifyingaboutpenalties?WhatshouldIdowhenmysitewashacked?Howtomakemycontentavailabletolocalusers?WelcometotheGoogleGrantssiteclinic November GENERICCIALISonmywebsite?Ithinkmysitehasbeenhacked!Hardfactsaboutcommentspam'Newsoftwareversion'notificationsforyoursiteRunningdesktopandmobileversionsofyoursiteProsandconsofwatermarkedimagesHelpGoogleindexyourmobilesitePost-HalloweenTreat:NewKeywordsUserInterface!NewpersonalizationfeaturesinGoogleFriendConnectGetyoursitereadyfortheholidays:Webmasters-makeyourlistandcheckittwice!AbouttheintroductionofrichsnippetsHelpGoogleindexyourmobilesiteToopensourcesoftwarecontributors:Areyouwillingtodevelopanoperatingsystemfornetworkusers?GoogleChromiumOSopensourceprojectisreleasedDirectlyaccesstheinformationyouwantfromthesearchfragmentsMattCuttsvideo:CSSversustablesinSEOStayawayfromscamsSiteClinicpart2:Homepage,titles,andduplicatecontentLet'sseewherethatmalwareis!ViewingsitehierarchyinsearchresultsBlogrollsandreputationfromblogsKeyword'spositioninURLsUpcomingevent:SESBerlinTextrecognitioninimagesVideoresultsinUniversalSearchMattCuttsVideo:WhatcanIdoifacompetitorisspamming?Whichsitestructureisbetter?Twoquestionsaboutthelink:operator October UsingRSS/AtomfeedstodiscovernewURLsHelpusmakethewebbetter:AnupdateonRichSnippetsVerifyingaBloggerbloginWebmasterToolsOnemillionYouTubeviews!Dealingwithlow-qualitybacklinksLet'smakethemobilewebfasterManagingyourreputationthroughsearchresultsFetchasGooglebotandMalwaredetails--nowinWebmasterToolsLabs!AproposalformakingAJAXcrawlableReunifyingduplicatecontentonyourwebsiteNewparameterhandlingtoolhelpswithduplicatecontentissuesGoogleFriendConnect:NomoreFTP...justgetstarted!ChangestowebsiteverificationinWebmasterToolsMattCuttsvideo:LinkarchitectureandPageRankWebmastersConference09:GoogleWebmasterToolsMattCuttsvideo:LinksinthefootersRetweet@google:tweets,updates,andsearchSiteClinicpart1:FramedWebsitesSiteClinic:TheanalysisSiteClinic:Haveyoualreadysubmittedyourwebsite?Layout-CSSortables?MoreaboutPagerRanksculptingSearchqueriesrequiretopicality.Trueormyth?Isanchortextincludedina301redirect? September TranslateyourwebsitewithGoogle:ExpandyouraudiencegloballyUsingnamedanchorstoidentifysectionsonyourpagesGoogledoesnotusethekeywordsmetataginwebrankingSpanishSiteClinicnowliveDuplicatecontentandmultiplesiteissuesRecommendationsforwebmasterfriendlyhostingservicesSupportingFacebookShareandRDFaforvideosTipsforNewsSearchThankyouforyoursupportoftheGoogleWebmasterSupportForumCallforarticles!MattCuttsvideo:AjaxandGoogleSERPSearchhelp:AnalyzingyourwebHowNOTtooptimizeyourwebsite:doorwaysordoorpagesConferenceforWebmastersandGoogleMattCuttsvideo:MetadescriptionsanduseofhyphensinURLsMattCuttsvideo:IndexedinternalpagesandtheimportanceofqualityoflinksandcontentMattCuttsvideo:301redirectsandlinksMattCuttsvideo:InfluenceofgeometatagsonsearchMattCuttsvideo:SearchresultsonGooglevs.TwitterContentorlinks?What'smoreimportant?DomainagerankingDoesloadingtimeaffectranking?ShortURLservicesand301redirectsSEOwithsmallbudget?UnderscoresordashesinURLs?IsGooglenolongerusingmetadescriptions?Directoriesassourcesofpaidlinks?HowcanGooglefindmysub-pages? August