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What Is Structured Data/Schema Markup? Skiptocontent BacktoBlog Top5StructuredDataTestingTools LastupdatedonJune1,2022byEditorialTeam Withmoreandmorebusinessesandpersonalitiesmovingonline,makingyourwebsitestandoutonsearchengineslikeGooglecanbecomeadistantdreamtomostofus. Butifthere’sonesure-firewaytoboostyourSearchEnginerankings,it’sbyaddingstructureddata,orschema,toyourproducts,posts,andpagesonyourwebsite. Supportedbyrecentcasestudies,liketheonebyStyleCraze,showsthatleveragingstructureddataonyourwebsitecanboostyourclick-throughratesbyasmuch20%. Whiletherearealotofdifferentways,methods,andtoolsyoucanusetoaddschematoyourwebsite,liketheoneswelistedoutinourHowtoAddSchematoWordPressarticle,theoneissuemostofushaveisonhowtoverifyifitreallyisworkingornot. Inthisarticle,wewilltalkaboutthevariousonlinetoolsthatyoucanusetotestthestructureddata,orschema,thatyouaddedtoyourwebsite,andmakesurethatit’sdoingwhatit’ssupposedtobedoing–providingcontextforyourwebsitecontent. Let’sjumprightintoit. TableOfContents WhatIsStructuredData/SchemaMarkup?BestStructuredDataTestingToolsInConclusion WhatIsStructuredData/SchemaMarkup? Technicallyspeaking,schemamarkupisoneformofstructureddata.Structureddataisanyformofdatathat’sstructuredforaspecificsystemorpurposetoreadandacquireinformationfrom. Theremaybeotherformsofstructureddata,butinthewebdevelopmentworld,schemamarkup,orjustschema,isthemostpopularformhenceisoftenusedinterchangeably.Forthesakeofsimplicity,we’lljustuse“schema”tomeanstructureddataorschemamarkup. Withsemanticsoutoftheway,theonlyotherthingthatyouneedtoknowaboutschemaiswhatitdoesandhowitcanhelpyou. Justthinkofitasanametagforyourwebsitecontent,whenGooglecrawlsyourwebsite,itlooksforveryspecificthingsforthesakeofrankingyourcontentonit’ssearchresultspage.Schemaisoneofthem.Those“tags”providecontexttoGoogleonwhatyourwebsiteisabout. IttellsGoogleiftherandomstringofnumbersisaphonenumber,andIPaddress,orahousenumber,amongotherthings. Thatway,GooglecanandmaydisplaywhatiscalledRichSnippets,onthesearchresultspage. Searchingforsandwichrecipesgivesyourichsnippetsfromwebsitesthatofferthem. We’vetalkedaboutthisindetailinourarticleonhowtoaddschemamarkuptoyourwebsite,youcancheckitouthere. Also,wehaveaveryinformativecourseonSkillJeton“AGuidetoBoostYourSEOUsingSchemaMarkup”.It’sfreeandwilltakelessthananhourtocomplete. It’sveryeasytounderstandandattheendofit,you’llbeabletofigureoutwhyit’shighlyimportanttohaveschemaonyourwebsite. Nowthatyou’reallcaughtupaboutschemaandstructureddata,let’sdiverightintotheTopStructuredDataTestingToolsthatyoucanusetotestyourschema. BestStructuredDataTestingTools 1.Google’sStructuredDataTestingTool Beingthelargestsearchengineintheworld,it’snoquestionthatGoogleleadstheeffortsintheuseandrecommendationofschemamarkupandrichsnippets. Googleactuallyhastheirowntooltogenerateschemamarkupandpastethecodeonyourwebsite,soit’sjustnaturalthattheyhavetheirowntooltotestit. It’sfast,intuitive,andinformative.ItgivesyouaneasytouseinterfaceandaquickbreakdownofalltheschemathatyoucanseeonthespecificURL. JustpastetheURLinthe“FetchURL”lineandclickRunTest.You’llgetabreakdownofitemsincludingthetypeofstructureddata,thenumberofwarnings,andthedetailsofthosewarnings. Pros Simpleandeasytouse,noadditional,toolsneededDetailedandintuitiveShowstheexactnumberofschemaonthepage/URLandthedetailedaccountforthewarnings.Freetouse. Cons NotspecifictoWordPressusersFixingthewarningsonCMSandothernonstaticwebsitesmightbetediousYouneedtolearnthecontextoftheschemaonyourwebsitebeforefixingthewarnings.