What are rich search results and how can you get them?

Rich results are designed to highlight key information and help search engines understand a page's purpose as accurately as possible. Skiptocontent Therearealsorichresultsformarketerstotakeadvantageof.Thesearethecardsandsnippetsthatenhancenormalpageresultswithimages,ratings,reviewsandotherquantitativeinformationfeaturedonyoursite.Settingupyoursitetoproviderichresultswillhelpyourbusinessstandout. Whatarerichresults? Therearethousandsofusesforawebpage,andevenmorewaystocodeandstructureit–causingaheadacheforthebotsthatcrawlandindexsites.Richresultsaredesignedtohighlightkeyinformationandhelpsearchenginesunderstandapage’spurposeasaccuratelyaspossible.ThismeanslessguessworkforGoogleandmorerelevantresultsforusers. Richresultsaremadeupofrichsnippetsandnewrichcards–offeringmoreimagespaceandacarouselfeature.Tomakethemostofrichresultsforyoursite,you’llneedtotagup:  breadcrumbnavigation  corporatecontactinformationandlogos sequentialcarousels  searchboxesandsocialprofileinformationtobedisplayedinresults  Individualcontenttypescanalsobetaggedup,including:  newsandblogarticles  books  bigdatasets  trainingcourses  events  jobsandoccupations  localbusinessdetails(includingcontactinformationandopeningtimes)  productinformation(includingpricing,stockandreviews)  factcheckconfirmation  mediasuchasmusic,podcasts,videosandTVandmovieinformation  Whatarethebenefitsofrichresults? Richresultsappearatthetopoftheresultspage–ofteninthecoveted“positionzero”abovetraditionaltextresults.So,evenifyouaren’trankingtopinthetraditionalresults,youwillstillbethefirstthingusersseeonasearchresultspage.  They’realsopresentedinboxes,oftenaccompaniedbyanimageandstarrating,makingthemquickerandmoreusefulthantraditionalresults.Theseboxescanhaveacarouseldesignthatletsusersswipethroughanswersformoreinformation. Detailedrichresultspresentamoreenticingprospectforuserstoclickthroughtoyoursite–andsearchenginealgorithmslovehighclick-throughrates,oftenboostingrankingsforyourwebsite.   Richresultsalsoworkseamlesslywithvoicesearch.Featuredsnippetsthatappearin“positionzero”aretheresultsthatarereadaloudwhenusingvoicesearchondevicessuchasGoogleHomeandSiri–idealwhenyou’reonthemoveorhaveyourhandsfull. Ratherthanawholepageofresults,voiceassistantsreadoutthesinglefeaturedsnippetorrichresult.So,ifyou’reinthetopspot,alltheexposureisyours.Iftheseresultsareintheformofalocalbusinessprofileoraproductthenuserscanvisityourphysicallocationorbuytherelevantproductonline–allthroughvoicecommands.(Seemoreon SearchQualityRatingGuidelinesforvoiceassistants) Richresultsboasttechnicalbenefitstoo.Taggingpagesforeasiercrawlingofyoursitemeansmorerelevantresultsarereturned–encouraginguserstoclickthroughtothepage.Italsomeansthatusersarepresentedwiththepreciseanswer,productorinformationtheywereexpecting–decreasingyoursite’sbouncerate(whenusersvisitapagebutthenjumpbacktotheresultswithoutinteractingwithanything)andalsohelpingtoimproveresults. ThereisspeculationthatGooglewilladdstructureddatahighlightingtoitsrankingalgorithms.Theideawasfirsttoutedin2015,sohavingthismark-upworkingcorrectlyonyoursiteaheadofthegamecanbeabigbonusif,andwhen,itcomesintoplay. HowdoItagrichresults?  Richresultscanbemarked-upmanyways,basedonalanguagecalledSchema–theuniversalvocabularyusedfortaggingpagesthat’sunderstoodbyeverysearchengine.It’smosteasilyaddedusingtheJSON-LDformat–achunkofcodeinascriptthatcanbeaddedinthetopofthepagetoannotatetherelevantelementsthatalreadyexist,likepricing,reviews,answersandcontactdetails.  