Specifyinganimage'slicenseusingRDFaNewtoolsforGoogleServicesforWebsitesHelptestsomenext-generationinfrastructureOptimizeyourcrawlingandindexingHowdoyouuseWebmasterTools?ShareyourstoriesandbecomeaYouTubestar!AdvancedQ&Afrom(theappropriately-named)SMXAdvanced10misconceptionsaboutGoogle'sindexingandrankingWillSEOstillexistin5years?MattCuttsvideo:DomainageandURLshortenersHowdoesserverlocationaffectranking?MattCuttsvideo:SearchingonTwitteranditsPageRankMattCuttsvideo:Over-optimizationandloadingtimesWebmasterVideoswithMattCutts-nowinGermanMattCuttsvideo:ServerlocationandgeographicmetatagsUsabilityandaccessibilityGoogleSearchandAJAXBlankpagesintheindex July WebmasterToolsgetsa"SummerShine"GoogleFriendConnect-Nowin47newlanguagesWebmasterCentralYouTubeupdateforJuly6th-10thGoogleMapsgadget:HelpcustomersfindtheirwayWebmasterCentralYouTubeupdateforJune29th-July3rdOrganicSearchTips:OptimizeYourSiteforSearchEnginesMakeinformationuniversallyaccessibleandusefulHowtosteerclearofmoneyscams June 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OpenredirectURLs:Isyoursitebeingabused?YearinReviewAddingasocialplaylisttoyoursiteSeamlessverificationofGoogleSitesandBloggerwithWebmasterToolsAnewGoogleSitemapGeneratorforyourwebsitePreventingVirtualBlight:mypresentationfromWeb2.0SummitAnupdateonthespamreportWebspamin2009 2008 December JapaneseWMCBloglaunchedFelizNavidadfromtheSpanishWebmasterCentralteam!Wishingyouandyoursiteahappyholiday!QuickandeasytipsfortheholidayrushSitemapSubmissionMadeSimpleWebmasterToolsin40languages!MessageCenterinfothroughourAPIReintroducingyourEnglishWebmasterHelpGoogleGuidesFriendConnectnowavailableinbetatoeveryoneOneplaceforchangingyoursite'ssettingsAnewlookforourWebmasterHelpGroupMorecontrolofGooglebot'scrawlrateThankstothesuperusersintheChineseWebmastersforumContactGoogleWebmasterTools:Crawling,indexing,andgeo-targeting November DatewithGooglebot,PartII:HTTPstatuscodesandIf-Modified-SinceBettertargetingyourindiclanguagesiteOn-DemandSitemapsforCustomSearchGoogle'sSEOStarterGuideEventreport:NanjingSMXAssemblyPartIIImprovetheindexingandperformanceofyourwebsiteinsearchresultsOurapproachtointernationalsearchWhatifIdon'twantittoappearonGoogle?JointhefirstGoogleWebmasterLiveChatinGermanAdamLasniktalksaboutrankingissuesAdamLasnikandGermanyAdamLasnik:Helpforhackedsites October 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AdvancedWebsiteDiagnosticswithGoogleWebmasterToolsKeepingcommentspamoffyoursiteandawayfromusersMorewebmasterquestions-Answered!DynamicURLsvs.staticURLsWebmasterToolsmadeeasierinFrench,Italian,GermanandSpanishDemystifyingthe"duplicatecontentpenalty"Yourburningquestions-Answered!Workin'itonallbrowsersMessageCenter:allowustobettercommunicatewithyouEventreport:NanjingSMXAssemblyPartIWebmastertools:nowalittleeasierforSpanishWebmastersInterviewwithMattCutts,part3InterviewwithMattCutts,part2InterviewwithMattCutts,part1Google'sblogforwebmasters,nowinSpanishSearchevaluationatGoogle August TheImpactofUserFeedback,Part2(andmorePopularPicks!)silver_medal_count++HeyGoogle,InolongerhavebadwareMakeyour404pagesmoreusefulMoreon404Farewelltosoft404sIt's404weekatWebmasterCentralHowtostartamultilingualsiteToinfinityandbeyond?No!UsingdatatofightwebspamGoogleDeveloperDayinMunichSearchquality,continuedSearchexperiments,largeandsmall July AdayinthelifeofwebmastersupportMattCuttsonranking,spamandthefutureofsearchGoogleTrifectarecordingnowavailableHelpingyourselftoWebmasterToolsRequestingreconsiderationusingGoogleWebmasterToolsEventrecap:SESHamburgUsingdatatofightwebspamTechnologiesbehindGooglerankingIntroductiontoGoogleranking June