* *Wheneveryouseeawarningaboutarecommendedfield,youdon’tnecessarilyneedtofillitoutorfixitsincetherearesomeinformationthatyoudon’twantshowinguponyourrichsnippets–likethepriceofyourservices. OverallGoogle’sStructuredDataTestingToolisastandoutbeingthemostwidelyusedtoolthatthereisbecauseofitssimplicityandeaseofuse. 2.GoogleSearchConsole’sStructuredDataReport Ifyou’recomingherefromourStructuredDataGeneratorToolslist,youmighthavealreadyheardofGoogle’ssecond,yetverysimilartoolforaddingandvalidatingstructureddata. TheonlydifferencehereisthatthistoolneedstohaveyoursitesetupwithGoogle’sSearchConsole. GoogleSearchConsoleitselfisextremelyusefulandisoneofthebestgaugesthatyoucanhaveaboutwhatthesearchenginethinksaboutyourwebsite.Soifyou’vealreadysetupyoursitewithone,thistoolisonethatalsodeservesyourattention. Italsogivesyoudetailedinformationandreportsaboutthenumberofitemsonyoursitethathasstructureddata,togetherwithinformationandwarningsaboutthem. Pros VeryeasytouseDeliversdetailedinformationandwarningsComesbuiltinonGoogleSearchConsolesoyoucanworkwithitalongsideothersearchandindexwarningsyougetfromGoogle. Cons: YouneedtohaveyoursitesetupwithGoogleSearchConsoleAlsonotspecifictoWordPressoranyCMSusersMaygiveoutsimilarwarningsthatarenotapplicabletoyourwebsite/posts/pagessocautionisadvisedwhenfixingthesewarnings. Google’sSearchConsoleversionofthestructureddatatestingtoolhasproventobeveryusefulandinformativeifyouwantyourwholewebsite,includingsubpages,tobecheckedandcrawledforstructureddatawarningsorerrors. JustlogontoyourGoogleSearchConsole,clickon“SearchAppearance”andthen“StructuredData”togotothisreport. It’saveryusefultooltohave,anditalsoisagreatidea,ifyouhaven’talready,tosetupyoursitewithGoogleSearchConsole. 3.Yandex.Webmaster’sStructuredDataValidator Yandex.Webmaster’sStructuredDataValidatorisverysimilartohowGoogle’sStructuredDataTestingToolisused. AdmittedlyalthoughnotasbeginnerfriendlyasGoogle’s,thissitewillalsogiveyoualltheinformationthatyouneedregardingthestructureddatathat’sonyourpage/URL. Onthissite,however,yougettoseehowthestructureddataisprocessedand“seen”onyourpage.Youalsogetwarningsanderrors,ifany,sothatyoucanfixandaddressthem. AllyouneedtodoisisputtheURLorthecodesnippetfromyoursitecontainingthestructureddata,andyou’regoodtogo. Youcanmakeuseofthisinformationasyouwill,butyouwillneedtodoalittlebitmoreresearchtofigureouthowtofixthem. Pros Easyprocessintestingyoursite,justentertheURLFreetouseGivesyouanexactideaonhowyourstructureddataisparsedand“seen”bysearchengines Cons Theinformationpresentedisn’tasdetailedasyoumightneedNotbeginnerfriendlyThewarningsanderrorsdonotcomewithdetailsYouneedtohaveorsignupforaYandexaccount Yandex.Webmaster’sStructuredDataValidatortoolisgreattouseifyou’reversedandalittlefamiliarwiththecodelanguageofschemamarkup.It’sagreatwaytoseeandfilteroutthecodeforyourURLs,andit’sfree. 4.SEOSiteCheckup’sMicrodataSchemaTest SEOSiteCheckupisjustacompletetoolboxfilledwithlittlenutsandboltstohelpyouampupyourSEOgame.Andstructureddataisn’tonethat’smissedinthistoolbox. Thistoolgivesyoutheabilitytocheckandverifyifthestructureddataonyourwebsiteiscompleteandaccurate,andis,ofcourse,readablebyGoogleandothersearchengines. It’sfreetotestyourwebsiteandgetthesummarizedresults,butyou’dneedtosignuptogetthedetailedreport.Butdon’tworryregisteringanaccountisfree. YoucanalsoexportthereportviaPDFincaseyou’refreelancingandsendingitofftoaclientorsimplykeepingtrackofitfortherecordbooks. Thesummarizedreportjustinformsyouonwhetherornotthestructureddataor“microdata”onyoursite/URLiscompleteandaccurate.Thedetailedreportshowsyouwhatexacttypeofdatawasreadoffofit. Pros Easytouse,justentertheURLBeginnerfriendlywithlotsoftipsandinformationReportcanbeexportedGivesyouanoverallscoreonhowyourstructureddataisdoing. Cons NeedtosignupforanaccounttoseethedetailedreportThere’sawaittimeofanhourincaseyouwanttocheckanotherURLorwebsite. SEOSiteCheckupisawonderfultoolboxtoexplorefurtherifyou’rereallyintoampingupyourwebsiteSEO.Asidefromit’sMicrodatatestingtool,thefullreportwillalsogiveyoudetailsonotheraspectsofyoursiteSEOthatyoucanchoosetoimproveon. 