LearntheJSON-LDformatwithMoz’sbeginners’guide.ThenassembleyourcodeusingtheGoogleMarkupHelper.ThenaddthecodetoGoogleTagManagertofinish.SchemapluginsexistforthemostcommonwebplatformslikeWordPress,Magento,Shopify,DrupalandMagento–buttheseareoftenlessflexibleandnotasaccurateascreatingyourSchemamanually. Google’srichresultstesttoolreviewsURLstoseewhichpotentialrichresultsyourpageiseligiblefor.ThetoolalsohighlightsanyerrorsorsuggestionsforyourstructureddataandpreviewsyourrichresultonGoogletoshowhowyourresultwilllookonbothmobileanddesktop.Thisiscurrentlyonlyavailableforjobpostings,recipes,coursesandmovies–butweexpectthiswillincreaseastimegoeson. UseGoogleSearchConsoletoviewyouroverallrichresultspresence,ratherthanpagebypage.Here,youcanseeyourstructureddatagroupedbytype(againforjobpostings,recipes,coursesandmoviesonly),andcheckforbothcriticalandnon-criticalerrors.Usethedatatofixanypageerrorsandseewhichitemscanbeenhancedfurthertoincludemorefields. HowdoIgetthemostfrommyrichresults? Optimisingyourwebsitetoappearinrichresultswillboostyourrankingandtraffic.Herearesometipsonhowtomakethemostofyourrichresults: 1.Providepartialanswersoradditionalinformationtogetpeopleclickingthroughtoyourpage Rankingforaninstantanswerthatgivesawaytheentiretyofyourarticlewithintheansweritselfmeansyou’llmissoutonclickstoyoursite.Includingadditionalinformationonthepageitselfgivesusersanincentivetoclickthrough–andgivesyoutraffic,leadsandsales. 2.Createcontentintheformatsearchenginesprefer Torankforaparticularrichsnippet,makesurethecontentyou’vecreatedmatcheswhatiscurrentlyranking–beitalisticle,alongformblog,anFAQpage,whitepaperorslideshow. 3.Makesureyouron-siteexperiencematchesup Giveuserswhoclickthroughtoyoursiteahigh-qualityexperiencewithfast-loadingpages(throughtechnologiessuchasAcceleratedMobilePages andsitespeedtweaks).Providequalitycontent,in-stockproductswithup-to-dateinformationandanintuitivenavigationanduserexperience. 4.Optimiseyoursitewithorganicsearchbestpractice Contentwon’tautomaticallyrankwithrichdatahighlighting.YoursiteneedstofollowcurrentSEOguidelinestorankwell.  5.Encouragereviews Reviewsandstarratingsareakeywayofbuildingtrustinyourproductorbusiness.Manyrichresultspullthroughstarratingsdirectlytothesearchpage,soyouneedtohavegenuineandpositivereviewswithtestimonialsfromsatisfiedcustomers. 6.Writeinanaturalstyle Snippetsrelyonwell-writtenandstructuredcontent,andproductcopywritteninaconversationalstyle.Thisisalsokeyforvoicesearch,somakesureyourwrittencontentisup-to-scratch. Share Twitter Facebook LinkedIn Email Comments Comment 1 Recommended IamaPRSEOspecialist.Inotherwords,IhaveonefootinSEOandtheotherinPR,andthishasallowedmetoseewherethetwodisciplinesintersect—andwheretheyclash. SEOwas/isamaledominatedsector; 70%ofemployeesaremen.PR,however,isabout70%female.Fromagenderperspectivethishasgivenmetheopportunitytobeboththeminorityandthemajoritysimultaneously. Couldsearchresultseverbestrippeddowntoaboxrevealingjustasingleanswer?  CouldGoogleoffertheultimateuserexperiencewithouttenbluelinkstoploughthrough?Justtheanswerinaclearlymarkedbox. Latest Socialcommerceismaturing.AsAccenturestatesinits‘FutureofShopping‘report:“Ratherthanahandfulofbigretailersandbrandssellingtomassmarketsofmillions,we’renowseeingmillionsofindividualsandsmallerbusinessessellingtooneanotherwithinavastsocialcommerceecosystem.”Consequently,socialcommerceisexpectedtogrowthree[…] Examiningtherolesofdata,measurementandemotionalconnectionsinexperiencetransformation. Anumberofnewsocialappsaredesignedtolimitusageandencourageauthenticinteraction.Isthisaneweraforsocial? AdamSmartisDirectorofProduct,GamingatAppsFlyer–themobilemarketinganalyticsandattributionplatform.IchattedwithAdamtofindoutmoreabouthisrole,plushisopinionongrowingadformats,datameasurement,anduserprivacy.Tellusaboutyourrole,andhowitfitsintothewidercompany?In2020,[…] Comments Thereisonecomment atthemoment,wewouldlovetohearyouropiniontoo. CathyGarland 15November2019 Mypageishttps://www.accreditedhomehealthcare.directory/can-i-afford-home-health-care.Mygoalistomakeeachsectionofthishighlyinformativearticle–inwhicheachsectionhasaheaderthatisintheformofaquestion–thatwouldshowupindividuallyassnippetsintherichtextareas.ShouldIa)addJSONmarkuptomakeitanarticleandputalllllllthebodyinthebodytag?b)addJSONmarkuptomakeitanFAQpage?Orsomethingelse? LogintoReply LeaveacommentCancelreplyYoumustbeloggedintopostacomment.