Utm_term

utm_term=lawyer; &; utm_content=button1. 結合後會變成：https://85010.tw/blog/hsinchu-divorce-lawyer/?utm...

utm_term=tw：代表台灣辦的活動; utm_content=what-is-rwd：內容是部落格「what-is-rwd」這篇文章( 這裡SHOPLINE 是用部落格文章做區分，你可以自...

utm_term ：辨識付費搜尋關鍵字。如果您打算手動為付費關鍵字廣告活動添加代碼，建議您一併使用utm_term 來指定關鍵字。 utm_content ：用 ...

'utm_term' key is used to send the information related to the campaign term (paid search keyword)...

UTM parameters are just a set of five parameters (utm_campaign, utm_medium, utm_source, utm_term,...