5.BingMarkupValidator Ahh,yes,Bing!Microsoft’sveryownsearchengine.ItmightinterestyoutoknowthatBingactuallyaccountsfor36%oftheUSdesktopsearchmarket.How?Well,CortanaandWindowssearch.TheyallrunonBing. Goingbacktoitsownmarkupvalidatortool,it’sactuallyaprettyspiffytoolthatyoucanuse.It’sverydetailedwhenitcomestoitsreportsandcananalyzethedataonyourwebsitesuchasHTMLMicrodata,Microformats,RDFa,Schema.org,andOpenGraph. It’sapartofBing’soveralltoolboxaptlynamedBingWebmasterTools.Youjusthavetosignup,andyoucanthenrunthereportonyourwebsiteandseeallthedetailsandwarningsthatyouneedtofix. Youalsogetthecapabilitytoseetheactualdatathatisonyourwebsite. Pros VerydetailedreportReturnsinformationnotlimitedtoschemamarkupbutalsootherformsofmetadataYougeta$80searchadvertisingcreditwhenyousignupforBing’sWebmasterTools Cons Youhavetosignuptobeabletotestyoursite(howeveritisfreetosignup)TheUIisn’tverybeginnerfriendly Bingisaveryviableoptiontomakeyoursitestandoutinitssearchengineresults,andisalsoaveryusefultoolwhenitcomestofixingandsettingupyourstructureddata. Thereportsareverydetailedandareallencompassing,notlimitedtoschemamarkup. InConclusion Schemaisasneededasthecontentonyourwebsite.Sure,youcanspendaconsiderableamountoftimeperfectingandmakingyourwebsite“lookgood”,butsometimes,searchengineslikeGoogletendtoseethehiddenpartsofyourwebsitemorethantheydothevisibleones. That’swherestructureddatacomesin.Theyprovidecontexttoyourcontent. Makingsureyourstructureddataisreadproperlyandcorrectlyisalsoagoodthingtotakenoteof,sincewe’vealreadydiscussedthenumeroustoolsyoucanusetogeneratethem,wethoughtitbesttoalsolistdownthetoolsyoucanusetotestthem. Wehopeyoufoundthislistinformativeanduseful.Butifyou’relikeuswhoalwayswantstobeontopofeverything,trytakingourFREEskilljet.iocourseonaGuidetoBoostYourSEObyUsingSchemaMarkup. Inthatcourse,you’lllearnallthethingsyouneedtoknowaboutschemamarkup,structureddata,andevenhowtoaddandvalidatethatdatatoyourwebsite.Makingsureyou’relevelwiththecompetitionwhenitcomestoyourSEOgame. It’sfree,it’seasy,andittakeslessthananhourtofinish.Goaheadandtakeit. Haveanymoresuggestionsontoolstovalidateyourstructureddata?Letusknowinthecommentsbelow. Join635,020Subscribers Getexclusiveaccesstonewtips,articles,guides,updates,andmore. YourfirstnameYouremailaddressSUBSCRIBE AbouttheAuthor OureditorialteamatAstraisagroupofexpertsledbytheco-founderofBrainstormForce,SujayPawar.Weaimtocreatewellresearched,highlydetailedcontentrelatedtoWordPress,Webdesign,andguidesonhowtogrowyouronlinebusiness. SharingisCaring! 5comments Thankyouforsharinginformationonstructureddatatestingtools. Google’sstructureddatatestingtoolisallyouneedforcheckingstructureddata. Reply I’mworkingonreviewrichsnippetforoneofmypost,andit’snotshowinganyerroronstructureddatatestingtools.Howeverit’snotshowingongooglesearchresult. Whatisaproblemhere? Reply HelloCurtis, Wearenotsurewhatcouldbetheissueexactly.FeelfreetoreachouttousthroughourSupportPortalsothatwecanhelpyoubetter.🙂 Reply IamfromwhatsupUniversity.com.Canyousuggest?Isthisrightseoornot? 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