ImprovedFlashindexingWhatareyourSEOrecommendations?Onlineseminar:TheGoogleTrifectaGettheaudioandQ&AsfromourrecentlivechatOneyearofmonitoredEuropeanWebmasterHelpGroupsGetCookingwiththeWebmasterToolsAPIAnewlayertoGoogleTrendsJoinusforanotherlivechat-June19,2008DuplicatecontentduetoscrapersTheImpactofUserFeedback,Part1ImprovingonRobotsExclusionProtocolHowGoogledefinesIPdelivery,geolocation,andcloakingTheGoogleTranslatewidgetmakesyourwebsiteimmediatelyreadyforglobalinternationalizationMeettheGoogleSearchQualityteamWebdirectoriesinthespotlight May 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AFestivusforourwebmasterusTheUltimateFateofSupplementalResultsTakingfeedsoutofourwebsearchresultsIntroducingVideoSitemapsFYIonGoogleToolbar'slatestfeaturesNew:ContentanalysisandSitemapdetails,plusmorelanguagesUsingALTattributessmartlyAnsweringmorepopularpicks:metatagsandwebsearchInformationaboutbuyingandsellinglinksthatpassPageRankMattCuttsonremovingURLsfromGoogle'sindex November TheanatomyofasearchresultAdozenwaystodiscuss"webmasterhelp"BringingtheconferencetoyouGoDaddyandGoogleoffereasyaccesstoWebmasterToolsAspider'sviewofWeb2.0TipsforreducingspamSEOadvice:URLstandardizationSimplifiedChineseblog:Tipsforreducingcommentspam October HappyHalloweentoourspooktacularwebmasters!BettergeographicchoicesforwebmastersDealingwithSitemapcross-submissionsBlastfromthepastIntroducingCodeSearchSitemapsWebmasterscannowprovidefeedbackonSitelinksDatafreshnessAffiliateprogramscanenrichyoursiteRisksassociatedwiththird-partycodesnippets September 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SupplementalgoesmainstreamMessageCenter:LetuscommunicatewithyouaboutyoursiteNewwarningsfeedbackBestusesofFlashHowtocreatevaluablestartpagesExplainingalgorithmupdatesanddatarefreshesSimplifiedChineseblog:SEOsecretweapon,GoogleWebmasterToolsLaunchingtheChineseversionofGoogleWebmasterToolsOpeningremarksfortheSimplifiedChineseBlog June WearebackfromtheSESMilan!Google'semailcommunicationwithwebmastersRevampingtheWebmasterToolsHelpCenterExpandingthewebmastercentralteamDuplicatecontentsummitatSMXAdvancedMorewaysforyoutogiveusinputMoredetailsaboutourwebmasterguidelines May PlumbingthewebWhyweattendconferencesTakingadvantageofuniversalsearchMusingsonDownUnderAnalytics-AnothertoolforwebmastersAboutthosefakepenaltynotificationemailsRelaunchingtheGermandiscussiongroupforwebmasters April GettingyoursiteindexedComeouttoSMXAdvancedinSeattleandpartywithWebmasterCentralWewereinMadridMoreinsightintoanchortextRequestingremovalofcontentfromourindexWhat'snewwithSitemaps.org?DropbyandseeusatSESNYLinking March BlogHer2007:BuildingyouraudienceAnupdateonspamreportingTipsforEasternEuropeanwebmastersSitecontentanduseofwebcataloguesGetamorecompletepictureabouthowothersiteslinktoyouBrandnewGermanWebmasterCentralBlogAllaboutrobotsUsingtherobotsmetatagUsingthesite:commandIntroducingtheGoogleWebmasterCentralbloginGerman February TravelingDownUnder:GWCatSearchEngineRoomandSearchSummitAustraliaBetterbadwarenotificationsforwebmastersTipsonusingfeedsandinformationonsubscribercountsinReaderOurValentine'sdaygift:outofbetaandaddingcommentsUpdateonPublicServiceSearchComeseeusatSESLondonandheartipsonsuccessfulsitearchitectureDiscoveryourlinks January AquickwordaboutGooglebombsAboutbadwarewarningsTheYearinReview 2006 December BetterunderstandingofyoursiteDeftlydealingwithduplicatecontentBuildinglink-basedpopularitySESChicago-UsingImagesComeandseeusatSearchEngineStrategiesChicago November