Korean direct seller Atomy to invest Rs 250 cr in India to set up ...

Atomy conducts businesses in 50 plus countries globally and has subsidiaries in 21 countries. Read More News on. KoreanAtomyIndiaSouth Korea ... Nifty17,670.45205.7AdaniPower203.4518.35MiraeAssetHybridEquityFundDirect-Growth14.55% InvestNowMiraeAssetEquitySavingsFundDirect-Growth13.48% InvestNowMarketWatchSearch+HomeETPrimeMarketsNewsIndustryRISEPoliticsWealthMFTechJobsOpinionNRIPanacheETNOWMoreAutoAutoNewsCars&UVsTwowheelers&threewheelersLCV&HCVAutoComponentsTyresBanking/FinanceBankingFinanceInsureCons.ProductsDurablesElectronicsFashion/Cosmetics/JewelleryFMCGFoodGarments/TextilesLiquorPaintsTobaccoEnergyPowerOil&GasRenewablesSolarEnergyWindEnergyPolicyandregulationsPeopleHybridPowerElectricvehiclesInd'lGoods/SvsConstructionEngineeringCementChem/FertilisersMetals&MiningPackagingPaper/Wood/Glass/Plastic/MarblesPetrochemSteelHealthcare/BiotechBiotechHealthcarePharmaceuticalsServicesAdvertisingConsultancy/AuditEducationHotels/RestaurantsProperty/C'structionRetailTravelMedia/EntertainmentEntertainmentMediaMoreTransportationRailwaysAirlines/AviationShipping/TransportRoadwaysTechITESTech&InternetStartupsFundingTechBytesTelecomTelecomNewsTelecomPolicyMiscellaneousCSRInitiativesPolicyEnvironmentBusinessNews›Industry›Services›Retail›KoreandirectsellerAtomytoinvestRs250crinIndiatosetupmanufacturingunitsby2025KoreandirectsellerAtomytoinvestRs250crinIndiatosetupmanufacturingunitsby2025SECTIONSKoreandirectsellerAtomytoinvestRs250crinIndiatosetupmanufacturingunitsby2025PTILastUpdated:Nov09,2021,07:02PMISTRateStoryShareFontSizeAbcSmallAbcMediumAbcLargeSavePrintCommentSynopsisCurrently,thesubsidiaryofSouthKoreandirectsellingfirmAtomymeetstheIndianmarket'srequirementsthroughimportfromtheparentcompany.Atomy,aUSD1.73billioncompany,enteredthecountryinNovemberlastyearanditisencouragedbytheconsumers'responseshere.AtomyIndia,asubsidiaryofSouthKoreandirectsellingfirmAtomy,planstoinvestaroundRs250croreforsettingupmanufacturingunitsinthecountryby2025tocatertothedomesticmarketandexports,atopcompanyofficialsaid.ThecompanyplanstomanufactureitsrangeoffoodandsupplementsandisscoutingforlandinNCRforsettinguptheunits,saidAtomyIndiaManagingDirectorSeikhImtiazAli. Moreover,AtomyhasunveileditscomprehensiveplansfortheIndianmarketandsaiditwouldlaunchitsGlobalSourcingGlobalSales(GSGS)planby2022,underwhichitwillexportAyurvedicIndianproductstodifferentpartsoftheworld. AtomyIndiaishavingcollaborationswith10KoreanmanufacturersandtheyhaveshownenormousinterestintheirgrowthinIndia,thecompanysaid. "Rightnowtheprojectsaregoingon,wehaveevenvisitedsomeplaces.WearelookingnearNCRasdistributionwouldbebetterfromhere,"saidAli. Whenaskedabouttheproposedinvestment,Alisaid:"WehaveplanstoinvestaroundRs250croretosetupmanufacturingunitsinIndiaby2025." WhiletalkingaboutitsGSGSplan,hesaidIndiaisknowntohaveancientsecretofAyurvedicproductsandisrecognisedworldwide. "WeplantoexportAyurvedicIndianproductstodifferentpartsoftheworld...asAtomyhasitsglobaldistributionnetworkinalmost50pluscountries.WithinoneyearofbusinessoperationsinIndia,wehaveachievedmassiveproductpopularityandnowweplantoentereachhouseholdwithourabsolutequalityproducts,"saidAli. Atomy,aUSD1.73billioncompany,enteredthecountryinNovemberlastyearanditisencouragedbytheconsumers'responseshere. Currently,AtomyIndiameetstherequirementsoftheIndianmarketthroughimportfromtheparentcompany-Atomy. "WearetargettingarevenueofapproximatelyRs80croreforthefinancialyearendingMarch31,2022,"saidAli. ThedirectsellingindustryisgrowinginIndiaandthereisalsoacceptanceofKoreanbeautyproductsamongthemillennialgenerationinIndia. Atomy,whichhasbeenrankedat12thpositionintheglobaldirectsellingindustry,sells426productsinSouthKorea,whileinIndiapresently63productsareavailableinPersonalCare,Living,FoodandHealthSupplements. Ithasplanstoaddmoreproductsinthehealthsupplementsandfoodcategories. "Thecompanythatplanstoleverageitsmostpopularpersonalcareproductstocapturethemarketatthesametimebelievesinimprovingpeople'slifebyenhancingtheirlifestyle. "InoneyearwehavelaunchedKoreanproductsinIndiaincludingourfamousskincare'TheFame'andweplantolaunchmoreproductsinHealthSupplementsandFoodcategories,"hesaidadding"Wearegettingrobustresponsefromourcustomers,hencewewouldexpandforabiggershare." Atomyconductsbusinessesin50pluscountriesgloballyandhassubsidiariesin21countries. 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