Viva,WebmastersinVegasIntroducingSitemapsforGoogleNewsJointsupportfortheSitemapProtocolBadwarealertsforyoursitesLasVegasPubcon2006Newthird-partySitemapstoolsThenumberofpagesGooglebotcrawls October Targetvisitorsorsearchengines?UpdatetoourwebmasterguidelinesGooglebotactivityreportsLearnmoreaboutGooglebot'scrawlofyoursiteandmore!Gotawebsite?Getgadgets.MultipleSitemapsinthesamedirectoryUsefulinformationyoumayhavemissed September FresherquerystatsIntroducingGoogleCheckoutHowtoverifyGooglebotDebuggingblockedURLsForThoseWonderingAboutPublicServiceSearchSettingthepreferreddomainInformationaboutSitelinksBetterdetailsaboutwhenGooglebotlastvisitedapage August HowsearchresultsmaydifferbasedonaccentedcharactersandinterfacelanguagesListenin-MattCuttsandVanessaFoxtalksearchSystemmaintenanceAllAboutGooglebotBackfromSESSanJoseChatwithusinpersonattheSearchEngineStrategiesconferenceMorewebmastertoolsNewnamebetterreflectsourcommitmenttocommunicatewithyouBlogHerTipsTimetoverifyBackfromBlogHer July SupportforPolishMorecontrolovertitlestooMorecontroloverpagesnippetsTipsforNon-U.S.Sites June Yahoo!MerchantsgetSitemapsGetmorefromthelatestreleaseWebmasterhelpcenterupdatesTheSitemapsGoogleGroupAnotherupdateonthesite:operatorAnupdateonthesite:operator May LiveinourhometownAfewquestionsfromourGoogleGroupIssueswiththesite:operatorqueryhttpsverificationMoreaboutmetatagverification April Updatedrobots.txtstatusAwholenewlookandalotmoreBackfromPubconJoinusforlunch!Morethird-partytoolsUsingthelastmodattributehttpsverificationResolvingissueslistedintheErrorstabAddingnewcontentRobots.txttabmaintenance March MoreinformationonthenewunsupportedfileformaterrorforSitemapsImprovingthingsbehindthescenesIfyouseeawecouldn'tfindyourverificationfileerrorwhenyoutrytoverifyWe'vefixedanissuewithverificationfilesthatincludedleadingzeros February ComebyandsayhiUsingarobots.txtfileWe'dlikeyourfeedbackonapotentialnewverificationprocessWe'vefixedafewthingsImprovingyoursite'sindexingandrankingAnalyzingarobots.txtfileFromthefieldUnexpectedCommonWordsMorestatsandanalysisofrobots.txtfilesAchatwiththeSitemapsteamGivingothersaccesstoSitemapsaccountinformation January MoreaboutchangingdomainnamesAnswerstoFridayquestionsMorelanguagesupportHappyNewYear! 2005 December wwwvsnon-wwwversionsofasiteVerifyingasitelocatedinasubdirectoryMorequerystats;verificationenhancementsLowercaseverificationfilenamesNewversionofSitemapGenerator November TroublewithverificationIfyoudon'tseethefullrangeofstatsThird-partyprogramsSitemapsinJapaneseSiteVerificationMorestats!ChangingdomainsURLswithHTTPerrorsWhattodowhenyourSitemapstatusisDeniedURLs October WhenyoursitechangesIncludingsitepagesinaSitemapSearchingwhatGoogleknowsaboutyoursiteVerifyingyoursite September Allnew!WeshowyoumoreHowisaGoogleSitemapdifferentfromanHTMLsitemap?UsingOAI-PMHwithGoogleSitemapsCombiningSitemapsintoonelargerSitemapAnnouncingSitemapGeneratorversion1.3:ImprovedencodingsupportGoogleSitemapsinyourlanguageVerifyingyoursite:troublewith404pages August SubmittingmobileSitemapsMobilepagesandnewstatisticsWhatURLsshouldaSitemapinclude?What'sinaname?UsingSitemapIndexFilesJustgettingstarted... Moreresources SubscribetoourRSSfeed FollowusonTwitter SubscribetoourYouTubeChannel Notmuchtime? Quickstart GetyourwebsiteonGoogle Optimizeyoursiteforsearchengines MeasuringyourperformanceonGoogle DoyouneedanSEO? BeginnerSEO Getstarted SEOstarterguide EstablishyourbusinessdetailswithGoogle Beginner'sguidetoSearchConsole AdvancedSEO Getstarted Guidelines HowSearchWorks Controlcrawlingandindexing ChangeyourSearchappearance Optimizepageexperience Allupdates Documentationupdates NewYouTubevideos Recentpodcastepisodes Home SearchCentral GoogleSearchCentralBlog Sendfeedback IntroducingRichSnippets Tuesday,May12,2009 It'sbeenawhilesincewepublishedthisblogpost.Someoftheinformationmaybeoutdated(forexample,someimagesmaybemissing,andsomelinksmaynotworkanymore).Foracurrentlistofsupportedrichresults,checkthesearchgallery. Asasiteowner,youhaveauniqueunderstandingofyourwebpagesandthecontenttheyrepresent. Googlehelpsusersfindyourpagebyshowingthemasmallsampleofthatcontent—the"snippet." Weuseavarietyoftechniquestocreatethesesnippetsandgiveusersrelevantinformationabout whatthey'llfindwhentheyclickthroughtovisityoursite.Today,we'reannouncingRichSnippets, anewpresentationofsnippetsthatappliesGoogle'salgorithmstohighlightstructureddata embeddedinwebpages. RichSnippetsgiveusersconvenientsummaryinformationabouttheirsearchresultsataglance. Wearecurrentlysupportingdataaboutreviewsandpeople.Whensearchingforaproductorservice, userscaneasilyseereviewsandratings,andwhensearchingforaperson,they'llgethelp distinguishingbetweenpeoplewiththesamename.It'sasimplechangetothedisplayofsearch results,yetourexperimentshaveshownthatusersfindthenewdatavaluable—iftheyseeuseful andrelevantinformationfromthepage,theyaremorelikelytoclickthrough.Nowwe'rebeginning theprocessofopeningupthissuccessfulexperimentsothatmorewebsitescanparticipate.Asa siteowner,youcanhelpbyannotatingyourpageswithstructureddatainastandardformat. TodisplayRichSnippets,Googlelooksformarkupformats(microformatsandRDFa)thatyoucan easilyaddtoyourownwebpages.Inmostcases,it'sasquickaswrappingtheexistingdataon yourwebpageswithsomeadditionaltags.Forexample,hereareafewrelevantlinesoftheHTML fromYelp'sreviewpagefor"DroolingDogBarBQ"beforeaddingmarkupdata: andnowwithmicroformatsmarkup: oralternatively,useRDFamarkup.Eitherformatworks: Byincorporatingstandardannotationsinyourpages,younotonlymakeyourstructureddata availableforGoogle'ssearchresults,butalsoforanyserviceortoolthatsupportsthesame standard.Asstructureddatabecomesmorewidespreadontheweb,weexpecttofindmanynew applicationsforit,andwe'reexcitedaboutthepossibilities. Toensurethatthisadditionaldataisashelpfulaspossibletousers,we'llberollingthis featureoutgradually,expandingcoveragetomoresitesaswedomoreexperimentsandprocess feedbackfromsiteowners.Wewillmakeourbesteffortstomonitorandanalyzewhether individualwebsitesareabusingthissystem:ifweseeabuse,wewillrespondaccordingly. ToprepareyoursiteforRichSnippetsandotherbenefitsofstructureddataontheweb,pleaseseeour documentation onstructureddataannotations. Q&A Now,timeforsomeQ&Awiththeteam: IfImarkupmypages,doesthatguaranteeI'llgetRichSnippets? No.Wewillberollingthisoutgradually,andasalwayswewilluseourownalgorithmsand policiestodeterminerelevantsnippetsforusers'queries.Wewillusestructureddatawhenwe areabletodeterminethatithelpsusersfindanswerssooner.Andbecauseyou'reprovidingthe dataonyourpages,youshouldanticipatethatotherwebsitesandothertools(browsers,phones) mightusethisdataaswell.Youcanletusknowthatyou'reinterestedinparticipatingbyfillingoutthis form. Whataboutotherexistingmicroformats?Willyousupportothertypesofinformationbesides reviewsandpeople? Noteverymicroformatcorrespondstodatathat'susefultoshowinasearchresult,butwedo plantosupportmoreoftheexistingmicroformatsanddefineRDFaequivalents. What'snext? We'llbecontinuingexperimentswithnewtypes(beyondreviewsandpeople)andhopetoannounce supportformoretypesinthefuture. Ihavetoomuchdataonmypagetomarkitallup. Thatwasn'taquestion,butwe'llansweranyway.Forthepurposeofgettingdataintosnippets, wedon'tneedeverybitofdata:itsimplywouldn'tfit.Forexample,apagethatsaysithas "497reviews"ofaproductprobablyhasdatafor10andlinkstotheothers.Evenifyoucould markupall497blocksofdata,thereisnowaywecouldfititintoasinglesnippet.Tomake yourpartofthisgrandexperimenteasier,wehavedefinedaggregatetypeswherenecessary:a review-aggregatecanbeusedtosummarizeallthereviewinformation(reviewcount,average/min/max rating,etc.). Whydoyousupportmultipleencodings? Alotofpreviousworkonstructureddatahasfocusedondebatesaroundencoding.Evenwithin Google,wehaveadvocatesformicroformatencoding,advocatesforvariousRDFencodings,and advocatesforourownencodings.ButafterworkingonthisRichSnippetsprojectforawhile,we realizedthatstructureddataonthewebcanandshouldaccommodatemultipleencodings:wehope toemphasizethisbyacceptingbothmicroformatencodingandRDFaencoding.Eachencodinghas itsplusesandminuses,andthedebateisafineintellectualexercise,butitdetractsfromthe realissues. Wedobelievethatitisimportanttohaveacommonvocabulary:thelanguageofobjecttypes, objectproperties,andpropertytypesthatenablestructureddatatobeunderstoodbydifferent applications.Wedebatedhowtoaddressthisvocabularyproblem,andconcludedthatweneededto makeaninvestment.Googlewill,workingtogetherwithothers,hostavocabularythatvarious Googleservicesandotherwebsitescanuse.Wearestartingwithasmalllist,whichwehopeto extendovertime. Whereverpossible,we'llsimplyreusevocabularythatisinwideuse:wesupportthepre-existing vCardandhReviewtypes,andthereareavarietyofothertypesdefinedbyvariouscommunities. SitesthatuseGoogleCustomSearchwillbeabletodefinetheirowntypes,whichwewillindex andpresenttousersin rich CustomSearchresultspages.Finally,weencourageandexpectthisspacetoevolvebased onnewideasfromthestructureddatacommunity.We'llnoticeandreachoutwhenourcrawlers pickupnewtypesthataregettingbroaduse. UpdateonNovember1,2009:Checkoutourupdateon RichSnippets. WrittenbyKaviGoel,RamanathanV.Guha,andOtharHansson Sendfeedback Exceptasotherwisenoted,thecontentofthispageislicensedundertheCreativeCommonsAttribution4.0License,andcodesamplesarelicensedundertheApache2.0License.Fordetails,seetheGoogleDevelopersSitePolicies.JavaisaregisteredtrademarkofOracleand/oritsaffiliates. [{ "type":"thumb-down", "id":"missingTheInformationINeed", "label":"MissingtheinformationIneed" },{ "type":"thumb-down", "id":"tooComplicatedTooManySteps", "label":"Toocomplicated/toomanysteps" },{ "type":"thumb-down", "id":"outOfDate", "label":"Outofdate" },{ "type":"thumb-down", "id":"samplesCodeIssue", "label":"Samples/codeissue" },{ "type":"thumb-down", "id":"otherDown", "label":"Other" }] [{ "type":"thumb-up", "id":"easyToUnderstand", "label":"Easytounderstand" },{ "type":"thumb-up", "id":"solvedMyProblem", "label":"Solvedmyproblem" },{ "type":"thumb-up", "id":"otherUp", "label":"Other" }] Needtotellusmore? Podcast ListentoourSearchOfftheRecordpodcast Twitter Follow@googlesearchconTwitter Askquestions Postinourhelpcommunity JoinSEOofficehours Helpdocumentation Getupdates Blog Twitter YouTube Resources DoyouneedanSEO? 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